#WhatsTrending: Instant Chemistry

By Alexis Fragale, Consumer Insights

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Do your genes hold the answer to your love life? Online dating website Singldout.com trusts they do, so they’ve partnered with biotech startup Instant Chemistry to use your DNA to help you find your ideal partner.

Believing there is a “science behind attraction”, they’ll test your DNA and match it against their database looking for optimal biological compatibility (hopefully resulting in a long-term relationship). Not relying on genes alone, Instant Chemistry and Singldout will further determine ideal compatibility with prospective partners by using psychological assessments.

With the market saturated with dating sites and apps all claiming to help you find the love of your life, Instant Chemistry and Singldout hopes to stand out from the crowd by using science to back up their matches.

Find more information here

Posted on August 28, 2014 .