POV: Facebook Launches Lifestage

Background: Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built...

Mixed Reality Startup, Magic Leap Raises Additional $461M In Funding

Background: Founded in 2011, Florida-based tech startup Magic Leap has raised another $461m via Saudi Arabia’s sovereign wealth fund, the Public Investment Fund, taking its combined funding raised to date to $2.3bn, all without releasing a product. Details and Implications: Magic Leap...

Win Big with Launches: Advertising Week

On average, there are 15,000 new campaign launches every year (source: Twitter). With a number that high, it’s imperative for brands to find a way to distinguish themselves from their competitors. While all launches aren’t within the same category,...

Snapchat & Instagram Stories Updates

Background:  The battle between competing Stories continues as Snapchat and Instagram have both built out their product offerings this week.  Implications:  Instagram officially announced that GIF’s are now available as part of its Stories product. After limited rollouts and testing, users can now utilise a variety of animations over their...

Cynopsis Media’s Top Women in Media: Insights on Leadership from Janet Levine

After Cynopsis Media named Mindshare’s Janet Levine, Leader, Invention+, to their inaugural “Top Women in Media” list, they then interviewed her for their awards gala the other week. You can see an excerpt of her interview here, and check...

Snap to Launch Gaming Platform

Background: Reports indicate that Snapchat is expanding and launching a new gaming platform in efforts to further enhance revenue streams and lengthen in-app usage and engagement. There is no official announcement but the offering is expected to launch later this...

The Future of Content Marketing: Advertising Week

Content marketing has become one of the fastest growing media tactics used by brands today. In fact, it has been particularly huge across industries such as healthcare, education, and cause marketing, where tactics like display or a TV spot...

NewFronts Debrief: Vudu

Mindshare’s Grace Smith, Director, Digital Media Investment, shares her insights from Vudu's Upfront. 1) The talent onstage: Stefanie Jay, General Manager, WMG Jeremy Verba, VP & General Manager, Vudu Scott Blanksteen, COO, Vudu Ben Simon, Head of Video Ad Sales,...

TikTok

Background: TikTok has hit the news again this week over claims that it is censoring content on the platform that is politically sensitive to the Chinese government, but this does not seem to have slowed the meteoric rise of the...

Apple buys Shazam

Background: Apple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple’s biggest investments to date. Implications: There are a few different reasons why Apple has decided to spend part (albeit a tiny part) of...

Migration, Subconscious Bias, and Yurts: The Experience of C2

Imagine being whisked into the first of three humid yurts and told that during your Reverie Lab that you will be taught to communicate with your own subconscious. Next, you’re given a health warning and an invitation to wave...

Culture Vulture: 2017 Trends Report

It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural...

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Amended Rule 40: Marketing With Olympic Athletes At The 2020 Games

Background: Earlier this year the IOC relaxed the restrictions placed on Olympic participants during the Olympic Games under Bylaw 40.3 of the Olympic Charter (colloquially...

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