Home Mindshare

Mindshare

Adweek: With Ex-Condé Nast Star Phillip Picardi at the Top, Out Magazine Looks to...

Excerpt: Queer media, broadly, is becoming a main outlet for young people to get their news, as they latch on to brands that have widely embraced the LGBTQ community unlike mainstream outlets, said Rachel Lowenstein, associate director, strategic innovation, invention+,...

The Netflixisation of sports

On Tuesday, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe," providing viewers an escape from the sports doldrums of August with a chance to watch things like arm wrestling and the Championship of...

POV: Is Pinterest Becoming a Search Engine?

Background: Pinterest is known in the industry as a social media platform, yet Evan Sharp, Pinterest co-founder and chief product officer, has stated “that was really a misunderstanding. It’s our fault for not being clear. We think of Pinterest much...
video

Childhood Reimagined: Culture Vulture Live

On this episode of Culture Vulture Live, James Kelly does a deep dive into the Childhood Reimagined trend that was identified at Mindshare.  

MediaPost: Mindshare Duo Turn Coffee Cups Into Media, Win Young Lions

Mark Longacre and Catherine Young, both senior associates at GroupM’s Mindshare New York unit, took first place in the “media” category for the 2016 U.S. Young Lions competition. Their campaign strategy turned disposable coffee cups into a powerful medium. More...

Jaguar Wins at MediaPost’s Marketing Automotive Awards

Congratulations to the Jaguar team, honored at MediaPost's Marketing Automotive Awards last week! They took home the trophy for the "Best Interactive Campaign" category for "The Art of the Performance Tour." Launched in November, this multi-city tour allowed consumers to be among...

POV: iPhone 7 and Apple Watch Series 2

Background: Yesterday, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2. With the 10 year...

Q3 2018 Earnings Roundup: Alphabet, Amazon, Snap, and Twitter

Background: Alphabet, Amazon, Snap Inc and Twitter all announced Q3 earnings this week. Here are the headlines. Details and Implications: Alphabet: Shares of Google-parent company Alphabet were down roughly 5% at close of trading as it missed analysts’ quarterly revenue estimates for the...

MediaPost: Are You Ready for Some Politics? As NFL Season Starts, Get Ready For...

It's easier than ever for a brand to make consumers angry -- and it has nothing to do with customer service. This summer, after Stephanie Wilkinson, co-owner of the Lexington, Va. restaurant Red Hen, asked White House Press Secretary Sarah...

E3 2018: The Takeaways

Background: The Electronic Entertainment Expo, commonly known as E3, has been the premier gaming event in the US since 1995. In its early years, thousands across the gaming industry came to see what was on the horizon in game development....

POV: CES 2017 Takeaways

Background: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives. Life+ and The Connected World As Cindy...

Ad Age: Buffalo Wild Wings ‘Roars’ Into March Madness

Check out Buffalo Wild Wings' new NCAA March Madness campaign in Ad Age. It's our first work in partnership with the brand since we won the business, done in partnership with the Martin Agency, with fun media innovation throughout. Excerpt: Buffalo Wild Wings is...

Latest

Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

CVL