POV: Starbucks Social Gifting Launches on WeChat

Background: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app. Details and implications: For the very first time, WeChat enabled...

Nightcap: Day Two

Alright, alright, alright - the skies have cleared and this weekend is heating up with another round of thought provoking sessions for SXSWi attendees. The second day continued to focus on all things tech – from AI to the...

POV: The 10th Anniversary of Twitter and the 20th Anniversary of the IAB

This week sees the 10th anniversary of the first tweet and 2016 the twentieth anniversary of the founding of the IAB. Norm Johnston, Chief Digital and Strategy Officer at Mindshare asks us to spare a minute to remember these...

Campaign: Kill the Binary

Media operates in binaries. Publishers’ media kits are divided up in men/women. Brands usually brief us on wanting to reach one of two genders. And occasionally marketers will ideate on how to reach the LGBTQIA community as a single...

SXSW Round-Up: Three Key Themes from the Past Week

Background: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle. From discussions on advertising to digital activism, government regulations, entertainment, and...

Forbes: Alexa, Get Me A Promotion

It’s time to meet your new co-worker, Alexa. She’s already become a permanent house guest – Amazon sold tens of millions of Alexa-enabled devices during the holiday season. As we leverage voice assistants more and more to make running a...

Will we still have jobs? | POV: People vs. Machines

The majority of discussions and insight coming out of today was around how humans will work with Artificial Intelligence and machine learning. What does the future look like for agencies and the big concern for many, will we still...

Snapchat Originals

Background: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming. Details and Implications: With its audience in decline - losing 3 million daily users in the second quarter of 2018 - and...

What The Legalization of U.S. Sports Gambling Means for Media

Background: Now that the United States Supreme Court has overturned prior restrictions, individual states have the option to legalize sports gambling. In fact, there are predictions that by 2020 nearly half of the fifty states could legalize the practice,...

Facebook Acquires Vidpresso

Background: This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, it is not buying the company itself, but the seven-person team and the technology.  No financial details of the deal were released. The six-year-old Utah startup...

POV: Amazon Prime Day

Background: Prime Day, Amazon’s ‘mega sale’, celebrates its third anniversary next week and expands to thirteen countries around the world on July 11th.  Some sneak peek deals will arrive the night before, but in an effort to encourage voice shopping...

POV: Google’s New Keyboard for iOS

Background: On May 12, Google released Gboard, a new keyboard for iOS devices. At time of writing, it's already among the top 25 free apps in the App Store, and the #1 free Utilities app. Gboard brings integrated Google searching...

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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