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VideoInk: Mindshare’s David Lang on Producing Branded Content for All Types of Platforms

With MIPTV and the second annual MIP Digital Fronts a few weeks away (you can register here!), VideoInk reached out to a diverse lineup of influential video industry executives scheduled to present or appear at the event. Our conversations covered their individual businesses,...

eMarketer: Cross-Platform Attribution 2015 – Device Identification, Big Data Pose Continued Challenges

As marketers engage consumers across a myriad of media channels, devices and platforms, there is increasing urgency to understand and attribute the effect of each interaction. In a new report, eMarketer explores the current state of cross-platform attribution, and...

Mindshare’s Guide to SXSWi 2015

Coming to SXSW Interactive? Let Mindshare North America be your guide. We've got tips on transportation, dining options, and most importantly of all: recommendations for the sessions you shouldn't miss. Mindshare NA's Guide to SXSWi 2015 by Mindshare North America

AdExchanger: Behind The Deleted Scene: Coordinating A Multitouch Campaign For “Mockingjay”

On Feb. 16, Lionsgate, media agency Mindshare and ad tech company Sizmek launched a campaign to promote the home video release of “Mockingjay Part I,” the third movie in the uber-popular "Hunger Games" series. The initiative, called Unlock Mockingjay, was...

Media Life Magazine: Engaging in one sense? Two? Try more

Most advertising is aimed at a single sense, or two. You see an ad in a magazine. You hear one on the radio. Or you’re watching TV and see and hear an ad. But other senses such as touch...

Culture Vulture: 2015 Trends Report

Culture Vulture Trends Report by Mindshare North America on Scribd

POV: CES Best In Show

Photo Courtesy of CES Photo Gallery The Consumer Electronics Show (CES) in Las Vegas is the biggest innovation show in the world. Mindshare has walked the halls to curate for you the best in show:   Everything is connected & everything is...

The New Sensorialism (yes, that’s now a word)

By, Mark Potts, Head of Insights, Mindshare North America One of the big technologies buzzing at CES is Virtual Reality, which finally feels like it’s coming of age. From the Oculus Rift Crescent Bay prototype, to Razer’s OSVR, to Google...

AdAge: How to Cure ‘Notification Numbness’

Three Ways Marketers Can Improve Push Notifications "Notification numbness" is spreading through today's mobile society. When driving down the street, we can predict with a high degree of accuracy when our devices will push us a notification telling us about...

Adweek: Media Plan of the Year–Mindshare & Land Rover

When Clients Let Media Agencies Take Risks, Good Things Happen Winner: Best Use of Native Advertising Spending $1 Million–$5 Million Land Rover: 'Drive to Another Level' Mindshare Since 1948, Land Rover has been synonymous with high-end all-terrain vehicles. In 2005, its famous Range...

Research: Brand Badges and the New Millennial Identity

Millennials. The Makers. The Doers. The Idealists. 18-34 Years Old. 80 million strong. 25 percent of U.S. Population. More than $200 billion in annual buying power. There’s much debate in marketing on whether Millennials care about badge brands any more—a topic that...

eMarketer: Search Component, Speed of Engagement Propel YouTube Video Ads

Video is an increasingly crowded space, one that marketers are grappling with when rolling out video advertising on YouTube. Greg Manago, managing director for North America and senior producer for entertainment at global media agency network Mindshare, spoke to...

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Facebook Voice Assistant

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed...

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