WARC: For marketers, culture fatigue is real

Mindshare’s Alexis Fragale, Director, Insights, examines how the accelerated speed of culture impacts various industries, and how culture fatigue impacts marketers. Excerpt: But we’re in an age where emerging platforms and viral sensations die as quickly as they arrive. In the...

POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant...

Mindshare at 2019 I-COM hackathon in Malaga

Carrefour France needed to figure out a strategy that would be environmentally-friendly by reducing their investment in print catalogs, while foster store traffic and sales via digital media channels in the Bourgogne Franche-Comté region of France. The big question...

Variety’s 2019 Inclusion Summit and the Importance of Perspective

Perspective isn’t a luxury, it’s a necessity. This thought process laid the foundation for the third annual Variety Inclusion Summit, hosted in Los Angeles on Thursday. The summit gave its attendees a deep dive into the powerful force that...

Business Insider: Lower-income customers are often a blind spot, but here’s why advertisers need...

Mindshare's Jodie Huang, Manager, Consumer Insights, looks at marketers' issues around income bias, and how advances in tech are leaving lower income groups behind. Excerpt: Society has always been divided into haves and have-nots, but as technology becomes more important in...

Google I/O Conference 2019

Background: Google’s annual developer conference – Google I/O – was held in Mountain View last week. With a slew of new devices and services, here are the key updates. Details and Implications:   Google Ad-Tracking: Google announced they are updating how Chrome Cookies...

Target Media Network Rebrands as Roundel

Background:  Target Media Network (TMN) has rebranded as Roundel, promising a comprehensive media solution that breaks the boundaries of retailer-owned media platforms. Details: In their first appearance at the Newfronts on Thursday, May 2, TMN announced a name change to Roundel, featuring...

Facebook’s F8 Developers Conference

Background: Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world to talk about the future of technology and Facebook’s plans. Details and Implications: The event opened with...

NewFronts Debrief: Vice

Mindshare's Neil Harrington, Manager, ULTRA Direct, gives us the scoop on Vice. 1. The big talent onstage:  Vice rolled out several of their own big guns, with introductions from Q, the world’s first genderless voice and filmmaker, comedian and Vice contributor...

NewFronts Debrief: YouTube Brandcast

Mindshare's Natalya Namts, Associate Director, Digital Investment, gives us the scoop on last night's YouTube Brandcast. The big talent onstage: Talent is always the highlight at Brandcast and has everyone guessing for weeks. YouTube didn't disappoint: Dua Lipa and...

NewFronts Debrief: Vudu

Mindshare’s Grace Smith, Director, Digital Media Investment, shares her insights from Vudu's Upfront. 1) The talent onstage: Stefanie Jay, General Manager, WMG Jeremy Verba, VP & General Manager, Vudu Scott Blanksteen, COO, Vudu Ben Simon, Head of Video Ad Sales,...

NewFronts Debrief: Hulu

Mindshare’s Ashley Gordon, Associate Director, Digital Investment, shares her insights on yesterday's Hulu Upfront. The big talent onstage: Where do we begin?  After getting the (9AM) party started with legendary rapper/producer RZA (who’s producing a new Hulu series) on the...

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YouTube Kids

Background: After years of YouTube Kids being available only via a mobile app, the video-streaming platform is now offering kid-friendly videos on its own website,...

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