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Digiday’s Top Boss Awards: Erin Vitellaro

We’re excited to announce that Erin Vitellaro, Managing Director, Client Leadership, Mindshare North America, has been named a winner in Digiday’s Top Boss Awards! Now in its second year, the annual Top Boss Awards honor leaders and managers who “go...

What Chatbots Can (and Cannot) Do for Retailers

Chatbots have the potential to influence consumers at many touchpoints on the path to purchase. Bots are often used by retailers to feed personalized product recommendations to a customer via messaging platforms like Facebook Messenger. But do these bot...

How Quartz achieved a 90 percent renewal rate for branded content

Publishers’ branded-content campaigns have painfully low renewal rates. One way Quartz has managed to buck that trend is by giving technology insights and research to agencies and brands. To formalize this approach, Quartz launched the Quartz Innovation Lab in January, where creative...

How Tool, Huge, Arnold and Mindshare are keeping their interns busy this summer

Summer is the time for agency interns to flex their creative muscles and get real-world experience. Here are projects that interns at Tool, Huge, Arnold Worldwide and Mindshare are working on this summer. Excerpt: Fundraising initiative, Mindshare This year, nine interns at Mindshare in Chicago...

The Netflixisation of sports

On Tuesday, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe," providing viewers an escape from the sports doldrums of August with a chance to watch things like arm wrestling and the Championship of...

Agencies Build Crowdsourcing And Automation Into The Media Plan

Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across many marketing disciplines. “More timely, adaptive media plans for clients make it easier to respond to things that drive business...

8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know

From IBM’s souped-up supercomputer Watson to Google’s tricked-out, self-driving cars, marketers are navigating a new wave of tech services and platforms beyond the walls of traditional advertising. Augmented reality, chatbots and artificial intelligence are all poised to become a bigger focus for marketers...

How CBS News is trying to reinvent itself

The CBS Broadcast Center, nestled a block from the Hudson River in the Hell’s Kitchen neighborhood of New York City, is home to several venerable news institutions including “60 Minutes” and “CBS Evening News.” But on the building’s second...

The New York Times: As Amazon’s Influence Grows, Marketers Scramble to Tailor Strategies

The New York Times' Sapna Maheshwari looks at how Amazon's rapidly expanding influence is giving rise to a new side of the ad industry. Maheshwari highlights Mindshare's new dedicated Amazon offering with sister agency Possible, as well insights from...

Broadcasting & Cable’s Top Media Planners: Mindshare’s Lauren Tuchalski

Broadcasting & Cable has selected Mindshare NA's Lauren Tuchalski, Director of Strategic Planning, as one of its Top Media Planners - a list that honors the best and brightest talent in the industry. Lauren is one of only six...

Simplify and Strengthen Your Approach to Data Visualization

By Rolf Olsen, Chief Data Officer, Mindshare NA Data Visualization has the opportunity to go beyond how we digest a piece of information and become a business strategy game-changer. We live in a world where speed matters. When we shorten...

MediaPost: Why Marketers Must Embrace The Boomaissance

By Kyle Ranally As marketers, we’re only beginning to embrace this concept. Over the past several years, our industry has developed an obsession with Millennials, often causing us to overlook older generations. In fact, according to Google, there were about...

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Is Your Smartphone Making You Dumb?

On this episode of Mindshare's Culture Vulture Live, Karina Marinha explains why smartphones drain us faster than their batteries, and examines the Tapped Out...

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