S1 / E1: CAN YOU HEAR ME NOW?

Podcast

PRESS

  • How Brands Can Avoid Making the Same Mistakes They Made with Mobile Apps in Voice Tech >
  • How Voice Activation and AI Will Drive “Incidental Loyalty” >
  • Mindshare at REMIX Summit >
  • Hey, Alexa: What’s the Best Voice Strategy for Brands? >

REFERENCES

  • The US Post Office announced they’re testing “The Smart Blue Box” >
  • Energizer is the #2 brand in the US, behind Duracell. >

S1 / E2: VISUALIZE THIS

Podcast

REFERENCES

  • Toyota invented QR codes to streamline manufacturing >
  • Pinterest launched its visual search tool >
  • Samsung announced that Pinterest will power its visual search function in devices >
  • Snap expanded Snap codes to function outside the app >
  • Facebook announced its first AR developer platform >
  • Google rolled out Google Lens >
  • At CES 2017, Alexa was used by a 3rd party in a pair of AR glasses >

S1 / E3: THE SECOND RISE OF PAID OWNED EARNED

Podcast

REFERENCES

  • Between ’15 & ’16 there was a 33% decrease in mentions of POE (Newswhip)
  • Approaching 1 billion devices using adblockers worldwide (Business Insider)
  • In the US, 60% of GenZ, Millenials and GenX subscribe to streaming service (Deloitte)

S1 / E4: BEYOND HYPER-PERSONALIZATION

Podcast

REFERENCES

  • Honest Signals: How They Shape Our World — Alex Pentland, 2018
  • Yahoo Receptivity of Emotions, 2017
  • Emotion Recognition Using Wireless Signals, MIT CSAIL Researchers, 2016
  • Farfetch’s Store of the Future >

S1 / E5: WELCOME TO THE MEDIA UNIVERSE

Podcast

PRESS

  • Mindshare’s Joe Maceda on the New Media Multiverse >

REFERENCES

  • Box Office Revenue; Top 10 movies of 2017 leveraged other IP >
  • Universal Studios attendance increased 60% when Harry Potter Land opened >
  • Star Wars Hotel >
  • Netflix created “choose your own adventure” content >
  • Disney to launch content streaming platform in 2019 >
  • Columbia jackets inspired by “The Empire Strikes Back,” sold out in 7 minutes >
  • Lyft creates in-car experience from “Stanger Things” >

S1 / E6: THE NETFLIXIZATION OF SPORTS

Podcast

PRESS

  • The Netflixisation of Sports >

REFERENCES

  • Watermelon stunt on Buzzfeed: 800k viewers >
  • Top 50 most viewed programs of 2017 were live events >
  • NFL ratings down in 2016 and 2017 >
  • BAMTech being purchased by Disney >
  • FX’s annual peak TV analysis showing the increase in scripted shows >
  • Top 10 scripted TV show ratings are down YOY (Nielsen)