Snap and NBC Launch a New Content Studio Together

Background: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners. Details and Implications: The...

POV: 2017 Digital Content NewFronts

NewFronts 2017 Recap by Mindshare North America on Scribd Background: The IAB’s annual Digital Content NewFronts has just wrapped up in NYC.  The event, the digital media world’s equivalent to the U.S. broadcast ‘Upfronts,’ continues to evolve each year but is...

Google vs. Amazon

Background: Two of the world’s largest digital companies are going toe-to-toe in a spat that could be bad for the consumer and determine the future landscape of digital services and e-commerce. Google has pulled official support for YouTube from Amazon’s Echo Show and Fire...

Facebook – F8 Developer Conference 2018

Background: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates. Details and...

Amazon Merges Ad Business

Background: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its...

Media Village: CES 2019 – On Incidental Loyalty and Autonomous Driving

Alexa, tell me what's next for the Consumer Electronics Show - and what's actually different for marketers from years prior. It won't surprise anyone to hear that a big point of interest at CES will be voice technology and its...

Mindshare@SXSWi: Interview with Digiday’s Kerry Flynn

Mindshare’s Jared James caught up with Digiday’s Kerry Flynn at SXSWi, to talk about the weird and wonderful at the festival. Q: SXSW has something for everyone. What keeps you coming back each year? A: There's a lot of discussion around...

POV: Pinterest Promoted Videos

Background: Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat.  With Pinterest’s recently rolled out video player, brands can now run full...

Mindshare@Cannes: Elisabeth Moss

Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. And, many discussions on stage at the Palais and offstage at places like Girl’s...

Google Launches AdSense Auto Ads

Background: This week, Google announced the launch of AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. Details and Implications:  Google’s new update to the AdSense platform creates a new ad format for publishers...

Google Launches Programmatic Audio Ads

Background: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud,...

Ads on WhatsApp

Background: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed...

Latest

Mindshare Canada’s Barton Wong Wins Jeopardy!

Last week, #TeamMindshare Canada's Barton Wong, Senior Associate, Trading, took part in popular TV game show Jeopardy! The show features a quiz competition in...

ITP2.1

CVL