The Drum: The demise of the marketing brief has led to the Era of...

Excerpt: Our clients are pressured to drive immediate sales and build brands while navigating a labyrinth of digital channels and distribution platforms. Marketers are being pushed to move at the speed of disruption—a (perhaps unintentional) refrain of “Stop thinking and...

Facebook’s F8 Developers Conference

Background: Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world to talk about the future of technology and Facebook’s plans. Details and Implications: The event opened with...

Brands use equality as a means for branding | POV: Equality

All the brand beach clubs are setup and the Croisette is bustling with start-ups hoping to grab the attention of festival goers. Cannes Lions is now in full swing and we wasted no time today attending panels and activations....

Broadcasters Shake Up World Cup Offerings

Background: As we watch one of the last bastions of “appointment to view” TV, the FIFA World Cup, the coverage of the event is being disrupted, but not destroyed. According to Futures Sport, the cumulative global TV audience is actually...

NewFronts Debrief: YouTube Brandcast

Mindshare's Natalya Namts, Associate Director, Digital Investment, gives us the scoop on last night's YouTube Brandcast. The big talent onstage: Talent is always the highlight at Brandcast and has everyone guessing for weeks. YouTube didn't disappoint: Dua Lipa and...

POV: Windows 10

BACKGROUND: Microsoft provided a view of what the near-future holds during the Windows 10 event that took place last Wednesday. The biggest focus of the event was its Windows 10 update called Creators, set to launch in early 2017.  Microsoft...

Don’t Like Your Boss? Work Harder

There are Very Bad Bosses, the ones you march straight to HR about because they’re abusive. There are Stupid Bad Bosses, so incompetent that they’ll be found out soon enough and shown the door. Then there are Bad Bosses. This...

Why marketers and retailers should warm up to heat maps

Despite the rise in eCommerce, brick and mortar stores continue to drive the majority of sales within CPG and other retail. (Source: U.S. Commerce Dept.) Nevertheless, the sheer volume of unused real estate in a store is very high and...

POV: Facebook Launches Lifestage

Background: Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built...

Google I/O Conference 2019

Background: Google’s annual developer conference – Google I/O – was held in Mountain View last week. With a slew of new devices and services, here are the key updates. Details and Implications:   Google Ad-Tracking: Google announced they are updating how Chrome Cookies...

Google Launches AdSense Auto Ads

Background: This week, Google announced the launch of AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. Details and Implications:  Google’s new update to the AdSense platform creates a new ad format for publishers...

SXSWi Nightcap: Day Five

As we say farewell to another great year at SXSW Interactive, new tech converges with new music and the “warm little pond” that is Austin during SXSWi starts to incubate the next musical phenomenon. This year’s SXSWi heralded an era...

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YouTube Kids

Background: After years of YouTube Kids being available only via a mobile app, the video-streaming platform is now offering kid-friendly videos on its own website,...

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