Home Press

Press

Adweek: Amazon Is Reportedly Prepping an Ad-Supported Music Service for Echo Devices

Excerpt: Dan Richardson, director of the media-as-creative practice Invention+ at media and marketing services company Mindshare, said it’s more natural to hear ads in audio environments, which would be a logical place to get consumers acclimated to commercial messaging from...

WSJ Magazine: Why Fashion and Luxury Companies Are Investing in Film

Excerpt: Consumers have become nearly inured to pervasive product placement, from the prominent Lexus LC 500 in Black Panther to every character (and frame) in the Lego movies. But fashion, beauty and lifestyle brands are working with film in more subtle ways,...

CNBC: Why advertisers are excited about Snap’s new gaming platform

Excerpt: Simona Marmina, senior director of social for media agency Mindshare, echoed the desire for more details around brand safety but said the gaming platform seemed promising. “They obviously made it clear they have an advantage compared to other even pure-play...

Adweek: Bryan Goldberg Has Bought The Outline, Mic and Gawker.com—and His Spending Spree Isn’t...

Excerpt: The Outline has been an interesting space for media buyers for its unique page layouts, “mobile-first approach and innovative ad units,” said Dan Richardson, director, Invention+, Mindshare, but its relative smaller audience “made it tough for buyers to make...

The Drum: The demise of the marketing brief has led to the Era of...

Excerpt: Our clients are pressured to drive immediate sales and build brands while navigating a labyrinth of digital channels and distribution platforms. Marketers are being pushed to move at the speed of disruption—a (perhaps unintentional) refrain of “Stop thinking and...

Business Insider: Big brands including Mastercard, Visa, and Pandora are all trying to conquer...

Excerpt: Janet Levine, managing director of Invention+ at Mindshare, said that she had noticed a sizeable uptick in clients asking for audio strategies and sonic logos in recent months, and that she expected the demand to continue as these...

The Ad Club of NY: The Professional Journey of Danielle Koffer, Chief Client Officer...

Excerpt: If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? I remember watching the movie Baby Boom when I...

Ad Age: Pandora Reveals Its First Sonic Logo

Excerpt: The concept of a sonic logo is hardly new: The drumroll played during the 20th Century Fox intro was created by composer Alfred Newman in 1933; Walter Werzowa made Intel's iconic "bong" anthem more than 20 years ago. Even...

eMarketer: Making Marketing Attribution Work Means Choosing the Right Metrics

Excerpt: When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. To avoid getting overwhelmed by a sea of clickthrough rates (CTRs), impressions, likes, shares and...

Ad Age: Buffalo Wild Wings ‘Roars’ Into March Madness

Check out Buffalo Wild Wings' new NCAA March Madness campaign in Ad Age. It's our first work in partnership with the brand since we won the business, done in partnership with the Martin Agency, with fun media innovation throughout. Excerpt: Buffalo Wild Wings is...

eMarketer: Advancing Marketing Attribution, Part 2

Excerpt: To do this, Mindshare built its own internal tool called Synapse, which houses and organizes reporting from all attribution models. Once the insights are incorporated into the tool, Mindshare and its clients have access to both a holistic and...

eMarketer: Is Everyone on Instagram an Influencer?

Excerpt: “While the increase has definitely led to more available influencers to work with, brands need to be careful,” said Jessica Dooley, US social practice lead at Mindshare. “The emergence of influencer marketing into a scalable channel has increased a...

Latest

Facebook Voice Assistant

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed...

CVL