Welcome to the Media Multiverse: Mindshare North America Releases New Insights on the Future...

Welcome to the media multiverse: an industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel. Mindshare North America, the global media agency that is part of WPP, has released...

Snapchat launches new audience filters

Background: Snapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging. Details and Implications: Called ‘Audience Filters’ the new targeting capability allows brands to target users with a sponsored...

Facebook’s ‘Dark Posts’

Background: Facebook has been in the spotlight for its role in the 2016 U.S. election with it appearing that as many as 126 million American users may have seen content uploaded by Russia-based operatives over the past two years. Many...

Facebook and Apple’s Quarterly Results

Details and Background Last week three digital giants gave good financial news. Twitter showed some signs of finally turning a profit and a 14% annual increase in daily average users; Google’s stock soared past $1,000 a share on a flurry...

Q3 Earning Results: Twitter, Amazon and Alphabet

Background: Twitter, Amazon and Google (Alphabet) all posted their latest results this week, with a few surprises. Details and Implications: Twitter: Third quarter results showed a net loss of $21m, but that is much better than the $103m loss it posted in...

Snap and NBC Launch a New Content Studio Together

Background: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners. Details and Implications: The...

A Look at Google Stamp

Background: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service. Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style...

POV: Advertising Week New York 2017

By: Alyssa Dingwall, Social Media Strategy Manager, Mindshare North America Background Advertising Week New York (September 25 – 29) brought together leaders from the advertising, marketing, media and related creative industries for more than 270 sessions on vision, passion, best...

YouTube Launches Director Mix

Background YouTube has announced the launch of a new software tool called Director Mix, which allows users to create multiple versions of a video based on different targeting parameters. Details and Implications In theory, Director Mix enables advertisers to seamlessly produce an...

Apple iOS Update: Safari Ad Blocking

Background: Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, which is called “Intelligent Tracking Prevention,” limits how advertisers and websites can track users by putting in place...

Apple’s Special Event & MWC Americas

Background: Last week was a big mobile week in Silicon Valley. As well as Apple introducing the world to the iPhone X, Mobile World Congress Americas was kicking off in San Francisco; a smaller version of MWC Barcelona. The combination...

DMEXCO 2017: The Highlights

Background Started in 2009, DMEXCO (Digital Marketing EXposition and COnference) has over the years become one of the leading digital events of the year. This year, under the motto ‘Lightening The Age of Transformation’, the show offered over 250 hours...

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Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could...

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