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CNBC: Here’s how TV networks are responding as streaming services take more viewers and...

Excerpt: After attending NewFronts earlier this month, Mindshare North America partner and associate director of digital investment Alex Colcord said stats from some presenters about size, demographic reach and similar metrics weren’t too impressive.  “In way, shape or form, I’m...

Campaign India: I-COM Global Summit – How Godrej Hit used data to fight dengue

Excerpt: Ikechi Okoronkwo, MD – marketing sciences, Mindshare USA, presented Mindshare India’s ‘fighting dengue with a dose of data doctors’ entry for Godrej at the I-Com Data Creativity Award in 2019.   Okoronkwo introduced the case by stating it had...

JCK: What Retailers Can Learn From Pandora’s Twitter Campaign

Excerpt: Back in October, charm company Pandora debuted a new collection—Reflexions—in its efforts to expand its portfolio of product concepts. The collection, which comprises a flat-style bracelet and interchangeable, clip-on charms, was the second new concept for the brand in 2018,...

Business Insider: Lower-income customers are often a blind spot, but here’s why advertisers need...

Mindshare's Jodie Huang, Manager, Consumer Insights, looks at marketers' issues around income bias, and how advances in tech are leaving lower income groups behind. Excerpt: Society has always been divided into haves and have-nots, but as technology becomes more important in...

Ad Age: How Condé Nast Built A Sound Video Structure On YouTube

Excerpt: Condé Nast is still focused on its own websites and properties and the other social platforms, but audience sizes on YouTube are a bigger draw for advertisers looking to run digital video ads that are as close to the TV model...

AdForum: Job In The Spotlight – Media Planner

Excerpt: What is the role of a media planner? Simply put, while the job of a creative is to come up with innovative campaigns, media planners decide where those campaigns will best achieve their objectives. Mackenzie Patterson, associate director at Mindshare...

The Wrap: Why TV Ad Buyers Find the Fall Schedules ‘Probably the Least Important...

A look at Upfronts week, with insights from Gibbs Haljun, Total Investment Lead, Mindshare U.S. Excerpt: But with so much time shifted viewing, schedules are less relevant. “Flow doesn’t really matter,” Haljun said. “With all the networks going to a 52...

Business Insider: ‘The industry is killing itself’ – Critics say TV is stalling in...

Excerpt: "I don't know that we were going to get this great 'aha' moment," said Gibbs Haljun, total investment lead for Mindshare US, of the networks' upfronts presentations. "There are going to be a lot of recurring themes, and none...

Los Angeles Times: Network TV viewing is down, but strong demand for ads is...

Excerpt: The five broadcast networks — ABC, CBS, NBC, Fox and the CW — take in nearly half of the upfront dollars. Last year, they accounted for $9.6 billion, according to Media Dynamics Inc., which tracks ad spending. Unlike digital...

CNBC: Google cracks down on ads tracking you across the web

Excerpt: "What's interesting is this seems like a first step, not just on Google's part but as an industry as a whole, where they are giving a small amount of control to the consumer to be able to have some...

Digiday: As upfronts approach, Hulu and YouTube are once again the NewFronts’ big winners

Excerpt: While other NewFronts presenters made a strong argument for advertisers to invest outside of the upfront cycle, they have yet to make a sufficient case for why they should be in the upfront consideration set. “This is not a time...

Strategy-Online: The Agency A List – Mindshare

Excerpt: “We see the shifts in media investment and work with platforms to help guide it to an effective place for advertisers,” says Devon MacDonald, Mindshare Canada CEO since last summer. “We prepare our talent for that by making sure...

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Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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