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Adweek: Here Are the 11 Olympic Sports That Viewers Are Most Excited About Watching

Mindshare Data Shows the Big Draws If you wanted to watch every Olympic event being carried across the NBC universe, it would take 281 days. That's because the networks and digital platforms of NBCUniversal are carrying an unprecedented 6,755 hours...

GeoMarketing: Mindshare Makes Words Count — With Maps And Moments Up Next

WPP Group media planning shop Mindshare North America is expanding its year-old platform, dubbed “The Loop,” with several ideas that round out its philosophy around the need to adapt to consumers’ ever-evolving, real-time moods and activities. The latest addition to The Loop...
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Mindshare@NewFronts: Jason Smith Talks YouTube

Coming to you from the red carpet at Brandcast: Mindshare's Jason Smith (Managing Director, Digital Investment Lead, Chicago) gives us his takeaways from last night's Google/YouTube NewFronts event - including what he says is a major turning point for...

What if in 10 years everyone uses voice to make every purchase? | POV:...

Happy Wednesday, Cannes! We jumpstarted the morning with The Washington Post where they hosted us for a small breakfast to share their many ad tech updates. WashPo continues to be one of the top news publications with regard to...

Mindshare@SXSWi: Wake Up, Austin – Friday, March 10

“I don't care if Monday's blue, Tuesday's gray and Wednesday too, Thursday I don't care about you, It's Friday I'm in love.” Lyrics from The Cure couldn’t be more appropriate for today. It’s the first day of the 2017 SXSWi...

Emotional Intelligence: Gifs and Visual Expression in Mobile Communication

By: Alyssa Dingwall, Social Media Strategy Manager, Mindshare NA Mobile messaging dominates personal communication, with people now relying heavily on visuals to express their thoughts and feelings. This discussion featured our own Jeff Malmad (Managing Director, Life+, Mindshare North America),...
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Meet Generation Z: Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live, Alexis Fragale introduces us to Generation Z.

Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA. “We’ve entered...

Project #YouDoYou Launch

We are excited to announce the launch of Project YouDoYou—a first-of-its-kind industry initiative to inspire and empower the next generation of female leaders. The launch, in partnership with iHeartMedia, will take place at iHeartRadio’s Z100 Jingle Ball in New York City with award-winning artist Camila Cabello on December 8th. https://www.youtube.com/watch?v=nglCkK8099s Project YouDoYou believes that behind every powerful girl...

Digiday: Google is using CES to catch up to Amazon in battle of voice...

Excerpt: With marketers, the interest is high as clients ask for more information on how to approach Amazon’s Alexa and Google Assistant. For Mindshare North America, its conversations with both companies focused on case studies and best practices for voice...

Jeff Malmad at MMA Impact NY

On Tuesday April 10, Jeff Malmad (Managing Director, Head of Life+ Mindshare North America) will lead a session called "Can You Hear Me Now?" at MMA's Impact NY. Brands have spent billions on package design to stand out on the...

HQ Trivia Rakes in Both Consumers and Advertisers

Background: HQ Trivia, a live trivia-style gameshow app for mobile that is taking the world by storm, has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’ - providing users a...

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Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

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