Google Launches ‘Shopping Actions’ to Compete with Amazon

Background: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout. In...

MediaPost: Androids Vs. Humans: The Robot Debate And More At SXSWi

There’s a scene in the original Willy Wonka where all the kids run from school to Bill’s Candy Store. He starts handing out scrumdiddlyumptious candy to the (slightly greedy) ecstatic children. Song breaks out and the kids are having...

A Look at Google Stamp

Background: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service. Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style...

CES 2019 Takeaways

We've wrapped up the key takeaways from this year's CES, taking a look at the main themes and the top areas of focus. Three key themes of this year's show: Infrastructure On display were tech elements that will support and enable the...

Google Maps Uses Landmarks For Directions

Background: Google Maps has started testing the use of landmarks like fast food restaurants with well-known brand signage to help make its navigation cues and direction commands sound more natural. The rollout of the landmark-infused directions is still in its...

Snapchat launches new audience filters

Background: Snapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging. Details and Implications: Called ‘Audience Filters’ the new targeting capability allows brands to target users with a sponsored...

POV: Alphabet Announcements

On October 4th, Alphabet boldly announced several new hardware devices and advancements in software, particularly in voice interaction and artificial intelligence. While not entirely groundbreaking, the depth and breadth of the products and features was a clear message of...

The Snapchat Amazon Integration

Background: Earlier this week a self-described “technology leaker” tipped off TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form...

POV: Beacons Are Lighting Up For Google

Last week, Google announced that it will start supporting physical beacons in its Chrome browser for Android. It's another indicator that beacons are now becoming a reality after a long hype period. For example, Target is rolling them out...

MediaPost: LGBTQ Representation – Where Marketing Falls Short

As the LGBTQ community gains more widespread acceptance and recognition, its impact on mainstream society has grown tremendously. But with this increasing influence, appropriation is bound to happen — in fact, it’s nearly unavoidable. The question marketers need to ask...

CES 2018, Global Point of View

Background The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions. Details and Implications As always, there was almost too much to take in...

Q3 2018 Earnings Roundup: Alphabet, Amazon, Snap, and Twitter

Background: Alphabet, Amazon, Snap Inc and Twitter all announced Q3 earnings this week. Here are the headlines. Details and Implications: Alphabet: Shares of Google-parent company Alphabet were down roughly 5% at close of trading as it missed analysts’ quarterly revenue estimates for the...

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11.11 Preview

Background: Alibaba’s shopping festival - 11.11 or Single’s Day – is set to break records again in its 11th year and even Taylor Swift is getting...

Google’s BERT Update

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