POV: Beacons Are Lighting Up For Google

Last week, Google announced that it will start supporting physical beacons in its Chrome browser for Android. It's another indicator that beacons are now becoming a reality after a long hype period. For example, Target is rolling them out...

POV: Will Verizon Rescue Yahoo?

Background Last week, U.S. mobile company Verizon said it is interested in purchasing some or all of Yahoo. With more than 112 million wireless subscribers, it is looking to add Yahoo’s more than one billion e-mail, finance, sports, and video...

POV: Twitter Gets Conversational

Twitter has recently been rolling out an array of new products to make the platform seem more conversational. Ranging from the introduction of conversational ads, to possible changes to the character limits (140 to 10,000), and the rumored addition...

Warc: Virtual reality, next-generation cars and gadgets for a connected world – insights from...

Following CES 2016, Warc collected takeaways and insights from industry leading executives, including Mindshare's Chrissie Hanson, Head of Strategy, West Coast, along with leaders from Epsilon, JWT, and MRY. Check out some of Chrissie's insights below, and see the...

Mobile Marketer: Adaptive Mobility at CES

LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile...

Campaign: Connected Shopping at CES

LAS VEGAS — Retail has emerged as one of the most important verticals at the Consumer Electronics Show. New devices on the show floor help consumers engage with brands and purchase. You can't even mention drones without discussing how...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

Fortune: Data Sheet

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