Home Press

Press

Mobile Marketer: The Beginner’s Guide to Altered Reality

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an...

TechCrunch: Improving search and advertising are the next frontiers for voice-activated devices

Excerpt: Despite millions of orders for voice enabled devices, vendors have yet to map the uncharted territory of voice enabled search and advertising. Indeed, as voice search expands — to the tune of 50 percent of all searches by 2020 (according...

Quartz: Voice technology – Whose choice is it anyway?

There’s no stopping voice technology. eMarketer forecasts that 57 million US adults will use a smart speaker at least once a month this year, such as Amazon’s Echo or Google Home. This figure that rises to 91 million when...

AdExchanger: General Mills Goes All-In On Digital For Tiny Toast Cereal Launch

When General Mills launched Tiny Toast in June, its first new cereal brand in more than 15 years, the company also launched its first completely digital marketing campaign. Because General Mills was targeting millennials, it stayed away from traditional TV...

WARC: The changing face of US luxury

NEW YORK: Luxury brands need to invest in brand building if they are to address changes in consumer perceptions and desires, new research suggests. The Insights team at Mindshare North America surveyed 2,000 US consumers (1,600 luxury consumers and 400...

MediaPost: Welcome To The World Of Autonomous Living

Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living. It’s the idea that technology can tell us...

Adweek: 26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just two of the...

MediaPost: Giving The People What They Want (Say It Ain’t Snow!) – Game of...

It’s not all just fight scenes, brothels, and dragons: we’re here to unearth the marketing principles lurking in “Game of Thrones,” season five. Here’s what we took away from the season finale, “Mother’s Mercy.” In today’s day and age, shocking...

Digiday: VR, AI and voice: Behind the hype at CES 2017

Some come to CES for the self-driving cars and smart sprinkler systems; media companies and advertisers are in Las Vegas to talk voice and artificial intelligence. And pour some cold water on virtual reality. Thanks to products like the Amazon...

AdExchanger: Will Cannes Look Any Different Next Year?

By Alison Weissbrot As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state...

MediaPost: Microsoft Taps SNL Talent Colin Jost To Host Bing Awards

Bing Ads on Monday announced the "shortlist" of agency winners for its Bing Agency Awards 2016 event scheduled to take place next month. The event honors the most creative and impactful work from agency partners like iProspect, Resolution Media,...

Digiday: Ask Digiday Careers: How to ace your agency interview

Welcome to Ask Digiday Careers, where we answer your most pressing questions about working in digital media today, from applying to positions to fielding offers to etiquette on the job. Have a question? Email Caleb Li and we might answer it...

Latest

Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Quarterly Earnings Roundup

Super Bowl LIII Wrap Up

CVL