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MediaPost: Mindshare – Tweeters Rooting For Manning, Broncos And A Fairy Tale Ending

While the odds makers are predicting Cam Newton and the Carolina Panthers will beat the Denver Broncos in Super Bowl 50, Twitter users clearly prefer Peyton Manning, according to Mindshare's analysis of more than 15,000 tweets. One in three tweets...

GeoMarketing: Talking About Ads In Self-Driving Cars: Let’s Slow Down

Marketers may be eager to dive into potential ad opportunities — but questions remain on logistics and ethics. If Elon Musk is to be believed, driverless cars will be as common as operatorless elevators in the near future. Rather than...

Fast Co.Create: Stephen Curry Teams With Degree For Some Branded Bio Analytics

  The deodorant brand launches MotionSense Lab site to showcases data and content about human movement. https://youtu.be/pN7r84FEZME Even if you're not a fan of the NBA, chances are you've at least heard of the on-court exploits of reigning MVP Stephen Curry and...

Marketing Magazine: Mindshare, PHD and UM Canada discuss data at FFWD 2016

Media buyers share their thoughts on the move to real-time or predictive analysis No one’s giving up on the potential of using data to create one-to-one relationships between brands and consumers, but media buyers from Mindshare, PHD and UM Canada told the FFWD: Advertising Week...

MediaPost: Culture Trends – Rent A Mom, Test Drive A Home Before Buying

Peter Pan syndrome, content hacking and sleeping over in a house before you buy it are just a few trends that Mindshare is predicting will infiltrate American culture in 2016. The fifth Culture Vulture report examines behavioral trends and insights,...

Mobile Marketer: How Unilever leverages core consumer insights for mobile success – Mindshare exec

NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how Unilever’s Dove and Hellman’s brands built campaigns from core consumer insights that were a hit on mobile and showcased the power of native integrations. An...

MediaPost: Social Agency of the Year – Mindshare

For decades marketers and agencies have tried to react quickly to consumer trends and keep track of changing perceptions of brands. In the increasingly connected digital world of the past few years the urgency to do so has exponentially...

Warc: Virtual reality, next-generation cars and gadgets for a connected world – insights from...

Following CES 2016, Warc collected takeaways and insights from industry leading executives, including Mindshare's Chrissie Hanson, Head of Strategy, West Coast, along with leaders from Epsilon, JWT, and MRY. Check out some of Chrissie's insights below, and see the...

Mobile Marketer: Adaptive Mobility at CES

LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile...

Campaign: Connected Shopping at CES

LAS VEGAS — Retail has emerged as one of the most important verticals at the Consumer Electronics Show. New devices on the show floor help consumers engage with brands and purchase. You can't even mention drones without discussing how...

Adweek: As Football Nears the End of a Hugely Successful TV Season, Ad Slots...

Buyers love the NFL's massive, real-time reach   The holiday season is over, and while Santa may be taking some well-deserved time off, a few networks still have a big present to unwrap in the form of playoff football. In our time-shifted...

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the...

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Firework

Background: The Wall Street Journal has reported that Google is interested in buying the social media app Firework, viewed by many as a competitor to...

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