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MediaPost: Mindshare, Charlotte Beers Create Community X

WPP's Mindshare is introducing Community X, a women’s leadership initiative in partnership with Charlotte Beers, former Chairman/CEO of Ogilvy & Mather Worldwide and Under Secretary of State in the United States. The program brings both Mindshare executives and agency clients...

The Drum: Options aplenty: Why livestreaming will go mainstream at Rio 2016

By: Lisa Lacy There’s no question that livestreaming is becoming massive. Especially in sports. And while Rio won’t be the first livestreamed Olympics, it is shaping up to be the Olympics in which live streaming takes center stage – and potentially forever...

The New York Times: As Amazon’s Influence Grows, Marketers Scramble to Tailor Strategies

The New York Times' Sapna Maheshwari looks at how Amazon's rapidly expanding influence is giving rise to a new side of the ad industry. Maheshwari highlights Mindshare's new dedicated Amazon offering with sister agency Possible, as well insights from...

Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA. “We’ve entered...

Media in Canada: CES shows the voice battle is heating up

Excerpt: Devon MacDonald, chief strategy officer at Mindshare, told MiC that voice-enabled technology from Google, Amazon and their competitors are going to dominate consumer tech conversations “for a long time” because “voice has the opportunity to provide consumers with a...

Forbes: Top 5 Reasons To Use iMessage To Reach Millennials

Emojis and stickers are everywhere that millennials are. They are both part of the visually driven communication landscape that millennials subscribe too. How can your brand successfully reach this influential demographic in iMessage? I’ve spoken to some of the biggest...

Adweek: Mindshare North America Appoints a Chief Client Officer and Chief Instigation Officer

Excerpt: "Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation officer. The network has hired Danielle Koffer, previously vice president of...

Adweek: With Ex-Condé Nast Star Phillip Picardi at the Top, Out Magazine Looks to...

Excerpt: Queer media, broadly, is becoming a main outlet for young people to get their news, as they latch on to brands that have widely embraced the LGBTQ community unlike mainstream outlets, said Rachel Lowenstein, associate director, strategic innovation, invention+,...

Campaign Live: Meet Whisper: The most popular anonymous social app you’ve never heard of

Dove joins advertisers like Disney and Hulu on burgeoning, but still underground, platform. Anonymous social media networks may seem risky for advertisers, but one 4-year-old app has been gaining their confidence. Whisper, a platform where unnamed users share secrets or "whispers,"...

MediaPost: Marketing Automotive Awards Winners

Best Interactive Execution or Campaign: Spark44 and Mindshare for Jaguar Land Rover To support the launch of the Jaguar XE compact luxury sedan and F-Pace performance SUV, a "dedicated day of digital” on April 19 was planned with the focus...

AdAge: ABC Is Looking For a Few Good Men

Disney/ABC TV Group President Ben Sherwood says he views ABC's 2017-18 season as "back to the future in broadcast," meaning a pivot back to wider appeal, something more akin to the old days of TV than today's niche cable...

Forbes: How To Build The A-team, What I’ve Learned From Pitching New Business

Excerpt: In my time at a media agency, I’ve led a lot of new business pitches. And there are a ton of similarities between the two challenges. The pace is fast and furious: you’re putting together a new team, crafting...

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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

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