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Adweek Honors Mindshare With Four Media Plan of the Year Awards

Agency Honored by Adweek for Third Consecutive Year NEW YORK—Adweek, the leading source of news for marketing, media, and advertising professionals, has awarded Mindshare North America, the global media agency network that is part of WPP, with four wins at...

Los Angeles Times: How a social media campaign helped drive Bill O’Reilly out of...

The Los Angeles Times' David Pierson looks at the role social media played in pressuring brands to boycott Bill O'Reilly, particularly some of the larger organized groups such as Sleeping Giants and Media Matters. Mindshare's Jason Maltby weighs in in...

SportsBusiness Journal: Power of Perception – How Marketers Leverage Borrowed Equity

Just about everyone has heard the phrase, “You are the company you keep.” The concept is so simple that it’s easy to overlook its powerful effect on human psychology. But just think about what that means in people’s day-to-day lives....

Billboard: Camila Cabello Announces Launch of iHeartMedia, Mindshare & Group M’s Project YouDoYou

Excerpt: “We were inspired by our own daughters to bring YouDoYou to life. GenZ girls and young women want to make this world a stronger, brighter, kinder place -- and our focus is on lifting them up,” Mindshare’s Chief Content Officer...

Internet Retailer: Luxury E-retailer Net-A-Porter Introduces Daily Editorial Content

Excerpt: These two big online luxury sellers recognize the crucial role of editorial content in the purchase cycle of discovery, influence and purchase, says Katerina Sudit, executive director of Mindshare North America, a media and marketing services agency that recently...

Wall Street Journal: Twitter Remains Profitable as It Continues to Add Users

Excerpt: It’s two in a row for Twitter Inc. After 16 straight quarters of losses to start its life as a public company, the social-media company Wednesday reported its second consecutive profitable quarter, a heartening sign as it works to turn the attention...

Media Village: Asian American Content Takes Center Stage

Excerpt: The No. 1 box-office hit Crazy Rich Asians is the latest proof of concept behind the call for more diverse stories in Hollywood. The film handily outperformed expectations and joins 2017’s critical and commercial hit Get Out and the history making Black Panther as films...

Campaign: CES was all about autonomy – except when it came to women

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare's Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a look at whether the CTA lived up to the promise for CES to be a...

WSJ Magazine: Why Fashion and Luxury Companies Are Investing in Film

Excerpt: Consumers have become nearly inured to pervasive product placement, from the prominent Lexus LC 500 in Black Panther to every character (and frame) in the Lego movies. But fashion, beauty and lifestyle brands are working with film in more subtle ways,...

Digiday: Bleacher Report is on track to grow 50% this year, hit $200m in...

Excerpt: “They have made significant strides in diversifying their offering beyond the confines of a traditional digital media property to stay relevant among the Gen-Z and millennial audience,” said Josh Spiegelman, managing director of sponsorships, overseeing the agency’s work within...

4A’s Press Release: Team New Wave Wins 4A’s ReSolve Competition with Campaign to Save...

Today, the 4A's, the leading trade association representing the advertising agency business, closed its flagship conference, Transformation, by revealing the winner of its ReSolve competition, a one-day think tank where young agency professionals use their creativity to make a difference in the...

The Drum: Delivery Anywhere: Why Cost and Speed are Not Enough for Online Orders

There was a time when pizza was the only product that could feasibly be delivered in 30 minutes or less. But then along came Amazon, which Michael Berelian, managing director at media and marketing services company Mindshare NA, noted has...

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Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

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