Takeaways from Singles’ Day (AKA The Double 11 Shopping Carnival)

Background: The 2018 Double 11 shopping carnival (or Singles’ Day as it’s also known) is now in its tenth year. The 24-hour festival’s Gross Merchandise Volume (GMV) has grown from 50mn RMB ($7.2m) in 2009 to 213.5bn RMB ($30.7bn) in...

Reflections from PAX East 2016

When you first enter the Boston Convention Center, it’s hard not to be overwhelmed by the sights and sounds of PAX East. It was difficult to know what to focus on first – from the former NBA players to...

Snap and NBC Launch a New Content Studio Together

Background: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners. Details and Implications: The...

Comic-Con 2019: Stories of Scale

The annual cultural phenomenon that is San Diego Comic-Con International celebrated its 50th anniversary last weekend (July 18-21). Over 130,000 self-proclaimed geeks, nerds, and super-fans attended the convention throughout the four-day period, and hundreds of thousands of comic and...

Create Moments, Engage Consumers

We talk to Brian Wong, Founder of Kiip, an in-app mobile advertising platform that uses moments to create meaningful engagement. We talk blockchain, what value is there in data sharing, and the importance of consumer loyalty. https://soundcloud.com/mindsharena/create-moments-engage-consumers

Google’s 20th Birthday and Latest Search Updates

Background: This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Details and Implications: With platforms like Snapchat,...

Fall TV and the Media Multiverse: Another Look at Media Dystopia

In Media Dystopia Episode 5, Media Multiverse, we examine the evolving TV landscape which is increasingly populated by reboots, spinoffs and adaptations of legacy titles and existing programming. Shows like Young Sheldon, Will and Grace, and Hawaii Five-0 typify this broadcast trend which shows...

POV: The First 12 Hours of Single’s Day 2016

Background: For millions of Chinese consumers, last night was a sleepless night, as they stayed up past midnight for their yearly shopping mania, Single’s Day (a.k.a ‘Double 11’). According to data released by commerce giant Alibaba, sales this year surpassed...

Change Your Game

Baseball is a game that has been played for over a hundred years in countries around the world with thousands and thousands of games being played each year. There is a rhythm, a formula and a ‘book’ on what...

Ads on WhatsApp

Background: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed...

NewFronts Debrief: YouTube Brandcast

Mindshare's Natalya Namts, Associate Director, Digital Investment, gives us the scoop on last night's YouTube Brandcast. The big talent onstage: Talent is always the highlight at Brandcast and has everyone guessing for weeks. YouTube didn't disappoint: Dua Lipa and...

Campaign: A call to action around gender equality at CES

Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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