Nightcap: Day Two

Alright, alright, alright - the skies have cleared and this weekend is heating up with another round of thought provoking sessions for SXSWi attendees. The second day continued to focus on all things tech – from AI to the...

SXSWi Nightcap: Day Three

Before we watch the sun go down and hear the music turn up, let’s hit pause for a moment and remember what today was all about.  Sunday at SXSW shed light on the importance of experiencing touch with technology,...

SXSWi: Media Evolution, The Gospel of Doubt, and More

SXSWi is a conference that delivers a journey of your own making. My own personal journey has been one that blended work and life, one that asked the big important questions and also brought forth surprise, intrigue, and delight. ...

SXSWi Nightcap: Day One

As the sun sets on day one of SXSWi 2016, energy is high and the city of Austin is buzzing. As a SXSW first timer I was warned that patience is a virtue and to get ready to stand in...

MediaPost: Androids Vs. Humans: The Robot Debate And More At SXSWi

There’s a scene in the original Willy Wonka where all the kids run from school to Bill’s Candy Store. He starts handing out scrumdiddlyumptious candy to the (slightly greedy) ecstatic children. Song breaks out and the kids are having...

Advertising Age: How the Shift from Swiping to Inserting Cards Will Accelerate Mobile Payments

Consumers Would Rather Tap Than Wait, and That's Good News for Mobile Wallets   Let's face it. None of us likes to dip, even though we know it's good for us. If you are unfamiliar with dipping, it's the newest way...

Campaign: Programmatic is the Viagra media needs

Most people don’t know that Viagra was created as a treatment for heart disease. It was only during the trials that Pfizer realised those blue pills were having an unexpected consequence. Viagra became a treatment for penile dysfunction and...

POV: Beacons Are Lighting Up For Google

Last week, Google announced that it will start supporting physical beacons in its Chrome browser for Android. It's another indicator that beacons are now becoming a reality after a long hype period. For example, Target is rolling them out...

POV: Will Verizon Rescue Yahoo?

Background Last week, U.S. mobile company Verizon said it is interested in purchasing some or all of Yahoo. With more than 112 million wireless subscribers, it is looking to add Yahoo’s more than one billion e-mail, finance, sports, and video...

POV: Twitter Gets Conversational

Twitter has recently been rolling out an array of new products to make the platform seem more conversational. Ranging from the introduction of conversational ads, to possible changes to the character limits (140 to 10,000), and the rumored addition...

Warc: Virtual reality, next-generation cars and gadgets for a connected world – insights from...

Following CES 2016, Warc collected takeaways and insights from industry leading executives, including Mindshare's Chrissie Hanson, Head of Strategy, West Coast, along with leaders from Epsilon, JWT, and MRY. Check out some of Chrissie's insights below, and see the...

Mobile Marketer: Adaptive Mobility at CES

LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile...

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Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

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