POV: Google Updates Its Product Feed

As of May 16, 2016, if you sell a product that has a Global Trade Item Number (GTIN, also known as a digital barcode) on Google, it will be compulsory to include it in your feed, or else those...

Speak to a female audience in an untapped, but meaningful way | POV: Equality

Another productive day in Cannes! I had the unique opportunity to interview Anna Sullivan, VP at Gimlet. Gimlet is one of the premiere podcast partners in media, with veterans from NPR at their helm and their podcasts consistently ranking...

There’s A New Assistant in Town: IBM’s Watson Assistant

Background:  At the THINK 2018 Conference in Las Vegas this week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant. Watson Assistant will enable the first foray into the realm of virtual assistants for enterprises and brands and their...

Mindshare Young Lions 2018: Ken Mak

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Ken is focused on emerging technologies at this year’s festival. I’m incredibly excited to be a part of...

Amazon Updates: Amazon Go Store, Qualcomm Partnership and Business Prime

Background: It’s been a week full of announcements from Amazon with the opening of a brand-new Amazon Go store in San Francisco, a partnership with Qualcomm for connected headphones and updates to the Business Prime offering. Details and Implications: Amazon Go launched...

Create Moments, Engage Consumers

We talk to Brian Wong, Founder of Kiip, an in-app mobile advertising platform that uses moments to create meaningful engagement. We talk blockchain, what value is there in data sharing, and the importance of consumer loyalty. https://soundcloud.com/mindsharena/create-moments-engage-consumers

Facebook’s F8 Developers Conference

Background: Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world to talk about the future of technology and Facebook’s plans. Details and Implications: The event opened with...

DMEXCO 2019

Background: The Digital Marketing Expo & Conference – DMEXCO – held last week in Cologne, Germany, attracted 40,000 data and tech vendors, clients and agencies to discuss the future of the digital marketing industry. Details and Implications: A core theme at DMEXCO...

Forbes: Marketing To Today’s Commitment-Phobic Consumers

A defining characteristic of the New York dating scene is commitment phobia (technically called “gamophobia” for anyone interested). Things go well for a bit, but when talk comes to moving in together or, God forbid, marriage, feet get cold...

POV: Amazon Policy on Alexa Skills and Ads

Amazon announced an update to its Alexa Skills policy that limits the ability of brands and developers to incorporate sellable advertising units inside skills. Skills are the branded-content experiences accessible through Amazon’s virtual assistant Alexa available on the Echo...

Welcome to the Media Multiverse: Mindshare North America Releases New Insights on the Future...

Welcome to the media multiverse: an industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel. Mindshare North America, the global media agency that is part of WPP, has released...

MediaPost: The Connected Everyday Shopper Show

The Consumer Electronic Show should now be called the Connected Everyday Shopper show, because the speed at which Internet of Things technology is converging into everyday products was front and center this year in Las Vegas. The driving forces...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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