Home Mindshare

Mindshare

POV: CES Best In Show

Photo Courtesy of CES Photo Gallery The Consumer Electronics Show (CES) in Las Vegas is the biggest innovation show in the world. Mindshare has walked the halls to curate for you the best in show:   Everything is connected & everything is...

The New Sensorialism (yes, that’s now a word)

By, Mark Potts, Head of Insights, Mindshare North America One of the big technologies buzzing at CES is Virtual Reality, which finally feels like it’s coming of age. From the Oculus Rift Crescent Bay prototype, to Razer’s OSVR, to Google...

AdAge: How to Cure ‘Notification Numbness’

Three Ways Marketers Can Improve Push Notifications "Notification numbness" is spreading through today's mobile society. When driving down the street, we can predict with a high degree of accuracy when our devices will push us a notification telling us about...

Adweek: Media Plan of the Year–Mindshare & Land Rover

When Clients Let Media Agencies Take Risks, Good Things Happen Winner: Best Use of Native Advertising Spending $1 Million–$5 Million Land Rover: 'Drive to Another Level' Mindshare Since 1948, Land Rover has been synonymous with high-end all-terrain vehicles. In 2005, its famous Range...

Research: Brand Badges and the New Millennial Identity

Millennials. The Makers. The Doers. The Idealists. 18-34 Years Old. 80 million strong. 25 percent of U.S. Population. More than $200 billion in annual buying power. There’s much debate in marketing on whether Millennials care about badge brands any more—a topic that...

eMarketer: Search Component, Speed of Engagement Propel YouTube Video Ads

Video is an increasingly crowded space, one that marketers are grappling with when rolling out video advertising on YouTube. Greg Manago, managing director for North America and senior producer for entertainment at global media agency network Mindshare, spoke to...

WHOEVER THINKS BtoB MARKETING ISN’T FUN, HASN’T WORKED IN BtoB…

By Asli Hamamci, Managing Director, Mindshare North America BtoB is a very exciting category to be in right now. BtoB marketers are leading with digital and using content as the currency to differentiate from their competitors. Partnerships and live events...

Confessions From A Sports Marketer

Our brands are all looking for ways to stand out from our competitors.  Sports marketing and sponsorships continue to be a great way to align our brands with culturally relevant environments.  What is the game plan you need to...

WEARABLES & LIFE+: Jeff Malmad

Mindshare defines ‘wearables’ as any technology worn by a human externally that is ‘beyond the three screens’ and that integrates with a human’s own biometric characteristics, which includes activity trackers, smart watches, augmented reality devices, fitness watches, sensors, and...

Latest

Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Quarterly Earnings Roundup

Super Bowl LIII Wrap Up

CVL