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Tubefilter: This Year’s Biggest NewFronts Buzzwords Were “Audio” And “Brand Safety”, Says Mindshare’s Christine...

Excerpt: The biggest recurring themes of last week’s NewFronts — an annual digital advertising confab founded by the Interactive Advertising Bureau (IAB) — were audio content and brand safety. At least according to Christine Peterson, the U.S. digital investment lead at Mindshare — a global media agency that...

The New York Times: L.G.B.T. Households are Now Nielsen Families, and Advertisers and Producers...

As Nielsen has finally launched ratings that begin to measure same-sex households, Mindshare's Rachel Lowenstein, Associate Director, Invention+, weighs in on its importance. Excerpt: Still, the new statistic could be a boon to advertisers. Same-sex couples earn significantly more money than their straight...

eMarketer: How do Internet users in select countries feel about the amount of media...

Note: Data was provided to eMarketer by Mindshare. Methodology: Data is from April 2019 Mindshare survey results. 4,000 internet users ages 18+, including 1,000 each in the US, UK, India and Australia, were surveyed online during November 2018. See it in...

HR Dive: 42% say mentorship programs don’t meet expectations

Excerpt: U.S. employees aren't getting what they want in terms of mentorship, according to a survey of 700 adults by marketing agency Mindshare. Forty-two percent of respondents said their company either doesn't offer any type of mentorship program or doesn't...

Ad Age: The 4 Ways Print Publications Can Reinvigorate Their Offerings

Excerpt: There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in “secular decline” in its 2019 Publishers A-List. From a media perspective, print publishers have a unique...

The Message: Big turnout for first PrideAM Canada meeting

Excerpt: “While we have made good strides toward having discussions about diversity and inclusion in our industry there is always more to do,” said Sarah Thompson, Mindshare’s chief strategy officer. Aside from helping LGBTQ+ individuals in the industry, the people...

Adweek: Amazon Is Reportedly Prepping an Ad-Supported Music Service for Echo Devices

Excerpt: Dan Richardson, director of the media-as-creative practice Invention+ at media and marketing services company Mindshare, said it’s more natural to hear ads in audio environments, which would be a logical place to get consumers acclimated to commercial messaging from...

WSJ Magazine: Why Fashion and Luxury Companies Are Investing in Film

Excerpt: Consumers have become nearly inured to pervasive product placement, from the prominent Lexus LC 500 in Black Panther to every character (and frame) in the Lego movies. But fashion, beauty and lifestyle brands are working with film in more subtle ways,...

CNBC: Why advertisers are excited about Snap’s new gaming platform

Excerpt: Simona Marmina, senior director of social for media agency Mindshare, echoed the desire for more details around brand safety but said the gaming platform seemed promising. “They obviously made it clear they have an advantage compared to other even pure-play...

Adweek: Bryan Goldberg Has Bought The Outline, Mic and Gawker.com—and His Spending Spree Isn’t...

Excerpt: The Outline has been an interesting space for media buyers for its unique page layouts, “mobile-first approach and innovative ad units,” said Dan Richardson, director, Invention+, Mindshare, but its relative smaller audience “made it tough for buyers to make...

Strategy-Online: Dove’s stock photos help brands improve portrayal of women

Excerpt: For years, Dove has made showing more authentic representations of women a cornerstone of its brand through its “Real Beauty” platform. Today it launched a collection of photographs so that other brands can do the same. “Project #ShowUs” is a joint...

The Drum: The demise of the marketing brief has led to the Era of...

Excerpt: Our clients are pressured to drive immediate sales and build brands while navigating a labyrinth of digital channels and distribution platforms. Marketers are being pushed to move at the speed of disruption—a (perhaps unintentional) refrain of “Stop thinking and...

Latest

Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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