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Mindshare Unplugged: Meet Jordan Sagisi

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Jordan Sagisi, Partner, Associate Director, Digital Investment, and find out what makes him tick. About...

Diana Gordon named one of Google’s “10 Search Marketers of Excellence”

Congratulations to Diana Gordon, Managing Director, Search and Social, Mindshare North America - named one of Google's "10 Search Marketers of Excellence!" The Google Search Excellence Awards are given annually to the Top 10 individuals at Google's partner advertising agencies...

Broadcasting & Cable: The Strategists – TV’s Top Media Planners

Broadcasting & Cable has put together a list of the top planners and strategists working in TV advertising - including Mindshare's own Janet Levine. Check out Janet's profile below. Title: Group planning director, Mindshare Originally from: Howell, N.J. College: Syracuse University Getting into the...

Mindshare Unplugged: Meet Mohamad Munruddin

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Mohamad Munruddin, an Associate Director in New York, and find out what makes him...

Our New Chief Talent Officer: Lisa Dallenbach

We recently hired a new Chief Talent Officer at Mindshare North America: Lisa Dallenbach. A talented industry expert and a compassionate leader, we sat down with Lisa to find out what makes her tick, what inspired her to go...
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Culture Vulture Live: Millennials and Travel Trends

This week, on Mindshare's Culture Vulture Live: millennial families and travel are trending. They’re spending spending more and growing the marketplace. Check out some of the new travel trends and insights. Read more about it on Media Village: https://www.mediavillage.com/article/mindshare-millennials-and-travel-trends/

Mindshare Unplugged: Meet Stephanie Fleming

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Stephanie Fleming, Director of Communications Planning in Toronto, and find out what...

How To Game E-Commerce: Mindshare North America Explores The New Normal For Online Shopping

From Faking Your Birthday to Using Frequent Flyer Mile Consultants, New Research on Consumer Shopping Habits What would you do to get a great deal online? Turns out that it's quite a lot, especially if you're a millennial. We've released...

Adweek: 26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just two of the...

Adweek: Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3...

Lightwave program brings insights, promise for the future Some 20 million data points were collected from 100 participants. CANNES, France—The Cannes Lions festival needs to increase its engagement with delegates who are on their second and third visits. Agencies looking to...

Who Runs the World? (Girls!): Data Snapshots from Cannes

As we get ready for our Cannes Lions seminar today with Lightwave (check it out at 4:20pm at the Inspiration Stage), you can preview a couple of stats from Cannes attendees' biometric data this week. If you're not at Cannes, be sure...

Mindshare’s E3 2015 Recap: Nostalgia, Indie Gaming, VR, and More

E3 2015 just wrapped up yesterday, and it was definitely a busy one. There's been lots of announcements across the board about new game series, returning favorites, and a host of new features across the next generation of consoles...

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POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new...

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