The Future of Content Marketing: Advertising Week

Content marketing has become one of the fastest growing media tactics used by brands today. In fact, it has been particularly huge across industries such as healthcare, education, and cause marketing, where tactics like display or a TV spot...

Beyond $1 Billion – What’s next for the Podcast Industry: Advertising Week

The podcast industry has grown immensely in the past year, with over 700,000 active podcasts covering various verticals and topics. As the industry nears the billion-dollar revenue mark, what challenges and opportunities face this evolving industry and how can...

Feel the Story: Emotionally Immersive Storytelling – Advertising Week

I went to this seminar from Wondery because audio is having a resurgence: smart speakers and podcasts are two of the fastest growing channels for brands to enter. And yes, I also went to this session because they worked...

Power of Audio Summit: Advertising Week

Audio has become one of the fastest growing media channels and is showing incredible value to brands and advertisers that take advantage of it. In this six-part session at Advertising Week, various players in the field discussed the state...

Engaging The Elusive Luxury Consumer In a Digital World: Advertising Week

Not only has the media landscape become increasingly fragmented, but the meaning of “luxury” and its consumers have also evolved. With that, MIQ hosted an event, moderated by The Wall Street Journal’s Sahil Patel wherein he and a panel...

Omni Customer is the New Omni Channel: Advertising Week

In a world where ecommerce is growing at the speed of rapid fire and traditional brick-and-mortar stores struggle to drive the traffic they once used to, brands are under pressure to create an omni-channel experiences to capture consumers whenever...

The Future of Influencers: Advertising Week

As social media continues to grow and dominate our free time, more of our eyes and clicks are being diverted to these platforms. Certain users and members gain popularity based on what they post, and eventually brands and companies...

Win Big with Launches: Advertising Week

On average, there are 15,000 new campaign launches every year (source: Twitter). With a number that high, it’s imperative for brands to find a way to distinguish themselves from their competitors. While all launches aren’t within the same category,...

Cynopsis Media’s Top Women in Media: Insights on Leadership from Janet Levine

After Cynopsis Media named Mindshare’s Janet Levine, Leader, Invention+, to their inaugural “Top Women in Media” list, they then interviewed her for their awards gala the other week. You can see an excerpt of her interview here, and check...

Google Ads Remove Accelerated Ad Delivery

Background: Google has announced a change to ad delivery options in Google Ads that will be implemented October 1st. Details and Implications: Currently there are two different types of ad delivery available on Google campaigns, ‘standard’ or ‘accelerated’. Using Standard Delivery, Google determines...

DMEXCO 2019

Background: The Digital Marketing Expo & Conference – DMEXCO – held last week in Cologne, Germany, attracted 40,000 data and tech vendors, clients and agencies to discuss the future of the digital marketing industry. Details and Implications: A core theme at DMEXCO...

The Forrester Wave: Performance Marketing Agencies

At Mindshare, we respect the importance of the word performance in performance marketing. Above all else, we must deliver and validate impact against our clients’ key business outcomes. True performance – moving the needle on demand generation objectives –...

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11.11 Preview

Background: Alibaba’s shopping festival - 11.11 or Single’s Day – is set to break records again in its 11th year and even Taylor Swift is getting...

Google’s BERT Update

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