If your business has an e-commerce component, chances are you’ve looked into Amazon’s paid search capability known as Amazon Marketing Services (AMS). AMS allows marketers to promote their products through different ad types on the Amazon search results page.
Shopkick, the shopping rewards app, has launched a new grocery shopping offering. Read about it here, and see how it’s been leveraged by our RAGÚ client
Congrats to Kayla O'Leary - part of the winning team at the 4A's ReSolve competition, a one-day think tank where young agency professionals use their creativity to make a difference in the world. She and her team will go on to present their campaign at the UN's Oceans conference.
Congratulations to the Jaguar team on winning at MediaPost's Marketing Automotive Awards! Read the write-up to learn about the winning interactive campaign, "Unleash the Cats."
InterContinental Hotels Group’s Holiday Inn brand is launching a multimillion-dollar campaign focusing on the thoughtful touches that make its guests smile.
Why 'skills' are the new apps: The FT looks at the landscape for brands and voice recognition platforms, featuring insights from Mindshare's Jeff Malmad and Norm Johnston, along with GroupM's Cary Tilds.
Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer.
Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg.
With 24 minutes left, the Patriots came back from a 25-point deficit to beat the Falcons at the Super Bowl. During La La Land’s acceptance speech at the Oscars, it's announced that Moonlight is the actual winner of Best Picture. Pokémon Go came out of nowhere, and our presidential election completely diverged from most polling predictions. Needless to say, it’s been a year of surprises.
While TV news pundits were still analyzing President Trump’s first address to Congress on Tuesday, Stephen Colbert was already milking it for late-night laughs.
As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Approximately 18 million Americans practice meditation, according to the U.S. Department of Health and Human Services, and, much like yoga, meditation apps are exploding in the marketplace.
Mindshare expands with Content+ division and new Director of Content+, Darcy MacNeil.
WPP owned Mindshare has redoubled its push for gender equality by dedicating an annual celebration across its office estate toward bringing both sexes toward equivalence.
87 offices. One fight for gender equality. Get the scoop on Mindshare Day in Ad Age, featuring insights from our Chief Strategy Officer, Cindy Gustafson.
Advertisers have been obsessed with Millennials for what seems like forever.
For those of us who have aged out of the desirable 25-54 demographic, we can now take some comfort and satisfaction from the results of the latest Mindshare Culture Vulture Trends report.
This week, we take a look at Beer Yoga, a new class where you use a bottle of beer as part of your yoga poses - and then of course drink it at the end. It follows a trend that we've been tracking called Mind(ful) Optimization - check out the takeaways for marketers and brands.
Ah, baby boomers and millennials — could they be more different? The former are in or nearing retirement, while the other group is ambitiously rising in the workforce.
Mindshare North America's annual Culture Vulture Trends report, released today, looks at the latest consumer shifts and cultural trends forecast to grow over the next year and suggests that its time to reject FOMO (Fear of Missing Out) and predicts a shift away from the focus on millennials, as well as the continuing rise of niche brands and an acceptance that brands know increasingly more about our lives.
Fox will have to rely on the popularity of the New England Patriots as they face the less-celebrated Atlanta Falcons if it wants to draw a record U.S. television crowd for the Super Bowl.