Talent isn't gender-specific. Talent isn't defined by ethnicity. Yet the advertising industry continues to lag in diversity and gender equality.
Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity.
The digital ecosystem is awash in content, but it’s not a case of more is merrier. “We think less is more,” says David Lang, Chief Content Officer for Mindshare NA.
Land Rover is partnering with Scripps' Travel Channel to launch a Facebook series called “Uncharted Discoveries" that asks viewers via Facebook Live to help guide the interactive journey.
Jaguar Land Rover enlisted augmented reality (AR) technology to provide an in-vehicle tour of its latest SUV.
Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver's seat, no gear required.
A look at how our Blackrock team is using data and digital programs to target consumers in real-time—a great example of how to leverage FAST and The Loop.
Digiday looks at the role of brand safety at this year's Digital Content NewFronts, featuring insights from Mindshare's Christine Peterson.
Digiday looks at the growth of publisher partnerships and what they mean for the media landscape, featuring insights from Mindshare's Christine Peterson.
The LA Times looks at the role social media played in pressuring brands to boycott Bill O'Reilly, featuring insights from Mindshare's Jason Maltby.
A look at Mindshare's new global women's leadership program, called Community X. Media Village spoke with Charlotte Beers and Mindshare's Helen McRae to discuss the challenges for gender equality, advice to women starting in the industry, and more.
If your business has an e-commerce component, chances are you’ve looked into Amazon’s paid search capability known as Amazon Marketing Services (AMS). AMS allows marketers to promote their products through different ad types on the Amazon search results page.
Shopkick, the shopping rewards app, has launched a new grocery shopping offering. Read about it here, and see how it’s been leveraged by our RAGÚ client
Congrats to Kayla O'Leary - part of the winning team at the 4A's ReSolve competition, a one-day think tank where young agency professionals use their creativity to make a difference in the world. She and her team will go on to present their campaign at the UN's Oceans conference.
Congratulations to the Jaguar team on winning at MediaPost's Marketing Automotive Awards! Read the write-up to learn about the winning interactive campaign, "Unleash the Cats."
InterContinental Hotels Group’s Holiday Inn brand is launching a multimillion-dollar campaign focusing on the thoughtful touches that make its guests smile.
Why 'skills' are the new apps: The FT looks at the landscape for brands and voice recognition platforms, featuring insights from Mindshare's Jeff Malmad and Norm Johnston, along with GroupM's Cary Tilds.
Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer.
Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg.
With 24 minutes left, the Patriots came back from a 25-point deficit to beat the Falcons at the Super Bowl. During La La Land’s acceptance speech at the Oscars, it's announced that Moonlight is the actual winner of Best Picture. Pokémon Go came out of nowhere, and our presidential election completely diverged from most polling predictions. Needless to say, it’s been a year of surprises.