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Culture Vulture Live: Zen and the Art of Periscoping

This week, on Mindshare's Culture Vulture Live: More and more people are logging onto Periscope to meditate with the help of livestreamed videos. We take a look at Periscope's largest meditation community, and dive into the lessons that marketers...

MediaPost: Social Agency of the Year – Mindshare

For decades marketers and agencies have tried to react quickly to consumer trends and keep track of changing perceptions of brands. In the increasingly connected digital world of the past few years the urgency to do so has exponentially...

Warc: Virtual reality, next-generation cars and gadgets for a connected world – insights from...

Following CES 2016, Warc collected takeaways and insights from industry leading executives, including Mindshare's Chrissie Hanson, Head of Strategy, West Coast, along with leaders from Epsilon, JWT, and MRY. Check out some of Chrissie's insights below, and see the...

Mobile Marketer: Adaptive Mobility at CES

LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile...
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Three Questions with Wearable Experiments’ Billie Whitehouse at CES

Why the 'connected home' should lose its title: Billie Whitehouse, CEO of Wearable Experiments, talks to Mindshare about the wearables space, the physical ego vs. digital ego, and more. We met up with Billie at CES, at the Refinery29...

Campaign: Connected Shopping at CES

LAS VEGAS — Retail has emerged as one of the most important verticals at the Consumer Electronics Show. New devices on the show floor help consumers engage with brands and purchase. You can't even mention drones without discussing how...
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Three Questions with Kiip’s Brian Wong at CES

Just how far will connected devices go in 2016? Mindshare sat down with Brian Wong, Co-Founder and CEO of Kiip, to get his thoughts on the wearables space, the growth of messaging apps, and why new camera technology for...

Adweek: As Football Nears the End of a Hugely Successful TV Season, Ad Slots...

Buyers love the NFL's massive, real-time reach   The holiday season is over, and while Santa may be taking some well-deserved time off, a few networks still have a big present to unwrap in the form of playoff football. In our time-shifted...
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Why You May Need Dramamine at CES: Mindshare’s Culture Vulture Live

Double the Culture Vulture, double the fun: check out this week's newest tech and cultural trends in our second Culture Vulture Live video - a special edition for CES 2016. From Lego robotics to DietScensors, here's the latest from...

CES and the Shift in Consumer Expectations: An Interview with Cindy Gustafson

Gustafson at the Refinery29 Suite at CES: "It marries to the sensor commentary... the mannequin is wearing a yoga outfit that buzzes you when your pose is off!"   We sat down with Cindy Gustafson, the head of Mindshare’s Invention Studio...

Digital Hollywood at CES: Social Streaming – The Video Phenomenon of Everything

At Digital Hollywood’s CES event, Mindshare’s Chrissie Hanson (Head of Strategy, West Coast) explored the growth and opportunities in social streaming in a panel with executives from MRY, Manatt Digital Media, Waywire Networks, Tubular Labs, and more. Social streaming has experienced undeniable...
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CES Could Be Good for Your Cell Phone Bill: Culture Vulture Live

This week, on Mindshare's Culture Vulture Live: we're coming to you from the Consumer Electronics Show in Las Vegas. From Uber Wi-Fi to a Braille smartwatch, Mark Potts explores what's trending in technology and culture.

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Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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