POV: Quarterly Earnings – Q2 2016

The Q2 quarterly earnings reports are in. So who’s up, who’s down, and who’s on the acquisition block? Here’s a quick overview of the usual suspects. Apple: hardware business, services, iTunes, cash Apple reported $42.4b in revenue, $7.8b in profit, 40.4m...

POV: Yahoo Acquisition

By Norm Johnston, Global Chief Strategy & Digital Officer, Mindshare After months of speculation, Verizon has finally acquired Yahoo for nearly $4.83 billion in cash, slightly more than the $4.4 billion it paid for AOL just over a year ago....

POV: Apple Search

Apple is launching a new search ads product for App developers allowing them to bid to appear for desirable searches using a similar model to Google’s search engine advertising platform, AdWords.  Targeting and set-up options will vary from detailed...

Mobile Marketer: What Brands Should Know About Pokémon GO

By Rachel Lowenstein, Senior Associate, Mobile Activation & Strategy, Mobile and Life+, Mindshare NA Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the application had overtaken Tinder in Android app downloads and expected to overtake...

POV: Amazon Fresh

Amazon recently announced the launch of its grocery delivery service in the UK, Amazon Fresh. It will provide one-hour time slot grocery deliveries between 7am and 11pm, seven days a week to Amazon Prime members (£79.99 subscription). After operating...

POV: Snapchat Gets Selective

Background News broke last week that Snapchat is consulting with advertising and publishing partners to introduce an algorithm into its Stories feed. The Stories feed is the element of Snapchat that most resembles a ‘traditional’ social platform (and is akin...

POV: Google’s New Keyboard for iOS

Background: On May 12, Google released Gboard, a new keyboard for iOS devices. At time of writing, it's already among the top 25 free apps in the App Store, and the #1 free Utilities app. Gboard brings integrated Google searching...

POV: Google Updates Its Product Feed

As of May 16, 2016, if you sell a product that has a Global Trade Item Number (GTIN, also known as a digital barcode) on Google, it will be compulsory to include it in your feed, or else those...

Reflections from PAX East 2016

When you first enter the Boston Convention Center, it’s hard not to be overwhelmed by the sights and sounds of PAX East. It was difficult to know what to focus on first – from the former NBA players to...

POV: Social Media Giants Enter Live Video

Twitter and Facebook both recently announced key partnerships and product updates around their live streaming services. Details and Implications: A new partnership between Twitter and the NFL is bringing live Thursday Night Football to the social platform. Twitter will stream ten...

POV: Facebook’s F8 Conference

This week, a mix of marketers, developers and thought leaders descended upon the San Francisco waterfront to hear what’s next and noteworthy from Facebook.  While the announcements ranged from the here and now (Messenger and Live Video) to the...

POV: Facebook Video Captioning

Background: Facebook recently introduced automated captioning for sound-off video ads in its newsfeed. This service is available only in the U.S. and Canada for ads in U.S. English at present, but is set to be introduced globally imminently. In addition...

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Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

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