WashPo continues to be one of the top news publications with regard to innovation, utilizing many nuanced channels to provide users with mobile experiences that are not only both smart and relevant, but also unexpected.
Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. It’s in this backdrop that POPSUGAR hosted Mindshare for an intimate dinner with award-winning actress Elisabeth Moss
We've all heard the news: Amazon is acquiring upscale, organic grocery chain, Whole Foods Market, for $13.7 billion. Mindshare's Russell Goldman, Director of Shop+, gives us the scoop on what this acquisition means for brands and marketers.
With many Cannes Lions panels about the rise of female leadership and representation of women in media, as well as several incredible campaigns that seek to break gender stereotypes, brands must keep their ear to the ground on the gender equality front, both from a business and advertising standpoint.
Google’s annual developer conference – Google I/O – was held in Mountain View, CA last week. The event is known for being a spectacle of performances and giveaways and an innovation showcase built around wowing the press and investors. But this year is less flash and more bang.
Seven independent ad tech companies have set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. Here's what you should know.
Last week Facebook hosted F8, its annual global developer conference - bringing together marketing partners and developers from all over the world for two days of sessions, workshops, and product demonstrations. Check out their key announcements here, from Messenger to analytics to Facebook Camera and more.
This week, The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web. The new standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. The views are reflective of 25,000 consumers based in North America and Europe.
Nearly half of 18-34 year olds say that they’re commitment-phobes across many things in their lives. And, relevant for marketers, this commitment phobia also happens at the store. See what brands can do about it in Mark Potts' piece in Forbes.