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5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the...

Adweek: Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology over the past decade, the enormous gathering has...
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What to Expect at CES 2016

What should marketers expect from CES 2016? We talked to Mindshare's Jordan Bitterman, Jeff Malmad, and Chrissie Hanson to get their take on this year's show - from sensor technology to virtual reality and beyond. It's time for marketers...

Beet.TV: Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV Facebook is...

Mobile Marketer’s 2016 Mobile Women to Watch

Congratulations to our own Melissa Coffas, Managing Director, on being named one of Mobile Marketer's 2016 Mobile Women to Watch! This annual list, now in its seventh year, honors 25 smart executives who are set to make a difference in 2016...
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Culture Vulture Live: Total Eclipse of the Heart…Rate

This week, on Mindshare's Culture Vulture Live: Nazanin Jazayeri talks about HeartWatch, a new app to help you make sense of your heart rate. For users of the Apple Watch, the app accesses your heart rate data and turns...
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Culture Vulture Live: Internet-Enabled Intimacy for the Holidays

This week, on Mindshare's Culture Vulture Live: we're talking about StoryCorps, an organization dedicated to recording and sharing stories across all walks of life. StoryCorps recently made headlines for launching The Great Thanksgiving Listen, a special project designed to...

Mindshare Appointed in 60 Markets as Unilever Finalizes Global Media Agency Review

LONDON, SINGAPORE and NEW YORK, November 23, 2015 - WPP media agency Mindshare has been appointed by Unilever to 60 markets in its global media agency review. The review was held in line with Unilever company policy to evaluate media agency...

Mindshare Canada Wins at the 2015 Media Innovation Awards

Last Thursday at the Westin Harbour Castle in Toronto, the 16th annual Media Innovation Awards honoured the fantastic role media plays in the marketing realm and awarded those responsible for deploying, implementing, and creating breakthrough advertising media programs. Organized...

Mindshare in the Community: Atlanta’s Foster Care Support Foundation and LA’s Food Bank

This week, a Mindshare team in Atlanta spent the day volunteering at the Foster Care Support Foundation (FCSF). FCSF serves a vital and growing need in Georgia by providing free clothing, infant equipment, and developmental toys to thousands of children in...

Mindshare Unplugged: Meet Liping Chow

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Liping Chow, an Associate Director of Planning in New York, and find out...

The Huffington Post: Women in Business Q&A – Cindy Gustafson, Mindshare North America

On the heels of her induction into the AAF's Advertising Hall of Achievement last week, check out this Q&A in The Huffington Post's Women in Business series with Mindshare's Cindy Gustafson, Founder and Managing Director of the Invention Studio....

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Facebook Libra

Background: Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending...

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