The New LinkedIn Audience Network

Background: LinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn’s flagship native mobile ads — Sponsored Content — on other publisher networks and extending the platform’s reach to tens of thousands...

Alexa, Meet Cortana. Cortana, Meet Alexa

Background: Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other. Details and Implications: In practical terms the deal means that...

Google and Walmart Partner for Ecommerce

Background: Google has partnered with Walmart to sell hundreds of thousands of products on Google Express and Google Assistant, Google’s voice-enabled artificial intelligence (AI) platform integrated into Android phones and Google Home. Google has also created Purchase on Google (POG),...

Introducing Facebook Watch

Background: Facebook has introduced a new video hub, offering some U.S. users short episodic series from content partners including A&E, Major League Baseball, and National Geographic. Details and implications: There is a growing recognition that premium content – whether viewed through an...

The Netflixisation of sports

On Tuesday, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe," providing viewers an escape from the sports doldrums of August with a chance to watch things like arm wrestling and the Championship of...

POV: YouTube Augments Social Features

Background: If imitation truly is the best form of flattery then Facebook and Snap’s product engineers will be feeling deeply flattered this week after Google announced a series of changes to YouTube’s iOS & Android apps. Following a series of successful...

POV: Is Pinterest Becoming a Search Engine?

Background: Pinterest is known in the industry as a social media platform, yet Evan Sharp, Pinterest co-founder and chief product officer, has stated “that was really a misunderstanding. It’s our fault for not being clear. We think of Pinterest much...

Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’

By Cindy Gustafson, Chief Strategy Officer and Joe Maceda, Invention Studio Lead, Mindshare North America One of the biggest marketing themes and talking points of 2017 has been about driving purpose. Everybody wants to do it. Nobody wants the backlash that...

POV: Q2 2017 Earnings

Background: The biggest digital media owners have been posting their Q2 earnings. For Facebook and Google, it was a story of continued growth and expanding opportunities, whilst Twitter hit a rough patch. Alphabet: Google’s stock price has been riding near an all-time...

POV: Sizmek Acquires Rocket Fuel

Background: Ad tech company Sizmek has announced that it is acquiring predictive marketing platform (and DSP) Rocket Fuel for $2.60 per share, valuing the company at $145m. On the day of its IPO in 2013, Rocket Fuel traded at $62.50...

POV: Amazon Spark

Background: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive...

POV: New Facebook Messenger Ads

Background: Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an...

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Is Your Smartphone Making You Dumb?

On this episode of Mindshare's Culture Vulture Live, Karina Marinha explains why smartphones drain us faster than their batteries, and examines the Tapped Out...

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