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Mindshare at 2019 I-COM hackathon in Malaga

Carrefour France needed to figure out a strategy that would be environmentally-friendly by reducing their investment in print catalogs, while foster store traffic and sales via digital media channels in the Bourgogne Franche-Comté region of France. The big question...

JCK: What Retailers Can Learn From Pandora’s Twitter Campaign

Excerpt: Back in October, charm company Pandora debuted a new collection—Reflexions—in its efforts to expand its portfolio of product concepts. The collection, which comprises a flat-style bracelet and interchangeable, clip-on charms, was the second new concept for the brand in 2018,...

Mindshare Unplugged: Lacy Crawford

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive –...

Variety’s 2019 Inclusion Summit and the Importance of Perspective

Perspective isn’t a luxury, it’s a necessity. This thought process laid the foundation for the third annual Variety Inclusion Summit, hosted in Los Angeles on Thursday. The summit gave its attendees a deep dive into the powerful force that...

Business Insider: Lower-income customers are often a blind spot, but here’s why advertisers need...

Mindshare's Jodie Huang, Manager, Consumer Insights, looks at marketers' issues around income bias, and how advances in tech are leaving lower income groups behind. Excerpt: Society has always been divided into haves and have-nots, but as technology becomes more important in...

Ad Age: How Condé Nast Built A Sound Video Structure On YouTube

Excerpt: Condé Nast is still focused on its own websites and properties and the other social platforms, but audience sizes on YouTube are a bigger draw for advertisers looking to run digital video ads that are as close to the TV model...

AdForum: Job In The Spotlight – Media Planner

Excerpt: What is the role of a media planner? Simply put, while the job of a creative is to come up with innovative campaigns, media planners decide where those campaigns will best achieve their objectives. Mackenzie Patterson, associate director at Mindshare...

Google I/O Conference 2019

Background: Google’s annual developer conference – Google I/O – was held in Mountain View last week. With a slew of new devices and services, here are the key updates. Details and Implications:   Google Ad-Tracking: Google announced they are updating how Chrome Cookies...

The Wrap: Why TV Ad Buyers Find the Fall Schedules ‘Probably the Least Important...

A look at Upfronts week, with insights from Gibbs Haljun, Total Investment Lead, Mindshare U.S. Excerpt: But with so much time shifted viewing, schedules are less relevant. “Flow doesn’t really matter,” Haljun said. “With all the networks going to a 52...

Business Insider: ‘The industry is killing itself’ – Critics say TV is stalling in...

Excerpt: "I don't know that we were going to get this great 'aha' moment," said Gibbs Haljun, total investment lead for Mindshare US, of the networks' upfronts presentations. "There are going to be a lot of recurring themes, and none...

Los Angeles Times: Network TV viewing is down, but strong demand for ads is...

Excerpt: The five broadcast networks — ABC, CBS, NBC, Fox and the CW — take in nearly half of the upfront dollars. Last year, they accounted for $9.6 billion, according to Media Dynamics Inc., which tracks ad spending. Unlike digital...

CNBC: Google cracks down on ads tracking you across the web

Excerpt: "What's interesting is this seems like a first step, not just on Google's part but as an industry as a whole, where they are giving a small amount of control to the consumer to be able to have some...

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Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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