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Volvo Presents “The Longest Drive” Contest at Super Bowl

In true Volvo style, its idea for the campaign was to steal attention away from the big game and engage fans into a gaming contest on their phone. “The Longest Drive,” directed people to a website, where they had to...

Cynopsis Digital: Q&A with Mindshare

Excerpt: Cynopsis Digital asked Autumn Nazarian, Mindshare North America’s SVP, Spotlight Lead, about trends in franchise-based entertainment. Here’s what she had to say:   Do you think there will always be a place for ad-supported content and services, or will the trends...

Ad Age: Pillsbury Pumps Cinnamon Roll Smells Into Movie Theaters

Excerpt: Scent appeal. At several movie theaters across the country, the ads really smell—like cinnamon rolls. Pillsbury is pumping the delicious scent into 25 theaters as part of a campaign that attempts to spark sales for its refrigerated dough by...

MediaPost: Mindshare’s New Planning Service: All In A Day’s Work (And Not A Minute...

Excerpt: WPP's Mindshare has unveiled a new service for clients that need a plan and need it now.It’s called Mindshare 24, and is designed to deliver a media plan with 24 hours of receiving a brief -- or your money...

MediaPost: Quartz Brings Daily Flash Briefing to Amazon Echo

Congratulations to #TeamMindshare on this forward-thinking collaboration! Quartz is bringing its "Daily Brief" newsletter to Amazon Echo, a voice-controlled speaker. Daily Flash Briefing news updates, a roundup of the daily economy, are available from various news organizations and can be...

Digiday: Grocery media – Agencies are spending more CPG ad dollars on online grocers

In this piece, Mindshare's Diana Gordon, Managing Director, Shop+, weighs in the growth of online grocery platforms and the first time a customer builds a basket is so important, especially since they can be automatically reloaded afterwards. Excerpt: “This is a...

AdExchanger: Basic Private Auctions Are ‘Going The Way Of The Dinosaur’ As Programmatic Cleans...

In AdExchanger, Aleksandra Injac, our U.S. managing director and programmatic practice lead, shares a bit about how we work with clients on programmatic, as we use data to guide whatever deal type makes the most sense of our brands. Excerpt: “We...

Media Village: An Interview with Mindshare’s Katerina Sudit

Katerina Sudit started out in the industry as a creative -- a copywriter -- and then moved into the more quantitative area of media planning, communications and client leadership. Her current role as Managing Partner, Executive Lead at Mindshare...

Digiday: ‘Three-dimensional chess’: The messy modernization of the media seller

Excerpt: Publishers have done a good job organizing their sales teams by industry, but the biggest challenge is in execution, said Emma Witkowski, digital investment lead, West Coast & Atlanta, for Mindshare North America. So once the campaign has been...

Business Insider: Meet 35 rising stars of Madison Avenue who are revolutionizing advertising

Excerpt: Rachel Lowenstein, 28, Invention+, Mindshare At Invention+, Mindshare's division dedicated to media innovation, Lowenstein leads digital innovation for brands including Chanel, BlackRock, Lufthansa, Pandora Jewelry, and other brands across North America. Lowenstein helps these brands find new ways to reach...

FierceRetail: Luxury shoppers’ perceptions are changing, Mindshare study finds

The behavior of luxury shoppers is evolving, according to new research released by Mindshare North America, the global media agency network that's part of WPP. Today, there are five main types of luxury consumers: strivers, trendsetters, aesthetes, only the best...

Mobile Marketer: What marketers should know about Amazon Go

No lines? No checking out? No way. Actually, “Yes way!” says online retail giant Amazon, which announced last week that it plans to launch a new bricks-and-mortar store concept that eliminates the traditional checkout process entirely. Called Amazon Go, the...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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