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FierceRetail: Luxury shoppers’ perceptions are changing, Mindshare study finds

The behavior of luxury shoppers is evolving, according to new research released by Mindshare North America, the global media agency network that's part of WPP. Today, there are five main types of luxury consumers: strivers, trendsetters, aesthetes, only the best...

WARC: The changing face of US luxury

NEW YORK: Luxury brands need to invest in brand building if they are to address changes in consumer perceptions and desires, new research suggests. The Insights team at Mindshare North America surveyed 2,000 US consumers (1,600 luxury consumers and 400...

MediaPost: Mindshare Report Delves Into The New Luxury Market

Although today's shoppers still seek to "keep up with the Joneses," there is a new form of envy called “competitive altruism” where individuals attempt to outdo each other in terms of generosity and altruism to enhance their status. That’s one...

MediaVillage: Mindshare’s Alexis Fragale on the Latest Culture Vulture Trends Report

Generation Nice, The Middleburbs and Great Expectations are not classic-sounding novel titles.  They are actually a few of the titles Mindshare uses to label cultural trends that are part of their new Culture Vulture Trends Report.  The report unveils ten consumer...

AdWeek: Will Consumers Develop Romantic Relationships With Their Virtual Assistants?

Excerpt: Amazon’s 2018 Super Bowl spot featured virtual assistant Alexa experiencing a very human problem of having to call in sick to work. While a humorous concept, it’s a fictional scenario based on a very real, growing trend: Virtual assistants now...

eMarketer: Attribution Won’t Work Without Putting the Consumer at the Center

No marketer will argue that attributing consumers’ exposures to marketing and advertising is important, but many have realized it’s only one piece of a bigger puzzle. eMarketer’s Lauren Fisher spoke with Rolf Olsen, chief data officer at advertising agency...

Cynopsis Media: Mindshare’s Culture Vulture Insights for TV Networks

Mindshare released a new “Culture Vulture” report, exploring key consumer and cultural insights every brand should focus on. Kyle Ranally, Manager, Consumer Insights, Mindshare North American, pulled out 4 big takeaways and implications for TV networks: CHILDHOOD, REIMAGINED: Parents are indulging their kids...

AdWeek: Twitter Extended Its In-Stream Partnership Offerings With Sponsored Moments

Excerpt: Twitter introduced a new in-stream sponsorship option last week, Sponsored Moments, that lets advertisers sponsor Moments from select premium content partners. It debuted the new custom ad feature with Bank of America backing Bloomberg Media’s coverage of the World Economic Forum...

Media Village: Mindshare’s Project YouDoYou Empowers Teen Girls

As with many great ideas, Project YouDoYou was born during a meal.  On a Sunday evening last February, David Lang, Chief Content Officer of Mindshare North America and Chair of GroupM's Center of Excellence on Content, was having dinner with...

Digiday: Amazon is targeting Google search budgets

Excerpt: Google is known for dominating search marketing, but Amazon is giving Google a run for the ad revenue thanks to the rapid growth of Amazon Marketing Services, Amazon’s search marketing platform. Joe Migliozzi, lead for Mindshare’s commerce division Shop+ in North America,...

LA Times: Super Bowl LII will be a test for the NFL’s season of...

Excerpt: As the league's marquee event, the Super Bowl has always been bigger than football, drawing non-fans who are partying with friends and watching the big-budget, celebrity-studded commercials priced at $5 million per 30 seconds that will be teased online...

MediaPost: The Rise Of ‘Middleburbs’ And Other Trends Brands Shouldn’t Ignore

From Middleburbs to reimagining childhood (once again), WPP's Mindshare is releasing its seventh annual Culture Vulture Trends report that explores key consumer and cultural shifts that the agency predicts will impact advertisers. One finding: Many consumers feel paralyzed by choice...

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FierceRetail: Luxury shoppers’ perceptions are changing, Mindshare study finds

The behavior of luxury shoppers is evolving, according to new research released by Mindshare North America, the global media agency network that's part of...

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