GroupM This Year, Next Year: 2019 Ad Forecast

Background: GroupM has updated its 2018 and 2019 ad investment forecasts, slightly downgrading 2018 growth expectations from 4.5% to 4.3% and adjusting 2019 growth projections from 3.9% to 3.6%, with total new investment anticipated to reach $19bn instead of the...

Facebook Live Shopping

Background: Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger. Details and Implications: First highlighted by social media and reputation management specialist Jeff Higgins, the new shopping feature...

‘Tis the (Cuffing) Season

The days are getting shorter and the nights are getting longer. We’ve already survived a city-crippling snowstorm. And Netflix binges are on the rise. Which can only mean one thing: it’s cuffing season. As described by Urban Dictionary cuffing...

The Seasonal Six—US Holiday Shopping Breaks Records

Background: ‘Cyber Week’ started early in the US, with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018, generating...

YouTube’s New Pre-Roll Advertising Model

Background: YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads. Details and Implications: YouTube identified a perfect storm in its data - increased viewing lengths...

Black Friday: Retail Moves and Trends

Background: Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite...

Takeaways from Singles’ Day (AKA The Double 11 Shopping Carnival)

Background: The 2018 Double 11 shopping carnival (or Singles’ Day as it’s also known) is now in its tenth year. The 24-hour festival’s Gross Merchandise Volume (GMV) has grown from 50mn RMB ($7.2m) in 2009 to 213.5bn RMB ($30.7bn) in...

What to Expect for Singles’ Day 2018

Background: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two major shopping seasons - China’s National Day and Christmas. Everyone was stunned when Danish men’s...

Gaming 2018: Electronic Arts, LINE, and Twitch

Background: This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other...

Facebook and Apple Quarterly Results

Background: Facebook (Q3) and Apple (Q4) were the last of the FAANG stocks to report earnings this quarter. Details and Implications: Facebook: Facebook’s Q3 report showed strong earnings per share ($1.76 v $1.47 expected) but like the other tech stocks that reported last...

Amazon Updates: Amazon Go Store, Qualcomm Partnership and Business Prime

Background: It’s been a week full of announcements from Amazon with the opening of a brand-new Amazon Go store in San Francisco, a partnership with Qualcomm for connected headphones and updates to the Business Prime offering. Details and Implications: Amazon Go launched...

Q3 2018 Earnings Roundup: Alphabet, Amazon, Snap, and Twitter

Background: Alphabet, Amazon, Snap Inc and Twitter all announced Q3 earnings this week. Here are the headlines. Details and Implications: Alphabet: Shares of Google-parent company Alphabet were down roughly 5% at close of trading as it missed analysts’ quarterly revenue estimates for the...

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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

Facebook Live Shopping

‘Tis the (Cuffing) Season

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