Home Mindshare

Mindshare

Mashable: Modern career paths in experiential marketing that are perfect for creative minds

In a new piece, Mashable looks at the evolution of experiential marketing, and the new career opportunities available within, from event management to 3D experiences to augmented reality and more. As part of the article, they spoke with Jeff...

POV: The 10th Anniversary of Twitter and the 20th Anniversary of the IAB

This week sees the 10th anniversary of the first tweet and 2016 the twentieth anniversary of the founding of the IAB. Norm Johnston, Chief Digital and Strategy Officer at Mindshare asks us to spare a minute to remember these...

Mindshare LA at CanJam

This past weekend, Mindshare joined ThinkLA for CanJam, an event that brought together 100 volunteers from throughout the industry to help create meals for families in need in the Los Angeles area. The Mindshare LA office bagged and boxed the produce...

Women’s History Month at Mindshare: Part One

In honor of Women's History Month, we asked some of our own leaders across North America to tell us about the women who have inspired them, how they've impacted their lives, and to share their own advice for the...
video

Culture Vulture Live: Look Mom, No Hands

This week, on Mindshare's Culture Vulture Live: we're looking at Hands Free, a mobile payments app that Google is testing. If you use it in a participating store, you can pay for your items without taking out your phone or...

POV: Apple’s “Let Us Loop You In”

Apple hosted its “Let Us Loop You In” event on March 21. Here's a look at their key announcements, with implications for both consumers and brands. Announcements Most changes focused on welfare through innovation, and the event started with a discussion...

Mindshare Wins at the Shopper Marketing Effies

Last week, Mindshare celebrated multiple wins at the North American Shopper Marketing Effie Awards, which honor the most effective shopper marketing activations across the U.S. and Canada. As described by the Effies, the winning programs "...effectively solved a shopper...

Mindshare’s Cindy Gustafson Named One of Advertising Age’s 40 Under 40

Congratulations to Cindy Gustafson, Chief Strategy Officer for Mindshare USA, on being named one of Advertising Age's 40 Under 40! This annual list honors adland's best and brightest talents from all corners of the industry, from brands to agencies to publishers...

Marketing Magazine: Ford and Mindshare Canada Steer F-150 Into Twitter First View

The 2017 F-150 Ford Raptor is intended to offer a lot more space for gear and legroom, so perhaps it’s fitting that Ford Canada decided to take up some more space of its own by becoming the launch advertiser...

POV: SXSW Interactive 2016

Background: Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for...

Mindshare’s Content Guru on What It’s Like to Be a Creative in a Media...

And why he hates the branded content label Specs Current gig: Co-president, Mindshare Content+ Entertainment N.A. Age: 39 Twitter: @gvmanago Adweek: What was it like to transition from TV to becoming a creative guy in a media agency? Greg Manago: When I started at Mindshare in the beginning ,...

SXSWi: The Science of Color, Biodesign, and More

SXSW is a smorgasbord of choice, and to get most out of each day, you need to carefully curate your journey of discovery. As marketers, it may be tempting to limit yourself to certain categories, but doing so would...

Latest

POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

CVL