Thomas Fenelon on Cannes Lions

As a first time “Cannes-er” I can tell you that I am very eager to hit the ground running next week! The more I read up on the Cannes Lions Festival and discuss it with colleagues, the more excited...

Matthew Powers on Cannes Lions

When I found out that I was attending the Cannes Lions Festival of Creativity, I can safely say for once in my life I was speechless. As a Young Lion, I’m honored to travel to France on behalf of...

Apple WWDC 2019

Background: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy. Details and Implications: iOS13: Amongst a slew of new features such as: ‘dark mode’; a...

Facebook Interactive Ads

Background: Facebook is bringing interactive playable ads to its Audience Network. In August last year Facebook launched a new ad format that lives in the Facebook news feed and allows users to trial ‘lite’ versions of mobile games before downloading. Facebook saw that users who...

She Runs It Recap: Be authentic or else

In 2019, consumers are taking control of the media landscape—from the content consumed, to the stories being brought to life, and more. She Runs It’s “What’s Hot in Marketing, Media and Tech” event last week focused its discussions with...

Amazon Looks to Buy Sizmek

Background: Bloomberg reports that Amazon is finalising a deal to buy ad-serving tech company Sizmek. Details and Implications:   Sizmek filed for bankruptcy in March, stating in its filing that its assets were worth between $100m and $500m. It proceeded to sell its...

Culture Vulture: Latest Trends Report

Culture Vulture is Mindshare’s annual report that identifies the macro trends pervading U.S. culture that impact the marketing and communications strategies of our clients. In our latest deep dive, we explore the current anxiety economy growing in America, the...

WARC: For marketers, culture fatigue is real

Mindshare’s Alexis Fragale, Director, Insights, examines how the accelerated speed of culture impacts various industries, and how culture fatigue impacts marketers. Excerpt: But we’re in an age where emerging platforms and viral sensations die as quickly as they arrive. In the...

POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant...

Mindshare at 2019 I-COM hackathon in Malaga

Carrefour France needed to figure out a strategy that would be environmentally-friendly by reducing their investment in print catalogs, while foster store traffic and sales via digital media channels in the Bourgogne Franche-Comté region of France. The big question...

Variety’s 2019 Inclusion Summit and the Importance of Perspective

Perspective isn’t a luxury, it’s a necessity. This thought process laid the foundation for the third annual Variety Inclusion Summit, hosted in Los Angeles on Thursday. The summit gave its attendees a deep dive into the powerful force that...

Business Insider: Lower-income customers are often a blind spot, but here’s why advertisers need...

Mindshare's Jodie Huang, Manager, Consumer Insights, looks at marketers' issues around income bias, and how advances in tech are leaving lower income groups behind. Excerpt: Society has always been divided into haves and have-nots, but as technology becomes more important in...

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Amended Rule 40: Marketing With Olympic Athletes At The 2020 Games

Background: Earlier this year the IOC relaxed the restrictions placed on Olympic participants during the Olympic Games under Bylaw 40.3 of the Olympic Charter (colloquially...

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