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Adweek: Bryan Goldberg Has Bought The Outline, Mic and Gawker.com—and His Spending Spree Isn’t...

Excerpt: The Outline has been an interesting space for media buyers for its unique page layouts, “mobile-first approach and innovative ad units,” said Dan Richardson, director, Invention+, Mindshare, but its relative smaller audience “made it tough for buyers to make...

Congratulations to Emma Witkowski, a Cynopsis Digital “It List” Winner!

Cynopsis Digital has named Mindshare North America’s Emma Witkowski, Managing Partner, Digital Investment Lead, West Coast, as one of the winners on their inaugural Digital “It List.” The Digital “It List” honors the most innovative executives in digital media—leaders...

Gaming 2018: Electronic Arts, LINE, and Twitch

Background: This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other...

Google Acquires Tenor

Background: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform. Details and Implications: It's...

Say What?! Copperfield, Wintour, & More Speak at Cannes Lions

From Will Smith to Anna Wintour to David Copperfield and more, Cannes Lions brings together the biggest names in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs, Associate Director,...

Good definitely goes around!

Good definitely goes around! Our Chicago team is proud to help Cheerios secure meals for those in need, and you can too! Make a circle, post using #goodgoesround through 8/14 and join Cheerios in delivering two million meals this...

‘Tis the (Cuffing) Season

The days are getting shorter and the nights are getting longer. We’ve already survived a city-crippling snowstorm. And Netflix binges are on the rise. Which can only mean one thing: it’s cuffing season. As described by Urban Dictionary cuffing...
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Let’s Talk Luxury

On this episode of Culture Vulture Live, Alexis Fragale walks us through Mindshare North America's recent research on luxury retail.

Speed of Culture: Meet Devon MacDonald

We caught up with Devon MacDonald to talk about what has changed in the industry over the years, as well as stayed the same, and his thoughts on ethics in AI. Devon is the Chief Strategy Officer of Mindshare Canada,...

What if in 10 years everyone uses voice to make every purchase? | POV:...

Happy Wednesday, Cannes! We jumpstarted the morning with The Washington Post where they hosted us for a small breakfast to share their many ad tech updates. WashPo continues to be one of the top news publications with regard to...

Mindshare’s Project YouDoYou Teams Up with the Julie Foudy & espnW Sports Leadership Academy

Excerpt: The Julie Foudy & espnW Sports Leadership Academy, taking place July 7-11 at The Peddie School in Highstown, N.J., will benefit from the collaboration of Project YouDoYou, a media and advertising industry initiative focusing on GenZ young women, created...
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Culture Vulture Live: Put Your Best Emoji Face Forward

This week, on Mindshare's Culture Vulture Live: Facebook has filed a patent to turn people’s photos into customized emoji. The idea is that if you use an emoji on Facebook, their facial recognition technology will find a photo where...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

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