Broadcasters Shake Up World Cup Offerings

Background: As we watch one of the last bastions of “appointment to view” TV, the FIFA World Cup, the coverage of the event is being disrupted, but not destroyed. According to Futures Sport, the cumulative global TV audience is actually...

What to Expect for Singles’ Day 2018

Background: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two major shopping seasons - China’s National Day and Christmas. Everyone was stunned when Danish men’s...

The Seasonal Six—US Holiday Shopping Breaks Records

Background: ‘Cyber Week’ started early in the US, with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018, generating...

Facebook – F8 Developer Conference 2018

Background: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates. Details and...

Google’s AMP Stories

Background This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the...

MediaPost: Are You Ready for Some Politics? As NFL Season Starts, Get Ready For...

It's easier than ever for a brand to make consumers angry -- and it has nothing to do with customer service. This summer, after Stephanie Wilkinson, co-owner of the Lexington, Va. restaurant Red Hen, asked White House Press Secretary Sarah...

POV: AT&T and Time Warner Deal

Background:  What would you do if you were sitting on $85.4B and looking to strengthen your position in the world of premium content and cross-screen viewing? Well, if you’re AT&T, you put out a bid on Friday and close a...

Google vs. Amazon

Background: Two of the world’s largest digital companies are going toe-to-toe in a spat that could be bad for the consumer and determine the future landscape of digital services and e-commerce. Google has pulled official support for YouTube from Amazon’s Echo Show and Fire...

Content that mobilizes | POV: People vs. Machines

Previously in the week there was a discussion around the emotional connection VR has with users due to people being immersed in the environment. Today was the first time the discussion moved towards driving a transaction. When people were...

Facebook Live Shopping

Background: Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger. Details and Implications: First highlighted by social media and reputation management specialist Jeff Higgins, the new shopping feature...

NewFronts 2018

Background: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, which took place in New York City from 30th April- 4th May this year, is an annual week in the US ad calendar that aims to...

POV: Amazon Policy on Alexa Skills and Ads

Amazon announced an update to its Alexa Skills policy that limits the ability of brands and developers to incorporate sellable advertising units inside skills. Skills are the branded-content experiences accessible through Amazon’s virtual assistant Alexa available on the Echo...

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POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new...

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