Twitter and Pinterest’s New Ad Offerings 2019

Background: In a bid to attract more brands and advertisers to its platform Twitter has launched ArtHouse - a new content studio helping marketers to create ‘Twitter-first’ content. At the same time, Pinterest is also wooing the advertising community by...

Prime Day 2019 Preview

Background: On July 15th, Prime Day returns for its fifth year to offer members access to millions of heavily discounted products. However, the pre-event offers and emails have already begun. This year the event stretches over 48 hours and will take...

Instagram Explore Ads

Background: Instagram has revamped its Explore page to feature a new format of ad and has introduced larger format posts that give preference to e-commerce and video content. Details and Implications: Within the Explore page, a user can now tap on a...

Facebook Libra

Background: Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending on your point of view. One thing you cannot deny is that Facebook’s launch of...

Mary Meeker Future of the Internet Report 2019

Background Mary Meeker’s ‘Future of the Internet’ report for 2019 is out - and as usual it is packed full of insights and stats that show the continuing growth of the digital economy. Details and Implications: Meeker has been producing ‘Future of...

Thomas Fenelon on Cannes Lions

As a first time “Cannes-er” I can tell you that I am very eager to hit the ground running next week! The more I read up on the Cannes Lions Festival and discuss it with colleagues, the more excited...

Matthew Powers on Cannes Lions

When I found out that I was attending the Cannes Lions Festival of Creativity, I can safely say for once in my life I was speechless. As a Young Lion, I’m honored to travel to France on behalf of...

Apple WWDC 2019

Background: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy. Details and Implications: iOS13: Amongst a slew of new features such as: ‘dark mode’; a...

Facebook Interactive Ads

Background: Facebook is bringing interactive playable ads to its Audience Network. In August last year Facebook launched a new ad format that lives in the Facebook news feed and allows users to trial ‘lite’ versions of mobile games before downloading. Facebook saw that users who...

She Runs It Recap: Be authentic or else

In 2019, consumers are taking control of the media landscape—from the content consumed, to the stories being brought to life, and more. She Runs It’s “What’s Hot in Marketing, Media and Tech” event last week focused its discussions with...

Amazon Looks to Buy Sizmek

Background: Bloomberg reports that Amazon is finalising a deal to buy ad-serving tech company Sizmek. Details and Implications:   Sizmek filed for bankruptcy in March, stating in its filing that its assets were worth between $100m and $500m. It proceeded to sell its...

Culture Vulture: Latest Trends Report

Culture Vulture is Mindshare’s annual report that identifies the macro trends pervading U.S. culture that impact the marketing and communications strategies of our clients. In our latest deep dive, we explore the current anxiety economy growing in America, the...

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YouTube Kids

Background: After years of YouTube Kids being available only via a mobile app, the video-streaming platform is now offering kid-friendly videos on its own website,...

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