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MediaPost: Are You Ready for Some Politics? As NFL Season Starts, Get Ready For...

It's easier than ever for a brand to make consumers angry -- and it has nothing to do with customer service. This summer, after Stephanie Wilkinson, co-owner of the Lexington, Va. restaurant Red Hen, asked White House Press Secretary Sarah...

Variety: NewFronts Go to Hollywood: Presenting Companies Announced for Inaugural L.A. Ad Event

Excerpt: The Digital Content NewFronts — the online-video biz’s version of the TV upfronts — were founded in 2012 by AOL, Digitas, Google/YouTube, Hulu, Microsoft, and Yahoo. IAB announced plans for an L.A. version of the NewFronts after trimming the original...

Media Village: Asian American Content Takes Center Stage

Excerpt: The No. 1 box-office hit Crazy Rich Asians is the latest proof of concept behind the call for more diverse stories in Hollywood. The film handily outperformed expectations and joins 2017’s critical and commercial hit Get Out and the history making Black Panther as films...

eMarketer: Using Marketing Data For Merchandising

Many companies now use big data to optimize their marketing efforts, but what about broader company initiatives? eMarketer’s new report explores how some companies are using marketing data to power their product and merchandising efforts, featuring in-depth insights from...

Ad Age: Back-to-school shopping list: Pencils, books — and mac and cheese

Ad Age has the scoop on the new TV campaign for Annie's Homegrown, launching today, with creative from Pereira O'Dell and media handled by Mindshare. Read an excerpt below and see the full piece here. "The campaign launches on Monday...

Digiday: Turner’s esports league aims for growth with more tournaments, advertisers

Digiday looks at the growth of Turner Sports' Eleague - the tournaments and games it's hosting, its broadcast on TBS, and more, including insights from Mindshare's Josh Spiegelman. Excerpt: Despite ELeague’s growth, esports as a whole is not mainstream enough for...

Adweek: Is $119 Amazon’s Achilles’ Heel?

Excerpt: Nevertheless, Joe Migliozzi, who leads the Shop+ unit for WPP’s Mindshare in North America, said the “no membership” messaging can be competitive for customers who aren’t Prime members yet or for Prime members who only use the service...

Adweek: Sarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing Showtime’s...

Our Chief Instigation Officer, Joe Maceda, was recently interviewed for a piece on some of the unintentional marketing that's been happening from political guests for Showtime's new show, "Who Is America?" Check out some of Joe's insights in the...

Quartz: Voice technology – Whose choice is it anyway?

There’s no stopping voice technology. eMarketer forecasts that 57 million US adults will use a smart speaker at least once a month this year, such as Amazon’s Echo or Google Home. This figure that rises to 91 million when...

CNBC: Amazon Alexa may be better at selling you things, but Google is more...

CNBC spoke to several agency leaders about the competition between Amazon's Alexa and Google Home, as well as the overall voice ecosystem. Check out the full piece here, featuring insights from Joe Maceda. Excerpt: For instance, no one asking someone else...

Adweek: Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Excerpt: Last June, WPP agencies Possible and Mindshare teamed up to help clients focus on Amazon with media planning, ecommerce services, brand experiences with Dash and Alexa, and analytics. Joe Migliozzi, who leads the Shop+ unit for WPP’s Mindshare in North America,...

eMarketer: What’s Next for Voice Control?

Excerpt: “Looking ahead, voice will become much more of a normal occurrence, as opposed to something that’s speaker-like,” said Jeff Malmad, head of Life+ at Mindshare North America. “From your light switch to your TV, your remote control, your...

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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

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