NewFronts Debrief: Condé Nast

Mindshare’s Francia Miller Cohen, Director, Digital Investment, gives us the scoop on today's Condé Nast NewFront. The big talent onstage: Anna Wintour and a musical performance by Charli XCX. The announcements that caught your eye: The brand wants to establish...

NewFronts Debrief: Twitter

Mindshare's Jarett Fienman, Director, Digital Investment, gives us the scoop on last night's Twitter NewFront. The big talent onstage: Unfortunately Jack Dorsey was not in attendance this year, but there was a wide variety of other guests, including Jorge...

NewFronts Debrief: Viacom

In a week filled with lots of content, sales pitches, and very little sleep, Mindshare is bringing you a debrief on some of the biggest NewFront events - the implications for marketers, the challenges for publishers, and more. First...

Q1 2019 Earnings

Background: Snap, Twitter, Facebook and Amazon all reported results this week. Here’s what you need to know. Details and Implications:    Snap Inc: Q1 2019 reported revenue of $320m beat analyst predictions of $307m, resulting in stock prices soaring 11% in after-hours...

Ad Age: The 4 Ways Print Publications Can Reinvigorate Their Offerings

Excerpt: There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in “secular decline” in its 2019 Publishers A-List. From a media perspective, print publishers have a unique...

Facebook Voice Assistant

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters, revealed Facebook is working on its...

Facebook Brand Safety: Inventory Filters

Background: Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video. Details and Implications: Following the increased...

Snap Inc’s First Partner Summit

Background: Snap Inc.’s first Partner Summit took place on April 4th in California, where the Snapchat parent company released a variety of features, products and updates to its platform. Details and Implications: Snap Games: A new gaming platform coming to Snapchat, which...

LinkedIn: Play the Game, Not the Odds – What Marketers Can Learn About Data...

March Madness is my favorite time of year. It’s that magical time when the underdog beats Goliath, little known players conquer center stage, and upsets are the norm - making data geeks and odds makers continually scratch their heads. It...

Apple Event 2019

Background: This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and...

The Drum: The demise of the marketing brief has led to the Era of...

Excerpt: Our clients are pressured to drive immediate sales and build brands while navigating a labyrinth of digital channels and distribution platforms. Marketers are being pushed to move at the speed of disruption—a (perhaps unintentional) refrain of “Stop thinking and...

Google’s Stadia

Background: Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run...

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POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new...

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