Firefox Anti-Tracking Feature

Background: Firefox recently announced it will further protect user privacy by blocking tracking by default in version 63 of the browser launching October 23rd, giving users more control over what information they choose to share. Details and Implications: Firefox is the latest...
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The must-see from CES, part 1

Mindshare North America is on the ground at CES 2019, and we’re asking our team what they are most excited to see! This episode features: Adam Gerhart, our US CEO; Rachel Lowenstein, Associate Director Invention+; Janet Levine, Managing Director...

Google’s Stadia

Background: Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run...

Instagram Explore Ads

Background: Instagram has revamped its Explore page to feature a new format of ad and has introduced larger format posts that give preference to e-commerce and video content. Details and Implications: Within the Explore page, a user can now tap on a...

Mobile Marketer: What marketers should know about Amazon Go

No lines? No checking out? No way. Actually, “Yes way!” says online retail giant Amazon, which announced last week that it plans to launch a new bricks-and-mortar store concept that eliminates the traditional checkout process entirely. Called Amazon Go, the...

POV: Google I/O 2017

Background: Google’s annual developer conference – Google I/O – was held in Mountain View, CA last week. The event is known for being a spectacle of performances and giveaways and an innovation showcase built around wowing the press and investors....

Apple buys Shazam

Background: Apple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple’s biggest investments to date. Implications: There are a few different reasons why Apple has decided to spend part (albeit a tiny part) of...

Microsoft Audience Network

Background: The 3rd Annual Bing Partner Summit took place on May 3rd during which Corporate Vice President of Microsoft Advertising, Rik van der Kooi, revealed the Microsoft Audience Network powered by the Microsoft Graph. Details and Implications: The Microsoft Audience Network was...

Magic Leap Is Here

Background: Earlier this year, Florida-based tech start-up Magic Leap raised $461m in second round funding, taking its combined funding to date to $2.3bn…all without releasing a product. Now, after years of rumours and speculation, the mixed reality headset Magic Leap...

Microsoft’s Project xCloud

Background: Microsoft’s Project xCloud is a new streaming service for gaming which aims to deliver high-end, blockbuster gaming experiences on multiple devices. It is being hailed as ‘Netflix for Games’ by Microsoft CEO Satya Nadella. Details and Implications: Similar projects to deliver...

NewFronts Debrief: Viacom

In a week filled with lots of content, sales pitches, and very little sleep, Mindshare is bringing you a debrief on some of the biggest NewFront events - the implications for marketers, the challenges for publishers, and more. First...

Mobile Marketer: What Brands Should Know About Pokémon GO

By Rachel Lowenstein, Senior Associate, Mobile Activation & Strategy, Mobile and Life+, Mindshare NA Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the application had overtaken Tinder in Android app downloads and expected to overtake...

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Twitter and Pinterest’s New Ad Offerings 2019

Background: In a bid to attract more brands and advertisers to its platform Twitter has launched ArtHouse - a new content studio helping marketers to...

Prime Day 2019 Preview

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