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AdAge: SXSW Preview: A lot more than booze and tacos

Excerpt: Those who complain that navigating the conference brings on "South by Southwest fatigue might be doing the event wrong," says Mindshare Canada Chief Strategy Officer Devon MacDonald. "The content turns over and expands every year. There are 20 or...

AdWeek: Twitter Extended Its In-Stream Partnership Offerings With Sponsored Moments

Excerpt: Twitter introduced a new in-stream sponsorship option last week, Sponsored Moments, that lets advertisers sponsor Moments from select premium content partners. It debuted the new custom ad feature with Bank of America backing Bloomberg Media’s coverage of the World Economic Forum...

Mindshare’s Karen Garzio Named one of Mobile Marketer’s Mobile Women to Watch

Congratulations to Karen Garzio, Managing Director, Mindshare NA - she's been selected as one of Mobile Marketer's "Mobile Women to Watch" for 2017! This annual list, now in its eighth year, honors 25 smart executives who are set to make...
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Let’s Ask: Rolf Olsen, Chief Data Officer, Mindshare North America

Get to know Rolf Olsen, Chief Data Officer, Mindshare North America in this interview with Terence Scroope. What does he binge-listen to on his long flights to and from the office? How would he go about escaping from a...

Emotional Intelligence: Gifs and Visual Expression in Mobile Communication

By: Alyssa Dingwall, Social Media Strategy Manager, Mindshare NA Mobile messaging dominates personal communication, with people now relying heavily on visuals to express their thoughts and feelings. This discussion featured our own Jeff Malmad (Managing Director, Life+, Mindshare North America),...

Media in Canada: Mindshare Canada Expands With Content+ Division

Mindshare Canada is bringing the agency’s global Content+ division to Canada in an effort to become more agile in how it works with media companies and vendors around content integrations. Launched in 2014, Content+ has been rolled out differently every...

Women@Forbes: What You Should Really Ask The People You Hire

If you’re reading this, there’s a 99.9% chance that you’ve already read a listicle titled something like “The only five interview questions you’ll ever need” or “Three surefire interview questions to ask.” So why bother with this one too? For...

Mindshare Unplugged: Meet Patrick Lylo & TJ Kelly

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. In this special pre-Cannes edition, say hello to Patrick Lylo (Content Strategy, Mindshare Content+ Entertainment) and...
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Culture Vulture Live: Election Season Comes to SXSW

This week, on Mindshare's Culture Vulture Live: 33,000 people are about to take over Austin, TX for SXSWi. Jason Maggs in our Invention Studio previews the festival with a look at three key themes: the intersection of politics and...

Innovation. What is it Giving Us?

One of the original promises of the desktop computer would be more time. More time for you, more time to think, more time to play. In fact, it instead led to all-time highs in productivity. We simply just used...

Congrats to Aleksandra Injac, one of 2018’s 50 Women in MarTech You Should Know!

Congratulations to Aleksandra Injac, Managing Director, Programmatic Buying, Mindshare NA - MarTechExec named her one of 2018's 50 Women in MarTech You Should Know! This list showcases women who have not only had terrific career in marketing and marketing technology,...

POV: Search Targeting on Pinterest

Background: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a...

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Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Quarterly Earnings Roundup

Super Bowl LIII Wrap Up

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