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Mobile Marketer: What marketers should know about Amazon Go

No lines? No checking out? No way. Actually, “Yes way!” says online retail giant Amazon, which announced last week that it plans to launch a new bricks-and-mortar store concept that eliminates the traditional checkout process entirely. Called Amazon Go, the...

Mobile Marketer: Shopkick extends mobile rewards app into grocery stores

Excerpt: Shopkick was an early entry into location-based marketing, leveraging mobile technology to recognize shoppers when they enter so retailers and brands can engage with shoppers. The app has been tapped by Macy's, American Eagle Outiffers and others. However, with...

AdExchanger: Developing A Data Strategy Is A Lot Of Work

Partnering with a data management platform doesn’t count as a data strategy, said Rolf Olsen, chief data officer at GroupM agency Mindshare. “An internal data strategy is often the missing piece,” Olsen said. “You may have a bunch of CRM...

MediaVillage: Mindshare’s Joe Maceda on the New Media Multiverse

Excerpt: As media morphs and fragments, and as content creators become more adept at maximizing the reach of their content across platforms, the basic business model is changing for advertisers.  Mindshare has embarked on an ambitious and fascinating study on...

MediaVillage: Mindshare’s Alexis Fragale on the Latest Culture Vulture Trends Report

Generation Nice, The Middleburbs and Great Expectations are not classic-sounding novel titles.  They are actually a few of the titles Mindshare uses to label cultural trends that are part of their new Culture Vulture Trends Report.  The report unveils ten consumer...

MediaPost: Mindshare Goes Global With Its Shop+ Division

Digital continues to transform the shopping experience -- which is why Mindshare is expanding its Shop+ operation. Shop+ covers all forms of commerce, from exploring beacons in physical stores to the latest adaptive pricing and promotion technologies being used by...

Adweek: Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Excerpt: Last June, WPP agencies Possible and Mindshare teamed up to help clients focus on Amazon with media planning, ecommerce services, brand experiences with Dash and Alexa, and analytics. Joe Migliozzi, who leads the Shop+ unit for WPP’s Mindshare in North America,...

Media Village: CES 2019 – On Incidental Loyalty and Autonomous Driving

Alexa, tell me what's next for the Consumer Electronics Show - and what's actually different for marketers from years prior. It won't surprise anyone to hear that a big point of interest at CES will be voice technology and its...

Business Insider: Big brands including Mastercard, Visa, and Pandora are all trying to conquer...

Excerpt: Janet Levine, managing director of Invention+ at Mindshare, said that she had noticed a sizeable uptick in clients asking for audio strategies and sonic logos in recent months, and that she expected the demand to continue as these...

eMarketer: Marketers Take Note – Attribution Success Requires Organizational Overhaul

An Interview with: Rolf Olsen, Chief Data Officer, Mindshare North America   As chief data officer at Mindshare North America, the global media agency network that’s part of WPP, Rolf Olsen oversees a team of advanced analytics professionals and is responsible...

Campaign: New banner ad from Jaguar Land Rover lets you test drive a car...

Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver's seat, no gear required. For years, Jaguar Land Rover has experimented with immersive digital experiences. It’s used its app to model vehicles in 3D, mocked...

Sponsorship.com: The Time Is Right For ampm Sponsorships

Excerpt: Convenience-store chain ampm is finding success using sports sponsorships to showcase its product offerings, promote its brand personality and engage on-the-go Millennials. “The branded store has provided fans at the stadium unprecedented variety, and having hot Dodger Dogs available at ampm brings the stadium...

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Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

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