With 24 minutes left, the Patriots came back from a 25-point deficit to beat the Falcons at the Super Bowl. During La La Land’s acceptance speech at the Oscars, it's announced that Moonlight is the actual winner of Best Picture. Pokémon Go came out of nowhere, and our presidential election completely diverged from most polling predictions. Needless to say, it’s been a year of surprises.
As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Approximately 18 million Americans practice meditation, according to the U.S. Department of Health and Human Services, and, much like yoga, meditation apps are exploding in the marketplace.
This week, we take a look at Beer Yoga, a new class where you use a bottle of beer as part of your yoga poses - and then of course drink it at the end. It follows a trend that we've been tracking called Mind(ful) Optimization - check out the takeaways for marketers and brands.
Mindshare North America's annual Culture Vulture Trends report, released today, looks at the latest consumer shifts and cultural trends forecast to grow over the next year and suggests that its time to reject FOMO (Fear of Missing Out) and predicts a shift away from the focus on millennials, as well as the continuing rise of niche brands and an acceptance that brands know increasingly more about our lives.
Mindshare North America today announced the appointment of Christine Peterson to Managing Director, Digital Investment Lead for its U.S. operations. Christine will continue to bolster Mindshare’s leadership in adaptive digital strategies that drive brand engagement and marketing objectives.
Tyson Foods has appointed Mindshare as the company’s U.S. media agency of record, responsible for planning and buying media for the company’s marquee brands, including Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand, the company confirmed today.
Some come to CES for the self-driving cars and smart sprinkler systems; media companies and advertisers are in Las Vegas to talk voice and artificial intelligence. And pour some cold water on virtual reality.
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!).
“You can’t roll into CES and do it haphazardly and think that random conversations you have in a hotel lobby or casino floor is going to result in something that’s going to change the way you market for your clients,” said Cindy Gustafson, chief strategy officer for North America at Mindshare.
Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. While bots are still nascent, as technology improves they are poised to replace brand websites and individualized apps.
The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, a programmed bot may be whipping up that venti skim macchiato at Starbucks.
“In the next five years, all brands will have a chatbot,” said Jeff Malmad, managing director and head of mobile and Life+ at Mindshare North America. “And to be successful, these chatbots must provide value in the form of relevant content and immediacy.
No lines? No checking out? No way. Actually, “Yes way!” says online retail giant Amazon, which announced last week that it plans to launch a new bricks-and-mortar store concept that eliminates the traditional checkout process entirely.