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Culture Vulture Live: Love in the Time of Selfies

This week, on Mindshare's Culture Vulture Live: Break out your selfie stick, because your love life just might depend on it. We take a look at new online dating app Blume, which requires users to take real-time selfies. See...

Marketing Magazine: Mindshare, PHD and UM Canada discuss data at FFWD 2016

Media buyers share their thoughts on the move to real-time or predictive analysis No one’s giving up on the potential of using data to create one-to-one relationships between brands and consumers, but media buyers from Mindshare, PHD and UM Canada told the FFWD: Advertising Week...

MediaPost: Culture Trends – Rent A Mom, Test Drive A Home Before Buying

Peter Pan syndrome, content hacking and sleeping over in a house before you buy it are just a few trends that Mindshare is predicting will infiltrate American culture in 2016. The fifth Culture Vulture report examines behavioral trends and insights,...

Culture Vulture: 2016 Trends Report

Meet the commitment-phobic consumer: along with e-sports, Easter eggs, and the Peter Pan market, Mindshare North America’s annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year. Now...

Mobile Marketer: How Unilever leverages core consumer insights for mobile success – Mindshare exec

NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how Unilever’s Dove and Hellman’s brands built campaigns from core consumer insights that were a hit on mobile and showcased the power of native integrations. An...

POV: Twitter Gets Conversational

Twitter has recently been rolling out an array of new products to make the platform seem more conversational. Ranging from the introduction of conversational ads, to possible changes to the character limits (140 to 10,000), and the rumored addition...
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Culture Vulture Live: Zen and the Art of Periscoping

This week, on Mindshare's Culture Vulture Live: More and more people are logging onto Periscope to meditate with the help of livestreamed videos. We take a look at Periscope's largest meditation community, and dive into the lessons that marketers...

MediaPost: Social Agency of the Year – Mindshare

For decades marketers and agencies have tried to react quickly to consumer trends and keep track of changing perceptions of brands. In the increasingly connected digital world of the past few years the urgency to do so has exponentially...

Warc: Virtual reality, next-generation cars and gadgets for a connected world – insights from...

Following CES 2016, Warc collected takeaways and insights from industry leading executives, including Mindshare's Chrissie Hanson, Head of Strategy, West Coast, along with leaders from Epsilon, JWT, and MRY. Check out some of Chrissie's insights below, and see the...

Mobile Marketer: Adaptive Mobility at CES

LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile...
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Three Questions with Wearable Experiments’ Billie Whitehouse at CES

Why the 'connected home' should lose its title: Billie Whitehouse, CEO of Wearable Experiments, talks to Mindshare about the wearables space, the physical ego vs. digital ego, and more. We met up with Billie at CES, at the Refinery29...

Campaign: Connected Shopping at CES

LAS VEGAS — Retail has emerged as one of the most important verticals at the Consumer Electronics Show. New devices on the show floor help consumers engage with brands and purchase. You can't even mention drones without discussing how...

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Broadcasting & Cable’s Top Media Planners and Strategists: Nick Bernard

Broadcasting & Cable has selected Mindshare's Nick Bernard, Senior Partner and Director, as one of its Top Media Planners and Strategists – a list that...

Fortune: Data Sheet

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