Campaign: Kill the Binary

Media operates in binaries. Publishers’ media kits are divided up in men/women. Brands usually brief us on wanting to reach one of two genders. And occasionally marketers will ideate on how to reach the LGBTQIA community as a single...

What’s New in OTT Streaming Services

Background: This week two new over-the-top streaming services have been announced. The first is Walmart’s video streaming arm, Vudu, which announced a partnership with MGM to create original content exclusively for Vudu along with plans to integrate shoppable ads on...

MediaPost: LGBTQ Representation – Where Marketing Falls Short

As the LGBTQ community gains more widespread acceptance and recognition, its impact on mainstream society has grown tremendously. But with this increasing influence, appropriation is bound to happen — in fact, it’s nearly unavoidable. The question marketers need to ask...

Magic Leap Is Here

Background: Earlier this year, Florida-based tech start-up Magic Leap raised $461m in second round funding, taking its combined funding to date to $2.3bn…all without releasing a product. Now, after years of rumours and speculation, the mixed reality headset Magic Leap...

Snapchat Originals

Background: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming. Details and Implications: With its audience in decline - losing 3 million daily users in the second quarter of 2018 - and...

Ads on WhatsApp

Background: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed...

Google’s 20th Birthday and Latest Search Updates

Background: This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Details and Implications: With platforms like Snapchat,...

Fall TV and the Media Multiverse: Another Look at Media Dystopia

In Media Dystopia Episode 5, Media Multiverse, we examine the evolving TV landscape which is increasingly populated by reboots, spinoffs and adaptations of legacy titles and existing programming. Shows like Young Sheldon, Will and Grace, and Hawaii Five-0 typify this broadcast trend which shows...

Pinterest opens API to Third Party Influencers

Background: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively. Details and Implications: Influencer marketing has existed on Pinterest...

Google Ads Exact Match Close Variants Update

Background: Google recently announced another update to its Exact Match targeting, introducing close variants which will now include keywords with the same meaning. Using Google’s machine learning, Exact Match keywords will begin to include close variations that share the same...

Apple’s ‘Gather Round’ Event and New Products

Background: Following months of rumours and leaks (including revealing all the product variants the day of the big show) Apple CEO Tim Cook finally took to the stage at his ‘Gather Round’ event this week to launch the official 2018 iPhone range and brand-new Apple Watch Series 4. Details and...

DMEXCO 2018: The Key Themes

Background: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018. Details and Implications: Responsibility & Trust: The motto this year was ‘Take C.A.R.E.’ standing for Curiosity, Action, Responsibility and Experience....

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Business Insider: An ad agency is ‘hacking’ search results on Amazon’s...

As consumers increasingly adopt digital voice assistants, big brands know they need to cash in on the opportunity. But when it comes to...

Campaign: Kill the Binary

CVL