Mindshare Point of Views from 2017

We’ve collected a whole year of Mindshare "Point of View" articles to give you a complete picture of how the industry has evolved in 2017. All POVs are written in the moment and were correct at the time of...

Chatbots: A race to refine | POV: People vs. Machines

Tuesday in Cannes started much like the last few days – a sunny stroll down the Croissette with a buttery baguette in hand! Chatbots and messaging were big themes today with sessions like Speak Easy – The Rise of Voice Technology as...

Apple Event 2019

Background: This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and...

POV: Google Updates Its Product Feed

As of May 16, 2016, if you sell a product that has a Global Trade Item Number (GTIN, also known as a digital barcode) on Google, it will be compulsory to include it in your feed, or else those...

Q2 Earnings 2018

Background: Three FAAMG companies and Twitter reported earnings this week - it was a mixed bag of results. Details and Implications: Amazon: Q2 revenue failed to meet expectations, posting $52.9bn vs an expected $53.41bn. But, net income rose to $2.5bn for the quarter...

Snapchat’s Shoppable AR

Background: This week Snapchat launched a new product called Shoppable AR. It builds on the launch of Sponsored Lenses in late-2015 - which let advertisers create branded filters, bringing product placements to selfies – by making the products shoppable. Details and...

Facebook Voice Assistant

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters, revealed Facebook is working on its...

Win Big with Launches: Advertising Week

On average, there are 15,000 new campaign launches every year (source: Twitter). With a number that high, it’s imperative for brands to find a way to distinguish themselves from their competitors. While all launches aren’t within the same category,...

Ads on WhatsApp

Background: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed...

Snap and NBC Launch a New Content Studio Together

Background: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners. Details and Implications: The...

Super Bowl LIII Wrap Up

Background: Brands played it relatively safe at Super Bowl LIII and many were less than impressed with the lack of creativity and edginess they’ve come to expect from this stage. Recently, politics has been a major storyline for the NFL...

Create Moments, Engage Consumers

We talk to Brian Wong, Founder of Kiip, an in-app mobile advertising platform that uses moments to create meaningful engagement. We talk blockchain, what value is there in data sharing, and the importance of consumer loyalty. https://soundcloud.com/mindsharena/create-moments-engage-consumers

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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