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Adweek: Holiday Shopping Minus Checkout Lines Is Finally Here

Excerpt: Waiting in line is one of the major drawbacks of brick-and-mortar shopping—and one of the reasons ecommerce holds so much appeal for so many consumers. (A Pew Research Center study found that, as of 2016, 80 percent of Americans do at...

Business Insider: An ad agency is ‘hacking’ search results on Amazon’s Alexa, and it...

As consumers increasingly adopt digital voice assistants, big brands know they need to cash in on the opportunity. But when it comes to commerce on voice assistants, people fall back on the default option — meaning that brands...

Campaign: Kill the Binary

Media operates in binaries. Publishers’ media kits are divided up in men/women. Brands usually brief us on wanting to reach one of two genders. And occasionally marketers will ideate on how to reach the LGBTQIA community as a single...

MediaPost: LGBTQ Representation – Where Marketing Falls Short

As the LGBTQ community gains more widespread acceptance and recognition, its impact on mainstream society has grown tremendously. But with this increasing influence, appropriation is bound to happen — in fact, it’s nearly unavoidable. The question marketers need to ask...

Business Insider: BuzzFeed News is partnering with Amazon to launch a book club as...

As BuzzFeed launches a new book club offering, Mindshare spoke to Business Insider about both the opportunities and challenges for the publisher as they further diversify their revenue streams. Excerpt: "It's always encouraging - and frankly, important — to see publishers...

Ad Age: Back-to-school shopping list: Pencils, books — and mac and cheese

Ad Age has the scoop on the new TV campaign for Annie's Homegrown, launching today, with creative from Pereira O'Dell and media handled by Mindshare. Read an excerpt below and see the full piece here. "The campaign launches on Monday...

Quartz: Voice technology – Whose choice is it anyway?

There’s no stopping voice technology. eMarketer forecasts that 57 million US adults will use a smart speaker at least once a month this year, such as Amazon’s Echo or Google Home. This figure that rises to 91 million when...

Adweek: Mindshare North America Appoints a Chief Client Officer and Chief Instigation Officer

Excerpt: "Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation officer. The network has hired Danielle Koffer, previously vice president of...

Creativity-Online: CNN, Volvo race the sun in historic cultural moment

Excerpt: "The 4K VR livestream was linked via satellite not only to CNN Digital's platforms, but also Facebook and Oculus, allowing audiences to watch the eclipse as the moments of total darkness crossed the U.S., with less than a...

Adweek: Dove Partners With EW to Showcase a Film About Bullying Directed by Debbie...

We're proud to partner on this terrific campaign with Dove, enabling viewers to watch the latest Real Beauty Productions film in full through the cover of Entertainment Weekly! Excerpt: Dove wanted to treat its latest Real Beauty Productions film like a big...

Forbes: Mentors Are Overrated – Get A Third-Base Coach

Excerpt: Everyone in business wants a mentor. And everyone and their mother will tell you to get one. But “mentor” is such an over-used (and frankly, mushy) term. They’re nice, but rarely do these relationships help you fix today’s problem or...

eMarketer: Attribution Won’t Work Without Putting the Consumer at the Center

No marketer will argue that attributing consumers’ exposures to marketing and advertising is important, but many have realized it’s only one piece of a bigger puzzle. eMarketer’s Lauren Fisher spoke with Rolf Olsen, chief data officer at advertising agency...

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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

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‘Tis the (Cuffing) Season

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