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Ad Exchanger: Can Apple’s billboard shift the conversation to consumer privacy?

ICYMI, Apple posted a billboard outside Springhill Suites Marriott Hotel in Las Vegas: “What happens on your iPhone, stays on your iPhone.” Joe Maceda, our Chief Instigation Officer, talks to Ad Exchanger about hot topic: data and privacy. Excerpt: “I think if...

Media Village: CES 2019 – On Incidental Loyalty and Autonomous Driving

Alexa, tell me what's next for the Consumer Electronics Show - and what's actually different for marketers from years prior. It won't surprise anyone to hear that a big point of interest at CES will be voice technology and its...

Adweek: 5 Ways Artificial Intelligence Will Continue to Shape Marketing

Excerpt: The past year saw AI emerge as a necessity in the industry. In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Holistic media buying The fact that consumers habitually juggle content streams has long...

Campaign: A call to action around gender equality at CES

Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater...

Business Insider: AT&T has lofty ambitions to change the way TV advertising is sold,...

Excerpt: Other media buyers said that it's too early to gauge how AT&T will use data across multiple properties but say the vision of an open marketplace remains appealing. TV advertising remains a massive business for advertisers and the...

Business Insider: Meet 35 rising stars of Madison Avenue who are revolutionizing advertising

Excerpt: Rachel Lowenstein, 28, Invention+, Mindshare At Invention+, Mindshare's division dedicated to media innovation, Lowenstein leads digital innovation for brands including Chanel, BlackRock, Lufthansa, Pandora Jewelry, and other brands across North America. Lowenstein helps these brands find new ways to reach...

TV News Check: Broadcast Prime Still The 8,000-Pound Gorilla

Excerpt: While viewing levels have declined as viewers, especially younger ones, spend more time streaming, the broadcast networks remain the No. 1 buy for big-spending national TV advertisers. Media agencies that watch the numbers as closely as the networks are...

Ad Age: Pillsbury Pumps Cinnamon Roll Smells Into Movie Theaters

Excerpt: Scent appeal. At several movie theaters across the country, the ads really smell—like cinnamon rolls. Pillsbury is pumping the delicious scent into 25 theaters as part of a campaign that attempts to spark sales for its refrigerated dough by...

Adweek: Why Axios Is Betting Big on Native Content, Sponsored Events and Branded Newsletters

Excerpt: A major area of real estate for Axios’ native content is within its stable of 17 free email newsletters, which Axios said adds up to more than 1 million subscriptions total. (Because many of the same people subscribe...

Adweek: Holiday Shopping Minus Checkout Lines Is Finally Here

Excerpt: Waiting in line is one of the major drawbacks of brick-and-mortar shopping—and one of the reasons ecommerce holds so much appeal for so many consumers. (A Pew Research Center study found that, as of 2016, 80 percent of Americans do at...

Adweek: With Ex-Condé Nast Star Phillip Picardi at the Top, Out Magazine Looks to...

Excerpt: Queer media, broadly, is becoming a main outlet for young people to get their news, as they latch on to brands that have widely embraced the LGBTQ community unlike mainstream outlets, said Rachel Lowenstein, associate director, strategic innovation, invention+,...

ANA Magazine: The Rewards of Taking Risks

The ANA explored risk-taking in marketing (and why too much risk-aversion is a bad thing), featuring insights from Danielle Koffer, Chief Client Officer, U.S., Mindshare North America. Excerpt: He notes, however, that the word "risk" is inherently negative and frequently frowned...

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Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Quarterly Earnings Roundup

Super Bowl LIII Wrap Up

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