What's Trending: Daybreakers

Daybreaker: A rave for the early risers

Morning Raves

Morning Raves

By Aimee Goldfarb, Consumer Insights 

Why do parties always have to happen before the sunrise? In Williamsburg, Brooklyn, the Daybreaker dance party runs between 7 and 9 AM, offering a novel morning workout and networking option. This new take on dance culture is perfected with caffeine and non-alcohol drinks, and at the end of the dance party, ravers are sent on their way with: “Have a good day.”

The first party was filled with 400 young participants – mostly corporate employees and artists in their 20s – looking for new ways to have fun in their everyday lives. 

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Posted on July 24, 2014 .