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Adweek: Bryan Goldberg Has Bought The Outline, Mic and Gawker.com—and His Spending Spree Isn’t...

Excerpt: The Outline has been an interesting space for media buyers for its unique page layouts, “mobile-first approach and innovative ad units,” said Dan Richardson, director, Invention+, Mindshare, but its relative smaller audience “made it tough for buyers to make...

LinkedIn: Play the Game, Not the Odds – What Marketers Can Learn About Data...

March Madness is my favorite time of year. It’s that magical time when the underdog beats Goliath, little known players conquer center stage, and upsets are the norm - making data geeks and odds makers continually scratch their heads. It...

Apple Event 2019

Background: This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and...

OmniVirt: Making Impressions – Zachary Freeman of Mindshare North America

OmniVirt launched a new series called Making Impressions, where they profile rising stars at top brands and agencies for their takes on the future of advertising. First up is Zachary Freeman, Manager of Strategic Innovation at our Invention+ unit....

The Drum: The demise of the marketing brief has led to the Era of...

Excerpt: Our clients are pressured to drive immediate sales and build brands while navigating a labyrinth of digital channels and distribution platforms. Marketers are being pushed to move at the speed of disruption—a (perhaps unintentional) refrain of “Stop thinking and...

Mindshare Unplugged: Meet Betsy Bender

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive –...

Google’s Stadia

Background: Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run...

Business Insider: Big brands including Mastercard, Visa, and Pandora are all trying to conquer...

Excerpt: Janet Levine, managing director of Invention+ at Mindshare, said that she had noticed a sizeable uptick in clients asking for audio strategies and sonic logos in recent months, and that she expected the demand to continue as these...

BlackRock wins at the Gramercy Institute Strategy Awards

Congratulations to our BlackRock team, named winners in the Gramercy Institute's Financial Marketing Strategy Awards! Now in its 16th year, the Gramercy Institute brings together an elite group of industry leaders to judge and honor strategic excellence in financial...

The Ad Club of NY: The Professional Journey of Danielle Koffer, Chief Client Officer...

Excerpt: If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? I remember watching the movie Baby Boom when I...

Ad Age: Pandora Reveals Its First Sonic Logo

Excerpt: The concept of a sonic logo is hardly new: The drumroll played during the 20th Century Fox intro was created by composer Alfred Newman in 1933; Walter Werzowa made Intel's iconic "bong" anthem more than 20 years ago. Even...

Mindshare Unplugged: Meet Tamara Elmir

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive –...

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Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

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