Amazon Merges Ad Business

Background: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its...

Mary Meeker Future of the Internet Report 2019

Background Mary Meeker’s ‘Future of the Internet’ report for 2019 is out - and as usual it is packed full of insights and stats that show the continuing growth of the digital economy. Details and Implications: Meeker has been producing ‘Future of...

Takeaways from Singles’ Day (AKA The Double 11 Shopping Carnival)

Background: The 2018 Double 11 shopping carnival (or Singles’ Day as it’s also known) is now in its tenth year. The 24-hour festival’s Gross Merchandise Volume (GMV) has grown from 50mn RMB ($7.2m) in 2009 to 213.5bn RMB ($30.7bn) in...

Create Moments, Engage Consumers

We talk to Brian Wong, Founder of Kiip, an in-app mobile advertising platform that uses moments to create meaningful engagement. We talk blockchain, what value is there in data sharing, and the importance of consumer loyalty. https://soundcloud.com/mindsharena/create-moments-engage-consumers

Business Insider: Marketers are obsessing over brand safety, but in doing so, they may...

Excerpt: Imagine this. Sex, violence, disease, corruption, and offensive language is rampant across American screens and viewers love it. A relatively unknown company is responsible, and advertisers aren't welcome. This company grows from 365 subscribers in Wilkes-Barre, Pennsylvania, in 1972...

Brands use equality as a means for branding | POV: Equality

All the brand beach clubs are setup and the Croisette is bustling with start-ups hoping to grab the attention of festival goers. Cannes Lions is now in full swing and we wasted no time today attending panels and activations....

Ad Age: The Growing Talent Abyss—And Why Both Agencies And Clients Are Accountable

In this op-ed, our U.S. CEO, Adam Gerhart, looks at how clients and agencies can shift to the same side of the table in tackling the challenges around talent recruitment and retention. Excerpt: Our most successful agency-client relationships aren’t built on...

SXSWi: The Science of Color, Biodesign, and More

SXSW is a smorgasbord of choice, and to get most out of each day, you need to carefully curate your journey of discovery. As marketers, it may be tempting to limit yourself to certain categories, but doing so would...

Twitter and Pinterest’s New Ad Offerings 2019

Background: In a bid to attract more brands and advertisers to its platform Twitter has launched ArtHouse - a new content studio helping marketers to create ‘Twitter-first’ content. At the same time, Pinterest is also wooing the advertising community by...

POV: Q2 2017 Earnings

Background: The biggest digital media owners have been posting their Q2 earnings. For Facebook and Google, it was a story of continued growth and expanding opportunities, whilst Twitter hit a rough patch. Alphabet: Google’s stock price has been riding near an all-time...

What The Legalization of U.S. Sports Gambling Means for Media

Background: Now that the United States Supreme Court has overturned prior restrictions, individual states have the option to legalize sports gambling. In fact, there are predictions that by 2020 nearly half of the fifty states could legalize the practice,...

Women@Forbes: What You Should Really Ask The People You Hire

If you’re reading this, there’s a 99.9% chance that you’ve already read a listicle titled something like “The only five interview questions you’ll ever need” or “Three surefire interview questions to ask.” So why bother with this one too? For...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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