Facebook Campaign Budget Optimisation

Background: Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Facebook campaigns are structured in three levels: Campaign: Containing one or more Ad Sets and Ads. Allowing you to choose...

Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to...

Can a brand ask its audience to change?

Don Draper, the famed anti-hero of AMC’s Mad Men, once opined that advertising was based on happiness—specifically, a kind of happiness that was "a billboard on the side of the road that screamed with reassurance that whatever you're doing,...

Quarterly Earnings Roundup

Background: It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know. Details and Implications:   Alphabet: Revenue for Q4 2018 grew 22% year-on-year from $32.32bn to $39.28bn beating Wall Street expectations of $38.9bn. Alphabet’s ad...

Super Bowl LIII Wrap Up

Background: Brands played it relatively safe at Super Bowl LIII and many were less than impressed with the lack of creativity and edginess they’ve come to expect from this stage. Recently, politics has been a major storyline for the NFL...

Facebook Integrates Instagram, WhatsApp and Messenger Infrastructure

Background: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences.” Details and Implications The Facebook-owned apps (used by 2bn + people...

Business Insider: Marketers are obsessing over brand safety, but in doing so, they may...

Excerpt: Imagine this. Sex, violence, disease, corruption, and offensive language is rampant across American screens and viewers love it. A relatively unknown company is responsible, and advertisers aren't welcome. This company grows from 365 subscribers in Wilkes-Barre, Pennsylvania, in 1972...

Microsoft’s Project xCloud

Background: Microsoft’s Project xCloud is a new streaming service for gaming which aims to deliver high-end, blockbuster gaming experiences on multiple devices. It is being hailed as ‘Netflix for Games’ by Microsoft CEO Satya Nadella. Details and Implications: Similar projects to deliver...

Why marketers and retailers should warm up to heat maps

Despite the rise in eCommerce, brick and mortar stores continue to drive the majority of sales within CPG and other retail. (Source: U.S. Commerce Dept.) Nevertheless, the sheer volume of unused real estate in a store is very high and...

Campaign: CES was all about autonomy – except when it came to women

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare's Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a look at whether the CTA lived up to the promise for CES to be a...

Coalition For Better Ads Update

Background: The Coalition for Better Ads (CBA), formed by trade associations and advertising companies to improve consumer experience of online advertising, has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and...

Create Moments, Engage Consumers

We talk to Brian Wong, Founder of Kiip, an in-app mobile advertising platform that uses moments to create meaningful engagement. We talk blockchain, what value is there in data sharing, and the importance of consumer loyalty. https://soundcloud.com/mindsharena/create-moments-engage-consumers

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Mindshare Canada’s Barton Wong Wins Jeopardy!

Last week, #TeamMindshare Canada's Barton Wong, Senior Associate, Trading, took part in popular TV game show Jeopardy! The show features a quiz competition in...

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