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Adweek: Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology over the past decade, the enormous gathering has...

Beet.TV: Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV Facebook is...

The Huffington Post: Women in Business Q&A – Cindy Gustafson, Mindshare North America

On the heels of her induction into the AAF's Advertising Hall of Achievement last week, check out this Q&A in The Huffington Post's Women in Business series with Mindshare's Cindy Gustafson, Founder and Managing Director of the Invention Studio....

MediaPost: Mindshare Goes Global With Its Shop+ Division

Digital continues to transform the shopping experience -- which is why Mindshare is expanding its Shop+ operation. Shop+ covers all forms of commerce, from exploring beacons in physical stores to the latest adaptive pricing and promotion technologies being used by...

Media in Canada: Mindshare cues up Snapchat for Canadian brands

Mindshare has partnered with Snapchat to use its Discover and Live Stories sections to deliver short campaign creative to a younger demo engaged with content on that platform. The partnership is the first of its kind to bring Canada-specific brand...

GeoMarketing: Mindshare Makes Words Count — With Maps And Moments Up Next

WPP Group media planning shop Mindshare North America is expanding its year-old platform, dubbed “The Loop,” with several ideas that round out its philosophy around the need to adapt to consumers’ ever-evolving, real-time moods and activities. The latest addition to The Loop...

Adweek Honors Mindshare With Media Plan Of The Year Award

Agency Honored by Adweek for Second Consecutive Year We're excited to announce that Adweek, the leading source of news for marketing, media, and advertising professionals, has honored Mindshare with Media Plan of the Year in the Best Use of Social Spending...

Adweek: 26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just two of the...

Adweek: Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3...

Lightwave program brings insights, promise for the future Some 20 million data points were collected from 100 participants. CANNES, France—The Cannes Lions festival needs to increase its engagement with delegates who are on their second and third visits. Agencies looking to...

MediaPost: Giving The People What They Want (Say It Ain’t Snow!) – Game of...

It’s not all just fight scenes, brothels, and dragons: we’re here to unearth the marketing principles lurking in “Game of Thrones,” season five. Here’s what we took away from the season finale, “Mother’s Mercy.” In today’s day and age, shocking...

MediaPost: Digital’s 3rd Wave: ‘Adaptive Mobility’

That’s what Mobile Insider Summit opening keynoter Jeff Malmad said Madison Avenue is entering now. Malmad, who is managing director and head of mobile and life+ at Mindshare North America, said the first wave was conventional Web publishing. The second...

Advertising Age: Mindshare’s New Data Chief: Media Mix Modeling Is not Dead

A Q&A with Former Carat Data Exec Rolf Olsen Mindshare has a new data chief and he's not afraid to combine traditional methods with cutting-edge approaches to make the right media decisions. "I've always worked in some capacity around data," said...

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Facebook Libra

Background: Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending...

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