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Mindshare’s Content Guru on What It’s Like to Be a Creative in a Media...

And why he hates the branded content label Specs Current gig: Co-president, Mindshare Content+ Entertainment N.A. Age: 39 Twitter: @gvmanago Adweek: What was it like to transition from TV to becoming a creative guy in a media agency? Greg Manago: When I started at Mindshare in the beginning ,...

SXSWi: The Science of Color, Biodesign, and More

SXSW is a smorgasbord of choice, and to get most out of each day, you need to carefully curate your journey of discovery. As marketers, it may be tempting to limit yourself to certain categories, but doing so would...

SXSWi: Wake Up Austin – Tuesday, March 15

Morning y'all and congratulations on making it to this final day of SXSWi. The festival may be coming to a close and we may all be moving a little slower, but if you're still in town and looking for...
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SXSWi: Our Tour of the Trade Show

Take a tour with Mindshare as we explore SXSWi's trade show, from companies in 3D printing to education to wearables and more. Hear about the next industries that are ripe for disruption.

SXSWi Nightcap: Day Four

Salivating at SXSW today? That makes two of us. You can't experience a festival like this without some fuel, and the Mindshare group was fortunate enough to check out 3D printed cookies and the cognitive cocktail bar. Starting with 3D...
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SXSWi: Interview with Chrissie Hanson

If you could run your own session at SXSW, what would it be? For Chrissie Hanson, our West Coast Head of Strategy, it would be on 'Sonic Architecture' - mapping out the role of audio and music for brands....

Nightcap: Day Two

Alright, alright, alright - the skies have cleared and this weekend is heating up with another round of thought provoking sessions for SXSWi attendees. The second day continued to focus on all things tech – from AI to the...

WAKE UP AUSTIN: SUNDAY, MARCH 13

Good morning Austin. I hope you have packed some sunscreen and water today because it is going to be a scorcher. All the more reason to stay indoors and get involved in some of these fantastic day 3 sessions. Heads...

SXSWi: The Future of Retail

Provocative debate, surprising hypotheses, and complex predictions are the hallmarks of SXSWi. On Day 2, the $5 Trillion Question: What's the Future of Retail? panel proved to be one of the more impressive and animated sessions I have attended for some...
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SXSWi: Interview with AOL’s David Shing, Digital Prophet

Too often, brands think about what they're doing and how they're doing it, but not the why: David Shing, AOL's Digital Prophet,  talks about brand DNA, engagement, and niche vs. mass. Plus, hear his take on the new dynamic...

SXSWi Nightcap: Day Three

Before we watch the sun go down and hear the music turn up, let’s hit pause for a moment and remember what today was all about.  Sunday at SXSW shed light on the importance of experiencing touch with technology,...

SXSWi: Wake Up Austin, Saturday March 12

Good morning, Austin!  Yesterday was full of anxiousness, excitement, robots, and rain, but as the sun rises over the horizon and peeks its way out of the clouds – we can officially say that we are ready for the...

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Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

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