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Mindshare Unplugged: Meet Sarah Rothschild

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello to Sarah Rothschild, Senior Associate in our Portland office, and find out what makes her...

Mindshare U.S. Appoints Shane McAndrew As Chief Data Strategy Officer

Mindshare North America, the global agency network that is part of WPP, today announced the appointment of Merkle's Shane McAndrew as Chief Data Strategy Officer for the U.S. In this role, McAndrew will further marry the creativity of communications planning with...

Adweek: Mindshare Hires New Chief Data Strategy Officer Away From Merkle

Excerpt: WPP media agency Mindshare hired a new chief data strategy officer to further integrate data and analytics into its media planning operations. Shane McAndrew comes to the role with over 20 years of experience across digital, marketing and ad tech,...

Microsoft’s Project xCloud

Background: Microsoft’s Project xCloud is a new streaming service for gaming which aims to deliver high-end, blockbuster gaming experiences on multiple devices. It is being hailed as ‘Netflix for Games’ by Microsoft CEO Satya Nadella. Details and Implications: Similar projects to deliver...

Why marketers and retailers should warm up to heat maps

Despite the rise in eCommerce, brick and mortar stores continue to drive the majority of sales within CPG and other retail. (Source: U.S. Commerce Dept.) Nevertheless, the sheer volume of unused real estate in a store is very high and...

Ad Age: Spotify and Pandora Duke It Out For Podcasting Dominance

Excerpt: Among podcast listeners, a majority—67 percent—prefer host-read ads, which typically air once before a show starts and again after it ends, presenting a significant challenge when it comes to creating enough ad inventory at scale, according to the IAB. "Consumers...

Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do that it means that we need more data and more information from consumers from providers,...

Campaign: CES was all about autonomy – except when it came to women

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare's Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a look at whether the CTA lived up to the promise for CES to be a...

Coalition For Better Ads Update

Background: The Coalition for Better Ads (CBA), formed by trade associations and advertising companies to improve consumer experience of online advertising, has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and...

Business Insider: Big brands like Verizon and Toyota are backing Amazon’s Freedive as the...

Excerpt: Advertisers buy Freedive programmatically from Amazon's demand-side platform, meaning that advertisers cannot specifically purchase Freedive ad inventory. Instead, ad buys are a mix of Freedive and OTT inventory within Amazon Fire, said Brittany Rollheiser, the director of digital...

Project YouDoYou partners with Rebecca Minkoff, PopSugar

NEW YORK / PR Newswire--Project YouDoYou, Mindshare North America's and GroupM's first-of-its-kind, teen empowerment initiative, fashion designer Rebecca Minkoff and global media company POPSUGAR are hosting an inspirational event to fuel positive, cross-generational conversation focusing on teen female activism. Fashion designer...

Create Moments, Engage Consumers

We talk to Brian Wong, Founder of Kiip, an in-app mobile advertising platform that uses moments to create meaningful engagement. We talk blockchain, what value is there in data sharing, and the importance of consumer loyalty. https://soundcloud.com/mindsharena/create-moments-engage-consumers

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Ad Age: Technically Speaking – Outsmart Intelligent Tracking

Ad Age has launched its new column, Technically Speaking, where they go in-depth on a particular tech topic with industry experts. In the first...

Quarterly Earnings Roundup

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