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Facebook Dating

Background: After a successful trial in Colombia, Facebook has announced the launch of Facebook Dating in 20 countries, with more countries being added to the roster early next year. Details and Implications: Facebook Dating is Facebook’s newest offering and first foray into...

Adweek: Seventh Generation Donates Ad Space on The Today Show to Inspire Action Against...

Excerpt: The ad is slated to air in the 10 a.m. hour on Monday; the 9 a.m. hour on Tuesday, and between the 7 a.m. and 9 a.m. blocks on Wednesday, Thursday and Friday. Seventh Generation is also asking other businesses...

The Wall Street Journal: Activision Blizzard Esports League Tries a Nielsen Metric to Take...

Excerpt: The Overwatch League in February began releasing Nielsen viewership reports on the average number of people who watch any minute of a league event, among other Nielsen-backed numbers. This average-minute audience, or AMA, number has long been used by traditional...

Facebook’s ‘Clear History’ Tool

Overview: Facebook has announced the scheduled rollout of its much anticipated ‘clear history’ feature as part of ongoing developments to data privacy and control on the platform. Details and Implications: The feature, which forms the cornerstone of a wider set of...

Digiday: Twitch’s cuts of payments to esports teams is benefiting YouTube

Excerpt: In addition to providing incremental viewers, YouTube offers more in-depth analytics than Twitch, which does not provide basic analytics like demographic breakdowns of viewers, said Timchak. “Brands need the analysis and the data in order to justify their...

Digiday: With rise of Amazon, shopper marketing is booming

Excerpt: Jeff Malmad, executive director and head of Mindshare’s Shop+, said that consumer behavior has changed, leading to retailers themselves becoming more than simple purveyors of goods. “They’re more capable of providing a more frictionless shopping experience, so you see...

Adweek: TikTok Has a New Way to Monetize Its Rabid Teenage Fans

Excerpt: “Hashtag challenges are actually available to the user base from an organic perspective every day,” said Simona Marmina, senior director of paid social at GroupM’s Mindshare. When millions of users are doing these challenges of their own volition, she...

Twitter Introduces 6-Second Bid Options

Background: Twitter has recently introduced a 6-second viewable ad bid in an effort to further diversify its video advertising offering. Details and Implications: Twitter is introducing an option for advertisers to run video ads up to 15 seconds but only be charged...

Instagram Spark AR

Background: The latest update from Facebook enables Instagram users to design and create their own augmented reality (AR) effects in Stories through Spark AR Studio - a Facebook-owned augmented reality platform. Details and Implications: Spark AR Studio is an augmented reality platform for Mac and...

Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change will impact Broad Match Modifier (BMM) and Phrase Match keywords and will roll out in...

Broadcasting & Cable’s Top Media Planners and Strategists: Nick Bernard

Broadcasting & Cable has selected Mindshare's Nick Bernard, Senior Partner and Director, as one of its Top Media Planners and Strategists – a list that honors the best and brightest talent in the industry. Nick is one of only eight...

Fortune: Data Sheet

Excerpt: “They were selling to us that Snapchat was, ‘Hey, you could reach everybody.’ Everybody knew that really wasn’t the case,” said Jim Cridlin, global head of innovation and partnerships at media agency Mindshare. Instead of saying advertisers don’t need...

Latest

POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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