Amended Rule 40: Marketing With Olympic Athletes At The 2020 Games

Background: Earlier this year the IOC relaxed the restrictions placed on Olympic participants during the Olympic Games under Bylaw 40.3 of the Olympic Charter (colloquially known as "Rule 40"), allowing brands to use an Olympian’s likeness for endorsement advertising or...

Snapchat Dynamic Ads

Background: Snapchat is rolling out Dynamic Ads, a product that automatically creates ads and target audiences in real-time, to help compete for digital ad dollars and attract more retail, ecommerce and direct-to-consumer brands to its platform. Details and Implications: Snapchat’s Dynamic Ads,...

Facebook Watch European Expansion

Background:  Facebook announced the expansion of its Facebook Watch platform in Europe this week at the annual MIPCOM conference held in Cannes, France. Details and Implications:  Facebook Watch is a video on demand service for sharing long and short-form original video content....

Firework

Background: The Wall Street Journal has reported that Google is interested in buying the social media app Firework, viewed by many as a competitor to the hugely popular TikTok. Details and Implications: Firework allows users to make and share 30 second videos....

Taboola and Outbrain Merge

Background: Taboola is acquiring Outbrain to create a $2 billion company. The two former rivals both operate advertising-based content recommendation engines for publishers. Details and Implications: The deal is still subject to regulatory approval, but after years of rumours, the two digital...

Amazon Event 2019

Background: Amazon held a media event on Wednesday this week to announce a lot of new products, including Alexa devices, new Echo speaker devices and a few other surprises. Here are the highlights. Details and Implications: Amazon’s virtual assistant Alexa got some...

TikTok

Background: TikTok has hit the news again this week over claims that it is censoring content on the platform that is politically sensitive to the Chinese government, but this does not seem to have slowed the meteoric rise of the...

Campaign: Adland insiders on Advertising Week’s Pitbull controversy

Excerpt: The context is important here. I wish the industry would be less offended at the suggestion of women dancing provocatively, and direct their anger towards men exploiting it. Pitbull’s music has always been problematic towards women because of the...

The Future of Retail: Advertising Week

The ever-evolving retail industry is keeping advertisers on their toes. As the relationship between brands and consumers change, retail brands are looking for more innovative ways to reach consumers in their everyday lives. During “The Future of Retail,” Bonin...

The Future of Content Marketing: Advertising Week

Content marketing has become one of the fastest growing media tactics used by brands today. In fact, it has been particularly huge across industries such as healthcare, education, and cause marketing, where tactics like display or a TV spot...

Beyond $1 Billion – What’s next for the Podcast Industry: Advertising Week

The podcast industry has grown immensely in the past year, with over 700,000 active podcasts covering various verticals and topics. As the industry nears the billion-dollar revenue mark, what challenges and opportunities face this evolving industry and how can...

Feel the Story: Emotionally Immersive Storytelling – Advertising Week

I went to this seminar from Wondery because audio is having a resurgence: smart speakers and podcasts are two of the fastest growing channels for brands to enter. And yes, I also went to this session because they worked...

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Mindshare wins at MediaPost’s Digital OOH Awards

Congratulations to our Mindshare and GroupM teams - together they won at MediaPost's Digital Out of Home Awards for "Elevate Your Career," a collaborative...

Snapchat Dynamic Ads

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