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Digiday: Jaguar positions itself as ‘accessible luxury brand’

This week, Jaguar debuted its “New Generation of Jaguar” campaign designed to promote the carmaker’s new XE compact luxury sedan and F-PACE performance SUV, available this spring. With the campaign spanning TV, display ads, paid social, programmatic and native ads,...

MediaPost: Joe Maceda To Lead NA Invention Studio At Mindshare

Mindshare is promoting Joe Maceda to head of the agency’s Invention Studio for North America. He remains based in New York. The Invention Studio is a unit within Mindshare dedicated to "driving innovation in media by merging data, science, and...

Jaguar and Mindshare #UnleashTheCats

https://youtu.be/fPmEhPCYk_Y Today (4/19/16) marks the official launch of not one but two new-generation models for Jaguar here in the U.S.: the XE, a new compact luxury sedan comparable to the BMW 3 series and Audi A4, and the F-PACE, entering...

Advertising Age: American Family Insurance Taps Pint-Size Coaches in New Campaign

Firm Evolves Its 'Insure Carefully. Dream Fearlessly' Message With Digital Site and New Spots By Adrianne Pasquarelli American Family Insurance is bringing in some pint-size coaches to help its customers fulfill their dreams. On Monday, the Madison, Wisc.-based company is rolling...

POV: Facebook’s F8 Conference

This week, a mix of marketers, developers and thought leaders descended upon the San Francisco waterfront to hear what’s next and noteworthy from Facebook.  While the announcements ranged from the here and now (Messenger and Live Video) to the...
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Culture Vulture Live: It’s a Bot, Bot World

This week, on Mindshare's Culture Vulture Live: we’re talking about the growing world of chat bots. At F8, Facebook announced a bot platform for Messenger. Last week, Kik launched a bot store for its platform. And a few weeks...

Mindshare Unplugged: Meet Crista Beach

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Crista Beach, a Manager of Digital Planning in Los Angeles,...

Adweek: Brands Are Reaching Out to Millennials Who Want a Break From ‘Adulting’

Coloring books, summer camps and nice, hot meals Growing up is never easy, and millennials have turned the struggle into a slang word: "adulting," with dedicated memes that say things like, "I'm done adulting for the rest of the day,"...

POV: Facebook Video Captioning

Background: Facebook recently introduced automated captioning for sound-off video ads in its newsfeed. This service is available only in the U.S. and Canada for ads in U.S. English at present, but is set to be introduced globally imminently. In addition...

Adweek: Will Depend’s New Ads, Starring Real People, Finally Erase the Stigma of Incontinence?

Will Depend's New Ads, Starring Real People, Finally Erase the Stigma of Incontinence? Kimberly-Clark brand also partners with life coach Susie Moore n general, there's a trend in advertising toward more straight talk when it comes to treatment of potentially embarrassing...

OZY: Can This Digital Whiz Make Marketing Authentic?

An excerpt from an interview with Cindy Gustafson. Hate your body? Cindy Gustafson’s got something for you. During the Oscars last year, on a day when intimidatingly beautiful women were all over TV and social media, Gustafson, managing director at...

Biometrics Meets Brackets: Degree Measures Motion and Passion

March Madness is in full swing and the excitement is picking up, especially after the Elite 8 frenzy! Brackets are busted with three of four #1 seeds out of the running (shoutout to Kansas, Oregon and Virginia). Regardless of win or loss, all teams put forward...

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Broadcasting & Cable’s Top Media Planners and Strategists: Nick Bernard

Broadcasting & Cable has selected Mindshare's Nick Bernard, Senior Partner and Director, as one of its Top Media Planners and Strategists – a list that...

Fortune: Data Sheet

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