Adweek: 5 Ways Artificial Intelligence Will Continue to Shape Marketing

Excerpt: The past year saw AI emerge as a necessity in the industry. In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Holistic media buying The fact that consumers habitually juggle content streams has long...

Campaign: A call to action around gender equality at CES

Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater...

TV News Check: Broadcast Prime Still The 8,000-Pound Gorilla

Excerpt: While viewing levels have declined as viewers, especially younger ones, spend more time streaming, the broadcast networks remain the No. 1 buy for big-spending national TV advertisers. Media agencies that watch the numbers as closely as the networks are...

GroupM This Year, Next Year: 2019 Ad Forecast

Background: GroupM has updated its 2018 and 2019 ad investment forecasts, slightly downgrading 2018 growth expectations from 4.5% to 4.3% and adjusting 2019 growth projections from 3.9% to 3.6%, with total new investment anticipated to reach $19bn instead of the...

Facebook Live Shopping

Background: Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger. Details and Implications: First highlighted by social media and reputation management specialist Jeff Higgins, the new shopping feature...

‘Tis the (Cuffing) Season

The days are getting shorter and the nights are getting longer. We’ve already survived a city-crippling snowstorm. And Netflix binges are on the rise. Which can only mean one thing: it’s cuffing season. As described by Urban Dictionary cuffing...

The Seasonal Six—US Holiday Shopping Breaks Records

Background: ‘Cyber Week’ started early in the US, with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018, generating...

YouTube’s New Pre-Roll Advertising Model

Background: YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads. Details and Implications: YouTube identified a perfect storm in its data - increased viewing lengths...

Black Friday: Retail Moves and Trends

Background: Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite...

Takeaways from Singles’ Day (AKA The Double 11 Shopping Carnival)

Background: The 2018 Double 11 shopping carnival (or Singles’ Day as it’s also known) is now in its tenth year. The 24-hour festival’s Gross Merchandise Volume (GMV) has grown from 50mn RMB ($7.2m) in 2009 to 213.5bn RMB ($30.7bn) in...

What to Expect for Singles’ Day 2018

Background: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two major shopping seasons - China’s National Day and Christmas. Everyone was stunned when Danish men’s...

Gaming 2018: Electronic Arts, LINE, and Twitch

Background: This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other...

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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