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Mindshare Unplugged: Meet Roya Zand

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Roya Zand, Supervisor of Strategic Planning in LA, and find out what makes...

How Tool, Huge, Arnold and Mindshare are keeping their interns busy this summer

Summer is the time for agency interns to flex their creative muscles and get real-world experience. Here are projects that interns at Tool, Huge, Arnold Worldwide and Mindshare are working on this summer. Excerpt: Fundraising initiative, Mindshare This year, nine interns at Mindshare in Chicago...

YouTube Launches Director Mix

Background YouTube has announced the launch of a new software tool called Director Mix, which allows users to create multiple versions of a video based on different targeting parameters. Details and Implications In theory, Director Mix enables advertisers to seamlessly produce an...

Sponsorship.com: The Time Is Right For ampm Sponsorships

Excerpt: Convenience-store chain ampm is finding success using sports sponsorships to showcase its product offerings, promote its brand personality and engage on-the-go Millennials. “The branded store has provided fans at the stadium unprecedented variety, and having hot Dodger Dogs available at ampm brings the stadium...

Cutters, Shavers, Nevers – It’s Not Just Cable

It's becoming abundantly clear to everyone connected to the U.S. television economy that the once near universal reach of the cable television bundle is in decline. What’s more, the reach that remains is under growing competition and increasing value...
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Welcome to the Media Multiverse!

On this episode of Mindshare's Culture Vulture Live, Alexis Fragale introduces us to the Media Multiverse, and takes a deep dive into the success of media franchises in 2017. https://www.youtube.com/watch?v=ff6Hp-lqHZA

Mindshare Unplugged: Koby Leung

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello to Koby Leung (Manager, Digital Investment Team, Mindshare North America) from our Toronto office and...

Meet Mig Mora

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

Mindshare at REMIX Summit

Delegates from Mindshare attended (and presented at) REMIX Summit NYC, a two day conference which brought together innovators to explore the future of culture and the creative economy. Hosted in Brooklyn at A/D/O and the Intrepid Museum, there wasn’t...
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Culture Vulture Live: Put Your Best Emoji Face Forward

This week, on Mindshare's Culture Vulture Live: Facebook has filed a patent to turn people’s photos into customized emoji. The idea is that if you use an emoji on Facebook, their facial recognition technology will find a photo where...

WEARABLES & LIFE+: Jeff Malmad

Mindshare defines ‘wearables’ as any technology worn by a human externally that is ‘beyond the three screens’ and that integrates with a human’s own biometric characteristics, which includes activity trackers, smart watches, augmented reality devices, fitness watches, sensors, and...

Adweek: Dove Partners With EW to Showcase a Film About Bullying Directed by Debbie...

We're proud to partner on this terrific campaign with Dove, enabling viewers to watch the latest Real Beauty Productions film in full through the cover of Entertainment Weekly! Excerpt: Dove wanted to treat its latest Real Beauty Productions film like a big...

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Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

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