Mapping Cultural Trends
By Alexis Fragale, Consumer Insights
Have you ever wondered when “Sunday Funday” became a thing? Or whether the new cupcake was macarons or cronuts? Well, you’re in luck thanks to Yelp Trends, a new tool that lets you explore city by city trending data.
Accessing over 57 million reviews, this tool lets you track the popularity of keywords dating back to 2006. Similar to Google Trends, you aren’t given any absolute numbers for Yelp’s data, but you are able to see a directional view of the trend. From food to slang to beauty fads, this tool offers the ability to explore what’s trending in different cities in over 20+ countries.
I see a potential LOOP partnership here …