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Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA. “We’ve entered...

New York Times: Pizza Is Partisan, and Advertisers Are Still Adjusting

Excerpt: These situations, said Norm Johnston, global chief digital officer for Mindshare, are a reminder that for companies today “there is nowhere to hide.”  “In an age where everything can be politicized,” he said, “it may be impossible for brands to...

Marketing Land: Addressable TV from the media buyer’s perspective

Excerpt: How digital-like is buying advanced TV? In terms of data execution, addressable TV is quite similar. “You’re using data sources to identify and triangulate audiences,” says Tobias Wolf, executive director at GroupM’s Mindshare, who got his start with addressable TV...

Mindshare Canada Wins Big at Agency of the Year Awards

Mindshare Canada won big at Strategy Magazine’s Agency of the Year Awards, taking home the Bronze trophy for Media Agency of the Year. These awards honor the best of the best in creative, media, digital, PR, and design across...

Sports Business Journal: Win or Lose: How brands can harness the intensity of fans

Since I was a kid, I've always been fascinated by the profound effect that sports can have on our psychological state. As a twelve year old, when my teams won I was euphoric; however when they lost I would...

Media Post: Yoplait Expands Judgment Free Zone For Moms

Yoplait is partnering with 72andSunny New York, Mindshare, and Fast Horse to expand the  yogurt brand's "Mom On" campaign that addresses unwanted criticism moms receive as parents with a way for them to counteract this judgment. The campaign centers around...

The Purchase Data Playbook For Marketers

Its secret sauce: Amazon can give marketers the best of both worlds. It provides both reach (because of the size of its customer base and their purchase frequency) and precision. Amazon’s degree of insight into product-level data is hard...

For Twitter, the Trump Presidency Has Been a Double-Edged Sword

The controversial commander-in-chief has helped make Twitter the go-to platform for breaking news, but his appeal can work both ways. Twitter's appeal can work both ways. As anyone who frequents the platform can attest, conversations can get nasty very quickly...

Chicago’s top marketers weigh in on the state of digital advertising

David Adelman, head at Mindshare Chicago, on creating new digital capabilities "We’ve seen huge growth in programmatic and in performance-based media. We’re doing so much right now to take a lot of the capabilities that are to programmatic, ...

Exchange4Media: Voice Technologies Will Change The Way We Interact With The Internet

Excerpt: Norm Johnston, Global CEO of Mindshare FAST and Global Chief Digital Officer, Mindshare, has been a trailblazer in digital marketing. In Mumbai recently to speak at the exchange4media Conclave, we caught up with him for a discussion on the future of digital...

MediaPost: Marketing In the Midst of Mindfulness

There are few things more stressful than a rush hour commute. One day, after contorting my body to squeeze into a crowded NYC subway train, I found myself trapped  between a sweaty armpit and a crying baby. After settling...

MediaVillage: Happy Birthday, Mindshare! Inside the Agency’s 20th Anniversary Event

Yesterday, Mindshare celebrated its 20th anniversary worldwide.  As part of that, we held a special edition of Mindshare Day, our annual event when all of the offices around the world hit pause on our day-to-day to celebrate our heritage...

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Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could...

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