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Adweek: NBC and BuzzFeed Will Replace 30 Minutes of Commercials With Branded Content

We're proud to work with such great partners - get the details on this new game-changing campaign with American Express, NBC, and BuzzFeed.  Amex sponsors Leap Day stunt When BuzzFeed announced Thursday it had hired its first executive creative producer to start...

Cynopsis Media’s 2016 Top Women in Digital: Tiffany Winter

Congratulations to Tiffany Winter, Head of Strategy & Partnerships for Mindshare Content+ Entertainment - she's been named one of Cynopsis Media's 2016 Top Women in Digital! This list honors women from across the industry who are making big moves...

Advertising Age: A Fish Called Mike, and Other Hacks for Keith Reinhard’s Toolkit

A few weeks ago, Ad Age invited the industry to hack Keith Reinhard's Leadership Toolkit, with entries from a number of top agency executives. But it's Mindshare NA's Cindy Gustafson, Managing Director of the Invention Studio, and a member...

Media in Canada: Instagram expands its video options

Instagram began introducing their new 60-second feature video ad unit in Canada. With that Mindshare Canada's client Unilever (for Axe) was Instagram's first Canadian partner to debut their French ad campaign 'Find Your Magic' within the ad unit, this week across the...

Advertising Age: Facebook Adds 7 Publishers to Anthology Branded-Video Program

Facebook's Anthology branded-video program may have gotten off to a slow start, but after some price adjustments, the program that pairs brands with premium publishers has begun to pick up traction among advertisers and is now doubling its roster...

Campaign: Growing up is hard to do – the rise of the Peter Pan...

As I was heading into my final semester at college, my father took me aside and informed me that post-exams I had three months to find a job and get out of the house. His intent was good—he desperately...

eMarketer: Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers

As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers, as explored in a new eMarketer...

MediaPost: For Online Giants, Super Bowl Ads, Live Streaming Questions Go Into Overtime

As the sun sets on Super Bowl 50 and the Denver Broncos revel in the spotlight, the endless onslaught of talking-head speculation comes to an end. Most questions have been answered: Peyton Manning’s legacy is secure and Denver’s defense...

MediaPost: Mindshare – Tweeters Rooting For Manning, Broncos And A Fairy Tale Ending

While the odds makers are predicting Cam Newton and the Carolina Panthers will beat the Denver Broncos in Super Bowl 50, Twitter users clearly prefer Peyton Manning, according to Mindshare's analysis of more than 15,000 tweets. One in three tweets...

GeoMarketing: Talking About Ads In Self-Driving Cars: Let’s Slow Down

Marketers may be eager to dive into potential ad opportunities — but questions remain on logistics and ethics. If Elon Musk is to be believed, driverless cars will be as common as operatorless elevators in the near future. Rather than...

Fast Co.Create: Stephen Curry Teams With Degree For Some Branded Bio Analytics

  The deodorant brand launches MotionSense Lab site to showcases data and content about human movement. https://youtu.be/pN7r84FEZME Even if you're not a fan of the NBA, chances are you've at least heard of the on-court exploits of reigning MVP Stephen Curry and...

Marketing Magazine: Mindshare, PHD and UM Canada discuss data at FFWD 2016

Media buyers share their thoughts on the move to real-time or predictive analysis No one’s giving up on the potential of using data to create one-to-one relationships between brands and consumers, but media buyers from Mindshare, PHD and UM Canada told the FFWD: Advertising Week...

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Digiday: How BuzzFeed is making its video shows business sustainable

Excerpt: “I believe in the notion of personal primetime, and that serialized, episodic videos are more attractive to marketers than before — particularly for the...

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