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eMarketer: Making Marketing Attribution Work Means Choosing the Right Metrics

Excerpt: When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. To avoid getting overwhelmed by a sea of clickthrough rates (CTRs), impressions, likes, shares and...

ITP2.1

Background: Apple has released the latest specifications of its Safari tracking controls called ITP2.1 (aka Intelligent Tracking Prevention - part of WebKit, which is the open source browser engine that powers Safari). It further restricts Google and Facebook, both of...

Mindshare@SXSWi: Interview with Digiday’s Kerry Flynn

Mindshare’s Jared James caught up with Digiday’s Kerry Flynn at SXSWi, to talk about the weird and wonderful at the festival. Q: SXSW has something for everyone. What keeps you coming back each year? A: There's a lot of discussion around...

Ad Age: Buffalo Wild Wings ‘Roars’ Into March Madness

Check out Buffalo Wild Wings' new NCAA March Madness campaign in Ad Age. It's our first work in partnership with the brand since we won the business, done in partnership with the Martin Agency, with fun media innovation throughout. Excerpt: Buffalo Wild Wings is...

Three learnings from SXSW Interactive 2019

Background: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism,...

Inclusion and Profit in Harmonious Alignment

Brands appear to be inundated by the demand for authentic inclusivity in their campaigns. According to filmmaker, Cheryl Miller Houser, during her Discussion Session: Storytelling and Empathy in a Purpose-Driven Economy, 78% of consumers want to align with companies that...

Are Young People Even Reading?

Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting...

eMarketer: Advancing Marketing Attribution, Part 2

Excerpt: To do this, Mindshare built its own internal tool called Synapse, which houses and organizes reporting from all attribution models. Once the insights are incorporated into the tool, Mindshare and its clients have access to both a holistic and...

Creating a Connection for the New Norm

What I learned from the past three days at SXSW is indescribable. I’ve never experienced anything like this. There’s so much to learn, so much to see and so much to share! If I could choose one quote that stuck...

Don’t Story-Tell, Story-Make

‘Life moves pretty fast, if you don't stop and look around once in a while.’ Not only is this my favorite quote of all time, but this is a big theme at SXSW. Change is constant. It’s seemingly the...

Is Privacy Dead?

“Privacy is dead.” – One of the first things I heard walking into day two of the SXSW Interactive sessions. There are various programming trends at this year’s convention – automation is a big one. Everything from transportation and...

Data and Vision are Interdependent

As first-timer at SXSW, I had some expectations about the speaker line-up and vibe of the entire conference. As soon as I landed in Austin, I was blown away by how large the event was. The festival is expected...

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Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

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