Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change will impact Broad Match Modifier (BMM) and Phrase Match keywords and will roll out in...

POV: Windows 10

BACKGROUND: Microsoft provided a view of what the near-future holds during the Windows 10 event that took place last Wednesday. The biggest focus of the event was its Windows 10 update called Creators, set to launch in early 2017.  Microsoft...

Apple’s Special Event & MWC Americas

Background: Last week was a big mobile week in Silicon Valley. As well as Apple introducing the world to the iPhone X, Mobile World Congress Americas was kicking off in San Francisco; a smaller version of MWC Barcelona. The combination...

POV: Amazon Spark

Background: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive...

Snapchat’s Shoppable AR

Background: This week Snapchat launched a new product called Shoppable AR. It builds on the launch of Sponsored Lenses in late-2015 - which let advertisers create branded filters, bringing product placements to selfies – by making the products shoppable. Details and...

Quartz: Voice technology – Whose choice is it anyway?

There’s no stopping voice technology. eMarketer forecasts that 57 million US adults will use a smart speaker at least once a month this year, such as Amazon’s Echo or Google Home. This figure that rises to 91 million when...

Takeaways from Singles’ Day (AKA The Double 11 Shopping Carnival)

Background: The 2018 Double 11 shopping carnival (or Singles’ Day as it’s also known) is now in its tenth year. The 24-hour festival’s Gross Merchandise Volume (GMV) has grown from 50mn RMB ($7.2m) in 2009 to 213.5bn RMB ($30.7bn) in...

Mobile World Congress 2019

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the...

Variety’s 2019 Inclusion Summit and the Importance of Perspective

Perspective isn’t a luxury, it’s a necessity. This thought process laid the foundation for the third annual Variety Inclusion Summit, hosted in Los Angeles on Thursday. The summit gave its attendees a deep dive into the powerful force that...

The Future of Influencers: Advertising Week

As social media continues to grow and dominate our free time, more of our eyes and clicks are being diverted to these platforms. Certain users and members gain popularity based on what they post, and eventually brands and companies...

The Netflixisation of sports

On Tuesday, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe," providing viewers an escape from the sports doldrums of August with a chance to watch things like arm wrestling and the Championship of...

Introducing Facebook Watch

Background: Facebook has introduced a new video hub, offering some U.S. users short episodic series from content partners including A&E, Major League Baseball, and National Geographic. Details and implications: There is a growing recognition that premium content – whether viewed through an...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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