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MediaPost: Nielsen’s Cheryl Idell To Head West Coast Ops For Mindshare

Mindshare, part of WPP’s GroupM, has appointed Cheryl Idell to run its West Coast operations. She succeeds Adam Gerhart who was recently promoted to the role of CEO Mindshare U.S. Idell will lead a team of 150 staffers and be...
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Beet.TV: Mindshare’s Witkowski – ‘Inspired And Educated’ By Digital Content NewFronts

What do you get when you combine the “beauty of TV with the brains of digital?” Endless amounts of great content and the data with which to measure consumer engagement with it. Along with the continued explosion of live content...

MediaPost: Marketing In the Midst of Mindfulness

There are few things more stressful than a rush hour commute. One day, after contorting my body to squeeze into a crowded NYC subway train, I found myself trapped  between a sweaty armpit and a crying baby. After settling...
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Videonomics: Richard Beale Interview

Richard Beale, Partner, Digital Investment at Mindshare, shares his key learnings from both his main stage session with Qualcomm and Vizio as well as the Videonomics Summit at large. https://www.youtube.com/watch?v=TTl247jyRfY

Ad Age: Three Takeaways (And a Tip) from SXSW

Ad Age looks back at SXSW this week, with a look at Elon Musk and the ethics of artificial intelligence, accountability for tech leaders, new developments for augmented reality, and more. Excerpt: That point struck a chord with Mindshare Canada Chief...

Los Angeles Times: TV networks shed ad time as consumers skip commercials

Excerpt: The emergence of Netflix and other streaming services that offer subscribers a commercial-free TV viewing experience means a generation could grow up without ever knowing the meaning of the phrase: "We'll be right back after a word from our...

Ad Age: Here’s Why SiriusXM Is Purchasing Pandora for $3.5 Billion

Excerpt: Frank Puma, New York digital investment lead at Mindshare, says the SiriusXM deal for Pandora will provide marketers another data point to better understand consumers. "If Sirius can leverage Pandora as a platform for distribution, then they've finally found...

Business Insider: Big brands like Verizon and Toyota are backing Amazon’s Freedive as the...

Excerpt: Advertisers buy Freedive programmatically from Amazon's demand-side platform, meaning that advertisers cannot specifically purchase Freedive ad inventory. Instead, ad buys are a mix of Freedive and OTT inventory within Amazon Fire, said Brittany Rollheiser, the director of digital...

Adweek: Amazon Is Reportedly Prepping an Ad-Supported Music Service for Echo Devices

Excerpt: Dan Richardson, director of the media-as-creative practice Invention+ at media and marketing services company Mindshare, said it’s more natural to hear ads in audio environments, which would be a logical place to get consumers acclimated to commercial messaging from...

Business Insider: Ad-tech companies are racing to keep up with OTT’s growing fraud problem...

Excerpt: That complexity is why some agencies avoid buying OTT ads programmatically and instead buy them directly from broadcasters and publishers, said Gibbs Haljun, total investment lead at Mindshare US. "If you're buying quality content, then there's less concern about...

Adweek: 26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just two of the...

Adweek: Cotton Inc.’s Interactive Video Ad Lets Viewers Determine How a Day Plays Out...

Cotton Incorporated, which has been a consistent mainstream advertiser since the 1970s, has a new online video that is pretty darned 21st century. Orchestrated in conjunction with Mode Media's branded content team and Mindshare, Cotton Inc.'s digital spot lasts...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

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