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Digiday: Jaguar positions itself as ‘accessible luxury brand’

This week, Jaguar debuted its “New Generation of Jaguar” campaign designed to promote the carmaker’s new XE compact luxury sedan and F-PACE performance SUV, available this spring. With the campaign spanning TV, display ads, paid social, programmatic and native ads,...

MediaPost: Joe Maceda To Lead NA Invention Studio At Mindshare

Mindshare is promoting Joe Maceda to head of the agency’s Invention Studio for North America. He remains based in New York. The Invention Studio is a unit within Mindshare dedicated to "driving innovation in media by merging data, science, and...

Advertising Age: American Family Insurance Taps Pint-Size Coaches in New Campaign

Firm Evolves Its 'Insure Carefully. Dream Fearlessly' Message With Digital Site and New Spots By Adrianne Pasquarelli American Family Insurance is bringing in some pint-size coaches to help its customers fulfill their dreams. On Monday, the Madison, Wisc.-based company is rolling...

Adweek: Will Depend’s New Ads, Starring Real People, Finally Erase the Stigma of Incontinence?

Will Depend's New Ads, Starring Real People, Finally Erase the Stigma of Incontinence? Kimberly-Clark brand also partners with life coach Susie Moore n general, there's a trend in advertising toward more straight talk when it comes to treatment of potentially embarrassing...

OZY: Can This Digital Whiz Make Marketing Authentic?

An excerpt from an interview with Cindy Gustafson. Hate your body? Cindy Gustafson’s got something for you. During the Oscars last year, on a day when intimidatingly beautiful women were all over TV and social media, Gustafson, managing director at...

Biometrics Meets Brackets: Degree Measures Motion and Passion

March Madness is in full swing and the excitement is picking up, especially after the Elite 8 frenzy! Brackets are busted with three of four #1 seeds out of the running (shoutout to Kansas, Oregon and Virginia). Regardless of win or loss, all teams put forward...

Mashable: Modern career paths in experiential marketing that are perfect for creative minds

In a new piece, Mashable looks at the evolution of experiential marketing, and the new career opportunities available within, from event management to 3D experiences to augmented reality and more. As part of the article, they spoke with Jeff...

Marketing Magazine: Ford and Mindshare Canada Steer F-150 Into Twitter First View

The 2017 F-150 Ford Raptor is intended to offer a lot more space for gear and legroom, so perhaps it’s fitting that Ford Canada decided to take up some more space of its own by becoming the launch advertiser...

Mindshare’s Content Guru on What It’s Like to Be a Creative in a Media...

And why he hates the branded content label Specs Current gig: Co-president, Mindshare Content+ Entertainment N.A. Age: 39 Twitter: @gvmanago Adweek: What was it like to transition from TV to becoming a creative guy in a media agency? Greg Manago: When I started at Mindshare in the beginning ,...

Adweek: FiveThirtyEight, Degree Team Up for Native Ads About Stephen Curry’s Crazy Skills

The first native ad effort for FiveThirtyEight, ESPN's data-focused politics and sports site, fittingly showcases the science behind how athletes and fans move using research from Degree. The campaign, launching Thursday, includes three branded articles on FiveThirtyEight with videos, graphics and...

Marketing Magazine: BBC x Mindshare Canada – This Is Your Brain On Content Marketing

Content marketing may seem more like art than science, but a research project from BBC used facial coding technology to prove the emotional connection it can make between brands and their target audiences. Members of the broadcaster’s sales, marketing and research...

MediaPost: Androids Vs. Humans: The Robot Debate And More At SXSWi

There’s a scene in the original Willy Wonka where all the kids run from school to Bill’s Candy Store. He starts handing out scrumdiddlyumptious candy to the (slightly greedy) ecstatic children. Song breaks out and the kids are having...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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