Instagram Tests Removal of Likes

Background: Instagram has started hiding the number of Likes on posts in six countries: Ireland, Italy, Japan, Brazil, Australia and New Zealand, following a successful trial in Canada. The expanded tests mean a user in these markets can’t see how...

Ad Age: The Growing Talent Abyss—And Why Both Agencies And Clients Are Accountable

In this op-ed, our U.S. CEO, Adam Gerhart, looks at how clients and agencies can shift to the same side of the table in tackling the challenges around talent recruitment and retention. Excerpt: Our most successful agency-client relationships aren’t built on...

Amazon Opens Fire TV Ad Inventory

Background: Amazon is opening access to Fire TV ad inventory to outside ad tech companies for the first time (currently being rolled out in the US first). All Connected TV (CTV) apps using the Amazon Publisher Services (APS) can setup...

Comic-Con 2019: Stories of Scale

The annual cultural phenomenon that is San Diego Comic-Con International celebrated its 50th anniversary last weekend (July 18-21). Over 130,000 self-proclaimed geeks, nerds, and super-fans attended the convention throughout the four-day period, and hundreds of thousands of comic and...

Q2 Earnings 2019

Background: The latest quarterly earnings reports are in from Snap, Facebook and Alphabet. Here are the headlines. Details and Implications:   Snap: Q2 2019 reported global revenue reached $388m, a 48% increase from the same quarter last year, beating analyst predictions of...

Amazon Prime Day 2019

Amazon’s Prime Day is becoming an eponym—a name that begins to function as a generic description of a concept. We saw that on full display Monday and Tuesday, where countless retail sites offered 48 hours of deals in response...

Twitter and Pinterest’s New Ad Offerings 2019

Background: In a bid to attract more brands and advertisers to its platform Twitter has launched ArtHouse - a new content studio helping marketers to create ‘Twitter-first’ content. At the same time, Pinterest is also wooing the advertising community by...

Prime Day 2019 Preview

Background: On July 15th, Prime Day returns for its fifth year to offer members access to millions of heavily discounted products. However, the pre-event offers and emails have already begun. This year the event stretches over 48 hours and will take...

Instagram Explore Ads

Background: Instagram has revamped its Explore page to feature a new format of ad and has introduced larger format posts that give preference to e-commerce and video content. Details and Implications: Within the Explore page, a user can now tap on a...

Facebook Libra

Background: Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending on your point of view. One thing you cannot deny is that Facebook’s launch of...

Mary Meeker Future of the Internet Report 2019

Background Mary Meeker’s ‘Future of the Internet’ report for 2019 is out - and as usual it is packed full of insights and stats that show the continuing growth of the digital economy. Details and Implications: Meeker has been producing ‘Future of...

Thomas Fenelon on Cannes Lions

As a first time “Cannes-er” I can tell you that I am very eager to hit the ground running next week! The more I read up on the Cannes Lions Festival and discuss it with colleagues, the more excited...

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Broadcasting & Cable’s Top Media Planners and Strategists: Nick Bernard

Broadcasting & Cable has selected Mindshare's Nick Bernard, Senior Partner and Director, as one of its Top Media Planners and Strategists – a list that...

Fortune: Data Sheet

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