Home Press

Press

Adweek: OTT Players and Social Platforms Are Cashing In on Live Sports Streaming

Excerpt: Now YouTube is the latest to chip away at traditional TV’s hold on live sports rights as the streaming platforms eye the biggest upcoming prize: broadcast rights to the NFL’s Sunday football packages will be up for grabs in...

WSJ Magazine: Why Fashion and Luxury Companies Are Investing in Film

Excerpt: Consumers have become nearly inured to pervasive product placement, from the prominent Lexus LC 500 in Black Panther to every character (and frame) in the Lego movies. But fashion, beauty and lifestyle brands are working with film in more subtle ways,...

CNBC: Why advertisers are excited about Snap’s new gaming platform

Excerpt: Simona Marmina, senior director of social for media agency Mindshare, echoed the desire for more details around brand safety but said the gaming platform seemed promising. “They obviously made it clear they have an advantage compared to other even pure-play...

Business Insider: Marketers are obsessing over brand safety, but in doing so, they may...

Excerpt: Imagine this. Sex, violence, disease, corruption, and offensive language is rampant across American screens and viewers love it. A relatively unknown company is responsible, and advertisers aren't welcome. This company grows from 365 subscribers in Wilkes-Barre, Pennsylvania, in 1972...

Adweek: Mindshare Hires New Chief Data Strategy Officer Away From Merkle

Excerpt: WPP media agency Mindshare hired a new chief data strategy officer to further integrate data and analytics into its media planning operations. Shane McAndrew comes to the role with over 20 years of experience across digital, marketing and ad tech,...

Media in Canada: CES 2019 Perspectives – Mindshare

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for...

Media Village: CES 2019 – On Incidental Loyalty and Autonomous Driving

Alexa, tell me what's next for the Consumer Electronics Show - and what's actually different for marketers from years prior. It won't surprise anyone to hear that a big point of interest at CES will be voice technology and its...

Adweek: 5 Ways Artificial Intelligence Will Continue to Shape Marketing

Excerpt: The past year saw AI emerge as a necessity in the industry. In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Holistic media buying The fact that consumers habitually juggle content streams has long...

Campaign: A call to action around gender equality at CES

Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater...

Adweek: Holiday Shopping Minus Checkout Lines Is Finally Here

Excerpt: Waiting in line is one of the major drawbacks of brick-and-mortar shopping—and one of the reasons ecommerce holds so much appeal for so many consumers. (A Pew Research Center study found that, as of 2016, 80 percent of Americans do at...

Business Insider: An ad agency is ‘hacking’ search results on Amazon’s Alexa, and it...

As consumers increasingly adopt digital voice assistants, big brands know they need to cash in on the opportunity. But when it comes to commerce on voice assistants, people fall back on the default option — meaning that brands...

Campaign: Kill the Binary

Media operates in binaries. Publishers’ media kits are divided up in men/women. Brands usually brief us on wanting to reach one of two genders. And occasionally marketers will ideate on how to reach the LGBTQIA community as a single...

Latest

Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

Fortune: Data Sheet

CVL