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The Hollywood Reporter: TV Upfront Aftermath

Excerpt: “We all have our own set of data. We need commonality,” said Gibbs Haljun, total investment lead at Mindshare U.S. “Say what you want about Nielsen from a measurement standpoint, the reality is it is a common currency or...

WARC: For marketers, culture fatigue is real

Mindshare’s Alexis Fragale, Director, Insights, examines how the accelerated speed of culture impacts various industries, and how culture fatigue impacts marketers. Excerpt: But we’re in an age where emerging platforms and viral sensations die as quickly as they arrive. In the...

CNBC: Here’s how TV networks are responding as streaming services take more viewers and...

Excerpt: After attending NewFronts earlier this month, Mindshare North America partner and associate director of digital investment Alex Colcord said stats from some presenters about size, demographic reach and similar metrics weren’t too impressive.  “In way, shape or form, I’m...

Campaign India: I-COM Global Summit – How Godrej Hit used data to fight dengue

Excerpt: Ikechi Okoronkwo, MD – marketing sciences, Mindshare USA, presented Mindshare India’s ‘fighting dengue with a dose of data doctors’ entry for Godrej at the I-Com Data Creativity Award in 2019.   Okoronkwo introduced the case by stating it had...

POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant...

Mindshare at 2019 I-COM hackathon in Malaga

Carrefour France needed to figure out a strategy that would be environmentally-friendly by reducing their investment in print catalogs, while foster store traffic and sales via digital media channels in the Bourgogne Franche-Comté region of France. The big question...

JCK: What Retailers Can Learn From Pandora’s Twitter Campaign

Excerpt: Back in October, charm company Pandora debuted a new collection—Reflexions—in its efforts to expand its portfolio of product concepts. The collection, which comprises a flat-style bracelet and interchangeable, clip-on charms, was the second new concept for the brand in 2018,...

Mindshare Unplugged: Lacy Crawford

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive –...

Variety’s 2019 Inclusion Summit and the Importance of Perspective

Perspective isn’t a luxury, it’s a necessity. This thought process laid the foundation for the third annual Variety Inclusion Summit, hosted in Los Angeles on Thursday. The summit gave its attendees a deep dive into the powerful force that...

Business Insider: Lower-income customers are often a blind spot, but here’s why advertisers need...

Mindshare's Jodie Huang, Manager, Consumer Insights, looks at marketers' issues around income bias, and how advances in tech are leaving lower income groups behind. Excerpt: Society has always been divided into haves and have-nots, but as technology becomes more important in...

Ad Age: How Condé Nast Built A Sound Video Structure On YouTube

Excerpt: Condé Nast is still focused on its own websites and properties and the other social platforms, but audience sizes on YouTube are a bigger draw for advertisers looking to run digital video ads that are as close to the TV model...

AdForum: Job In The Spotlight – Media Planner

Excerpt: What is the role of a media planner? Simply put, while the job of a creative is to come up with innovative campaigns, media planners decide where those campaigns will best achieve their objectives. Mackenzie Patterson, associate director at Mindshare...

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Amazon Prime Day 2019

Amazon’s Prime Day is becoming an eponym—a name that begins to function as a generic description of a concept. We saw that on full...

Prime Day 2019 Preview

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