Home Press

Press

Los Angeles Times: How a social media campaign helped drive Bill O’Reilly out of...

The Los Angeles Times' David Pierson looks at the role social media played in pressuring brands to boycott Bill O'Reilly, particularly some of the larger organized groups such as Sleeping Giants and Media Matters. Mindshare's Jason Maltby weighs in in...

How CBS News is trying to reinvent itself

The CBS Broadcast Center, nestled a block from the Hudson River in the Hell’s Kitchen neighborhood of New York City, is home to several venerable news institutions including “60 Minutes” and “CBS Evening News.” But on the building’s second...

Business of Fashion: Cosmopolitan Wants to be Known for More Than Sex Tips and...

Excerpt: Pels explained that Cosmopolitan’s visual vocabulary is more important now because readers are scrolling through more content than ever. “It’s so important that we stand out from the pack,” she said. Differentiation and sophistication are key for capturing the...

AdWeek: 8 Under-the-Radar Tech Companies at CES That Brands Should Know About

Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and...

Marketing Land: Addressable TV from the media buyer’s perspective

Excerpt: How digital-like is buying advanced TV? In terms of data execution, addressable TV is quite similar. “You’re using data sources to identify and triangulate audiences,” says Tobias Wolf, executive director at GroupM’s Mindshare, who got his start with addressable TV...

Adweek: Infographic – Same-Sex Marriage Supporters Want Brands to Take a Stand

As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and...

Business Insider: BuzzFeed News is partnering with Amazon to launch a book club as...

As BuzzFeed launches a new book club offering, Mindshare spoke to Business Insider about both the opportunities and challenges for the publisher as they further diversify their revenue streams. Excerpt: "It's always encouraging - and frankly, important — to see publishers...

The Wall Street Journal: ComScore Adds Limited Measurement Tool for Snapchat Discover

Excerpt: “In the short term, it’s always good to see more traction towards third-party measurement, even when it’s a smaller step,” said Jessica Prassel, U.S. social practice lead for media and marketing services provider Mindshare North America. “What we would...

Adweek: Why It Makes Sense for Publishers to Bundle Services, Like NYT and Scribd

Excerpt: Companies have frequently offered bundled services, with special packages for students, including Spotify, which teamed up with Hulu and Showtime to offer a deeply discounted price for those three services at $4.99 per month to those still in school. It can be an effective...

AdWeek: Will Consumers Develop Romantic Relationships With Their Virtual Assistants?

Excerpt: Amazon’s 2018 Super Bowl spot featured virtual assistant Alexa experiencing a very human problem of having to call in sick to work. While a humorous concept, it’s a fictional scenario based on a very real, growing trend: Virtual assistants now...

GeoMarketing: As AI Reshapes Consumer Expectations, Marketers Should Still Think ‘Human First’

'As we lean in on the intelligence of AI, we have to make sure we don’t lose sight of brand storytelling and the emotion,' says Mindshare's Devon MacDonald. Investment in artificial intelligence grew an estimated 300 percent in 2017, as adoption...

AdWeek: How Marketers Are Turning Your Car Into a Branded Experience

Excerpt: While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. According to Michael Ramsey, an auto analyst...

Latest

Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

Facebook Voice Assistant

CVL