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Digiday: Thanks to troves of audience data, Roku is moving from tech provider to...

Excerpt: Gibbs Haljun, managing director of media investment for Mindshare North America, said that the agency expects to buy more media from Roku next year — the platform itself continues to be a growing priority when it comes to over-the-top...

Adweek: Why It Makes Sense for Publishers to Bundle Services, Like NYT and Scribd

Excerpt: Companies have frequently offered bundled services, with special packages for students, including Spotify, which teamed up with Hulu and Showtime to offer a deeply discounted price for those three services at $4.99 per month to those still in school. It can be an effective...

Adweek: Why Publishers Are Taking Their Brands Offline With New Product Licensing Deals

Excerpt: The partnerships also serve the interests of brick-and-mortar stores, noted Winder. A BuzzFeed and Walmart relationship is strategically advantageous for the latter as it adds a digital halo effect to the retailer—and keeps the products out of Amazon’s grasp....

The Wall Street Journal: ComScore Adds Limited Measurement Tool for Snapchat Discover

Excerpt: “In the short term, it’s always good to see more traction towards third-party measurement, even when it’s a smaller step,” said Jessica Prassel, U.S. social practice lead for media and marketing services provider Mindshare North America. “What we would...

The Drum’s 50 Under 30: Rachel Lowenstein

Congratulations to Rachel Lowenstein, Associate Director, Invention+, Mindshare North America – she’s been named one of The Drum’s 50 Under 30, a list that honors the next generation of industry stars; those who particularly excel in creativity across marketing...

AdExchanger: How Advertisers Are Using Twitch To Reach People Who Hate Ads

Excerpt: After “maxing out” among football and basketball enthusiasts, Brittany Rollheiser, director of digital investment at Mindshare, said she and her CPG client wanted to try a campaign on Twitch. Since the product’s audience is predominantly young and male, targeting...

Business Insider: An ad agency is ‘hacking’ search results on Amazon’s Alexa, and it...

As consumers increasingly adopt digital voice assistants, big brands know they need to cash in on the opportunity. But when it comes to commerce on voice assistants, people fall back on the default option — meaning that brands...

Campaign: Kill the Binary

Media operates in binaries. Publishers’ media kits are divided up in men/women. Brands usually brief us on wanting to reach one of two genders. And occasionally marketers will ideate on how to reach the LGBTQIA community as a single...

WSJ: Tastemade Orders Up $35 Million Funding Round, Aims to Cash In on Data

As the Wall Street Journal examines the latest news from Tastemade, Mindshare NA's Whitney Smith weighs in on the digital food space overall. Excerpt: The spread of shareable recipe videos from a variety of digital publishers has challenged food advertisers to...

MediaPost: LGBTQ Representation – Where Marketing Falls Short

As the LGBTQ community gains more widespread acceptance and recognition, its impact on mainstream society has grown tremendously. But with this increasing influence, appropriation is bound to happen — in fact, it’s nearly unavoidable. The question marketers need to ask...

Business Insider: BuzzFeed News is partnering with Amazon to launch a book club as...

As BuzzFeed launches a new book club offering, Mindshare spoke to Business Insider about both the opportunities and challenges for the publisher as they further diversify their revenue streams. Excerpt: "It's always encouraging - and frankly, important — to see publishers...

Business Insider: ‘In the next 12 months, you’re going to see a massive amount...

Excerpt: Publishers went all-in on creative shops and are trying to figure out what's next. One of the reasons branded content isn't growing significantly is because the number of creative studios within publishers has ballooned, said Greg Manago, president...

Latest

Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Quarterly Earnings Roundup

Super Bowl LIII Wrap Up

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