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Digiday: Grocery media – Agencies are spending more CPG ad dollars on online grocers

In this piece, Mindshare's Diana Gordon, Managing Director, Shop+, weighs in the growth of online grocery platforms and the first time a customer builds a basket is so important, especially since they can be automatically reloaded afterwards. Excerpt: “This is a...

She Runs It Recap: Be authentic or else

In 2019, consumers are taking control of the media landscape—from the content consumed, to the stories being brought to life, and more. She Runs It’s “What’s Hot in Marketing, Media and Tech” event last week focused its discussions with...

Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network of the Year

Mindshare dominated the Festival of Media Global Awards 2019 bringing home a total of 29 awards including: 7 Gold, 8 Silver, 10 Bronze, the Special Award for Best Adtech/Martech, Campaign of the Year, Agency of the Year and Agency...

Amazon Looks to Buy Sizmek

Background: Bloomberg reports that Amazon is finalising a deal to buy ad-serving tech company Sizmek. Details and Implications:   Sizmek filed for bankruptcy in March, stating in its filing that its assets were worth between $100m and $500m. It proceeded to sell its...

Mobile Marketer: Swiss airline brings vertical AR cabin views to web ads

Excerpt: Swiss International Air Lines debuted a web ad that uses augmented reality (AR) to show an immersive view of its new business cabin, according to a press release shared with Mobile Marketer. Smartphone users can navigate a computer-generated...

Mobile Marketing Magazine: Swiss International Airlines partners with Mindshare and Coffee Labs for AR...

Excerpt: Swiss International Airlines has collaborated with media agency Mindshare and immersive interactive technology group Coffee Labs to create an augmented reality (AR) and 360- degree video ad campaign that gives audiences a preview of Swiss International’s inflight experience. The mobile WebAR ad unit does...

Digiday: How BuzzFeed is making its video shows business sustainable

Excerpt: “I believe in the notion of personal primetime, and that serialized, episodic videos are more attractive to marketers than before — particularly for the marketer who is trying to reach a younger demo,” said Dominick Pace, director of digital...

The Hollywood Reporter: TV Upfront Aftermath

Excerpt: “We all have our own set of data. We need commonality,” said Gibbs Haljun, total investment lead at Mindshare U.S. “Say what you want about Nielsen from a measurement standpoint, the reality is it is a common currency or...

WARC: For marketers, culture fatigue is real

Mindshare’s Alexis Fragale, Director, Insights, examines how the accelerated speed of culture impacts various industries, and how culture fatigue impacts marketers. Excerpt: But we’re in an age where emerging platforms and viral sensations die as quickly as they arrive. In the...

CNBC: Here’s how TV networks are responding as streaming services take more viewers and...

Excerpt: After attending NewFronts earlier this month, Mindshare North America partner and associate director of digital investment Alex Colcord said stats from some presenters about size, demographic reach and similar metrics weren’t too impressive.  “In way, shape or form, I’m...

Campaign India: I-COM Global Summit – How Godrej Hit used data to fight dengue

Excerpt: Ikechi Okoronkwo, MD – marketing sciences, Mindshare USA, presented Mindshare India’s ‘fighting dengue with a dose of data doctors’ entry for Godrej at the I-Com Data Creativity Award in 2019.   Okoronkwo introduced the case by stating it had...

POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant...

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Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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