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Mindshare NA’s Guide to SXSW 2016

Coming to SXSW Interactive? Let Mindshare be your guide. We've put together a list of must-see sessions, top restaurants, transit tips, and more. From panels on the Internet of Things to info on Austin's bat colony, we've got you...

Advertising Age: How the Shift from Swiping to Inserting Cards Will Accelerate Mobile Payments

Consumers Would Rather Tap Than Wait, and That's Good News for Mobile Wallets   Let's face it. None of us likes to dip, even though we know it's good for us. If you are unfamiliar with dipping, it's the newest way...

Campaign: Programmatic is the Viagra media needs

Most people don’t know that Viagra was created as a treatment for heart disease. It was only during the trials that Pfizer realised those blue pills were having an unexpected consequence. Viagra became a treatment for penile dysfunction and...

POV: Beacons Are Lighting Up For Google

Last week, Google announced that it will start supporting physical beacons in its Chrome browser for Android. It's another indicator that beacons are now becoming a reality after a long hype period. For example, Target is rolling them out...

Unilever Lands Major Sponsorship On MasterChef Canada Season 3

CTV's MasterChef Canada is back and running on television screens across the nation and Mindshare Canada couldn’t be happier. The third season, which started on February 14, 2016 will run into June for a season filled with cutthroat competition, drool-inducing culinary...
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Culture Vulture Live: What You Can Learn From Carpool Karaoke

This week, on Mindshare's Culture Vulture Live: From Adele to Sia to One Direction and more, we're looking at the success of James Corden's Carpool Karaoke, and the content lessons for brands and marketers. Read more about it on Media...

NBCUniversal Teams with American Express to Celebrate Leap Day, 2/29

NBCUniversal announced today a first-of-its-kind partnership with American Express to give NBC viewers more of what they love - their favorite shows - from morning until night on Leap Day, February 29th. In the first example for advertisers of the strategic...

Adweek: NBC and BuzzFeed Will Replace 30 Minutes of Commercials With Branded Content

We're proud to work with such great partners - get the details on this new game-changing campaign with American Express, NBC, and BuzzFeed.  Amex sponsors Leap Day stunt When BuzzFeed announced Thursday it had hired its first executive creative producer to start...

New Leadership Team Announced At Mindshare North America

NEW YORK - Mindshare, the global media agency network that is part of WPP's GroupM, today announced new leadership for its North American team covering business in the U.S. and Canada.  Mindshare and GroupM veteran Ernie Simon has been...

Cynopsis Media’s 2016 Top Women in Digital: Tiffany Winter

Congratulations to Tiffany Winter, Head of Strategy & Partnerships for Mindshare Content+ Entertainment - she's been named one of Cynopsis Media's 2016 Top Women in Digital! This list honors women from across the industry who are making big moves...

POV: Will Verizon Rescue Yahoo?

Background Last week, U.S. mobile company Verizon said it is interested in purchasing some or all of Yahoo. With more than 112 million wireless subscribers, it is looking to add Yahoo’s more than one billion e-mail, finance, sports, and video...

Advertising Age: A Fish Called Mike, and Other Hacks for Keith Reinhard’s Toolkit

A few weeks ago, Ad Age invited the industry to hack Keith Reinhard's Leadership Toolkit, with entries from a number of top agency executives. But it's Mindshare NA's Cindy Gustafson, Managing Director of the Invention Studio, and a member...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social BACKGROUND: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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