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eMarketer: Is Everyone on Instagram an Influencer?

Excerpt: “While the increase has definitely led to more available influencers to work with, brands need to be careful,” said Jessica Dooley, US social practice lead at Mindshare. “The emergence of influencer marketing into a scalable channel has increased a...

Digiday: ‘DAU is taken with a grain of salt’: How media buyers define scale...

A look at how media buyers evaluate the numbers the platforms report out, like monthly active users and monetizable daily active users. Excerpt: Buyers look at demographics, like age, location, household income and interests, and if they can reach them through...

Digiday: BuzzFeed, Group Nine Media are selling more ‘brand-safe’ cross-platform video ads directly

Excerpt: “Are there publishers who point to another publisher or platform’s challenge in their pitch and say it’s something that they’re better at? Yes — but that’s just how pitches work,” said Rollheiser. “This is an extremely competitive landscape...

Mindshare’s Joey-lyn Addesa Named Finalist for Media Planner of the Year

Congratulations to our own Joey-lyn Addesa, Managing Director, Strategic Planning - she's been named a finalist in Ad Age's Creativity Awards, in the category of Media Planner of the Year! As Ad Age puts it, the contenders in this category...

The Drum: Church’s Chicken – Bringin’ Down Home Flavor

Excerpt: Church’s Chicken, the fried chicken brand, has unveiled a new tagline; ‘Bringin’ That Down Home Flavor’ as it attempts to have its “biggest year ever.” Released this week across an integrated marketing and branding campaign, developed by Wunderman Thomson’s Atlanta...

Ad Age’s Creativity: Booking.com Urges Americans To Get Off Instagram and “Be a Booker”

Excerpt: The campaign is specifically aimed at U.S. travelers, who take vacation substantially less than European counterparts. Another spot emphasizes that consumers can book first and ask their boss later--illustrated by a shot of a tired employee scrolling through work emails then clicking on a Booking.com...

Adweek: 2019 She Runs It Working Mothers of the Year

Excerpt: Dedicated to provocation with purpose, Powers works with Chanel and a cross-discipline team at Mindshare on media strategy, innovation and execution. How motherhood helps her succeed at work: “Motherhood inherently comes with a whole other level of patience, empathy and compassion....

Adweek: As OTT Advertising Explodes, Agencies Race to Build Teams to Navigate the Space

Excerpt: Haljun said one of Mindshare’s priorities in 2019 is to rotate employees through both video and digital investment teams so investment teams are chock-full of people with cross-platform experience. “What it really comes down to is that you need to...

Adweek: Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More...

Excerpt: Janet Levine, managing director, invention+, Mindshare, said the platform was intriguing because of its ability to reach teens and build long-term brand loyalty. “You’ve got a Gen Z demographic that marketers want to reach—one that can be difficult to reach...

Business Insider: Amazon decided to shut down HQ2 in New York but advertisers see...

Excerpt: Agencies said proximity to Amazon's offices doesn't influence how much they spend on advertising. "When you have more face-to-face meetings, that obviously helps build a relationship with the agency and client," said Jeff Malmad, executive director and lead of Shop+...

eMarketer: Advanced Marketing Attribution

For their latest report, eMarketer profiled our advanced attribution work. Mindshare's Ikechi Okoronkwo, Managing Director, Marketing Sciences, explains how we're bringing a more holistic view to our clients by linking brand equity with sales outcomes. Excerpt: The agency knew this effort could...

Ad Age: Technically Speaking – Outsmart Intelligent Tracking

Ad Age has launched its new column, Technically Speaking, where they go in-depth on a particular tech topic with industry experts. In the first edition, they’re talking about Apple’s second edition of Intelligent Tracking Protection, featuring insights from Mindshare's...

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Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

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