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VideoInk: Mindshare’s David Lang on Producing Branded Content for All Types of Platforms

With MIPTV and the second annual MIP Digital Fronts a few weeks away (you can register here!), VideoInk reached out to a diverse lineup of influential video industry executives scheduled to present or appear at the event. Our conversations covered their individual businesses,...

AdExchanger: Behind The Deleted Scene: Coordinating A Multitouch Campaign For “Mockingjay”

On Feb. 16, Lionsgate, media agency Mindshare and ad tech company Sizmek launched a campaign to promote the home video release of “Mockingjay Part I,” the third movie in the uber-popular "Hunger Games" series. The initiative, called Unlock Mockingjay, was...

Media Life Magazine: Engaging in one sense? Two? Try more

Most advertising is aimed at a single sense, or two. You see an ad in a magazine. You hear one on the radio. Or you’re watching TV and see and hear an ad. But other senses such as touch...

AdAge: How to Cure ‘Notification Numbness’

Three Ways Marketers Can Improve Push Notifications "Notification numbness" is spreading through today's mobile society. When driving down the street, we can predict with a high degree of accuracy when our devices will push us a notification telling us about...

Adweek: Media Plan of the Year–Mindshare & Land Rover

When Clients Let Media Agencies Take Risks, Good Things Happen Winner: Best Use of Native Advertising Spending $1 Million–$5 Million Land Rover: 'Drive to Another Level' Mindshare Since 1948, Land Rover has been synonymous with high-end all-terrain vehicles. In 2005, its famous Range...

Research: Brand Badges and the New Millennial Identity

Millennials. The Makers. The Doers. The Idealists. 18-34 Years Old. 80 million strong. 25 percent of U.S. Population. More than $200 billion in annual buying power. There’s much debate in marketing on whether Millennials care about badge brands any more—a topic that...

eMarketer: Search Component, Speed of Engagement Propel YouTube Video Ads

Video is an increasingly crowded space, one that marketers are grappling with when rolling out video advertising on YouTube. Greg Manago, managing director for North America and senior producer for entertainment at global media agency network Mindshare, spoke to...

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Amended Rule 40: Marketing With Olympic Athletes At The 2020 Games

Background: Earlier this year the IOC relaxed the restrictions placed on Olympic participants during the Olympic Games under Bylaw 40.3 of the Olympic Charter (colloquially...

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