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Adweek: FiveThirtyEight, Degree Team Up for Native Ads About Stephen Curry’s Crazy Skills

The first native ad effort for FiveThirtyEight, ESPN's data-focused politics and sports site, fittingly showcases the science behind how athletes and fans move using research from Degree. The campaign, launching Thursday, includes three branded articles on FiveThirtyEight with videos, graphics and...

SXSWi: Wake Up Austin – Friday, March 11

Welcome to day one of SXSW Interactive! Cars are in a sea of traffic, hotels are well beyond capacity, and Austin's infamous dive joints are full to the brim. You can even hear the calm before the storm this morning...
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SXSWi: Culture Vulture Live – A House Call from Dr. AI

Today, on Mindshare's Culture Vulture Live: we're looking at how predictive technologies are changing the healthcare space (and making a splash at SXSWi). From IBM Watson Health, to Google DeepMind, to Sentient's AI 'nurse' (which detects sepsis in advance),...

SXSWi Nightcap: Day One

As the sun sets on day one of SXSWi 2016, energy is high and the city of Austin is buzzing. As a SXSW first timer I was warned that patience is a virtue and to get ready to stand in...
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SXSWi Interview with Brian Wong

IoT and the future of advertising: Kiip's CEO Brian Wong explores the concept of "connected moments" across apps and connected devices. Plus, get his thoughts on the next industry that's ripe for disruption.

Marketing Magazine: BBC x Mindshare Canada – This Is Your Brain On Content Marketing

Content marketing may seem more like art than science, but a research project from BBC used facial coding technology to prove the emotional connection it can make between brands and their target audiences. Members of the broadcaster’s sales, marketing and research...
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Culture Vulture Live: Election Season Comes to SXSW

This week, on Mindshare's Culture Vulture Live: 33,000 people are about to take over Austin, TX for SXSWi. Jason Maggs in our Invention Studio previews the festival with a look at three key themes: the intersection of politics and...

MediaPost: Androids Vs. Humans: The Robot Debate And More At SXSWi

There’s a scene in the original Willy Wonka where all the kids run from school to Bill’s Candy Store. He starts handing out scrumdiddlyumptious candy to the (slightly greedy) ecstatic children. Song breaks out and the kids are having...

Mindshare Unplugged: Meet Charlene Bickerstaffe

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Charlene Bickerstaffe, Director of Strategy in Toronto, and find out what makes her...
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Culture Vulture Live: Adulting is Hard – But Gaming Makes it Easier

This week, on Mindshare's Culture Vulture Live: Take a break from Dungeons and Dragons, because we’re going gaming at the book store. Barnes & Noble is launching a series of casual game nights throughout the month of March in...

Mindshare NA’s Guide to SXSW 2016

Coming to SXSW Interactive? Let Mindshare be your guide. We've put together a list of must-see sessions, top restaurants, transit tips, and more. From panels on the Internet of Things to info on Austin's bat colony, we've got you...

Advertising Age: How the Shift from Swiping to Inserting Cards Will Accelerate Mobile Payments

Consumers Would Rather Tap Than Wait, and That's Good News for Mobile Wallets   Let's face it. None of us likes to dip, even though we know it's good for us. If you are unfamiliar with dipping, it's the newest way...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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