Snapchat’s 6 Second Unskippable Ads

Background: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel. Details and Implications: This week, Snapchat users saw unskippable ads for...

POV: Alphabet Announcements

On October 4th, Alphabet boldly announced several new hardware devices and advancements in software, particularly in voice interaction and artificial intelligence. While not entirely groundbreaking, the depth and breadth of the products and features was a clear message of...

POV: The First 12 Hours of Single’s Day 2016

Background: For millions of Chinese consumers, last night was a sleepless night, as they stayed up past midnight for their yearly shopping mania, Single’s Day (a.k.a ‘Double 11’). According to data released by commerce giant Alibaba, sales this year surpassed...

WPP’s BrandZ: Looking at the Commoditization of Big Brands

To see WPP’s full BrandZ report, visit: http://wppbaz.com/downloads Across categories, emerging brands are challenging established brands. Young consumers seek brands that make them feel special. One of the largest challenges impacting marketers today is the fundamental commoditization of established brands. Heritage...

Snapchat & Instagram Stories Updates

Background:  The battle between competing Stories continues as Snapchat and Instagram have both built out their product offerings this week.  Implications:  Instagram officially announced that GIF’s are now available as part of its Stories product. After limited rollouts and testing, users can now utilise a variety of animations over their...

Media in Canada: CES 2019 Perspectives – Mindshare

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for...

POV: Search Targeting on YouTube

Background: Google announced it is now allowing advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform. This update comes as part of Google’s broader plans to...

Brands need to walk the walk | POV: Equality

With day 3 of Cannes Lions falling on the Summer Solstice, the longest day of the year, we jam packed our day full of insightful sessions, thought provoking meetings, and left a little room for serendipity throughout the day....

Quartz: Voice technology – Whose choice is it anyway?

There’s no stopping voice technology. eMarketer forecasts that 57 million US adults will use a smart speaker at least once a month this year, such as Amazon’s Echo or Google Home. This figure that rises to 91 million when...

POV: Amazon Fresh

Amazon recently announced the launch of its grocery delivery service in the UK, Amazon Fresh. It will provide one-hour time slot grocery deliveries between 7am and 11pm, seven days a week to Amazon Prime members (£79.99 subscription). After operating...

Instagram’s New Branded Content Ad Units

Background: Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers. Details and Implications: Following...

POV: Amazon Spark

Background: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive...

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Mindshare Canada’s Barton Wong Wins Jeopardy!

Last week, #TeamMindshare Canada's Barton Wong, Senior Associate, Trading, took part in popular TV game show Jeopardy! The show features a quiz competition in...

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