Mindshare Young Lions 2018: Patrick Lylo

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Patrick is focused on social good for brands at this year's festival. This year, I’m expecting a Cannes...

Mindshare Young Lions 2018: Ken Mak

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Ken is focused on emerging technologies at this year’s festival. I’m incredibly excited to be a part of...

E3 2018: The Takeaways

Background: The Electronic Entertainment Expo, commonly known as E3, has been the premier gaming event in the US since 1995. In its early years, thousands across the gaming industry came to see what was on the horizon in game development....

Facebook Launches In-App Header Bidding

Background: Facebook has announced the launch of in-app header bidding via its Audience Network, enabling and supporting App publishers to include Facebook Audience Network inventory within mobile bidding auctions. Details and Implications: Facebook has recently partnered with Fyber, MAX and Twitter’s MoPub...

Apple’s Safari Update Introduces Further Privacy Measures

Background: Apple’s latest Safari update has introduced further privacy measures aimed at making users more aware of data that websites may be trying to access and ultimately giving them control over whether they are happy to share it. Details and Implications: The...

MediaPost: How Are Voice Assistants Training Us To Talk?

Excerpt: "In addition, Voice Assistants don’t question the hierarchy of your needs or separate your wants. Increasing the temperature of the bedroom is met with identical proficiency as calling for help in a crisis. Voice won’t question your intention, or heed your...

Migration, Subconscious Bias, and Yurts: The Experience of C2

Imagine being whisked into the first of three humid yurts and told that during your Reverie Lab that you will be taught to communicate with your own subconscious. Next, you’re given a health warning and an invitation to wave...

Change Your Game

Baseball is a game that has been played for over a hundred years in countries around the world with thousands and thousands of games being played each year. There is a rhythm, a formula and a ‘book’ on what...

Google Launches Programmatic Audio Ads

Background: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud,...

Amazon Launches New App for Sellers

Background: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly. Marketplace, which launched on Monday, May 21, features seller-centric software and tools from developers to handle everything from pricing,...

What The Legalization of U.S. Sports Gambling Means for Media

Background: Now that the United States Supreme Court has overturned prior restrictions, individual states have the option to legalize sports gambling. In fact, there are predictions that by 2020 nearly half of the fifty states could legalize the practice,...

Snapchat’s 6 Second Unskippable Ads

Background: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel. Details and Implications: This week, Snapchat users saw unskippable ads for...

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Adweek: Mindshare North America Appoints a Chief Client Officer and Chief...

Excerpt: "Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief...

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