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Adweek: Mindshare North America Appoints a Chief Client Officer and Chief Instigation Officer

Excerpt: "Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation officer. The network has hired Danielle Koffer, previously vice president of...

Digiday: Bleacher Report charges ahead with growing soccer ambitions

Excerpt: "Soccer now rivals baseball in popularity among Americans and appeals more to young viewers than those over 55. And as they’re doing with other forms of media, millennials are disrupting the tradition of watching full games in front of the...

Creativity-Online: CNN, Volvo race the sun in historic cultural moment

Excerpt: "The 4K VR livestream was linked via satellite not only to CNN Digital's platforms, but also Facebook and Oculus, allowing audiences to watch the eclipse as the moments of total darkness crossed the U.S., with less than a...

MediaPost: How Are Voice Assistants Training Us To Talk?

Excerpt: "In addition, Voice Assistants don’t question the hierarchy of your needs or separate your wants. Increasing the temperature of the bedroom is met with identical proficiency as calling for help in a crisis. Voice won’t question your intention, or heed your...

Adweek: Step Aside Pageviews: Media Buyers Are Demanding—and Receiving—More Granular Metrics From Publishers

Adweek looks at how media buyers in digital are seeking (and receiving) better metrics from publishers around audience, engagement, and more. Check out an excerpt from the piece below, featuring insights from Mindshare's Frank Puma. Excerpt: Branded content Branded content can be...

Strategy-Online: Canada snags nine Effies

Excerpt: "The annual awards program recognizes the most effective marketing communications work in the U.S. and Canada, be it effectively solving a marketing challenge, connecting with a target audience or achieving desired business results. A total of 101 awards were given out at...

Adweek: Dove Partners With EW to Showcase a Film About Bullying Directed by Debbie...

We're proud to partner on this terrific campaign with Dove, enabling viewers to watch the latest Real Beauty Productions film in full through the cover of Entertainment Weekly! Excerpt: Dove wanted to treat its latest Real Beauty Productions film like a big...

Business of Fashion: Cosmopolitan Wants to be Known for More Than Sex Tips and...

Excerpt: Pels explained that Cosmopolitan’s visual vocabulary is more important now because readers are scrolling through more content than ever. “It’s so important that we stand out from the pack,” she said. Differentiation and sophistication are key for capturing the...

Adweek: With Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing

As the telecom industry prepares for the onset of 5G, Jeff Malmad, our Head of Life+, weighs in on what it means for marketers and consumers alike. Excerpt:  For advertisers, 5G opens up new video opportunities with formats like virtual reality...

LA Times: As streaming video grows, TV networks fight to keep their share of...

Excerpt: Jason Maltby, president and co-executive director of national broadcast TV at the media buying firm Mindshare, expects the networks to repeat last year's strategy of exploiting advertisers' fears about seeing their commercials run next to a video that is...

Forbes: Mentors Are Overrated – Get A Third-Base Coach

Excerpt: Everyone in business wants a mentor. And everyone and their mother will tell you to get one. But “mentor” is such an over-used (and frankly, mushy) term. They’re nice, but rarely do these relationships help you fix today’s problem or...

AdWeek: Conversational Commerce Is on the Rise, and It’s Perfect for Mother’s Day

Excerpt: While some companies have seen positive results in their first forays into conversational commerce, Rachel Lowenstein, manager, strategic innovation, Life+, Mindshare North America, said that even though chatbots have been successful at product recommendations, there’s one key element preventing...

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Adweek: Mindshare North America Appoints a Chief Client Officer and Chief...

Excerpt: "Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief...

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