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GroupM Partners with OpenSlate to Increase Brand Safety on YouTube

Google to Facilitate OpenSlate's Delivery of Safeguards and Greater Transparency to Advertising Clients Served by GroupM Agencies GroupM, the media investment management unit of WPP, announced it is partnering with OpenSlate to enhance brand safety on YouTube media buys. OpenSlate is a...

AdExchanger: PII: Talking With Mindshare Data Wonk Nazanin Jazayeri

This is the first installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Nazanin Jazayeri is a translator. As director of advanced analytics at Mindshare, she’s part of a team that bridges...

How Tool, Huge, Arnold and Mindshare are keeping their interns busy this summer

Summer is the time for agency interns to flex their creative muscles and get real-world experience. Here are projects that interns at Tool, Huge, Arnold Worldwide and Mindshare are working on this summer. Excerpt: Fundraising initiative, Mindshare This year, nine interns at Mindshare in Chicago...

Media In Canada: Jeff Cole On Mobile’s Creep Factor and TV’s Football Problem

Jeff Cole thinks if there’s anything that will sink TV, it isn’t SVOD and YouTube — it’s football. The head of USC Annenberg’s Center for the Digital Future, which conducts yearly research on changing technology and consumer trends, delivered some...

GeoMarketing: As AI Reshapes Consumer Expectations, Marketers Should Still Think ‘Human First’

'As we lean in on the intelligence of AI, we have to make sure we don’t lose sight of brand storytelling and the emotion,' says Mindshare's Devon MacDonald. Investment in artificial intelligence grew an estimated 300 percent in 2017, as adoption...

Adweek: Why Esports May Be the Next Great Frontier for Marketers Growing, diverse community...

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again. Audiences have skyrocketed as fans flock to watch teams play League...

Digiday: How Food Network, HGTV and other Discovery properties are making short-form video work

Excerpt: Digital Lifestyle Studios is also experimenting with putting digital programming on TV. An after-show for “Chopped” that was originally made for Food Network’s digital platforms now airs on its linear network. And during commercial breaks of “Holiday Baking...

Adweek: Why Publishers Are Taking Their Brands Offline With New Product Licensing Deals

Excerpt: The partnerships also serve the interests of brick-and-mortar stores, noted Winder. A BuzzFeed and Walmart relationship is strategically advantageous for the latter as it adds a digital halo effect to the retailer—and keeps the products out of Amazon’s grasp....

eMarketer: Is Everyone on Instagram an Influencer?

Excerpt: “While the increase has definitely led to more available influencers to work with, brands need to be careful,” said Jessica Dooley, US social practice lead at Mindshare. “The emergence of influencer marketing into a scalable channel has increased a...

The Message: Big turnout for first PrideAM Canada meeting

Excerpt: “While we have made good strides toward having discussions about diversity and inclusion in our industry there is always more to do,” said Sarah Thompson, Mindshare’s chief strategy officer. Aside from helping LGBTQ+ individuals in the industry, the people...

The Wall Street Journal: Activision Blizzard Esports League Tries a Nielsen Metric to Take...

Excerpt: The Overwatch League in February began releasing Nielsen viewership reports on the average number of people who watch any minute of a league event, among other Nielsen-backed numbers. This average-minute audience, or AMA, number has long been used by traditional...

Medium: Mindshare Works

It’s been over three months since I’ve left Mindshare for a third time, so I had time to reflect. Me and Mindshare have had an interesting relationship over the last 8 years. We’re like a couple that splits up,...

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Firework

Background: The Wall Street Journal has reported that Google is interested in buying the social media app Firework, viewed by many as a competitor to...

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