POV: iPhone 7 and Apple Watch Series 2

Background: Yesterday, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2. With the 10 year...

POV: Facebook Launches Lifestage

Background: Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built...

POV: Pinterest Promoted Videos

Background: Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat.  With Pinterest’s recently rolled out video player, brands can now run full...

POV: Instagram Stories

Background: Instagram recently introduced Stories, which allows users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this...

POV: Quarterly Earnings – Q2 2016

The Q2 quarterly earnings reports are in. So who’s up, who’s down, and who’s on the acquisition block? Here’s a quick overview of the usual suspects. Apple: hardware business, services, iTunes, cash Apple reported $42.4b in revenue, $7.8b in profit, 40.4m...

POV: Yahoo Acquisition

By Norm Johnston, Global Chief Strategy & Digital Officer, Mindshare After months of speculation, Verizon has finally acquired Yahoo for nearly $4.83 billion in cash, slightly more than the $4.4 billion it paid for AOL just over a year ago....

POV: Apple Search

Apple is launching a new search ads product for App developers allowing them to bid to appear for desirable searches using a similar model to Google’s search engine advertising platform, AdWords.  Targeting and set-up options will vary from detailed...

Mobile Marketer: What Brands Should Know About Pokémon GO

By Rachel Lowenstein, Senior Associate, Mobile Activation & Strategy, Mobile and Life+, Mindshare NA Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the application had overtaken Tinder in Android app downloads and expected to overtake...

POV: Amazon Fresh

Amazon recently announced the launch of its grocery delivery service in the UK, Amazon Fresh. It will provide one-hour time slot grocery deliveries between 7am and 11pm, seven days a week to Amazon Prime members (£79.99 subscription). After operating...

POV: Snapchat Gets Selective

Background News broke last week that Snapchat is consulting with advertising and publishing partners to introduce an algorithm into its Stories feed. The Stories feed is the element of Snapchat that most resembles a ‘traditional’ social platform (and is akin...

POV: Google’s New Keyboard for iOS

Background: On May 12, Google released Gboard, a new keyboard for iOS devices. At time of writing, it's already among the top 25 free apps in the App Store, and the #1 free Utilities app. Gboard brings integrated Google searching...

POV: Google Updates Its Product Feed

As of May 16, 2016, if you sell a product that has a Global Trade Item Number (GTIN, also known as a digital barcode) on Google, it will be compulsory to include it in your feed, or else those...

Latest

Mindshare Canada’s Barton Wong Wins Jeopardy!

Last week, #TeamMindshare Canada's Barton Wong, Senior Associate, Trading, took part in popular TV game show Jeopardy! The show features a quiz competition in...

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