A look at Mindshare's new global women's leadership program, called Community X. Media Village spoke with Charlotte Beers and Mindshare's Helen McRae to discuss the challenges for gender equality, advice to women starting in the industry, and more.
If your business has an e-commerce component, chances are you’ve looked into Amazon’s paid search capability known as Amazon Marketing Services (AMS). AMS allows marketers to promote their products through different ad types on the Amazon search results page.
Congrats to Kayla O'Leary - part of the winning team at the 4A's ReSolve competition, a one-day think tank where young agency professionals use their creativity to make a difference in the world. She and her team will go on to present their campaign at the UN's Oceans conference.
Why 'skills' are the new apps: The FT looks at the landscape for brands and voice recognition platforms, featuring insights from Mindshare's Jeff Malmad and Norm Johnston, along with GroupM's Cary Tilds.
With 24 minutes left, the Patriots came back from a 25-point deficit to beat the Falcons at the Super Bowl. During La La Land’s acceptance speech at the Oscars, it's announced that Moonlight is the actual winner of Best Picture. Pokémon Go came out of nowhere, and our presidential election completely diverged from most polling predictions. Needless to say, it’s been a year of surprises.
As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Approximately 18 million Americans practice meditation, according to the U.S. Department of Health and Human Services, and, much like yoga, meditation apps are exploding in the marketplace.
This week, we take a look at Beer Yoga, a new class where you use a bottle of beer as part of your yoga poses - and then of course drink it at the end. It follows a trend that we've been tracking called Mind(ful) Optimization - check out the takeaways for marketers and brands.
Mindshare North America's annual Culture Vulture Trends report, released today, looks at the latest consumer shifts and cultural trends forecast to grow over the next year and suggests that its time to reject FOMO (Fear of Missing Out) and predicts a shift away from the focus on millennials, as well as the continuing rise of niche brands and an acceptance that brands know increasingly more about our lives.