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Marketing Dive: What marketers need to know about AR/VR for 2017

Following a breakout year for experiential technologies, four experts highlight rising risks and challenges, and where the next creative horizons are. One of the biggest splashes in marketing technology this year was the true arrival of two long-promised formats —...

Aydin at the World Cup: Brand activations, community, and more

For a kid who grew up in a country that celebrated soccer like no other sport, the FIFA World Cup excites me more than any other live event. The month-long tournament has such a rich history branching into politics,...

Mobile Marketer: How Unilever leverages core consumer insights for mobile success – Mindshare exec

NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how Unilever’s Dove and Hellman’s brands built campaigns from core consumer insights that were a hit on mobile and showcased the power of native integrations. An...

POV: iPhone 7 and Apple Watch Series 2

Background: Yesterday, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2. With the 10 year...

Media in Canada: Who gets to play on Pinterest?

With Pinterest opening its doors in Canada, what do buyers think? Excerpt: Sarah Thompson, chief strategy officer at Mindshare, says it’s difficult to compare Pinterest to Facebook or Twitter because their functionalities are so different; Pinterest barely registers as a social...

Emotional Intelligence: Gifs and Visual Expression in Mobile Communication

By: Alyssa Dingwall, Social Media Strategy Manager, Mindshare NA Mobile messaging dominates personal communication, with people now relying heavily on visuals to express their thoughts and feelings. This discussion featured our own Jeff Malmad (Managing Director, Life+, Mindshare North America),...

Mindshare Toronto ranked top Canadian media agency

Mindshare Canada has been recognized for the effectiveness of its work, cracking this year’s WARC 100. Mindshare Toronto was crowned the top-ranking Canadian media agency and one of only four Canadian agencies to make the list, coming in at...

Medium: Mindshare Works

It’s been over three months since I’ve left Mindshare for a third time, so I had time to reflect. Me and Mindshare have had an interesting relationship over the last 8 years. We’re like a couple that splits up,...

#WhatsTrending: The “Smart” Bottle Opener That Messages Your Friends

It’s Happy Hour and you’re stuck at work. Meanwhile, your friend is two drinks deep. How do you know? His bottle opener told you. That’s the idea behind the BOx smart bottle opener. Using a BOx opener instantly sends a...

Measuring Emotions – Enhancing User Experience & Ad Effectiveness

By: Fabio Giraldo, Associate Director, Advanced Analytics, Mindshare North America Brands are always looking for ways to influence people’s behavior to get them to try a product or service. But that’s not as simple as designing  creative and throwing it...

Business of Fashion: Cosmopolitan Wants to be Known for More Than Sex Tips and...

Excerpt: Pels explained that Cosmopolitan’s visual vocabulary is more important now because readers are scrolling through more content than ever. “It’s so important that we stand out from the pack,” she said. Differentiation and sophistication are key for capturing the...

Spotify files for an IPO

Background: On Wednesday, February 28, 2018, Spotify, the world’s largest music streaming service, announced its plans for an Initial Public Offering (IPO). Details and Implications: The Swedish company launched in 2008 and is now active in 61 countries, with 159 million monthly active...

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Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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