CES 2019 Takeaways

We've wrapped up the key takeaways from this year's CES, taking a look at the main themes and the top areas of focus. Three key themes of this year's show: Infrastructure On display were tech elements that will support and enable the...

Media in Canada: CES 2019 Perspectives – Mindshare

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for...
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CES 2019 Show Floor Highlights

Rachel Lowenstein, Associate Director Invention+, gives us a tour of the best highlights from the show floor at CES.

Media Village: CES 2019 – On Incidental Loyalty and Autonomous Driving

Alexa, tell me what's next for the Consumer Electronics Show - and what's actually different for marketers from years prior. It won't surprise anyone to hear that a big point of interest at CES will be voice technology and its...

Apple’s App Store Record & Q1 Warnings

Background: Apple kicked off the New Year by announcing a new single-day spending record on the App Store, which was good news for the tech giant since the share price had taken a bashing after revealing weak sales in China. Details...

Adweek: 5 Ways Artificial Intelligence Will Continue to Shape Marketing

Excerpt: The past year saw AI emerge as a necessity in the industry. In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Holistic media buying The fact that consumers habitually juggle content streams has long...

Campaign: A call to action around gender equality at CES

Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater...

Campaign: Kill the Binary

Media operates in binaries. Publishers’ media kits are divided up in men/women. Brands usually brief us on wanting to reach one of two genders. And occasionally marketers will ideate on how to reach the LGBTQIA community as a single...

MediaPost: LGBTQ Representation – Where Marketing Falls Short

As the LGBTQ community gains more widespread acceptance and recognition, its impact on mainstream society has grown tremendously. But with this increasing influence, appropriation is bound to happen — in fact, it’s nearly unavoidable. The question marketers need to ask...

Google’s 20th Birthday and Latest Search Updates

Background: This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Details and Implications: With platforms like Snapchat,...

Fall TV and the Media Multiverse: Another Look at Media Dystopia

In Media Dystopia Episode 5, Media Multiverse, we examine the evolving TV landscape which is increasingly populated by reboots, spinoffs and adaptations of legacy titles and existing programming. Shows like Young Sheldon, Will and Grace, and Hawaii Five-0 typify this broadcast trend which shows...

Quartz: Voice technology – Whose choice is it anyway?

There’s no stopping voice technology. eMarketer forecasts that 57 million US adults will use a smart speaker at least once a month this year, such as Amazon’s Echo or Google Home. This figure that rises to 91 million when...

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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