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MediaPost: WPP’s Mindshare Takes Media Network Of The Year Honors At Cannes

Excerpt: WPP’s Mindshare has been named Media Network of the Year 2019 at the Cannes Lions Festival of Creativity. The award is given to the best performing media agency network in the Media Lions category. The agency won gold its work...

Ad Age: Cannes I have your attention?

Excerpt: Mindshare is Cannes Lions Media Network of the Year WPP’s Mindshare was named the 2019 Media Network of the Year at Cannes. The network took home the Gold Lion for “Hacking Prime Day” for General Mills brand Cheerios; a silver Lion for “Monty’s...

Campaign: Mindshare named Cannes Lions Media Network of the Year

Excerpt: Mindshare has been awarded Media Network of the Year at the 2019 Cannes Lions International Festival of Creativity. The GroupM network succeeds sister shop MediaCom, which won the accolade last year but slipped to third place in 2019. For more...

AdExchanger: Cannes 2019 – Creative Meets Performance, DTC Shows Up And Regulation Looms

Excerpt: But brands will need to prove that impact-driven creative drives results. That will be exacerbated by the fact that this year, consumer brands are being judged in a separate category from non-profits and NGOs, said Adam Gerhart, US CEO...

Financial Times: TikTok prepares to woo advertisers at Cannes

Excerpt: Owned by the $75bn private Chinese company ByteDance, TikTok lets users watch, create, and share quick-fire videos, usually set to pop music, of anything from dances to songs to make-up tutorials. It has become hugely popular with younger...

Adweek: Mindshare’s New In-House Lab Uses Brain Activity to Evaluate Ad Effectiveness

Excerpt: According to Joe Maceda, chief instigation officer at Mindshare US, NeuroLab will help the media company inform strategies and tactics for plans going to market. It will also be used to conduct general research to help elevate the work...

Adweek: Here’s What Bustle Digital Group Has Planned for Mic’s Relaunch

Excerpt: For Dan Richardson, director, Invention+, Mindshare, before the acquisition, Mic was seen as a publication that had a reputation for “taking on tough-to-talk-about subjects in the news,” like policing, racial issues and politics. Mic also had a unique captured...

Digiday: Bleacher Report is on track to grow 50% this year, hit $200m in...

Excerpt: “They have made significant strides in diversifying their offering beyond the confines of a traditional digital media property to stay relevant among the Gen-Z and millennial audience,” said Josh Spiegelman, managing director of sponsorships, overseeing the agency’s work within...

Adweek: 5 Reasons Boost Mobile Is Perfect for Amazon

Excerpt: It could also help Amazon succeed where it failed with the Fire Phone, which flopped in part because it was too expensive to be a viable alternative to the iPhone. “This time around, Amazon could be taking a different approach...

Business Insider: Ad-tech companies are racing to keep up with OTT’s growing fraud problem...

Excerpt: That complexity is why some agencies avoid buying OTT ads programmatically and instead buy them directly from broadcasters and publishers, said Gibbs Haljun, total investment lead at Mindshare US. "If you're buying quality content, then there's less concern about...

eMarketer: US Time Spent With Media 2019

Excerpt: The personal nature of mobile devices creates its own challenges as advertisers attempt to capitalize on consumer time spent. “Most people have grown up with the expectation of advertising in exchange for things like TV or computer content in...

Media in Canada: Dove integrates custom print cover

Excerpt: Through a partnership with Rogers Media, this month’s issue of Chatelaine, which hit shelves last week, features a collection of customized, unretouched covers. And, rather than stick to one featured cover girl, Dove created five unique covers featuring different models...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

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