Apple Event September 2019

Background: Apple mania is here again. As expected, Apple’s latest event saw the launch of a swathe of new iPhones, albeit missing a number of expected features. Alongside upgrades to iPhones, iPad and Apple Watch, Apple also confirmed details around...

YouTube Kids

Background: After years of YouTube Kids being available only via a mobile app, the video-streaming platform is now offering kid-friendly videos on its own website, YouTubeKids.com, which will provide similar experiences, features and safeguards to its app counterpart. Details and Implications:   Until...

Facebook Dating

Background: After a successful trial in Colombia, Facebook has announced the launch of Facebook Dating in 20 countries, with more countries being added to the roster early next year. Details and Implications: Facebook Dating is Facebook’s newest offering and first foray into...

Facebook’s ‘Clear History’ Tool

Overview: Facebook has announced the scheduled rollout of its much anticipated ‘clear history’ feature as part of ongoing developments to data privacy and control on the platform. Details and Implications: The feature, which forms the cornerstone of a wider set of...

Twitter Introduces 6-Second Bid Options

Background: Twitter has recently introduced a 6-second viewable ad bid in an effort to further diversify its video advertising offering. Details and Implications: Twitter is introducing an option for advertisers to run video ads up to 15 seconds but only be charged...

Instagram Spark AR

Background: The latest update from Facebook enables Instagram users to design and create their own augmented reality (AR) effects in Stories through Spark AR Studio - a Facebook-owned augmented reality platform. Details and Implications: Spark AR Studio is an augmented reality platform for Mac and...

Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change will impact Broad Match Modifier (BMM) and Phrase Match keywords and will roll out in...

Instagram Tests Removal of Likes

Background: Instagram has started hiding the number of Likes on posts in six countries: Ireland, Italy, Japan, Brazil, Australia and New Zealand, following a successful trial in Canada. The expanded tests mean a user in these markets can’t see how...

Ad Age: The Growing Talent Abyss—And Why Both Agencies And Clients Are Accountable

In this op-ed, our U.S. CEO, Adam Gerhart, looks at how clients and agencies can shift to the same side of the table in tackling the challenges around talent recruitment and retention. Excerpt: Our most successful agency-client relationships aren’t built on...

Amazon Opens Fire TV Ad Inventory

Background: Amazon is opening access to Fire TV ad inventory to outside ad tech companies for the first time (currently being rolled out in the US first). All Connected TV (CTV) apps using the Amazon Publisher Services (APS) can setup...

Comic-Con 2019: Stories of Scale

The annual cultural phenomenon that is San Diego Comic-Con International celebrated its 50th anniversary last weekend (July 18-21). Over 130,000 self-proclaimed geeks, nerds, and super-fans attended the convention throughout the four-day period, and hundreds of thousands of comic and...

Q2 Earnings 2019

Background: The latest quarterly earnings reports are in from Snap, Facebook and Alphabet. Here are the headlines. Details and Implications:   Snap: Q2 2019 reported global revenue reached $388m, a 48% increase from the same quarter last year, beating analyst predictions of...

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11.11 Preview

Background: Alibaba’s shopping festival - 11.11 or Single’s Day – is set to break records again in its 11th year and even Taylor Swift is getting...

Google’s BERT Update

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