Content that mobilizes | POV: People vs. Machines

Previously in the week there was a discussion around the emotional connection VR has with users due to people being immersed in the environment. Today was the first time the discussion moved towards driving a transaction. When people were...

SXSWi: Media Evolution, The Gospel of Doubt, and More

SXSWi is a conference that delivers a journey of your own making. My own personal journey has been one that blended work and life, one that asked the big important questions and also brought forth surprise, intrigue, and delight. ...
video

CES 2019 Show Floor Highlights

Rachel Lowenstein, Associate Director Invention+, gives us a tour of the best highlights from the show floor at CES.

Matthew Powers on Cannes Lions

When I found out that I was attending the Cannes Lions Festival of Creativity, I can safely say for once in my life I was speechless. As a Young Lion, I’m honored to travel to France on behalf of...

Mindshare POV: Spotify Branded Moments

Spotify is serving its first vertical video ads - a mobile-first video format named "Branded Moments" that offers its 70m ‘non-subscriber’ users thirty minutes of commercial-free music. Bacardi, Gatorade, and Bose are among the first to try out the...

POV: AT&T and Time Warner Deal

Background:  What would you do if you were sitting on $85.4B and looking to strengthen your position in the world of premium content and cross-screen viewing? Well, if you’re AT&T, you put out a bid on Friday and close a...

SXSW Round-Up: Three Key Themes from the Past Week

Background: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle. From discussions on advertising to digital activism, government regulations, entertainment, and...

NewFronts Debrief: Verizon Media

Mindshare’s Kaitlyn Rich, Associate Director, Digital Investment, shares her insights on last night’s Verizon Media NewFront. The big talent onstage: The New York Jets’ Sam Darnold came onstage to hype up the NFL live streaming integration into Yahoo! Sports...

Mobile Marketer: What Brands Should Know About Pokémon GO

By Rachel Lowenstein, Senior Associate, Mobile Activation & Strategy, Mobile and Life+, Mindshare NA Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the application had overtaken Tinder in Android app downloads and expected to overtake...

Speak to a female audience in an untapped, but meaningful way | POV: Equality

Another productive day in Cannes! I had the unique opportunity to interview Anna Sullivan, VP at Gimlet. Gimlet is one of the premiere podcast partners in media, with veterans from NPR at their helm and their podcasts consistently ranking...

Snap Inc’s First Partner Summit

Background: Snap Inc.’s first Partner Summit took place on April 4th in California, where the Snapchat parent company released a variety of features, products and updates to its platform. Details and Implications: Snap Games: A new gaming platform coming to Snapchat, which...

ITP2.1

Background: Apple has released the latest specifications of its Safari tracking controls called ITP2.1 (aka Intelligent Tracking Prevention - part of WebKit, which is the open source browser engine that powers Safari). It further restricts Google and Facebook, both of...

Latest

POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

CVL