CES 2019 Takeaways

We've wrapped up the key takeaways from this year's CES, taking a look at the main themes and the top areas of focus. Three key themes of this year's show: Infrastructure On display were tech elements that will support and enable the...

Media in Canada: CES 2019 Perspectives – Mindshare

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for...
video

CES 2019 Show Floor Highlights

Rachel Lowenstein, Associate Director Invention+, gives us a tour of the best highlights from the show floor at CES.

The Most Disruptive Tech From CES

Over 180,000 attendees. 4,500 exhibiting companies. And all the potential makings of a flash mob in the dedicated Uber/Lyft convention parking lots (though sadly this was not executed on). In the midst of our Media Dystopia CES program, we surveyed...

Are subscription services king?

We catch up with Joanna Lambert, General Manager Finance and Technology at Verizon Media Group (formerly Oath) live from CES, the world's biggest tech and innovation gathering. We get the scoop on their new re-brand, and discuss the challenges...
video

The must-see from CES, part 2

CES is the world’s gathering place for all who thrive on the business of consumer technologies. Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in the...

Ad Exchanger: Can Apple’s billboard shift the conversation to consumer privacy?

ICYMI, Apple posted a billboard outside Springhill Suites Marriott Hotel in Las Vegas: “What happens on your iPhone, stays on your iPhone.” Joe Maceda, our Chief Instigation Officer, talks to Ad Exchanger about hot topic: data and privacy. Excerpt: “I think if...
video

The must-see from CES, part 1

Mindshare North America is on the ground at CES 2019, and we’re asking our team what they are most excited to see! This episode features: Adam Gerhart, our US CEO; Rachel Lowenstein, Associate Director Invention+; Janet Levine, Managing Director...

Media Village: CES 2019 – On Incidental Loyalty and Autonomous Driving

Alexa, tell me what's next for the Consumer Electronics Show - and what's actually different for marketers from years prior. It won't surprise anyone to hear that a big point of interest at CES will be voice technology and its...

Apple’s App Store Record & Q1 Warnings

Background: Apple kicked off the New Year by announcing a new single-day spending record on the App Store, which was good news for the tech giant since the share price had taken a bashing after revealing weak sales in China. Details...

Adweek: 5 Ways Artificial Intelligence Will Continue to Shape Marketing

Excerpt: The past year saw AI emerge as a necessity in the industry. In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Holistic media buying The fact that consumers habitually juggle content streams has long...

Campaign: A call to action around gender equality at CES

Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater...

Latest

Mindshare Canada’s Barton Wong Wins Jeopardy!

Last week, #TeamMindshare Canada's Barton Wong, Senior Associate, Trading, took part in popular TV game show Jeopardy! The show features a quiz competition in...

ITP2.1

CVL