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Campaign: Kill the Binary

Media operates in binaries. Publishers’ media kits are divided up in men/women. Brands usually brief us on wanting to reach one of two genders. And occasionally marketers will ideate on how to reach the LGBTQIA community as a single...

WSJ: Tastemade Orders Up $35 Million Funding Round, Aims to Cash In on Data

As the Wall Street Journal examines the latest news from Tastemade, Mindshare NA's Whitney Smith weighs in on the digital food space overall. Excerpt: The spread of shareable recipe videos from a variety of digital publishers has challenged food advertisers to...

MediaPost: LGBTQ Representation – Where Marketing Falls Short

As the LGBTQ community gains more widespread acceptance and recognition, its impact on mainstream society has grown tremendously. But with this increasing influence, appropriation is bound to happen — in fact, it’s nearly unavoidable. The question marketers need to ask...

Business Insider: BuzzFeed News is partnering with Amazon to launch a book club as...

As BuzzFeed launches a new book club offering, Mindshare spoke to Business Insider about both the opportunities and challenges for the publisher as they further diversify their revenue streams. Excerpt: "It's always encouraging - and frankly, important — to see publishers...

Business Insider: ‘In the next 12 months, you’re going to see a massive amount...

Excerpt: Publishers went all-in on creative shops and are trying to figure out what's next. One of the reasons branded content isn't growing significantly is because the number of creative studios within publishers has ballooned, said Greg Manago, president...

Digiday: How social listening platforms have evolved through consolidation

Following several company recent mergers in the social listening space (such as the latest with Brandwatch and Crimson Hexagon), Digiday explores the evolution of social listening - including insights on how Mindshare uses it as one part of The...

Business of Fashion: Men’s Media Courts the Streetwear Crowd

A look at how men's fashion media, from the legacy players to the digital natives, are trying to grow their audiences and attract more marketing and sponsorship dollars from brands. Excerpt: Hypebeast founder and chief executive Kevin Ma said he wanted to...

eMarketer: Artificial Intelligence Incubators – Why Canada’s Hubs for AI Research Are Attracting Global...

Excerpt: Historically, search’s view to intent was clear, and ad products were simple and reliable. But predictive search tools that recommend products or content based on personalization are on many brands’ wish lists, especially those that sell online. “Predictive search,...

Media in Canada: Who gets to play on Pinterest?

With Pinterest opening its doors in Canada, what do buyers think? Excerpt: Sarah Thompson, chief strategy officer at Mindshare, says it’s difficult to compare Pinterest to Facebook or Twitter because their functionalities are so different; Pinterest barely registers as a social...

Ad Age: Here’s Why SiriusXM Is Purchasing Pandora for $3.5 Billion

Excerpt: Frank Puma, New York digital investment lead at Mindshare, says the SiriusXM deal for Pandora will provide marketers another data point to better understand consumers. "If Sirius can leverage Pandora as a platform for distribution, then they've finally found...

Digiday: Twitch expands programmatic guarantees to more advertisers

Digiday connected with Frank Puma, Managing Director, Digital Investment Lead, New York, to talk about the opportunities and challenges for Twitch as they expand their advertising opportunities. Excerpt: Here’s where Amazon comes in. Amazon has been bundling Twitch’s inventory with Amazon’s...

The Drum: MediaMath, Integral Ad Science, and Rubicon Project join Mindshare’s blockchain programmatic alliance

Excerpt: Mindshare has announced its first prototype for its blockchain programmatic alliance, signing MediaMath, Integral Ad Science and Rubicon Project as partners. The ‘Project Proton’ prototype has been built using blockchain platform Zilliqa, aims to create a smart contract system built...

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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

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