ITP2.1

Background: Apple has released the latest specifications of its Safari tracking controls called ITP2.1 (aka Intelligent Tracking Prevention - part of WebKit, which is the open source browser engine that powers Safari). It further restricts Google and Facebook, both of...

Three learnings from SXSW Interactive 2019

Background: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism,...

Inclusion and Profit in Harmonious Alignment

Brands appear to be inundated by the demand for authentic inclusivity in their campaigns. According to filmmaker, Cheryl Miller Houser, during her Discussion Session: Storytelling and Empathy in a Purpose-Driven Economy, 78% of consumers want to align with companies that...

Are Young People Even Reading?

Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting...

Creating a Connection for the New Norm

What I learned from the past three days at SXSW is indescribable. I’ve never experienced anything like this. There’s so much to learn, so much to see and so much to share! If I could choose one quote that stuck...

Don’t Story-Tell, Story-Make

‘Life moves pretty fast, if you don't stop and look around once in a while.’ Not only is this my favorite quote of all time, but this is a big theme at SXSW. Change is constant. It’s seemingly the...

Is Privacy Dead?

“Privacy is dead.” – One of the first things I heard walking into day two of the SXSW Interactive sessions. There are various programming trends at this year’s convention – automation is a big one. Everything from transportation and...

Data and Vision are Interdependent

As first-timer at SXSW, I had some expectations about the speaker line-up and vibe of the entire conference. As soon as I landed in Austin, I was blown away by how large the event was. The festival is expected...

Pinterest Catalogs and Other Updates

Background: Pinterest recently announced a new way to showcase products on the platform by introducing catalogs, after a successful beta period back in 2018. Details and Implications: Pinterest’s new catalog feature will now be rolled out across the platform for all advertisers. The...

Instagram’s New Branded Content Ad Units

Background: Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers. Details and Implications: Following...

Mobile World Congress 2019

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the...

Facebook Campaign Budget Optimisation

Background: Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Facebook campaigns are structured in three levels: Campaign: Containing one or more Ad Sets and Ads. Allowing you to choose...

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POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new...

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