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Adweek: 26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just two of the...

Facebook’s ‘Dark Posts’

Background: Facebook has been in the spotlight for its role in the 2016 U.S. election with it appearing that as many as 126 million American users may have seen content uploaded by Russia-based operatives over the past two years. Many...

POV: Facebook F8 Developer Conference Summary

Facebook hosted F8, its annual global developer conference, in San Jose last week. F8 sees Facebook’s marketing partners and more than 1,700 developers and from all over the world attending two days of sessions, workshops, and product demonstrations.  Below...

eMarketer: Making Marketing Attribution Work Means Choosing the Right Metrics

Excerpt: When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. To avoid getting overwhelmed by a sea of clickthrough rates (CTRs), impressions, likes, shares and...

Advertising Age: CMO’s Guide to Chatbots

Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. While bots are still nascent, as technology improves they are poised to replace brand websites and individualized apps. Of course, chatbots aren't a new...

Digiday: Targeting ‘superfans’: How CBS is aggressively embracing streaming

Excerpt: Ad buyers are taking note of CBS’s growing network of OTT products. The issue, as always, is having enough reach among valuable audiences, said Jason Maltby, president and co-executive director of national broadcast for Mindshare North America. “They’re still in...

Adweek: Will Depend’s New Ads, Starring Real People, Finally Erase the Stigma of Incontinence?

Will Depend's New Ads, Starring Real People, Finally Erase the Stigma of Incontinence? Kimberly-Clark brand also partners with life coach Susie Moore n general, there's a trend in advertising toward more straight talk when it comes to treatment of potentially embarrassing...

Meet Taylor Davis

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

We’re finalists in the thinkLA IDEA Awards!

We're excited to announce that Mindshare is a finalist for two categories in thinkLA's IDEA Awards! The annual IDEA Awards celebrates the best work, people, and agencies across Southern California; the finalists were chosen among hundreds of submissions judged...

POV: Apple Search

Apple is launching a new search ads product for App developers allowing them to bid to appear for desirable searches using a similar model to Google’s search engine advertising platform, AdWords.  Targeting and set-up options will vary from detailed...
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#ICYMI: Mindshare Day 2017: Fighting for Gender Equality

What happens when all of Mindshare's 87 offices around the globe, puts down their pens and combines forces to fight for a cause that's near and dear to all our hearts? You get MINDSHARE DAY. On February 23rd, Mindshare's entire global network...

MediaPost: Tyson Foods Awards Mindshare Its $135 Million Media Assignment

Tyson Foods has appointed Mindshare as the company’s U.S. media agency of record, responsible for planning and buying media for the company’s marquee brands, including Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand, the company confirmed today. The company...

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Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

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