POV: Double 11 Shopping Festival 2019

Background: Monday saw China’s 11.11 / ‘Double 11’ shopping festival breaking records in its 11th year. More than 200,000 brands participated, with Alibaba achieving more than US$38bn in sales in 16.5 hours. Details and Implications: Singles’ Day is the biggest online shopping event...

11.11 Preview

Background: Alibaba’s shopping festival - 11.11 or Single’s Day – is set to break records again in its 11th year and even Taylor Swift is getting in on the fun as the opening act at this year’s 11.11 Countdown Gala. Details and...

Google’s BERT Update

Background: Google has revealed its latest AI-powered search algorithm update designed to improve the interpretation of complex search queries and display more relevant search results. The update signals the largest change to search since Google introduced RankBrain (Google’s machine-learning artificial...

Q3 Earnings 2019: Snap, Twitter, and Amazon

Background: Snap Inc., Twitter and Amazon released their Q3 earnings this week. Here are the headlines. Details and Implications: Snap Inc: Snap Inc. reported another quarterly increase in users and revenue, signaling that changes to its social-media app and new tools for advertisers...

Amended Rule 40: Marketing With Olympic Athletes At The 2020 Games

Background: Earlier this year the IOC relaxed the restrictions placed on Olympic participants during the Olympic Games under Bylaw 40.3 of the Olympic Charter (colloquially known as "Rule 40"), allowing brands to use an Olympian’s likeness for endorsement advertising or...

Snapchat Dynamic Ads

Background: Snapchat is rolling out Dynamic Ads, a product that automatically creates ads and target audiences in real-time, to help compete for digital ad dollars and attract more retail, ecommerce and direct-to-consumer brands to its platform. Details and Implications: Snapchat’s Dynamic Ads,...

Facebook Watch European Expansion

Background:  Facebook announced the expansion of its Facebook Watch platform in Europe this week at the annual MIPCOM conference held in Cannes, France. Details and Implications:  Facebook Watch is a video on demand service for sharing long and short-form original video content....

Firework

Background: The Wall Street Journal has reported that Google is interested in buying the social media app Firework, viewed by many as a competitor to the hugely popular TikTok. Details and Implications: Firework allows users to make and share 30 second videos....

Taboola and Outbrain Merge

Background: Taboola is acquiring Outbrain to create a $2 billion company. The two former rivals both operate advertising-based content recommendation engines for publishers. Details and Implications: The deal is still subject to regulatory approval, but after years of rumours, the two digital...

Amazon Event 2019

Background: Amazon held a media event on Wednesday this week to announce a lot of new products, including Alexa devices, new Echo speaker devices and a few other surprises. Here are the highlights. Details and Implications: Amazon’s virtual assistant Alexa got some...

TikTok

Background: TikTok has hit the news again this week over claims that it is censoring content on the platform that is politically sensitive to the Chinese government, but this does not seem to have slowed the meteoric rise of the...

Campaign: Adland insiders on Advertising Week’s Pitbull controversy

Excerpt: The context is important here. I wish the industry would be less offended at the suggestion of women dancing provocatively, and direct their anger towards men exploiting it. Pitbull’s music has always been problematic towards women because of the...

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Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

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