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Adweek: Infographic – Same-Sex Marriage Supporters Want Brands to Take a Stand

As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and...

Volvo Presents “The Longest Drive” Contest at Super Bowl

In true Volvo style, its idea for the campaign was to steal attention away from the big game and engage fans into a gaming contest on their phone. “The Longest Drive,” directed people to a website, where they had to...

The Internationalist Names 24 Agency Innovators: Brian DeCicco

Congratulations to Mindshare’s Brian DeCicco, Executive Director, FAST Lead, North America—he’s been named one of The Internationalist’s Agency Innovators for his future-forward work and tremendous leadership. As The Internationalist puts it, “This year's INNOVATORS are transforming our concepts of a...

Adweek: Why Advertisers Went Long at Super Bowl LIII

Excerpt: Extended spots enable marketers to engage audiences more comprehensively and can help drive share-of-voice in an increasingly cluttered environment, says David Lang, cco of Mindshare North America. “By creating a commercial longer than the normal 30-second spot, brands have an opportunity to...

Digiday: For BuzzFeed’s business, revenue growth but more competition and pressure to diversify

Despite lay-offs, BuzzFeed’s business is growing. The coming challenge for the company is not only in reducing a large cost base, but also dealing with a new reality in which BuzzFeed is facing more competition from other large entertainment...

Business Insider: Marketers are obsessing over brand safety, but in doing so, they may...

Excerpt: Imagine this. Sex, violence, disease, corruption, and offensive language is rampant across American screens and viewers love it. A relatively unknown company is responsible, and advertisers aren't welcome. This company grows from 365 subscribers in Wilkes-Barre, Pennsylvania, in 1972...

Adweek: Mindshare Hires New Chief Data Strategy Officer Away From Merkle

Excerpt: WPP media agency Mindshare hired a new chief data strategy officer to further integrate data and analytics into its media planning operations. Shane McAndrew comes to the role with over 20 years of experience across digital, marketing and ad tech,...

Ad Age: Spotify and Pandora Duke It Out For Podcasting Dominance

Excerpt: Among podcast listeners, a majority—67 percent—prefer host-read ads, which typically air once before a show starts and again after it ends, presenting a significant challenge when it comes to creating enough ad inventory at scale, according to the IAB. "Consumers...

Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do that it means that we need more data and more information from consumers from providers,...

Campaign: CES was all about autonomy – except when it came to women

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare's Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a look at whether the CTA lived up to the promise for CES to be a...

Business Insider: Big brands like Verizon and Toyota are backing Amazon’s Freedive as the...

Excerpt: Advertisers buy Freedive programmatically from Amazon's demand-side platform, meaning that advertisers cannot specifically purchase Freedive ad inventory. Instead, ad buys are a mix of Freedive and OTT inventory within Amazon Fire, said Brittany Rollheiser, the director of digital...

AdExchanger: Basic Private Auctions Are ‘Going The Way Of The Dinosaur’ As Programmatic Cleans...

In AdExchanger, Aleksandra Injac, our U.S. managing director and programmatic practice lead, shares a bit about how we work with clients on programmatic, as we use data to guide whatever deal type makes the most sense of our brands. Excerpt: “We...

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Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

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