Culture Vulture: 2017 Trends Report

It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural...

POV: 2017 Q1 Results Published

The 2017 Q1 results are in, and here is our regular round-up of the usual suspects. Alphabet/Google: How Deep Was the Wound? For the moment it appears the recent brand safety issues have only inflicted a flesh wound. Alphabet delivered...

Singles Day Vs. Black Friday

Background: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday,...

The Drum: CES isn’t about the hardware anymore

For marketers who have been enamored by the annual ceremonial unveiling of the latest gadgets, you might have missed a critical trend which has crept into the halls of CES: it isn’t about the hardware anymore. Instead, it’s about the...

Project Dragonfly

Background: Google exited China in 2010 because it said it no longer wanted to offer a censored experience on Google.cn (Forbes says it was also because Google was behind Baidu in the market, with only a 31% market share compared...

Apple’s App Store Record & Q1 Warnings

Background: Apple kicked off the New Year by announcing a new single-day spending record on the App Store, which was good news for the tech giant since the share price had taken a bashing after revealing weak sales in China. Details...

POV: iPhone 7 and Apple Watch Series 2

Background: Yesterday, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2. With the 10 year...

AI isn’t just another tool | POV: People vs. Machines

It’s official: the Cannes Lions Festival is in full swing!  The crowds are bustling down the Croissette, vibrant branded experiences are around every (beach) corner, and the energy is high. I got right down to business and popped over to...

Twitter & Snap Inc. Q4 Results

Background: Both Twitter and Snap Inc. have posted their latest results and both have given investors and the market some cheer. Details and Implications: Twitter: Overall revenue in Q4 rose 2% year on year to $732m (v $717m in Q4 ’16), with...

Migration, Subconscious Bias, and Yurts: The Experience of C2

Imagine being whisked into the first of three humid yurts and told that during your Reverie Lab that you will be taught to communicate with your own subconscious. Next, you’re given a health warning and an invitation to wave...

Fall TV and the Media Multiverse: Another Look at Media Dystopia

In Media Dystopia Episode 5, Media Multiverse, we examine the evolving TV landscape which is increasingly populated by reboots, spinoffs and adaptations of legacy titles and existing programming. Shows like Young Sheldon, Will and Grace, and Hawaii Five-0 typify this broadcast trend which shows...

Media in Canada: CES 2019 Perspectives – Mindshare

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for...

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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