POV: SXSWi 2017

Background Austin’s SXSWi festival just wrapped: there were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights. Details...

Google and Walmart Partner for Ecommerce

Background: Google has partnered with Walmart to sell hundreds of thousands of products on Google Express and Google Assistant, Google’s voice-enabled artificial intelligence (AI) platform integrated into Android phones and Google Home. Google has also created Purchase on Google (POG),...

Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’

By Cindy Gustafson, Chief Strategy Officer and Joe Maceda, Invention Studio Lead, Mindshare North America One of the biggest marketing themes and talking points of 2017 has been about driving purpose. Everybody wants to do it. Nobody wants the backlash that...

Forbes: Alexa, Get Me A Promotion

It’s time to meet your new co-worker, Alexa. She’s already become a permanent house guest – Amazon sold tens of millions of Alexa-enabled devices during the holiday season. As we leverage voice assistants more and more to make running a...

Google Marketing Live 2018

Background: Google hosted its annual global marketing event Google Marketing Live in San Jose last week. This year Google merged the Marketing Next annual event with the Google Partner Summit to create the event - bringing together leading digital marketers from around the world for two...

‘Tis the (Cuffing) Season

The days are getting shorter and the nights are getting longer. We’ve already survived a city-crippling snowstorm. And Netflix binges are on the rise. Which can only mean one thing: it’s cuffing season. As described by Urban Dictionary cuffing...

Is Privacy Dead?

“Privacy is dead.” – One of the first things I heard walking into day two of the SXSW Interactive sessions. There are various programming trends at this year’s convention – automation is a big one. Everything from transportation and...

Amazon Looks to Buy Sizmek

Background: Bloomberg reports that Amazon is finalising a deal to buy ad-serving tech company Sizmek. Details and Implications:   Sizmek filed for bankruptcy in March, stating in its filing that its assets were worth between $100m and $500m. It proceeded to sell its...

Beyond $1 Billion – What’s next for the Podcast Industry: Advertising Week

The podcast industry has grown immensely in the past year, with over 700,000 active podcasts covering various verticals and topics. As the industry nears the billion-dollar revenue mark, what challenges and opportunities face this evolving industry and how can...

POV: The First 12 Hours of Single’s Day 2016

Background: For millions of Chinese consumers, last night was a sleepless night, as they stayed up past midnight for their yearly shopping mania, Single’s Day (a.k.a ‘Double 11’). According to data released by commerce giant Alibaba, sales this year surpassed...

WPP’s BrandZ: Looking at the Commoditization of Big Brands

To see WPP’s full BrandZ report, visit: http://wppbaz.com/downloads Across categories, emerging brands are challenging established brands. Young consumers seek brands that make them feel special. One of the largest challenges impacting marketers today is the fundamental commoditization of established brands. Heritage...

YouTube Brand Safety

Background: Google has announced that it is “making significant changes with the goals of keeping offensive content off YouTube” in response to the brand safety issue that has dogged it throughout 2017. Implications: The announcement, made in a blog post, focuses...

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11.11 Preview

Background: Alibaba’s shopping festival - 11.11 or Single’s Day – is set to break records again in its 11th year and even Taylor Swift is getting...

Google’s BERT Update

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