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Media in Canada: Mindshare cues up Snapchat for Canadian brands

Mindshare has partnered with Snapchat to use its Discover and Live Stories sections to deliver short campaign creative to a younger demo engaged with content on that platform. The partnership is the first of its kind to bring Canada-specific brand...

POV: DMEXCO 2016

Background:  DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European...

#WhatsTrending: Thoughts on Bots & Building a Successful AI Experience

Fighting a parking ticket could mean the ultimate battle of filing paperwork, going to the dreaded DMV, or possibly getting a lawyer. No thanks! Luckily, there’s a bot for that. An AI lawyer chat bot is resolving parking tickets in London, New...

AdExchanger: PII: Talking With Mindshare Data Wonk Nazanin Jazayeri

This is the first installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Nazanin Jazayeri is a translator. As director of advanced analytics at Mindshare, she’s part of a team that bridges...

Digiday: NewFronts publishers see an opening with recent YouTube, Facebook ad crises

Digiday's Sahil Patel looks at the role of brand safety at this year's Digital Content NewFronts. Check out an excerpt from his piece below, featuring insights from Mindshare NA's Christine Peterson, Digital Investment Lead: Buyers are not necessarily impressed by...

Mindshare Unplugged: Meet Patrick Lylo & TJ Kelly

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. In this special pre-Cannes edition, say hello to Patrick Lylo (Content Strategy, Mindshare Content+ Entertainment) and...

POV: Is Pinterest Becoming a Search Engine?

Background: Pinterest is known in the industry as a social media platform, yet Evan Sharp, Pinterest co-founder and chief product officer, has stated “that was really a misunderstanding. It’s our fault for not being clear. We think of Pinterest much...

#OneSaturday in Minneapolis

On Saturday August 19, American Family Insurance and Big Brothers Big Sisters brought together 75 pairs of "Bigs" and "Littles" for a day of technology and the arts at the Fine Line Music Cafe in Minneapolis, in partnership with...

Three Questions with Rolf Olsen at CES 2017

Data is the glue for everything from connected devices to machine learning and more. So at CES 2017, we sat down with Rolf Olsen, Chief Data Officer at Mindshare NA, to get his take on the trends and tech...
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Culture Vulture Live: Where to Borrow a Cotton Candy Machine

This week on Mindshare’s Culture Vulture Live, Alexandra Spaseff gives us the low-down on The Sharing Depot. Launched recently in Toronto, The Sharing Depot is a place where people can borrow anything from power tools to sports equipment to toys and...

Singles Day Vs. Black Friday

Background: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday,...

AdWeek: The 22 Most Engaging Pieces of Brand Content on Social Media in 2017

Excerpt: This year, brands tried to utilize the popularity of emerging formats like video, and they kept politics in mind when creating assets while inspiring their fans through acts of social good. https://twitter.com/DegreeMen/status/855147095723999232 Degree Men, #RedefineWhatsPossible This 360-degree video invited fans to experience...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

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