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Women’s Wear Daily: Tough Times Makes for Strange Bedfellows

Excerpt: Ritu Trivedi, global client lead at Mindshare USA, said these recent deals are being driven “by an understanding that bricks and clicks do need to coexist in order to provide a holistic solution for the consumer.” “In the past, the...

Adweek: Agencies Show That When It Comes to Buying Media, It’s Not What You’ve...

Excerpt: Humans, being creatures of habit, are smitten with Amazon’s Alexa, which will make shopping suggestions based on past purchases. According to Mindshare, 85% of consumers take those electronic recommendations and buy those same products again. Armed with that insight, General Mills...

Digiday: With some concerns of lower payouts, publishers see upside in Taboola-Outbrain combination

Excerpt: Yet agency and buy-side sources seem skeptical of that comparison. “In many instances, this kind of inventory gets flagged as a non-brand safe environment,” said Joe Shieh, a manager of digital investment at Mindshare USA. “There are huge strides needed...

ANA Magazine: Product Launch Marketing Brings Brands to Life

Excerpt: As managing director of invention+ at global media agency Mindshare, Dan Richardson has a bird's-eye view of emerging marketing trends. Brand marketers' widespread adoption of non-traditional marketing strategies, especially for product launches and line extensions, is one he...

eMarketer: Biometric Marketing 2019

Excerpt: “Big tech companies, for better or for worse, will democratize biometrics for consumers and make it easier for them to access,” said Rachel Lowenstein, partner and associate director of Invention+ at global media agency Mindshare. “Apple started using fingerprints...

Campaign: Adland insiders on Advertising Week’s Pitbull controversy

Excerpt: The context is important here. I wish the industry would be less offended at the suggestion of women dancing provocatively, and direct their anger towards men exploiting it. Pitbull’s music has always been problematic towards women because of the...

The Wall Street Journal: Digital Publishers Team Up to Compete for More Video Ad...

Excerpt: Some advertisers also said the publishers will need to offer something beyond mass reach and brand-safe environments. “There has to be something more proprietary of them coming together—what else are they offering that’s unique?” said Christine Peterson, managing...

Adweek: Seventh Generation Donates Ad Space on The Today Show to Inspire Action Against...

Excerpt: The ad is slated to air in the 10 a.m. hour on Monday; the 9 a.m. hour on Tuesday, and between the 7 a.m. and 9 a.m. blocks on Wednesday, Thursday and Friday. Seventh Generation is also asking other businesses...

The Wall Street Journal: Activision Blizzard Esports League Tries a Nielsen Metric to Take...

Excerpt: The Overwatch League in February began releasing Nielsen viewership reports on the average number of people who watch any minute of a league event, among other Nielsen-backed numbers. This average-minute audience, or AMA, number has long been used by traditional...

Digiday: Twitch’s cuts of payments to esports teams is benefiting YouTube

Excerpt: In addition to providing incremental viewers, YouTube offers more in-depth analytics than Twitch, which does not provide basic analytics like demographic breakdowns of viewers, said Timchak. “Brands need the analysis and the data in order to justify their...

Digiday: With rise of Amazon, shopper marketing is booming

Excerpt: Jeff Malmad, executive director and head of Mindshare’s Shop+, said that consumer behavior has changed, leading to retailers themselves becoming more than simple purveyors of goods. “They’re more capable of providing a more frictionless shopping experience, so you see...

Adweek: TikTok Has a New Way to Monetize Its Rabid Teenage Fans

Excerpt: “Hashtag challenges are actually available to the user base from an organic perspective every day,” said Simona Marmina, senior director of paid social at GroupM’s Mindshare. When millions of users are doing these challenges of their own volition, she...

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Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

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