POV: 2017 Digital Content NewFronts

NewFronts 2017 Recap by Mindshare North America on Scribd Background: The IAB’s annual Digital Content NewFronts has just wrapped up in NYC.  The event, the digital media world’s equivalent to the U.S. broadcast ‘Upfronts,’ continues to evolve each year but is...

POV: Ad Tech Players Partner For Shared Identity Matching

Background: Seven independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who...

POV: 2017 Q1 Results Published

The 2017 Q1 results are in, and here is our regular round-up of the usual suspects. Alphabet/Google: How Deep Was the Wound? For the moment it appears the recent brand safety issues have only inflicted a flesh wound. Alphabet delivered...

POV: Facebook F8 Developer Conference Summary

Facebook hosted F8, its annual global developer conference, in San Jose last week. F8 sees Facebook’s marketing partners and more than 1,700 developers and from all over the world attending two days of sessions, workshops, and product demonstrations.  Below...

POV: Amazon Policy on Alexa Skills and Ads

Amazon announced an update to its Alexa Skills policy that limits the ability of brands and developers to incorporate sellable advertising units inside skills. Skills are the branded-content experiences accessible through Amazon’s virtual assistant Alexa available on the Echo...

POV: Google Ramps Up Header Bidding Alternative

Background Google has announced that it will be launching a beta version of its header bidding alternative, which will be known as Exchange Bidding Dynamic Allocation or EBDA for short. Expected to launch in May 2017, the beta will be...

POV: Google Changes Exact Match Keywords

Background Google has announced that further changes are being introduced to the way ‘exact match’ keyword targeting works in AdWords. Close variants (plurals, typos, abbreviations, adverbs, etc.), rolled out across advertisers in 2014, will now be broadened to include variations...

POV: The Coalition for Better Ads

Background: This week, The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web. The new standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. ...

POV: SXSWi 2017

Background Austin’s SXSWi festival just wrapped: there were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights. Details...

POV: Starbucks Social Gifting Launches on WeChat

Background: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app. Details and implications: For the very first time, WeChat enabled...

Forbes: Marketing To Today’s Commitment-Phobic Consumers

A defining characteristic of the New York dating scene is commitment phobia (technically called “gamophobia” for anyone interested). Things go well for a bit, but when talk comes to moving in together or, God forbid, marriage, feet get cold...

POV: Search Targeting on Pinterest

Background: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a...

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Broadcasting & Cable’s Top Media Planners and Strategists: Nick Bernard

Broadcasting & Cable has selected Mindshare's Nick Bernard, Senior Partner and Director, as one of its Top Media Planners and Strategists – a list that...

Fortune: Data Sheet

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