this year’s festival

Our picks, tips, and tricks for navigating

this year’s festival

Our picks, tips, and tricks for navigating

Each year, Mindshare brings you the latest tips, top sessions, and insights from SXSW Interactive. Everything we do is about Provocation with Purpose, so we’re keeping you in the loop throughout the festival with the most disruptive themes from the event.

Each year, Mindshare brings you the latest tips, top sessions, and insights from SXSW Interactive. Everything we do is about Provocation with Purpose, so we’re keeping you in the loop throughout the festival with the most disruptive themes from the event.

Our top session picks

If you’re treating SXSW Interactive like an ordinary marketing conference, you’re doing it wrong! We’ve put together a selection of recommended sessions for each day of the festival. The sessions were chosen to inspire new thinking, and spark purpose-driven ideas that you can apply to your consumers.

Our top session picks

If you’re treating SXSW Interactive like an ordinary marketing conference, you’re doing it wrong! We’ve put together a selection of recommended sessions for each day of the festival. The sessions were chosen to inspire new thinking, and spark purpose-driven ideas that you can apply to your consumers.

March 8, 2019

Featured Session: Jonah Peretti

11:00am – 12:00pm

Fairmont Manchester CD

BuzzFeed

This session looks at the art of tracking viral content and making things people want to share. BuzzFeed generates more than 9 billion monthly views, covering everything from politics to technology.

The Age of Smart Information

11:00AM – 12:00PM

Austin Convention Center, Room 12AB

The Microsoft Garage

By combining AI and AR, we are fundamentally transforming the very nature of information, and the myriad ways we communicate with each other. This session looks at the power of “smart information”.

The Future of Supermarkets and Retail

12:30PM – 1:30PM

Four Seasons Ballroom CD

Rubikloud Technologies Inc.

A look at how AI and machine learning help retailers fight technology with technology, and offer shoppers the convenience and personalization they crave.

The End of Killing

12:30PM – 1:30PM

Austin Convention Center, Room 9ABC

Axon Enterprise

What if killing wasn’t a moral or psychological problem – but a tech problem? This dives into the technological developments that will make killing outdated.

UBERLAND: Algorithms and the Future of Work

3:30PM – 4:30PM

Austin Convention Center, Room 10AB

Data & Society Research Institute

A look at how Silicon Valley technology is transforming the way we work, and Uber is leading the charge, with its algorithm technology rewriting the rules of work.

The Inventor: Out for Blood in Silicon Valley

5:00PM —6:58PM

Atom Theater at Austin Convention Center

Alex Gibney

Director Alex Gibney tells a Silicon Valley tale that was too good to be true. With all the drama of a real-life heist film, the session examines the psychology of deception.

March 9, 2019

How 90s Bitchification Led to #MeToo

11:00am – 12:00pm

Austin Convention Center Room 10AB; 500 E Cesar Chavez

HowStuffWorks, Harper Collins

A look at how ‘90s Bitchification’ can explain #MeToo and harassment in the social media age. It will illuminate how we can be better media consumers to call out sexism and abuse.

2019 Emerging Tech Trends Report

11:00am – 12:00pm

Austin Convention Center, Ballroom D

Future Today Institute, Faurecia

You’ve undoubtedly studied trends within your own industry, but how can you prepare yourself and your business for what’s next in a world of continuous disruption?

Creating “Sound-On” Content in a Sound-Off World

12:30pm – 1:30pm

Fairmont Congressional C; 101 Red River

Twitter, Chapter Four, IBM

According to Digiday, 85% of Facebook video is watched without sound. In a world where “sound off” is the default, how do you create content that compels your audience to put their headphones on?

Ethics and AI: How to Plan for the Unpredictable

2:00pm – 3:00pm

Courtyard Marriott Rio Grande Ballroom; 300 E 4th St.

UT, Defense Innovation Board, Booz Allen Hamilton, Kyndi

AI is influencing our lives in powerful ways, but are we prepared to handle the unpredictability of tomorrow?

The 7 Success Killers Even Top Leaders Miss

3:30pm – 4:30pm

Austin Convention Center Room 9ABC; 500 E Cesar Chavez

Carey Nieuwhof of Communications, Ltd.

It’s rarely issues of skill, talent or ability that take down leaders. Often, it’s the soft issues—things like cynicism, compromise, pride, burnout. This session explores the steps you need to take to find a way through to a powerful and more vibrant future.

The Invisible Brand in an Audio-First World

3:30pm – 4:30pm

Fairmont Congressional B; 101 Red River

Man Made Music, NPR, Citi

Brands are adapting to a world where they no longer visually appear, as voice-activated environments are becoming essential. Are we returning to the tried and true traditions of our radio past?

March 10, 2019

How to Put Empathy into Business and AI

11:00am -12:00pm

Austin Convention Center Room 9ABC

Minter Dial – DigitalProof Consultancy

Empathy is one of the most untapped levers of productivity in business. A look at the major challenges, including ethical issues, related to embedding and encoding empathy into your organization and Artificial Intelligence.

Empathetic Technology and the End of the Poker Face

12:30pm – 1:30pm

Fairmont Manchester EFG

Dolby Laboratories

What will the world look like when our tech knows more about us than we do, revealing our private, internal state? How will we cope with the loss of our “poker face”?

Why Trend Predictions Suck And How To Fix Them

12:30pm – 1:30pm

: Austin Convention Center – Discovery Stage – Exhibit Hall 2

The Non-Obvious Company

This talk will reveal a powerful new way to uncover trend insights for yourself and become the sort of person who can see those patterns in media and culture before anyone else. It all starts with getting better at curating ideas.

RIP Websites, the End is Nigh

12:30pm – 1:30pm

Hilton Austin Downtown Salon G

LivePerson

Innovation drives technology forward, so what do you do when one of the industry’s biggest advancements, the website, is failing us?

Virtual Humanity: Designing Ethical Immersive Worlds

3:30pm – 4:30pm

Courtyard Marriott Rio Grande Ballroom

Voices of VR Podcast, Laurels and Accenture Interactive

Immersive virtual environments will only continue to get more advanced and realistic—and the possibilities are thrilling. A look at how to inject humanity into the CGI and virtual worlds.

Tech Diversity Report Card 2019

5:00pm – 6:00pm

Omni Downtown Coltron Room

Google, Flanders Investment and Jansa Rok, Spott

Diversity, equity, inclusion: is it all talk and no walk in the Tech Industry? Is a just and unbiased world of work really possible at this rate?

March 11, 2019

Augmented Reality: Amplifying Human Intelligence

9:30am -10:30pm

JW Marriott Salon 1-2

Augmented Stories Inc

This session explores what AR does best and highlights ways that AR and emerging technologies can serve to expand human intelligence.

Podcasting & Hollywood

9:30pm – 1:30pm

JW Marriott Salon D

Gimlet Media and The Hollywood Reporter

With more and more audio content being developed into TV and movies, podcasting is the bitcoin of Hollywood. Is podcasting the new development playground or a passing trend?

Retail Revolution: Brick-and-Mortar Bounces Back

9:30pm – 10:30pm

Four Season Ballroom AB

Foursquare, Bazaarvoice, CNBC, Away

A deep dive into how retail leaders create experiences that bring consumers back to brick-and-mortar.

Immersive Marketing: Beyond the Instagram Palace

2:00pm – 3:00pm

JW Marriott Salon 3-4

Just Fix it Productions, Giant Spoon, Metaforyou, NM Mgmt

This session explores how a brand can incorporate immersive engagement in order to create unique, memorable and life changing experiences.

Blockchain is Shaping the future of content

3:30pm – 4:30pm

JW Marriott Salon 1-2

Secret Location, IDEO

Learn how blockchain is fitting in to the entertainment industry as well as best practices of integrating it into an existing business.

The New Playbook: Mixed Reality in Sports

5:00pm – 6:00pm

JW Marriott Salon 1-2

NHL, The Foundary @ Meredith, NBA, Trigger

New technology allows fans to get even closer to the action than ever before and go from watching on the sidelines to sharing their passion for their favorite franchises in highly social and personal ways.

March 12, 2019

Brand Transformation Manifested

9:30am -12:30pm

Westin Austin Downtown Continental 1

Lavendel

Today’s increasingly digital and fast pace world requires innovative methods to build and manage brands. This workshop will explore the process and core elements of driving a brand transformation from A to Z.

Badging, Biometrics and “Butts in Seats”: The Shifting Tides of Workplace Data

9:30pm – 10:30pm

JW Marriott Room 203-204

PwC

How can existing technologies give you data to better understand how your space is being used today? How can IoT sensors be used to give fresh insights? And how should we contend with more advanced technologies like biometrics that provide rich data, yet erode personal privacy?

Brands in the Era of Political Tribalism

12:30pm – 1:30pm

Fairmont Congressional A

Huge

Huge is analyzing the impact of dozens of brands’ value-driven campaigns, quantifying the near and long-term lift using social analytics, benchmarks and quantitative research.

Creating Contemporary Art in Virtual Reality

12:30pm – 1:30pm

JW Marriott Salon 1-2

Khora Virtual Reality, Erratic Animist LLC

In this session, Khora’s CTO will have a conversation with some of the contemporary artists who have worked with VR professionally, unveiling some of their most vital and inspirational learnings and findings from their joined collaboration.

New Tools to Fight Hate

2:00pm – 3:00pm

The Line, Onyx Ballroom 1

Anti-Defamation League and Moonshot CVE

Can the power of AI and other tools identify and engage individuals propagating hate online? We will detail what can be done to protect online spaces from abuse by extremists.

Feed to Follower: Creating Obsessed Superfandoms

3:30pm – 4:30pm

JW Marriott Salon D

Group Nine Media and Discovery

Walk away from this session with tips to use right away on how to tell stories that win hearts, minds and the thumb-scrolling stops of a fan base.

Follow Along

Mindshare experts from across North America will distill the top events, trends, and emerging topics during the festival for marketers.

Follow Along

Mindshare experts from across North America will distill the top events, trends, and emerging topics during the festival for marketers.

Making the Most

  • SXSWi is widespread throughout downtown Austin – be sure to explore outside of just the Convention Center.
  • The Interactive badge grants secondary admission to a broad selection of Film & Music programming.
  • When perusing the schedule of sessions, make sure you note where you have primary versus secondary access – the latter wait in a different line.
  • Spend time walking around outside of the Convention Center to find the best branded experiences.
  • The trade show floor is open Sunday – Wednesday; budget around 2 hours to cover the full floor.
  • The weather in Austin can be unpredictable – check the forecast before you fly in & pack accordingly.
  • Download the SXSW GO app & use it to program your personal schedule.
  • Be open to spontaneity & be prepared with a plan B (lines can be long.)
  • Big names on panels draw crowds, “unknown” speakers deliver unique experiences.
  • Comfortable shoes are a must – expect to walk around a lot.
  • Check out SXXpress to request priority access to sessions and parties. More info https://www.sxsw.com/attend/sxxpress/
  • Don’t forget to check out the Trade Show, which hosts a diverse range of forward-thinking exhibitors https://www.sxsw.com/exhibitions/trade-show/

Making the Most of SXSW

  • SXSWi is widespread throughout downtown Austin – be sure to explore outside of just the Convention Center.
  • The Interactive badge grants secondary admission to a broad selection of Film & Music programming.
  • When perusing the schedule of sessions, make sure you note where you have primary versus secondary access – the latter wait in a different line.
  • Spend time walking around outside of the Convention Center to find the best branded experiences.
  • The trade show floor is open Sunday – Wednesday; budget around 2 hours to cover the full floor.
  • The weather in Austin can be unpredictable – check the forecast before you fly in & pack accordingly.
  • Download the SXSW GO app & use it to program your personal schedule.
  • Be open to spontaneity & be prepared with a plan B (lines can be long.)
  • Big names on panels draw crowds, “unknown” speakers deliver unique experiences.
  • Comfortable shoes are a must – expect to walk around a lot.
  • heck out SXXpress to request priority access to sessions and parties. More info https://www.sxsw.com/attend/sxxpress/
  • Don’t forget to check out the Trade Show, which hosts a diverse range of forward-thinking exhibitors https://www.sxsw.com/exhibitions/trade-show/

Austin’s Bat Colony

What:


Largest Bat Colony in North America

Where:


South Congress Bridge

When:


At sunset in March-November

SoCo

What:


Trendy street of retail & restaurants close to downtown

Where:


South Congress Ave
(Btwn Riverside Dr & W Johanna St)

When:


At sunset in March – April

Zilker Park

What:


Botanical Garden, canoes, kayaks & stand-up paddleboards. (Note: Cash only)

Where:


Barton Springs Road

When:


Park open 5am – 10pm every day. Boathouse activities 9am-7pm every day.

State Capitol

What:


Texas State Capitol Building

Where:


1100 Congress Ave

When:


Year-round Mondays-Fridays 7am-10pm; Sat & Sun 9am-8pm

Rainey Street

What:


Old homes converted to bars & restaurants

Where:


Rainey Street

When:


Year-round

Broken Spoke

What:


Honky Tonk Dance Hall

Where:


South Lamar
(10min drive from downtown)

When:


Tuesday, 11am-11:30pm; Wed & Thurs, 11am-12am; Fri & Sat, 11am-1:30am

Lady Bird Lake Trail

What:


Running & bike trail through downtown Austin

Where:


Along the Colorado River

When:


Year-round

Alamo Drafthouse

What:


Movie theater w/ food & drinks served

Where:


6 locations around Austin

When:


Year-round

Lyft

Ride sharing service available during SXSW

Austin B-Cycle

SXSW Shuttles

SXSW Shuttles are free and run between the Convention Center and most festival venues. More info TBA.

Car2go

Use promo code SHAREATX; they’ll waive the sign-up fee and give you a $10 credit.

Uber

Ridesharing service available during SXSW

Enterprise

Use promo code L65SXSW; they’ll waive the sign-up fee and give you a $10 credit.

CapMetro

Extended metro services to downtown Austin

JUMP

On-demand e-bikes and scooters available near festival venues. Download the app.

Lyft

Ride sharing service available during SXSW

SXSW Shuttles

SXSW Shuttles are free and run between the Convention Center and most festival venues. More info TBA.

Car2go

Use promo code SHAREATX; they’ll waive the sign-up fee and give you a $10 credit.

Uber

Ridesharing service available during SXSW

Enterprise

Use promo code L65SXSW; they’ll waive the sign-up fee and give you a $10 credit.

CapMetro

Extended metro services to downtown Austin

JUMP

On-demand e-bikes and scooters available near festival venues. Download the app.