POV: Advertising Week New York 2017

By: Alyssa Dingwall, Social Media Strategy Manager, Mindshare North America Background Advertising Week New York (September 25 – 29) brought together leaders from the advertising, marketing, media and related creative industries for more than 270 sessions on vision, passion, best...

POV: Amazon Buys Whole Foods Market

Background Amazon is acquiring upscale, organic grocery chain, Whole Foods Market, for $13.7Bn. Whole Foods currently operates two retail formats (premium Whole Foods Market and lower-cost 365 by Whole Foods) with 460 stores across the United States, Canada, and the...

Quarterly Earnings Roundup

Background: It’s the first quarterly earnings announcements of 2018 for FAAMG; here are the headlines. Details and Implications Facebook: Reported adjusted Q4 earnings that crushed expectations, with increased revenue per user ($6.18 actual vs. $5.90 expected) and overall revenue ($12.97bn vs. $12.55bn expected)....

Amazon Launches New App for Sellers

Background: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly. Marketplace, which launched on Monday, May 21, features seller-centric software and tools from developers to handle everything from pricing,...

Pinterest opens API to Third Party Influencers

Background: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively. Details and Implications: Influencer marketing has existed on Pinterest...

Are subscription services king?

We catch up with Joanna Lambert, General Manager Finance and Technology at Verizon Media Group (formerly Oath) live from CES, the world's biggest tech and innovation gathering. We get the scoop on their new re-brand, and discuss the challenges...

Facebook Voice Assistant

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters, revealed Facebook is working on its...

Amazon Opens Fire TV Ad Inventory

Background: Amazon is opening access to Fire TV ad inventory to outside ad tech companies for the first time (currently being rolled out in the US first). All Connected TV (CTV) apps using the Amazon Publisher Services (APS) can setup...

POV: Double 11 Shopping Festival 2019

Background: Monday saw China’s 11.11 / ‘Double 11’ shopping festival breaking records in its 11th year. More than 200,000 brands participated, with Alibaba achieving more than US$38bn in sales in 16.5 hours. Details and Implications: Singles’ Day is the biggest online shopping event...

POV: Apple’s “Let Us Loop You In”

Apple hosted its “Let Us Loop You In” event on March 21. Here's a look at their key announcements, with implications for both consumers and brands. Announcements Most changes focused on welfare through innovation, and the event started with a discussion...

POV: Is Pinterest Becoming a Search Engine?

Background: Pinterest is known in the industry as a social media platform, yet Evan Sharp, Pinterest co-founder and chief product officer, has stated “that was really a misunderstanding. It’s our fault for not being clear. We think of Pinterest much...

Google Acquires Tenor

Background: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform. Details and Implications: It's...

Latest

POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

CVL