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Digiday: Grocery media – Agencies are spending more CPG ad dollars on online grocers

In this piece, Mindshare's Diana Gordon, Managing Director, Shop+, weighs in the growth of online grocery platforms and the first time a customer builds a basket is so important, especially since they can be automatically reloaded afterwards. Excerpt: “This is a...

Mobile Marketer: Swiss airline brings vertical AR cabin views to web ads

Excerpt: Swiss International Air Lines debuted a web ad that uses augmented reality (AR) to show an immersive view of its new business cabin, according to a press release shared with Mobile Marketer. Smartphone users can navigate a computer-generated...

Mobile Marketing Magazine: Swiss International Airlines partners with Mindshare and Coffee Labs for AR...

Excerpt: Swiss International Airlines has collaborated with media agency Mindshare and immersive interactive technology group Coffee Labs to create an augmented reality (AR) and 360- degree video ad campaign that gives audiences a preview of Swiss International’s inflight experience. The mobile WebAR ad unit does...

Digiday: How BuzzFeed is making its video shows business sustainable

Excerpt: “I believe in the notion of personal primetime, and that serialized, episodic videos are more attractive to marketers than before — particularly for the marketer who is trying to reach a younger demo,” said Dominick Pace, director of digital...

The Hollywood Reporter: TV Upfront Aftermath

Excerpt: “We all have our own set of data. We need commonality,” said Gibbs Haljun, total investment lead at Mindshare U.S. “Say what you want about Nielsen from a measurement standpoint, the reality is it is a common currency or...

WARC: For marketers, culture fatigue is real

Mindshare’s Alexis Fragale, Director, Insights, examines how the accelerated speed of culture impacts various industries, and how culture fatigue impacts marketers. Excerpt: But we’re in an age where emerging platforms and viral sensations die as quickly as they arrive. In the...

CNBC: Here’s how TV networks are responding as streaming services take more viewers and...

Excerpt: After attending NewFronts earlier this month, Mindshare North America partner and associate director of digital investment Alex Colcord said stats from some presenters about size, demographic reach and similar metrics weren’t too impressive.  “In way, shape or form, I’m...

Campaign India: I-COM Global Summit – How Godrej Hit used data to fight dengue

Excerpt: Ikechi Okoronkwo, MD – marketing sciences, Mindshare USA, presented Mindshare India’s ‘fighting dengue with a dose of data doctors’ entry for Godrej at the I-Com Data Creativity Award in 2019.   Okoronkwo introduced the case by stating it had...

JCK: What Retailers Can Learn From Pandora’s Twitter Campaign

Excerpt: Back in October, charm company Pandora debuted a new collection—Reflexions—in its efforts to expand its portfolio of product concepts. The collection, which comprises a flat-style bracelet and interchangeable, clip-on charms, was the second new concept for the brand in 2018,...

Business Insider: Lower-income customers are often a blind spot, but here’s why advertisers need...

Mindshare's Jodie Huang, Manager, Consumer Insights, looks at marketers' issues around income bias, and how advances in tech are leaving lower income groups behind. Excerpt: Society has always been divided into haves and have-nots, but as technology becomes more important in...

Ad Age: How Condé Nast Built A Sound Video Structure On YouTube

Excerpt: Condé Nast is still focused on its own websites and properties and the other social platforms, but audience sizes on YouTube are a bigger draw for advertisers looking to run digital video ads that are as close to the TV model...

AdForum: Job In The Spotlight – Media Planner

Excerpt: What is the role of a media planner? Simply put, while the job of a creative is to come up with innovative campaigns, media planners decide where those campaigns will best achieve their objectives. Mackenzie Patterson, associate director at Mindshare...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

Fortune: Data Sheet

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