Amazon Opens Fire TV Ad Inventory

Background: Amazon is opening access to Fire TV ad inventory to outside ad tech companies for the first time (currently being rolled out in the US first). All Connected TV (CTV) apps using the Amazon Publisher Services (APS) can setup...

Instagram Explore Ads

Background: Instagram has revamped its Explore page to feature a new format of ad and has introduced larger format posts that give preference to e-commerce and video content. Details and Implications: Within the Explore page, a user can now tap on a...

Apple WWDC 2019

Background: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy. Details and Implications: iOS13: Amongst a slew of new features such as: ‘dark mode’; a...

Facebook Interactive Ads

Background: Facebook is bringing interactive playable ads to its Audience Network. In August last year Facebook launched a new ad format that lives in the Facebook news feed and allows users to trial ‘lite’ versions of mobile games before downloading. Facebook saw that users who...

She Runs It Recap: Be authentic or else

In 2019, consumers are taking control of the media landscape—from the content consumed, to the stories being brought to life, and more. She Runs It’s “What’s Hot in Marketing, Media and Tech” event last week focused its discussions with...

NewFronts Debrief: Vudu

Mindshare’s Grace Smith, Director, Digital Media Investment, shares her insights from Vudu's Upfront. 1) The talent onstage: Stefanie Jay, General Manager, WMG Jeremy Verba, VP & General Manager, Vudu Scott Blanksteen, COO, Vudu Ben Simon, Head of Video Ad Sales,...

Facebook Voice Assistant

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters, revealed Facebook is working on its...

Facebook Brand Safety: Inventory Filters

Background: Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video. Details and Implications: Following the increased...

Don’t Story-Tell, Story-Make

‘Life moves pretty fast, if you don't stop and look around once in a while.’ Not only is this my favorite quote of all time, but this is a big theme at SXSW. Change is constant. It’s seemingly the...

Is Privacy Dead?

“Privacy is dead.” – One of the first things I heard walking into day two of the SXSW Interactive sessions. There are various programming trends at this year’s convention – automation is a big one. Everything from transportation and...

Data and Vision are Interdependent

As first-timer at SXSW, I had some expectations about the speaker line-up and vibe of the entire conference. As soon as I landed in Austin, I was blown away by how large the event was. The festival is expected...

Can a brand ask its audience to change?

Don Draper, the famed anti-hero of AMC’s Mad Men, once opined that advertising was based on happiness—specifically, a kind of happiness that was "a billboard on the side of the road that screamed with reassurance that whatever you're doing,...

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YouTube Kids

Background: After years of YouTube Kids being available only via a mobile app, the video-streaming platform is now offering kid-friendly videos on its own website,...

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