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Broadcasting & Cable’s Top Media Planners and Strategists: Nick Bernard

Broadcasting & Cable has selected Mindshare's Nick Bernard, Senior Partner and Director, as one of its Top Media Planners and Strategists – a list that honors the best and brightest talent in the industry. Nick is one of only eight...

Fortune: Data Sheet

Excerpt: “They were selling to us that Snapchat was, ‘Hey, you could reach everybody.’ Everybody knew that really wasn’t the case,” said Jim Cridlin, global head of innovation and partnerships at media agency Mindshare. Instead of saying advertisers don’t need...

MediaPost: Made-Over Housewives Tout Fiber One Brand Overhaul

Excerpt: General Mills is using several personalities from Bravo's Real Housewives franchise to support Fiber One. The "Work Done" creative, developed with Joan, Mindshare and Ketchum, features  Melissa Gorga, Porsha Williams, Sonja Morgan, Dorinda Medley and Tamra Judge alluding to...

Ad Age: The Growing Talent Abyss—And Why Both Agencies And Clients Are Accountable

In this op-ed, our U.S. CEO, Adam Gerhart, looks at how clients and agencies can shift to the same side of the table in tackling the challenges around talent recruitment and retention. Excerpt: Our most successful agency-client relationships aren’t built on...

Variety: Branded Entertainment Report

Variety has published a new report on branded entertainment, featuring insights from 25+ creatives and executives working in content and marketing today, including Mindshare's David Lang. Excerpt: LONGFORM IS MAKING A COMEBACK. While social media encourages short, snackable content, there’s increasing...

Yahoo! Finance: Believe the Rumors: Fiber One™ Shows Off its “Work Done” in First-of-its-Kind,...

Excerpt: "As food trends have evolved, we realized Fiber One needed a little tweak to stay modern," said Mindy Murray, senior marketing communications manager for Fiber One. “We’re proud of the work Fiber One had done so teaming up with...

Business Insider: ‘It’s become table stakes’: Some media buyers say Snapchat is becoming a...

This piece looks at the latest in Snap for media buyers, featuring insights from Mindshare's Jessica Dooley, U.S. Social Practice Lead. Excerpt: "Those that have been activating or testing-and-learning over the past couple of years continue to do so, but today,...

The Drum: ‘There’s so much opportunity’: charting the rise of dedicated voice agencies

Excerpt: On voice commerce, naturally currently dominated by Amazon and Alexa, Mindshare recently won a Gold Cannes Lion for hacking Prime Day 2018. It gave away a free box of Honey Nut Cheerios to everyone who spent more than $40 on...

The Drum: Huggies pipes spend into addressable TV and microinfluencers in ‘super-premium’ diaper push

Excerpt: Huggies’ foray into the “super-premium” diaper market will be accompanied by a highly targeted media plan to reach an affluent audience – a move away from the Kimberly-Clark brand’s typical mass-reach strategy. The unveiling of Huggies Special Delivery diapers marks the...

Adweek: OTT Players and Social Platforms Are Cashing In on Live Sports Streaming

Excerpt: Now YouTube is the latest to chip away at traditional TV’s hold on live sports rights as the streaming platforms eye the biggest upcoming prize: broadcast rights to the NFL’s Sunday football packages will be up for grabs in...

Mindshare’s Project YouDoYou Teams Up with the Julie Foudy & espnW Sports Leadership Academy

Excerpt: The Julie Foudy & espnW Sports Leadership Academy, taking place July 7-11 at The Peddie School in Highstown, N.J., will benefit from the collaboration of Project YouDoYou, a media and advertising industry initiative focusing on GenZ young women, created...

The Wall Street Journal: Olympic Games Are Getting More Competitive for Advertisers

Excerpt: “These events are one of the few remaining forms of entertainment that people feel compelled to watch in real time. Viewers want to see it live and talk about it live,” says Josh Spiegelman, managing director of global media...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

Fortune: Data Sheet

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