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The Huffington Post: The Most Needed School Supply Everyone Can Bring: Empathy

  As educators, with another new school year dawning upon us, we have to meet all children where they are. And honestly, they don’t all come to us with the skill of empathy set firmly in place. There is no...

The Drum: Options aplenty: Why livestreaming will go mainstream at Rio 2016

By: Lisa Lacy There’s no question that livestreaming is becoming massive. Especially in sports. And while Rio won’t be the first livestreamed Olympics, it is shaping up to be the Olympics in which live streaming takes center stage – and potentially forever...

Linkdex: 6 Marketers on How to do Real-Time Marketing, and Avoid ‘Newsjacking’

Brands today walk a fine line between capitalizing on headline-making, traffic-generating topics such as Pokemon Go, Game of Thrones — or even more serious subjects such as the election or the Black Lives Matter movement — and ‘newsjacking’ which...

Business Insider: Facebook will host exclusive Olympics content

Facebook is set to gain exclusive content for the upcoming Olympics, including interviews, highlights, recaps, and short-form videos posted on to Facebook and Instagram, but not full live streams of the competition, NBC announced in a press release last week. This will give...

4A’s: See It & Be It: Mindshare’s Tiffany Winter

You’d think with the U.S. nominating our first woman for president and with our first African American president about to step down after eight years that gender and diversity would no longer be an issue for the ad industry....

Marketing Magazine: Amex Boosts Reach By Building Facebook Pixels Into Native Ads

Work with Sharethrough will add more than 20 million uniques a month.   American Express says it will be able to reach more than 20 million additional Canadian unique visitors each month online via a retargeting strategy that combines Facebook Pixels and...

MediaPost: Playing Their Game – Reaching The ESports Consumer

By Amanda Hechinger, Senior Associate, Mobile Strategy and Life+, Mindshare NA Twenty-seven million championship game viewers. $11+ million in prize money. Screaming fans. Overflowing arenas. This isn’t professional football or hockey. This is eSports: where the athletes are energy-drink gulping, head-set...

eMarketer: Marketers Take Note – Attribution Success Requires Organizational Overhaul

An Interview with: Rolf Olsen, Chief Data Officer, Mindshare North America   As chief data officer at Mindshare North America, the global media agency network that’s part of WPP, Rolf Olsen oversees a team of advanced analytics professionals and is responsible...

Advertising Age: CMO’s Guide to Live Video

What You Need to Know About Platforms, Advertising, the Risks and Rewards It seems like everyone is going live. Whether your dad is showing off his barbecue skills or BuzzFeed staffers are exploding a watermelon, real-time video has become the...

StreamDaily: The Pokemon Effect – One Week In

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting. Moving from pocket games and video games of the ’90s into the real world, Pokémon fans worldwide...

Mobile Marketer: What Brands Should Know About Pokémon GO

By Rachel Lowenstein, Senior Associate, Mobile Activation & Strategy, Mobile and Life+, Mindshare NA Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the application had overtaken Tinder in Android app downloads and expected to overtake...

Adweek: Mindshare Wins Glass Lion for Creating India’s First Transgender Pop Band

Tea brand shatters stereotypes In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop band, the 6 Pack Band, in...

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Broadcasting & Cable’s Top Media Planners and Strategists: Nick Bernard

Broadcasting & Cable has selected Mindshare's Nick Bernard, Senior Partner and Director, as one of its Top Media Planners and Strategists – a list that...

Fortune: Data Sheet

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