Snapchat’s Shoppable AR

Background: This week Snapchat launched a new product called Shoppable AR. It builds on the launch of Sponsored Lenses in late-2015 - which let advertisers create branded filters, bringing product placements to selfies – by making the products shoppable. Details and...

HQ Trivia Rakes in Both Consumers and Advertisers

Background: HQ Trivia, a live trivia-style gameshow app for mobile that is taking the world by storm, has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’ - providing users a...

Google’s First Voice Activated Coupon

Background: This week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices. Details and Implications: In a first-to-market partnership with Target a voice...

Google Acquires Tenor

Background: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform. Details and Implications: It's...

There’s A New Assistant in Town: IBM’s Watson Assistant

Background:  At the THINK 2018 Conference in Las Vegas this week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant. Watson Assistant will enable the first foray into the realm of virtual assistants for enterprises and brands and their...

Google Launches ‘Shopping Actions’ to Compete with Amazon

Background: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout. In...

YouTube launches Information Cues

Background:  YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content. Details and Implications:  After the Parkdale, Florida shooting in February, YouTube’s top trending...

SXSW Round-Up: Three Key Themes from the Past Week

Background: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle. From discussions on advertising to digital activism, government regulations, entertainment, and...

Mixed Reality Startup, Magic Leap Raises Additional $461M In Funding

Background: Founded in 2011, Florida-based tech startup Magic Leap has raised another $461m via Saudi Arabia’s sovereign wealth fund, the Public Investment Fund, taking its combined funding raised to date to $2.3bn, all without releasing a product. Details and Implications: Magic Leap...

Spotify files for an IPO

Background: On Wednesday, February 28, 2018, Spotify, the world’s largest music streaming service, announced its plans for an Initial Public Offering (IPO). Details and Implications: The Swedish company launched in 2008 and is now active in 61 countries, with 159 million monthly active...

2018 Mobile World Congress: What You Need To Know

Background: The 2018 Mobile World Congress (MWC) wrapped up on March 1st in Barcelona and saw some of the mobile industry's biggest updates, reveals and announcements. Details and Implications: The world's leading mobile manufacturers took their newest wares to Barcelona for the...

Google Launches AdSense Auto Ads

Background: This week, Google announced the launch of AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. Details and Implications:  Google’s new update to the AdSense platform creates a new ad format for publishers...

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GeoMarketing: Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive...

Excerpt: Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice...

Snapchat’s Shoppable AR

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