Nearly half of 18-34 year olds say that they’re commitment-phobes across many things in their lives. And, relevant for marketers, this commitment phobia also happens at the store. See what brands can do about it in Mark Potts' piece in Forbes.
A new update from Google now enables advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.
"Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living." - Cindy Gustafson, Chief Strategy Officer.
While emerging trends like mixed reality, A.I., and live video had more substantial years by way of generating conversation and publicity, location consistently acted as a fundamental component of these trends.
No lines? No checking out? No way. Actually, “Yes way!” says online retail giant Amazon, which announced last week that it plans to launch a new bricks-and-mortar store concept that eliminates the traditional checkout process entirely.
For millions of Chinese consumers, last night was a sleepless night, as they stayed up past midnight for their yearly shopping mania, Single’s Day (a.k.a ‘Double 11’). According to data released by commerce giant Alibaba, sales this year surpassed 100 million RMB (14.7 million USD) in 20 seconds.
Microsoft provided a view of what the near-future holds during the Windows 10 event that took place last Wednesday. The biggest focus of the event was its Windows 10 update called Creators, set to launch in early 2017. This week, Jeff Malmad writes our POV.
In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.
On October 4th, Alphabet (Google's parent company) announced several new hardware devices and advancements in software, particularly in voice interaction and artificial intelligence. Learn more about the details and implications here.
Advertising Week brings together industry leaders across marketing, media, technology, and entertainment. In New York, the conference celebrated its 13th year, featuring over 260 daytime seminars and workshops from September 26-30. Mindshare sent a team to report back—here were some of the key themes.
GroupM has helped form The Coalition for Better Ads - a global industry movement of publishers, agencies, technology companies and advertisers that aims to develop and implement new standards in digital advertising.
DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.
Lifestage mimics the early days of Facebook by only displaying your video profile and its popularity is built around connecting with your high-school peers. The catch? It's exclusively for ages 21 and under.
With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts. But will it be enough to compete with Facebook, YouTube, Instagram, and Snapchat?
Instagram recently introduced Stories, which allows users to share multiple photos and videos together in a slideshow format with their followers. Mindshare looks at how it compares to Snapchat's offering, with insights for brands.
After months of speculation, Verizon has finally acquired Yahoo for nearly $4.83 billion in cash, slightly more than the $4.4 billion it paid for AOL just over a year ago. Mindshare's Norm Johnston weighs in on the deal and its implications for marketers.
Getting an App noticed on the App store can be difficult. That's why Apple is launching a new search ads product for App developers, allowing them to bid for appearing in more desirable searches, much like Google's AdWords.