Mindshare’s Global POV’s 2016-2017

We’ve collected a whole year of Mindshare ‘Point of View’ articles together to give you a complete picture of how the industry developed in 2016. All POVs are written ‘in the moment’ (we start with January and go through to...

Mobile Marketer: What marketers should know about Amazon Go

No lines? No checking out? No way. Actually, “Yes way!” says online retail giant Amazon, which announced last week that it plans to launch a new bricks-and-mortar store concept that eliminates the traditional checkout process entirely. Called Amazon Go, the...

POV: 2017 Predictions

Making predictions is a precarious business. The improbable is increasingly the probable, whether Leicester City F.C, the Cubs, Trump or Brexit. Thankfully digital has always been somewhat predictable; you simply can’t keep an old digital trend down. They just...

POV: The First 12 Hours of Single’s Day 2016

Background: For millions of Chinese consumers, last night was a sleepless night, as they stayed up past midnight for their yearly shopping mania, Single’s Day (a.k.a ‘Double 11’). According to data released by commerce giant Alibaba, sales this year surpassed...

POV: Windows 10

BACKGROUND: Microsoft provided a view of what the near-future holds during the Windows 10 event that took place last Wednesday. The biggest focus of the event was its Windows 10 update called Creators, set to launch in early 2017.  Microsoft...

POV: AT&T and Time Warner Deal

Background:  What would you do if you were sitting on $85.4B and looking to strengthen your position in the world of premium content and cross-screen viewing? Well, if you’re AT&T, you put out a bid on Friday and close a...

POV: Google Click to Message

Background: In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to...

Mindshare POV: Spotify Branded Moments

Spotify is serving its first vertical video ads - a mobile-first video format named "Branded Moments" that offers its 70m ‘non-subscriber’ users thirty minutes of commercial-free music. Bacardi, Gatorade, and Bose are among the first to try out the...

POV: Snap Inc New Advertising Technology

Background: Snap Inc has expanded its advertising offering by unveiling a new API. It now allows advertisers to experiment with ads using different creative concepts simultaneously, in order to optimize for the best performing creative. It is also working on...

POV: Advertising Week New York

Background: Advertising Week brings together industry leaders across marketing, media, technology, and entertainment. In New York, the conference celebrated its 13th year, featuring over 260 daytime seminars and workshops from September 26-30. Mindshare sent a team to report back—here were some...

POV: Alphabet Announcements

On October 4th, Alphabet boldly announced several new hardware devices and advancements in software, particularly in voice interaction and artificial intelligence. While not entirely groundbreaking, the depth and breadth of the products and features was a clear message of...

POV: The Coalition for Better Ads

Background: Publishers have always had to balance pleasing their audience with pleasing their advertisers. Too much advertising turns audiences away, too little means less revenue. Then there are the bad ads, the annoying and irritating, disruptive ones. To tackle this...

Latest

POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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