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Mindshare@SXSWi: Wake Up, Austin – Saturday, March 11

Good morning, Austin! We’re on to day two today, and despite the rain, the city is buzzing. SXSW is really starting to rev up, with more sessions, more houses and parties, and more activity in general! Sessions today are all...

Inside the Holiday Shopping Cart: What Marketers Should Know About Black Friday and Cyber...

New Research from Mindshare North America Explores Shopping Habits and Brand Opportunities  Make way for insights in aisle nine: Mindshare North America, the global media agency network that’s part of WPP, has released new research exploring consumer trends and plans for...

Mindshare Unplugged: Meet Whitney Smith

Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Whitney Smith, Associate Director of Digital Investment in Chicago, and find out...

Broadcasting & Cable’s Top Media Planners: Mindshare’s Alexandra Vinci

Broadcasting & Cable has selected Mindshare NA's Alexandra Vinci, Director of Planning, as one of its Top Media Planners - a list that honors the best and brightest talent in the industry. Vinci is one of only seven leaders to...

POV: Google Ramps Up Header Bidding Alternative

Background Google has announced that it will be launching a beta version of its header bidding alternative, which will be known as Exchange Bidding Dynamic Allocation or EBDA for short. Expected to launch in May 2017, the beta will be...

AI isn’t just another tool | POV: People vs. Machines

It’s official: the Cannes Lions Festival is in full swing!  The crowds are bustling down the Croissette, vibrant branded experiences are around every (beach) corner, and the energy is high. I got right down to business and popped over to...

POV: Q2 2017 Earnings

Background: The biggest digital media owners have been posting their Q2 earnings. For Facebook and Google, it was a story of continued growth and expanding opportunities, whilst Twitter hit a rough patch. Alphabet: Google’s stock price has been riding near an all-time...

What Chatbots Can (and Cannot) Do for Retailers

Chatbots have the potential to influence consumers at many touchpoints on the path to purchase. Bots are often used by retailers to feed personalized product recommendations to a customer via messaging platforms like Facebook Messenger. But do these bot...

Measuring Emotions – Enhancing User Experience & Ad Effectiveness

By: Fabio Giraldo, Associate Director, Advanced Analytics, Mindshare North America Brands are always looking for ways to influence people’s behavior to get them to try a product or service. But that’s not as simple as designing  creative and throwing it...
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MediaVillage: Mindshare’s Culture Vulture Live: Learning to Adult, Lesson #1

While adulting has become a popular meme over the years, Adulting School is no joke. Launched in Portland, Maine, earlier this year, this school is attracting Millennials who want to learn things like how to budget their income, pay their credit...

Consumer Technology Association: Mindshare – Driving Brands at the Speed of Culture

At CES 2017, the Consumer Technology Association's official print publication interviewed four agency leaders to look at what's next for marketers, and the intersection between brands and technology. Excerpts from their interview with Adam Gerhart, U.S. CEO, Mindshare, are...

LA Times: Super Bowl LII will be a test for the NFL’s season of...

Excerpt: As the league's marquee event, the Super Bowl has always been bigger than football, drawing non-fans who are partying with friends and watching the big-budget, celebrity-studded commercials priced at $5 million per 30 seconds that will be teased online...

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Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Quarterly Earnings Roundup

Super Bowl LIII Wrap Up

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