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Advertising Age: How the Shift from Swiping to Inserting Cards Will Accelerate Mobile Payments

Consumers Would Rather Tap Than Wait, and That's Good News for Mobile Wallets   Let's face it. None of us likes to dip, even though we know it's good for us. If you are unfamiliar with dipping, it's the newest way...

Campaign: Programmatic is the Viagra media needs

Most people don’t know that Viagra was created as a treatment for heart disease. It was only during the trials that Pfizer realised those blue pills were having an unexpected consequence. Viagra became a treatment for penile dysfunction and...

Unilever Lands Major Sponsorship On MasterChef Canada Season 3

CTV's MasterChef Canada is back and running on television screens across the nation and Mindshare Canada couldn’t be happier. The third season, which started on February 14, 2016 will run into June for a season filled with cutthroat competition, drool-inducing culinary...

NBCUniversal Teams with American Express to Celebrate Leap Day, 2/29

NBCUniversal announced today a first-of-its-kind partnership with American Express to give NBC viewers more of what they love - their favorite shows - from morning until night on Leap Day, February 29th. In the first example for advertisers of the strategic...

Adweek: NBC and BuzzFeed Will Replace 30 Minutes of Commercials With Branded Content

We're proud to work with such great partners - get the details on this new game-changing campaign with American Express, NBC, and BuzzFeed.  Amex sponsors Leap Day stunt When BuzzFeed announced Thursday it had hired its first executive creative producer to start...

Cynopsis Media’s 2016 Top Women in Digital: Tiffany Winter

Congratulations to Tiffany Winter, Head of Strategy & Partnerships for Mindshare Content+ Entertainment - she's been named one of Cynopsis Media's 2016 Top Women in Digital! This list honors women from across the industry who are making big moves...

Advertising Age: A Fish Called Mike, and Other Hacks for Keith Reinhard’s Toolkit

A few weeks ago, Ad Age invited the industry to hack Keith Reinhard's Leadership Toolkit, with entries from a number of top agency executives. But it's Mindshare NA's Cindy Gustafson, Managing Director of the Invention Studio, and a member...

Media in Canada: Instagram expands its video options

Instagram began introducing their new 60-second feature video ad unit in Canada. With that Mindshare Canada's client Unilever (for Axe) was Instagram's first Canadian partner to debut their French ad campaign 'Find Your Magic' within the ad unit, this week across the...

Advertising Age: Facebook Adds 7 Publishers to Anthology Branded-Video Program

Facebook's Anthology branded-video program may have gotten off to a slow start, but after some price adjustments, the program that pairs brands with premium publishers has begun to pick up traction among advertisers and is now doubling its roster...

Campaign: Growing up is hard to do – the rise of the Peter Pan...

As I was heading into my final semester at college, my father took me aside and informed me that post-exams I had three months to find a job and get out of the house. His intent was good—he desperately...

eMarketer: Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers

As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers, as explored in a new eMarketer...

MediaPost: For Online Giants, Super Bowl Ads, Live Streaming Questions Go Into Overtime

As the sun sets on Super Bowl 50 and the Denver Broncos revel in the spotlight, the endless onslaught of talking-head speculation comes to an end. Most questions have been answered: Peyton Manning’s legacy is secure and Denver’s defense...

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Facebook Libra

Background: Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending...

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