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Postcard from LA to Quito

Georgina Thornton-Clark, from #TeamMindshare's LA office, took a Plus 1 Day while on her trip to Quito, Ecuador. Read her experience, meeting her colleagues from an office 3500 miles away, and what Mindshare's Plus 1 Day is about! Travel has...

Google Ads Remove Accelerated Ad Delivery

Background: Google has announced a change to ad delivery options in Google Ads that will be implemented October 1st. Details and Implications: Currently there are two different types of ad delivery available on Google campaigns, ‘standard’ or ‘accelerated’. Using Standard Delivery, Google determines...

DMEXCO 2019

Background: The Digital Marketing Expo & Conference – DMEXCO – held last week in Cologne, Germany, attracted 40,000 data and tech vendors, clients and agencies to discuss the future of the digital marketing industry. Details and Implications: A core theme at DMEXCO...

WPPED Cream Awards: Crème de la Crème winner

Bringing provocation with purpose every day, we smash it when it comes to winning awards! Our work with General Mills on Cheerios’ “Hacking Prime Day” picked up the hugely coveted Media Crème de la Crème at the WPPed Cream Awards...

Apple Event September 2019

Background: Apple mania is here again. As expected, Apple’s latest event saw the launch of a swathe of new iPhones, albeit missing a number of expected features. Alongside upgrades to iPhones, iPad and Apple Watch, Apple also confirmed details around...

Amazon Opens Fire TV Ad Inventory

Background: Amazon is opening access to Fire TV ad inventory to outside ad tech companies for the first time (currently being rolled out in the US first). All Connected TV (CTV) apps using the Amazon Publisher Services (APS) can setup...

Adweek: OTT Players and Social Platforms Are Cashing In on Live Sports Streaming

Excerpt: Now YouTube is the latest to chip away at traditional TV’s hold on live sports rights as the streaming platforms eye the biggest upcoming prize: broadcast rights to the NFL’s Sunday football packages will be up for grabs in...

Instagram Explore Ads

Background: Instagram has revamped its Explore page to feature a new format of ad and has introduced larger format posts that give preference to e-commerce and video content. Details and Implications: Within the Explore page, a user can now tap on a...

Apple WWDC 2019

Background: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy. Details and Implications: iOS13: Amongst a slew of new features such as: ‘dark mode’; a...

Facebook Interactive Ads

Background: Facebook is bringing interactive playable ads to its Audience Network. In August last year Facebook launched a new ad format that lives in the Facebook news feed and allows users to trial ‘lite’ versions of mobile games before downloading. Facebook saw that users who...

Mindshare Unplugged: Renée Tan

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive –...

She Runs It Recap: Be authentic or else

In 2019, consumers are taking control of the media landscape—from the content consumed, to the stories being brought to life, and more. She Runs It’s “What’s Hot in Marketing, Media and Tech” event last week focused its discussions with...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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