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Financial Times: Brands seek to be heard on voice-powered devices

Companies test ways to interact with customers via Amazon’s Alexa and Google’s Assistant Users of Google’s voice-powered digital assistant heard something unexpected last month from their smart speakers and Android phones. Amid the daily briefing of time, weather and commuting conditions,...

Media Life Magazine: Now, the trends that will shape advertising in 2017

Per Mindshare, get ready for less focus on Millennials (gasp!) Advertisers have been obsessed with Millennials for what seems like forever. They overreact to even the slightest of trends among this group. Millennials mull cutting the cord? Time to pull back on...

CNBC: Here’s how TV networks are responding as streaming services take more viewers and...

Excerpt: After attending NewFronts earlier this month, Mindshare North America partner and associate director of digital investment Alex Colcord said stats from some presenters about size, demographic reach and similar metrics weren’t too impressive.  “In way, shape or form, I’m...

Los Angeles Times: Network TV viewing is down, but strong demand for ads is...

Excerpt: The five broadcast networks — ABC, CBS, NBC, Fox and the CW — take in nearly half of the upfront dollars. Last year, they accounted for $9.6 billion, according to Media Dynamics Inc., which tracks ad spending. Unlike digital...

Forbes: Top 5 Reasons To Use iMessage To Reach Millennials

Emojis and stickers are everywhere that millennials are. They are both part of the visually driven communication landscape that millennials subscribe too. How can your brand successfully reach this influential demographic in iMessage? I’ve spoken to some of the biggest...

Marketing Magazine: Mindshare, PHD and UM Canada discuss data at FFWD 2016

Media buyers share their thoughts on the move to real-time or predictive analysis No one’s giving up on the potential of using data to create one-to-one relationships between brands and consumers, but media buyers from Mindshare, PHD and UM Canada told the FFWD: Advertising Week...

AdWeek: Media Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus

Excerpt: While it’s not always easy seeing which way the blue bird flies, media buyers and brand executives are optimistic about Twitter’s future, saying the company’s newfound focus is giving users—and therefore, advertisers—more reasons to continuously come back. Can 2018...

Advertising Age: Weather Company Incorporates IBM’s Watson Into New Ad Product

The Weather Company is placing a bet on artificial intelligence. In its first major announcement since being acquired by IBM in January, Weather Company is introducing Watson Ads, which will allow consumers to ask questions via voice and text...

Sports Business Journal: Win or Lose: How brands can harness the intensity of fans

Since I was a kid, I've always been fascinated by the profound effect that sports can have on our psychological state. As a twelve year old, when my teams won I was euphoric; however when they lost I would...

Mobile Marketer: What marketers should know about Amazon Go

No lines? No checking out? No way. Actually, “Yes way!” says online retail giant Amazon, which announced last week that it plans to launch a new bricks-and-mortar store concept that eliminates the traditional checkout process entirely. Called Amazon Go, the...

Ad Age: Hey, Alexa: What’s the Best Voice Strategy for Brands?

Excerpt: Alexa and Google Home didn't even exist three years ago. Yet VoiceLabs, a firm that helps companies be successful with voice applications, predicts 33 million voice-first devices will be in circulation by the end of 2017. Gartner has predicted 30 percent...

Mediapost: Adland’s Diversity Problem Revisited At Cannes (Again)

CANNES, FRANCE — Talent isn't gender-specific. Talent isn't defined by ethnicity. Yet the advertising industry continues to lag in diversity and gender equality. Mindshare's Nilufar Fowler joined Ida Rezvani, WPP Global Client Leader Team IHG; Charlotte Beers, former CEO Ogilvy...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

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