POV: Google Ramps Up Header Bidding Alternative

Background Google has announced that it will be launching a beta version of its header bidding alternative, which will be known as Exchange Bidding Dynamic Allocation or EBDA for short. Expected to launch in May 2017, the beta will be...

POV: Google Changes Exact Match Keywords

Background Google has announced that further changes are being introduced to the way ‘exact match’ keyword targeting works in AdWords. Close variants (plurals, typos, abbreviations, adverbs, etc.), rolled out across advertisers in 2014, will now be broadened to include variations...

POV: The Coalition for Better Ads

Background: This week, The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web. The new standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. ...

POV: SXSWi 2017

Background Austin’s SXSWi festival just wrapped: there were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights. Details...

POV: Starbucks Social Gifting Launches on WeChat

Background: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app. Details and implications: For the very first time, WeChat enabled...

Forbes: Marketing To Today’s Commitment-Phobic Consumers

A defining characteristic of the New York dating scene is commitment phobia (technically called “gamophobia” for anyone interested). Things go well for a bit, but when talk comes to moving in together or, God forbid, marriage, feet get cold...

POV: Search Targeting on Pinterest

Background: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a...

POV: Snapchat & mDAR Measurement

Background: Last week, Snapchat announced that advertising partners will now be able to buy in-app ad space by audiences - including age group and gender - using a partnership with Nielsen’s Mobile Digital Ad Ratings (mDAR). The move is intended...

POV: Search Targeting on YouTube

Background: Google announced it is now allowing advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform. This update comes as part of Google’s broader plans to...

Culture Vulture: 2017 Trends Report

It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural...

POV: CES 2017 Takeaways

Background: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives. Life+ and The Connected World As Cindy...

Yext: 2017 Predictions #15: The Emergence of Virtual Location

While emerging trends like mixed reality, A.I., and live video had more substantial years by way of generating conversation and publicity, location consistently acted as a fundamental component of these trends. For example: just think about how location powered...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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