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GeoMarketing: Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’

Excerpt: Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice purchases, Malmad predicts. As smart speaker penetration as hit 20 percent of US homes — roughly...

AdWeek: How to Eliminate Bias in Data-Driven Marketing

Excerpt: Ikechi Okoronkwo, director of marketing sciences at media and marketing services company Mindshare, said bs comes from data scientists inadvertently allowing their own assumptions to influence the output—or an analytical approach that is one-dimensional. In addition, data scientists need to be transparent...

AdAge: Ad Tech Streams Into Audio

Excerpt: The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for Bonnie Tyler's "Total Eclipse of the Heart." Music lasts, in...

American Express Debuts New Brand Platform

We are proud to work with American Express and our partner agencies on the integrated global campaign for their new brand platform – “Don’t Live Life Without It” and “Don’t Do Business Without It.” The new platform reflects how...

AdWeek: American Express’ New Branding Targets People Whose Work and Personal Lives Are Intertwined

Excerpt: More and more people today, 57 percent in fact, are finding their work and personal lives intertwining, according to a global study commissioned by American Express. The brand always wants to ensure that its messaging is reflecting the world...

Digiday: Hulu has started to address advertisers’ inventory frustrations

Excerpt: “Earlier over the past year, we were having more challenges with inventory availability, but Hulu’s made some very smart strategic moves in how to continue and increase their distribution, increase their consumer base and make more inventory available,” said...

Media In Canada: Karen Nayler looks back at agencies’ changing role

Yesterday, as Karen Nayler made a series of phone calls to Mindshare Canada’s senior-most clients, she said it started to hit her: in a few months, she’d be leaving behind the agency she’d been with for nearly two decades. Nayler...

Ad Age: Three Takeaways (And a Tip) from SXSW

Ad Age looks back at SXSW this week, with a look at Elon Musk and the ethics of artificial intelligence, accountability for tech leaders, new developments for augmented reality, and more. Excerpt: That point struck a chord with Mindshare Canada Chief...

Digiday: ‘Three-dimensional chess’: The messy modernization of the media seller

Excerpt: Publishers have done a good job organizing their sales teams by industry, but the biggest challenge is in execution, said Emma Witkowski, digital investment lead, West Coast & Atlanta, for Mindshare North America. So once the campaign has been...

Digiday: Hearst now has both Seventeen and Cosmo on up-and-coming app Musical.ly

Excerpt: Musical.ly is an intriguing platform for advertisers. But with no traditional ad products within media content, advertisers’ main options are influencer marketing or sponsorship and integration deals with publishing partners. “A lot of brands don’t really play with Musical.ly,” said...

AdAge: SXSW Preview: A lot more than booze and tacos

Excerpt: Those who complain that navigating the conference brings on "South by Southwest fatigue might be doing the event wrong," says Mindshare Canada Chief Strategy Officer Devon MacDonald. "The content turns over and expands every year. There are 20 or...

AdAge: Getty Pictures a Whole New Future

Excerpt: Breaking out the site as its own brand was a smart move to keep consumers happy, says Greg Manago, co-president of Content+ at Mindshare North America. "Some publishing platforms can get into trouble when they're bringing this experience ...

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GeoMarketing: Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive...

Excerpt: Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice...

Snapchat’s Shoppable AR

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