POV: Sizmek Acquires Rocket Fuel

Background: Ad tech company Sizmek has announced that it is acquiring predictive marketing platform (and DSP) Rocket Fuel for $2.60 per share, valuing the company at $145m. On the day of its IPO in 2013, Rocket Fuel traded at $62.50...

Campaign: Kill the Binary

Media operates in binaries. Publishers’ media kits are divided up in men/women. Brands usually brief us on wanting to reach one of two genders. And occasionally marketers will ideate on how to reach the LGBTQIA community as a single...

Broadcasters Shake Up World Cup Offerings

Background: As we watch one of the last bastions of “appointment to view” TV, the FIFA World Cup, the coverage of the event is being disrupted, but not destroyed. According to Futures Sport, the cumulative global TV audience is actually...

A Look at Google Stamp

Background: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service. Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style...

Amazon Looks to Buy Sizmek

Background: Bloomberg reports that Amazon is finalising a deal to buy ad-serving tech company Sizmek. Details and Implications:   Sizmek filed for bankruptcy in March, stating in its filing that its assets were worth between $100m and $500m. It proceeded to sell its...

SXSWi Nightcap: Day Three

Before we watch the sun go down and hear the music turn up, let’s hit pause for a moment and remember what today was all about.  Sunday at SXSW shed light on the importance of experiencing touch with technology,...

Migration, Subconscious Bias, and Yurts: The Experience of C2

Imagine being whisked into the first of three humid yurts and told that during your Reverie Lab that you will be taught to communicate with your own subconscious. Next, you’re given a health warning and an invitation to wave...

POV: Q2 2017 Earnings

Background: The biggest digital media owners have been posting their Q2 earnings. For Facebook and Google, it was a story of continued growth and expanding opportunities, whilst Twitter hit a rough patch. Alphabet: Google’s stock price has been riding near an all-time...

Are Young People Even Reading?

Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting...

POV: Cannes Preview, Equality

On y va sur La Croisette! That was my initial reaction when I heard I had the incredible opportunity to attend the Cannes Lions International Festival of Creativity as a Young Lions on behalf of Mindshare. As a dual-citizen...

Media in Canada: CES 2019 Perspectives – Mindshare

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for...

POV: New Facebook Messenger Ads

Background: Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an...

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Twitter and Pinterest’s New Ad Offerings 2019

Background: In a bid to attract more brands and advertisers to its platform Twitter has launched ArtHouse - a new content studio helping marketers to...

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