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On Amazon and Alexa-enabled headphones

Last week, Bloomberg reported that Amazon is developing its own Alexa-enabled wireless ear buds - a significant move for sure. What does this mean for Amazon, and how do they avoid the missteps from the Fire phone? Mindshare's Rachel...

The other winners from March Madness? The Monmouth Bench Mob

The Virginia Cavaliers took home an epic championship last night, but they weren't the only winners from March Madness. Degree Men stands for movement and needed a big breakthrough idea to keep fans moving all Tournament long. The team brought...

CNBC: Why advertisers are excited about Snap’s new gaming platform

Excerpt: Simona Marmina, senior director of social for media agency Mindshare, echoed the desire for more details around brand safety but said the gaming platform seemed promising. “They obviously made it clear they have an advantage compared to other even pure-play...

Snap Inc’s First Partner Summit

Background: Snap Inc.’s first Partner Summit took place on April 4th in California, where the Snapchat parent company released a variety of features, products and updates to its platform. Details and Implications: Snap Games: A new gaming platform coming to Snapchat, which...

Adweek: Bryan Goldberg Has Bought The Outline, Mic and Gawker.com—and His Spending Spree Isn’t...

Excerpt: The Outline has been an interesting space for media buyers for its unique page layouts, “mobile-first approach and innovative ad units,” said Dan Richardson, director, Invention+, Mindshare, but its relative smaller audience “made it tough for buyers to make...

LinkedIn: Play the Game, Not the Odds – What Marketers Can Learn About Data...

March Madness is my favorite time of year. It’s that magical time when the underdog beats Goliath, little known players conquer center stage, and upsets are the norm - making data geeks and odds makers continually scratch their heads. It...

Apple Event 2019

Background: This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and...

Strategy-Online: Dove’s stock photos help brands improve portrayal of women

Excerpt: For years, Dove has made showing more authentic representations of women a cornerstone of its brand through its “Real Beauty” platform. Today it launched a collection of photographs so that other brands can do the same. “Project #ShowUs” is a joint...

OmniVirt: Making Impressions – Zachary Freeman of Mindshare North America

OmniVirt launched a new series called Making Impressions, where they profile rising stars at top brands and agencies for their takes on the future of advertising. First up is Zachary Freeman, Manager of Strategic Innovation at our Invention+ unit....

The Drum: The demise of the marketing brief has led to the Era of...

Excerpt: Our clients are pressured to drive immediate sales and build brands while navigating a labyrinth of digital channels and distribution platforms. Marketers are being pushed to move at the speed of disruption—a (perhaps unintentional) refrain of “Stop thinking and...

Mindshare Unplugged: Meet Betsy Bender

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive –...

Google’s Stadia

Background: Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run...

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POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new...

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