Daybreaker: A rave for the early risers
By Aimee Goldfarb, Consumer Insights
Why do parties always have to happen before the sunrise? In Williamsburg, Brooklyn, the Daybreaker dance party runs between 7 and 9 AM, offering a novel morning workout and networking option. This new take on dance culture is perfected with caffeine and non-alcohol drinks, and at the end of the dance party, ravers are sent on their way with: “Have a good day.”
The first party was filled with 400 young participants – mostly corporate employees and artists in their 20s – looking for new ways to have fun in their everyday lives.