Data Visualization has the opportunity to go beyond how we digest a piece of information and become a business strategy game-changer.
As marketers, we’re only beginning to embrace the concept of the Boomaissance.
Chatbots may have been one of the big tech trends of 2016, but few advertisers have yet embraced the idea of making artificial brand personas that consumers can interact with.
Mindshare and Possible join forces with an eye toward Prime
As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state of the industry.
The Drum: Mindshare and Possible partner to offer brands full creative, data and media services across Amazon
WPP agencies Possible and Mindshare are partnering to launch a new offering to help brands leverage their media and ecommerce investments across the entire Amazon ecosystem.
In a bid to create a scaled and integrated marketing and commerce approach to online shopping giant Amazon, WPP agencies POSSIBLE and Mindshare are joining forces.
Talent isn't gender-specific. Talent isn't defined by ethnicity. Yet the advertising industry continues to lag in diversity and gender equality.
Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity.
Ad Age spoke to some of your advertising and communications industry peers, including Cindy Gustafson, to ask them about the weirdest things they bring to Cannes.
The digital ecosystem is awash in content, but it’s not a case of more is merrier. “We think less is more,” says David Lang, Chief Content Officer for Mindshare NA.
Land Rover is partnering with Scripps' Travel Channel to launch a Facebook series called “Uncharted Discoveries" that asks viewers via Facebook Live to help guide the interactive journey.
Jaguar Land Rover enlisted augmented reality (AR) technology to provide an in-vehicle tour of its latest SUV.
Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver's seat, no gear required.
A look at how our Blackrock team is using data and digital programs to target consumers in real-time—a great example of how to leverage FAST and The Loop.
Digiday looks at the role of brand safety at this year's Digital Content NewFronts, featuring insights from Mindshare's Christine Peterson.
Digiday looks at the growth of publisher partnerships and what they mean for the media landscape, featuring insights from Mindshare's Christine Peterson.
The LA Times looks at the role social media played in pressuring brands to boycott Bill O'Reilly, featuring insights from Mindshare's Jason Maltby.
A look at Mindshare's new global women's leadership program, called Community X. Media Village spoke with Charlotte Beers and Mindshare's Helen McRae to discuss the challenges for gender equality, advice to women starting in the industry, and more.
If your business has an e-commerce component, chances are you’ve looked into Amazon’s paid search capability known as Amazon Marketing Services (AMS). AMS allows marketers to promote their products through different ad types on the Amazon search results page.