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MediaPost: Nielsen’s Cheryl Idell To Head West Coast Ops For Mindshare

Mindshare, part of WPP’s GroupM, has appointed Cheryl Idell to run its West Coast operations. She succeeds Adam Gerhart who was recently promoted to the role of CEO Mindshare U.S. Idell will lead a team of 150 staffers and be...
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Beet.TV: Mindshare’s Witkowski – ‘Inspired And Educated’ By Digital Content NewFronts

What do you get when you combine the “beauty of TV with the brains of digital?” Endless amounts of great content and the data with which to measure consumer engagement with it. Along with the continued explosion of live content...

MediaPost: Marketing In the Midst of Mindfulness

There are few things more stressful than a rush hour commute. One day, after contorting my body to squeeze into a crowded NYC subway train, I found myself trapped  between a sweaty armpit and a crying baby. After settling...
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Videonomics: Richard Beale Interview

Richard Beale, Partner, Digital Investment at Mindshare, shares his key learnings from both his main stage session with Qualcomm and Vizio as well as the Videonomics Summit at large. https://www.youtube.com/watch?v=TTl247jyRfY

Ad Age: Three Takeaways (And a Tip) from SXSW

Ad Age looks back at SXSW this week, with a look at Elon Musk and the ethics of artificial intelligence, accountability for tech leaders, new developments for augmented reality, and more. Excerpt: That point struck a chord with Mindshare Canada Chief...

Los Angeles Times: TV networks shed ad time as consumers skip commercials

Excerpt: The emergence of Netflix and other streaming services that offer subscribers a commercial-free TV viewing experience means a generation could grow up without ever knowing the meaning of the phrase: "We'll be right back after a word from our...

Ad Age: Here’s Why SiriusXM Is Purchasing Pandora for $3.5 Billion

Excerpt: Frank Puma, New York digital investment lead at Mindshare, says the SiriusXM deal for Pandora will provide marketers another data point to better understand consumers. "If Sirius can leverage Pandora as a platform for distribution, then they've finally found...

Business Insider: Big brands like Verizon and Toyota are backing Amazon’s Freedive as the...

Excerpt: Advertisers buy Freedive programmatically from Amazon's demand-side platform, meaning that advertisers cannot specifically purchase Freedive ad inventory. Instead, ad buys are a mix of Freedive and OTT inventory within Amazon Fire, said Brittany Rollheiser, the director of digital...

Adweek: 26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just two of the...

Adweek: Cotton Inc.’s Interactive Video Ad Lets Viewers Determine How a Day Plays Out...

Cotton Incorporated, which has been a consistent mainstream advertiser since the 1970s, has a new online video that is pretty darned 21st century. Orchestrated in conjunction with Mode Media's branded content team and Mindshare, Cotton Inc.'s digital spot lasts...

Beet.TV: Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says

By Robert Andrews CANNES — Chatbots may have been one of the big tech trends of 2016, but few advertisers have yet embraced the idea of making artificial brand personas that consumers can interact with. Mindshare is one agency that has...

The Purchase Data Playbook For Marketers

Its secret sauce: Amazon can give marketers the best of both worlds. It provides both reach (because of the size of its customer base and their purchase frequency) and precision. Amazon’s degree of insight into product-level data is hard...

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Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Quarterly Earnings Roundup

Super Bowl LIII Wrap Up

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