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What Chatbots Can (and Cannot) Do for Retailers

Chatbots have the potential to influence consumers at many touchpoints on the path to purchase. Bots are often used by retailers to feed personalized product recommendations to a customer via messaging platforms like Facebook Messenger. But do these bot...

GeoMarketing: Talking About Ads In Self-Driving Cars: Let’s Slow Down

Marketers may be eager to dive into potential ad opportunities — but questions remain on logistics and ethics. If Elon Musk is to be believed, driverless cars will be as common as operatorless elevators in the near future. Rather than...

Forbes: Alexa, Get Me A Promotion

It’s time to meet your new co-worker, Alexa. She’s already become a permanent house guest – Amazon sold tens of millions of Alexa-enabled devices during the holiday season. As we leverage voice assistants more and more to make running a...

Adweek: Why It Makes Sense for Publishers to Bundle Services, Like NYT and Scribd

Excerpt: Companies have frequently offered bundled services, with special packages for students, including Spotify, which teamed up with Hulu and Showtime to offer a deeply discounted price for those three services at $4.99 per month to those still in school. It can be an effective...

Advertising Age: Mindshare’s New Data Chief: Media Mix Modeling Is not Dead

A Q&A with Former Carat Data Exec Rolf Olsen Mindshare has a new data chief and he's not afraid to combine traditional methods with cutting-edge approaches to make the right media decisions. "I've always worked in some capacity around data," said...

MediaPost: For Online Giants, Super Bowl Ads, Live Streaming Questions Go Into Overtime

As the sun sets on Super Bowl 50 and the Denver Broncos revel in the spotlight, the endless onslaught of talking-head speculation comes to an end. Most questions have been answered: Peyton Manning’s legacy is secure and Denver’s defense...

CNBC: Amazon is planning a push into digital advertising in 2018

Excerpt: Amazon has been quietly experimenting with various advertising products across its portfolio and off its website, according to interviews with half a dozen ad buyers and technology partners. And it's getting ready to make waves in 2018. "Amazon likes to talk...

Advertising Age: How the Shift from Swiping to Inserting Cards Will Accelerate Mobile Payments

Consumers Would Rather Tap Than Wait, and That's Good News for Mobile Wallets   Let's face it. None of us likes to dip, even though we know it's good for us. If you are unfamiliar with dipping, it's the newest way...

Advertising Age: A Pop-Up Shop for Periods? U by Kotex Believes the Time Has...

Pop-up shops have become popular for all kinds of brands in recent years, but U by Kotex has an idea that never popped up until now -- The Period Shop. Read an excerpt of the Ad Age piece by...

Marketing Magazine: Ford and Mindshare Canada Steer F-150 Into Twitter First View

The 2017 F-150 Ford Raptor is intended to offer a lot more space for gear and legroom, so perhaps it’s fitting that Ford Canada decided to take up some more space of its own by becoming the launch advertiser...

Unilever Lands Major Sponsorship On MasterChef Canada Season 3

CTV's MasterChef Canada is back and running on television screens across the nation and Mindshare Canada couldn’t be happier. The third season, which started on February 14, 2016 will run into June for a season filled with cutthroat competition, drool-inducing culinary...

Digiday: NewFronts publishers see an opening with recent YouTube, Facebook ad crises

Digiday's Sahil Patel looks at the role of brand safety at this year's Digital Content NewFronts. Check out an excerpt from his piece below, featuring insights from Mindshare NA's Christine Peterson, Digital Investment Lead: Buyers are not necessarily impressed by...

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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

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