Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg.
With 24 minutes left, the Patriots came back from a 25-point deficit to beat the Falcons at the Super Bowl. During La La Land’s acceptance speech at the Oscars, it's announced that Moonlight is the actual winner of Best Picture. Pokémon Go came out of nowhere, and our presidential election completely diverged from most polling predictions. Needless to say, it’s been a year of surprises.
While TV news pundits were still analyzing President Trump’s first address to Congress on Tuesday, Stephen Colbert was already milking it for late-night laughs.
As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Approximately 18 million Americans practice meditation, according to the U.S. Department of Health and Human Services, and, much like yoga, meditation apps are exploding in the marketplace.
Mindshare expands with Content+ division and new Director of Content+, Darcy MacNeil
WPP owned Mindshare has redoubled its push for gender equality by dedicating an annual celebration across its office estate toward bringing both sexes toward equivalence.
87 offices. One fight for gender equality. Get the scoop on Mindshare Day in Ad Age, featuring insights from our Chief Strategy Officer, Cindy Gustafson.
Advertisers have been obsessed with Millennials for what seems like forever.
For those of us who have aged out of the desirable 25-54 demographic, we can now take some comfort and satisfaction from the results of the latest Mindshare Culture Vulture Trends report.
This week, we take a look at Beer Yoga, a new class where you use a bottle of beer as part of your yoga poses - and then of course drink it at the end. It follows a trend that we've been tracking called Mind(ful) Optimization - check out the takeaways for marketers and brands.
Ah, baby boomers and millennials — could they be more different? The former are in or nearing retirement, while the other group is ambitiously rising in the workforce.
Mindshare North America's annual Culture Vulture Trends report, released today, looks at the latest consumer shifts and cultural trends forecast to grow over the next year and suggests that its time to reject FOMO (Fear of Missing Out) and predicts a shift away from the focus on millennials, as well as the continuing rise of niche brands and an acceptance that brands know increasingly more about our lives.
Fox will have to rely on the popularity of the New England Patriots as they face the less-celebrated Atlanta Falcons if it wants to draw a record U.S. television crowd for the Super Bowl.
Mindshare North America today announced the appointment of Christine Peterson to Managing Director, Digital Investment Lead for its U.S. operations. Christine will continue to bolster Mindshare’s leadership in adaptive digital strategies that drive brand engagement and marketing objectives.
Tyson Foods has appointed Mindshare as the company’s U.S. media agency of record, responsible for planning and buying media for the company’s marquee brands, including Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand, the company confirmed today.
Some come to CES for the self-driving cars and smart sprinkler systems; media companies and advertisers are in Las Vegas to talk voice and artificial intelligence. And pour some cold water on virtual reality.
Adweek: Mindshare Wins Media Agency of Record Duties for Tyson Foods' Marquee Brands Including Jimmy Dean and Hillshire Farm
Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand.
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!).
Adweek: Why Esports May Be the Next Great Frontier for Marketers Growing, diverse community craves live video
In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.
“You can’t roll into CES and do it haphazardly and think that random conversations you have in a hotel lobby or casino floor is going to result in something that’s going to change the way you market for your clients,” said Cindy Gustafson, chief strategy officer for North America at Mindshare.