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Mobile Marketer’s 2016 Mobile Women to Watch

Congratulations to our own Melissa Coffas, Managing Director, on being named one of Mobile Marketer's 2016 Mobile Women to Watch! This annual list, now in its seventh year, honors 25 smart executives who are set to make a difference in 2016...
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Culture Vulture Live: Total Eclipse of the Heart…Rate

This week, on Mindshare's Culture Vulture Live: Nazanin Jazayeri talks about HeartWatch, a new app to help you make sense of your heart rate. For users of the Apple Watch, the app accesses your heart rate data and turns...
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Culture Vulture Live: Internet-Enabled Intimacy for the Holidays

This week, on Mindshare's Culture Vulture Live: we're talking about StoryCorps, an organization dedicated to recording and sharing stories across all walks of life. StoryCorps recently made headlines for launching The Great Thanksgiving Listen, a special project designed to...

Mindshare Appointed in 60 Markets as Unilever Finalizes Global Media Agency Review

LONDON, SINGAPORE and NEW YORK, November 23, 2015 - WPP media agency Mindshare has been appointed by Unilever to 60 markets in its global media agency review. The review was held in line with Unilever company policy to evaluate media agency...

Mindshare Canada Wins at the 2015 Media Innovation Awards

Last Thursday at the Westin Harbour Castle in Toronto, the 16th annual Media Innovation Awards honoured the fantastic role media plays in the marketing realm and awarded those responsible for deploying, implementing, and creating breakthrough advertising media programs. Organized...

Mindshare in the Community: Atlanta’s Foster Care Support Foundation and LA’s Food Bank

This week, a Mindshare team in Atlanta spent the day volunteering at the Foster Care Support Foundation (FCSF). FCSF serves a vital and growing need in Georgia by providing free clothing, infant equipment, and developmental toys to thousands of children in...

Mindshare Unplugged: Meet Liping Chow

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Liping Chow, an Associate Director of Planning in New York, and find out...

The Huffington Post: Women in Business Q&A – Cindy Gustafson, Mindshare North America

On the heels of her induction into the AAF's Advertising Hall of Achievement last week, check out this Q&A in The Huffington Post's Women in Business series with Mindshare's Cindy Gustafson, Founder and Managing Director of the Invention Studio....

MediaPost: Mindshare Goes Global With Its Shop+ Division

Digital continues to transform the shopping experience -- which is why Mindshare is expanding its Shop+ operation. Shop+ covers all forms of commerce, from exploring beacons in physical stores to the latest adaptive pricing and promotion technologies being used by...

Heather Dawson Named One of The Internationalist’s 2015 Agency Innovators

Dawson on the very right, at this week's award ceremony. Congratulations to Heather Dawson, Director at Mindshare Canada, on being named one of The Internationalist's 2015 Agency Innovators! This annual list honors breakthrough leaders who are pushing the boundaries of the industry...

Media in Canada: Mindshare cues up Snapchat for Canadian brands

Mindshare has partnered with Snapchat to use its Discover and Live Stories sections to deliver short campaign creative to a younger demo engaged with content on that platform. The partnership is the first of its kind to bring Canada-specific brand...

Mindshare Unplugged: Meet Lance Whitehead

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Lance Whitehead, an Associate Director of Digital Investment in Chicago, and find out...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

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