DIGITAL COMMERCE 360: A SEARCH MARKETER’S GUIDE TO AMAZON MARKETING SERVICES

If your business has an e-commerce component, chances are you’ve looked into Amazon’s paid search capability known as Amazon Marketing Services (AMS). AMS allows marketers to promote their products through different ad types on the Amazon search results page.

4A's Press Release: Team New Wave Wins 4A's ReSolve Competition with Campaign to Save the Oceans

Congrats to Kayla O'Leary - part of the winning team at the 4A's ReSolve competition, a one-day think tank where young agency professionals use their creativity to make a difference in the world. She and her team will go on to present their campaign at the UN's Oceans conference.

MediaPost: Preparing For Cultural Curveballs At SXSWi

With 24 minutes left, the Patriots came back from a 25-point deficit to beat the Falcons at the Super Bowl. During La La Land’s acceptance speech at the Oscars, it's announced that Moonlight is the actual winner of Best Picture. Pokémon Go came out of nowhere, and our presidential election completely diverged from most polling predictions. Needless to say, it’s been a year of surprises.

Adweek: Meditation Apps Are Becoming a Source of Zen in an Overstressed World

As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Approximately 18 million Americans practice meditation, according to the U.S. Department of Health and Human Services, and, much like yoga, meditation apps are exploding in the marketplace.

The Drum: Baby boomers embrace the gig economy while millennials seek balance, report suggests

Mindshare North America's annual Culture Vulture Trends report, released today, looks at the latest consumer shifts and cultural trends forecast to grow over the next year and suggests that its time to reject FOMO (Fear of Missing Out) and predicts a shift away from the focus on millennials, as well as the continuing rise of niche brands and an acceptance that brands know increasingly more about our lives.