Google’s AMP Stories

Background This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the...

Twitter & Snap Inc. Q4 Results

Background: Both Twitter and Snap Inc. have posted their latest results and both have given investors and the market some cheer. Details and Implications: Twitter: Overall revenue in Q4 rose 2% year on year to $732m (v $717m in Q4 ’16), with...

Quarterly Earnings Roundup

Background: It’s the first quarterly earnings announcements of 2018 for FAAMG; here are the headlines. Details and Implications Facebook: Reported adjusted Q4 earnings that crushed expectations, with increased revenue per user ($6.18 actual vs. $5.90 expected) and overall revenue ($12.97bn vs. $12.55bn expected)....

Google Global Site Tag

Background: Google’s new Global site tag is a simplified web tagging library that works across all of Google’s site and conversion measurement products, giving better measurement for all Google tracked activity (Analytics, AdWords, Search, DCM & DBM ). This approach...

Snapchat & Instagram Stories Updates

Background:  The battle between competing Stories continues as Snapchat and Instagram have both built out their product offerings this week.  Implications:  Instagram officially announced that GIF’s are now available as part of its Stories product. After limited rollouts and testing, users can now utilise a variety of animations over their...

YouTube Brand Safety

Background: Google has announced that it is “making significant changes with the goals of keeping offensive content off YouTube” in response to the brand safety issue that has dogged it throughout 2017. Implications: The announcement, made in a blog post, focuses...

Facebook Newsfeed Update Q1 2018

Background: On the 11th January 2018, Facebook made an announcement overhauling the way it presents publisher content in the news feed to address criticism about the quality of the content shared and so called ‘fake news’. Implications: Adam Mosseri, Head of News...

CES 2018, Global Point of View

Background The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions. Details and Implications As always, there was almost too much to take in...

Mindshare Point of Views from 2017

We’ve collected a whole year of Mindshare "Point of View" articles to give you a complete picture of how the industry has evolved in 2017. All POVs are written in the moment and were correct at the time of...

Apple buys Shazam

Background: Apple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple’s biggest investments to date. Implications: There are a few different reasons why Apple has decided to spend part (albeit a tiny part) of...

Google vs. Amazon

Background: Two of the world’s largest digital companies are going toe-to-toe in a spat that could be bad for the consumer and determine the future landscape of digital services and e-commerce. Google has pulled official support for YouTube from Amazon’s Echo Show and Fire...

Snapchat Redesign

Background: Snap Inc has unveiled a new redesign of the Snapchat app with the aim of making it easier to use to address the slow growth in its user base. Implications: The redesigned app makes one very big change that brands need...

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FierceRetail: Luxury shoppers’ perceptions are changing, Mindshare study finds

The behavior of luxury shoppers is evolving, according to new research released by Mindshare North America, the global media agency network that's part of...

Google’s AMP Stories

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