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Media in Canada: CES 2019 Perspectives – Mindshare

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for...

Warc: Virtual reality, next-generation cars and gadgets for a connected world – insights from...

Following CES 2016, Warc collected takeaways and insights from industry leading executives, including Mindshare's Chrissie Hanson, Head of Strategy, West Coast, along with leaders from Epsilon, JWT, and MRY. Check out some of Chrissie's insights below, and see the...

Adweek: Dove Partners With EW to Showcase a Film About Bullying Directed by Debbie...

We're proud to partner on this terrific campaign with Dove, enabling viewers to watch the latest Real Beauty Productions film in full through the cover of Entertainment Weekly! Excerpt: Dove wanted to treat its latest Real Beauty Productions film like a big...

Ad Age: Back-to-school shopping list: Pencils, books — and mac and cheese

Ad Age has the scoop on the new TV campaign for Annie's Homegrown, launching today, with creative from Pereira O'Dell and media handled by Mindshare. Read an excerpt below and see the full piece here. "The campaign launches on Monday...

Adweek Honors Mindshare With Four Media Plan of the Year Awards

Agency Honored by Adweek for Third Consecutive Year NEW YORK—Adweek, the leading source of news for marketing, media, and advertising professionals, has awarded Mindshare North America, the global media agency network that is part of WPP, with four wins at...

Advertising Age: Mindshare’s New Data Chief: Media Mix Modeling Is not Dead

A Q&A with Former Carat Data Exec Rolf Olsen Mindshare has a new data chief and he's not afraid to combine traditional methods with cutting-edge approaches to make the right media decisions. "I've always worked in some capacity around data," said...

CNBC: Amazon Alexa may be better at selling you things, but Google is more...

CNBC spoke to several agency leaders about the competition between Amazon's Alexa and Google Home, as well as the overall voice ecosystem. Check out the full piece here, featuring insights from Joe Maceda. Excerpt: For instance, no one asking someone else...

Business Insider: Amazon decided to shut down HQ2 in New York but advertisers see...

Excerpt: Agencies said proximity to Amazon's offices doesn't influence how much they spend on advertising. "When you have more face-to-face meetings, that obviously helps build a relationship with the agency and client," said Jeff Malmad, executive director and lead of Shop+...

MediaPost: How Are Voice Assistants Training Us To Talk?

Excerpt: "In addition, Voice Assistants don’t question the hierarchy of your needs or separate your wants. Increasing the temperature of the bedroom is met with identical proficiency as calling for help in a crisis. Voice won’t question your intention, or heed your...
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Advertising Age: WPP’s Mindshare Works on Gender Equality Brief Across 87 Offices

WPP media agency Mindshare is using its annual Mindshare Day celebration to fight for gender equality across all 87 offices on Wednesday. Every year, the shop selects an important cause to shape into a brief that staffers can work against...

AdWeek: How Marketers Are Turning Your Car Into a Branded Experience

Excerpt: While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. According to Michael Ramsey, an auto analyst...

eMarketer: Performance Marketing Helps Retailers Connect Their Short-Term and Long-Term Goals

An Interview with Diana Gordon, Senior Partner and Director, Shop+, Mindshare North America As measurement tools improve, retailers can see how their marketing efforts—not just those easily tracked online—drive actions at different stages in the customer journey. This is also...

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Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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