Reflections from PAX East 2016

When you first enter the Boston Convention Center, it’s hard not to be overwhelmed by the sights and sounds of PAX East. It was difficult to know what to focus on first – from the former NBA players to...

POV: Social Media Giants Enter Live Video

Twitter and Facebook both recently announced key partnerships and product updates around their live streaming services. Details and Implications: A new partnership between Twitter and the NFL is bringing live Thursday Night Football to the social platform. Twitter will stream ten...

POV: Facebook’s F8 Conference

This week, a mix of marketers, developers and thought leaders descended upon the San Francisco waterfront to hear what’s next and noteworthy from Facebook.  While the announcements ranged from the here and now (Messenger and Live Video) to the...

POV: Facebook Video Captioning

Background: Facebook recently introduced automated captioning for sound-off video ads in its newsfeed. This service is available only in the U.S. and Canada for ads in U.S. English at present, but is set to be introduced globally imminently. In addition...

POV: The 10th Anniversary of Twitter and the 20th Anniversary of the IAB

This week sees the 10th anniversary of the first tweet and 2016 the twentieth anniversary of the founding of the IAB. Norm Johnston, Chief Digital and Strategy Officer at Mindshare asks us to spare a minute to remember these...

POV: Apple’s “Let Us Loop You In”

Apple hosted its “Let Us Loop You In” event on March 21. Here's a look at their key announcements, with implications for both consumers and brands. Announcements Most changes focused on welfare through innovation, and the event started with a discussion...

POV: SXSW Interactive 2016

Background: Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for...

SXSWi: The Science of Color, Biodesign, and More

SXSW is a smorgasbord of choice, and to get most out of each day, you need to carefully curate your journey of discovery. As marketers, it may be tempting to limit yourself to certain categories, but doing so would...

SXSWi Nightcap: Day Five

As we say farewell to another great year at SXSW Interactive, new tech converges with new music and the “warm little pond” that is Austin during SXSWi starts to incubate the next musical phenomenon. This year’s SXSWi heralded an era...

SXSWi Nightcap: Day Four

Salivating at SXSW today? That makes two of us. You can't experience a festival like this without some fuel, and the Mindshare group was fortunate enough to check out 3D printed cookies and the cognitive cocktail bar. Starting with 3D...

Nightcap: Day Two

Alright, alright, alright - the skies have cleared and this weekend is heating up with another round of thought provoking sessions for SXSWi attendees. The second day continued to focus on all things tech – from AI to the...

SXSWi Nightcap: Day Three

Before we watch the sun go down and hear the music turn up, let’s hit pause for a moment and remember what today was all about.  Sunday at SXSW shed light on the importance of experiencing touch with technology,...

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Amazon Prime Day 2019

Amazon’s Prime Day is becoming an eponym—a name that begins to function as a generic description of a concept. We saw that on full...

Prime Day 2019 Preview

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