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eMarketer: Using Marketing Data For Merchandising

Many companies now use big data to optimize their marketing efforts, but what about broader company initiatives? eMarketer’s new report explores how some companies are using marketing data to power their product and merchandising efforts, featuring in-depth insights from...

Ad Age: Back-to-school shopping list: Pencils, books — and mac and cheese

Ad Age has the scoop on the new TV campaign for Annie's Homegrown, launching today, with creative from Pereira O'Dell and media handled by Mindshare. Read an excerpt below and see the full piece here. "The campaign launches on Monday...

Digiday: Turner’s esports league aims for growth with more tournaments, advertisers

Digiday looks at the growth of Turner Sports' Eleague - the tournaments and games it's hosting, its broadcast on TBS, and more, including insights from Mindshare's Josh Spiegelman. Excerpt: Despite ELeague’s growth, esports as a whole is not mainstream enough for...

Adweek: Is $119 Amazon’s Achilles’ Heel?

Excerpt: Nevertheless, Joe Migliozzi, who leads the Shop+ unit for WPP’s Mindshare in North America, said the “no membership” messaging can be competitive for customers who aren’t Prime members yet or for Prime members who only use the service...

Adweek: Sarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing Showtime’s...

Our Chief Instigation Officer, Joe Maceda, was recently interviewed for a piece on some of the unintentional marketing that's been happening from political guests for Showtime's new show, "Who Is America?" Check out some of Joe's insights in the...

Quartz: Voice technology – Whose choice is it anyway?

There’s no stopping voice technology. eMarketer forecasts that 57 million US adults will use a smart speaker at least once a month this year, such as Amazon’s Echo or Google Home. This figure that rises to 91 million when...

CNBC: Amazon Alexa may be better at selling you things, but Google is more...

CNBC spoke to several agency leaders about the competition between Amazon's Alexa and Google Home, as well as the overall voice ecosystem. Check out the full piece here, featuring insights from Joe Maceda. Excerpt: For instance, no one asking someone else...

Adweek: Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Excerpt: Last June, WPP agencies Possible and Mindshare teamed up to help clients focus on Amazon with media planning, ecommerce services, brand experiences with Dash and Alexa, and analytics. Joe Migliozzi, who leads the Shop+ unit for WPP’s Mindshare in North America,...

eMarketer: What’s Next for Voice Control?

Excerpt: “Looking ahead, voice will become much more of a normal occurrence, as opposed to something that’s speaker-like,” said Jeff Malmad, head of Life+ at Mindshare North America. “From your light switch to your TV, your remote control, your...

Digiday: How Food Network, HGTV and other Discovery properties are making short-form video work

Excerpt: Digital Lifestyle Studios is also experimenting with putting digital programming on TV. An after-show for “Chopped” that was originally made for Food Network’s digital platforms now airs on its linear network. And during commercial breaks of “Holiday Baking...

Adweek: Mindshare North America Appoints a Chief Client Officer and Chief Instigation Officer

Excerpt: "Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation officer. The network has hired Danielle Koffer, previously vice president of...

Digiday: Bleacher Report charges ahead with growing soccer ambitions

Excerpt: "Soccer now rivals baseball in popularity among Americans and appeals more to young viewers than those over 55. And as they’re doing with other forms of media, millennials are disrupting the tradition of watching full games in front of the...

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Facebook Acquires Vidpresso

Background: This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, it is not buying the company itself, but the seven-person...

Amazon Merges Ad Business

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