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Media in Canada: Mindshare Canada Expands With Content+ Division

Mindshare Canada is bringing the agency’s global Content+ division to Canada in an effort to become more agile in how it works with media companies and vendors around content integrations. Launched in 2014, Content+ has been rolled out differently every...

Adweek Honors Mindshare With Four Media Plan of the Year Awards

Agency Honored by Adweek for Third Consecutive Year NEW YORK—Adweek, the leading source of news for marketing, media, and advertising professionals, has awarded Mindshare North America, the global media agency network that is part of WPP, with four wins at...

MediaPost: Mindshare Goes Global With Its Shop+ Division

Digital continues to transform the shopping experience -- which is why Mindshare is expanding its Shop+ operation. Shop+ covers all forms of commerce, from exploring beacons in physical stores to the latest adaptive pricing and promotion technologies being used by...

MediaPost: Why Marketers Must Embrace The Boomaissance

By Kyle Ranally As marketers, we’re only beginning to embrace this concept. Over the past several years, our industry has developed an obsession with Millennials, often causing us to overlook older generations. In fact, according to Google, there were about...

AdWeek: Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google...

Excerpt: As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home—with their rapidly expanding sets of AI...

Digiday: Hulu has started to address advertisers’ inventory frustrations

Excerpt: “Earlier over the past year, we were having more challenges with inventory availability, but Hulu’s made some very smart strategic moves in how to continue and increase their distribution, increase their consumer base and make more inventory available,” said...

Adweek: Is $119 Amazon’s Achilles’ Heel?

Excerpt: Nevertheless, Joe Migliozzi, who leads the Shop+ unit for WPP’s Mindshare in North America, said the “no membership” messaging can be competitive for customers who aren’t Prime members yet or for Prime members who only use the service...

Campaign: A call to action around gender equality at CES

Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater...

eMarketer: Advancing Marketing Attribution, Part 2

Excerpt: To do this, Mindshare built its own internal tool called Synapse, which houses and organizes reporting from all attribution models. Once the insights are incorporated into the tool, Mindshare and its clients have access to both a holistic and...

Mobile Marketer: Swiss airline brings vertical AR cabin views to web ads

Excerpt: Swiss International Air Lines debuted a web ad that uses augmented reality (AR) to show an immersive view of its new business cabin, according to a press release shared with Mobile Marketer. Smartphone users can navigate a computer-generated...

Digiday: ‘A secondary agenda’: What media companies and marketers really do at CES

“You can’t roll into CES and do it haphazardly and think that random conversations you have in a hotel lobby or casino floor is going to result in something that’s going to change the way you market for your...

Marketing Magazine: Amex Boosts Reach By Building Facebook Pixels Into Native Ads

Work with Sharethrough will add more than 20 million uniques a month.   American Express says it will be able to reach more than 20 million additional Canadian unique visitors each month online via a retargeting strategy that combines Facebook Pixels and...

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Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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