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AdWeek: How to Eliminate Bias in Data-Driven Marketing

Excerpt: Ikechi Okoronkwo, director of marketing sciences at media and marketing services company Mindshare, said bs comes from data scientists inadvertently allowing their own assumptions to influence the output—or an analytical approach that is one-dimensional. In addition, data scientists need to be transparent...

MediaPost: Preparing For Cultural Curveballs At SXSWi

With 24 minutes left, the Patriots came back from a 25-point deficit to beat the Falcons at the Super Bowl. During La La Land’s acceptance speech at the Oscars, it's announced that Moonlight is the actual winner of Best Picture. Pokémon Go...

Business Insider: Big brands including Mastercard, Visa, and Pandora are all trying to conquer...

Excerpt: Janet Levine, managing director of Invention+ at Mindshare, said that she had noticed a sizeable uptick in clients asking for audio strategies and sonic logos in recent months, and that she expected the demand to continue as these...

MediaVillage: Mindshare’s Alexis Fragale on the Latest Culture Vulture Trends Report

Generation Nice, The Middleburbs and Great Expectations are not classic-sounding novel titles.  They are actually a few of the titles Mindshare uses to label cultural trends that are part of their new Culture Vulture Trends Report.  The report unveils ten consumer...

Adweek: 26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just two of the...

eMarketer: Marketers Take Note – Attribution Success Requires Organizational Overhaul

An Interview with: Rolf Olsen, Chief Data Officer, Mindshare North America   As chief data officer at Mindshare North America, the global media agency network that’s part of WPP, Rolf Olsen oversees a team of advanced analytics professionals and is responsible...

Mobile Marketer: Swiss airline brings vertical AR cabin views to web ads

Excerpt: Swiss International Air Lines debuted a web ad that uses augmented reality (AR) to show an immersive view of its new business cabin, according to a press release shared with Mobile Marketer. Smartphone users can navigate a computer-generated...

Internet Retailer: Luxury E-retailer Net-A-Porter Introduces Daily Editorial Content

Excerpt: These two big online luxury sellers recognize the crucial role of editorial content in the purchase cycle of discovery, influence and purchase, says Katerina Sudit, executive director of Mindshare North America, a media and marketing services agency that recently...

Campaign: Mindshare named Cannes Lions Media Network of the Year

Excerpt: Mindshare has been awarded Media Network of the Year at the 2019 Cannes Lions International Festival of Creativity. The GroupM network succeeds sister shop MediaCom, which won the accolade last year but slipped to third place in 2019. For more...

Campaign: Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends

Excerpt: This is an increase of 17% from the last quarter of 2017, which is typically the strongest quarter for retail advertising due to the holiday season.  "The fact that our data suggests advertisers bucked the typical seasonal trend and continued...

Media in Canada: Mindshare cues up Snapchat for Canadian brands

Mindshare has partnered with Snapchat to use its Discover and Live Stories sections to deliver short campaign creative to a younger demo engaged with content on that platform. The partnership is the first of its kind to bring Canada-specific brand...

Fast Co.Create: Stephen Curry Teams With Degree For Some Branded Bio Analytics

  The deodorant brand launches MotionSense Lab site to showcases data and content about human movement. https://youtu.be/pN7r84FEZME Even if you're not a fan of the NBA, chances are you've at least heard of the on-court exploits of reigning MVP Stephen Curry and...

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Mindshare wins at MediaPost’s Digital OOH Awards

Congratulations to our Mindshare and GroupM teams - together they won at MediaPost's Digital Out of Home Awards for "Elevate Your Career," a collaborative...

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