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Advertising Age: American Family Insurance Taps Pint-Size Coaches in New Campaign

Firm Evolves Its 'Insure Carefully. Dream Fearlessly' Message With Digital Site and New Spots By Adrianne Pasquarelli American Family Insurance is bringing in some pint-size coaches to help its customers fulfill their dreams. On Monday, the Madison, Wisc.-based company is rolling...

Quarterly Earnings Q3 2016

Background The Q3 quarterly earnings reports are all in reflecting good fortune for most. Here’s a quick overview of the results except Verizon (AOL, soon Yahoo) who will only take full shape next year. Apple: Anticipation As usual Apple’s results were largely...

#WhatsTrending: It’s All About the Chase – ‘The Runner’ Takes On Adaptive Mobile

Realistically, reality TV has always been somewhat scripted. However, The Runner by Verizon's Go90 mobile network, is changing  the course of every episode without much of a script in place. Part game show, part reality series, and part social media experience, the...

Business Insider: Facebook will host exclusive Olympics content

Facebook is set to gain exclusive content for the upcoming Olympics, including interviews, highlights, recaps, and short-form videos posted on to Facebook and Instagram, but not full live streams of the competition, NBC announced in a press release last week. This will give...
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Culture Vulture Live: Millennials and Travel Trends

This week, on Mindshare's Culture Vulture Live: millennial families and travel are trending. They’re spending spending more and growing the marketplace. Check out some of the new travel trends and insights. Read more about it on Media Village: https://www.mediavillage.com/article/mindshare-millennials-and-travel-trends/

The Guardian: Cannes Lions Day Three: Data and Diversity

Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity. Mindshare’s panel Talent Without Prejudice opened with a performance from India’s first transgender pop group The Brooke Bond Red Label...

Mindshare Unplugged: Meet Roya Zand

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Roya Zand, Supervisor of Strategic Planning in LA, and find out what makes...

How Tool, Huge, Arnold and Mindshare are keeping their interns busy this summer

Summer is the time for agency interns to flex their creative muscles and get real-world experience. Here are projects that interns at Tool, Huge, Arnold Worldwide and Mindshare are working on this summer. Excerpt: Fundraising initiative, Mindshare This year, nine interns at Mindshare in Chicago...

YouTube Launches Director Mix

Background YouTube has announced the launch of a new software tool called Director Mix, which allows users to create multiple versions of a video based on different targeting parameters. Details and Implications In theory, Director Mix enables advertisers to seamlessly produce an...

Sponsorship.com: The Time Is Right For ampm Sponsorships

Excerpt: Convenience-store chain ampm is finding success using sports sponsorships to showcase its product offerings, promote its brand personality and engage on-the-go Millennials. “The branded store has provided fans at the stadium unprecedented variety, and having hot Dodger Dogs available at ampm brings the stadium...

Cutters, Shavers, Nevers – It’s Not Just Cable

It's becoming abundantly clear to everyone connected to the U.S. television economy that the once near universal reach of the cable television bundle is in decline. What’s more, the reach that remains is under growing competition and increasing value...
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Welcome to the Media Multiverse!

On this episode of Mindshare's Culture Vulture Live, Alexis Fragale introduces us to the Media Multiverse, and takes a deep dive into the success of media franchises in 2017. https://www.youtube.com/watch?v=ff6Hp-lqHZA

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Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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