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Apple WWDC 2019

Background: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy. Details and Implications: iOS13: Amongst a slew of new features such as: ‘dark mode’; a...

Facebook Interactive Ads

Background: Facebook is bringing interactive playable ads to its Audience Network. In August last year Facebook launched a new ad format that lives in the Facebook news feed and allows users to trial ‘lite’ versions of mobile games before downloading. Facebook saw that users who...

Mindshare Unplugged: Renée Tan

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive –...

She Runs It Recap: Be authentic or else

In 2019, consumers are taking control of the media landscape—from the content consumed, to the stories being brought to life, and more. She Runs It’s “What’s Hot in Marketing, Media and Tech” event last week focused its discussions with...

NewFronts Debrief: Vudu

Mindshare’s Grace Smith, Director, Digital Media Investment, shares her insights from Vudu's Upfront. 1) The talent onstage: Stefanie Jay, General Manager, WMG Jeremy Verba, VP & General Manager, Vudu Scott Blanksteen, COO, Vudu Ben Simon, Head of Video Ad Sales,...

Facebook Voice Assistant

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters, revealed Facebook is working on its...

The Mentorship Gap: New Research from Mindshare U.S. Highlights Opportunities in the Workplace

NEW YORK—The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now new data from Mindshare U.S., the global media agency network that’s part of WPP, highlights...

WSJ Magazine: Why Fashion and Luxury Companies Are Investing in Film

Excerpt: Consumers have become nearly inured to pervasive product placement, from the prominent Lexus LC 500 in Black Panther to every character (and frame) in the Lego movies. But fashion, beauty and lifestyle brands are working with film in more subtle ways,...

Facebook Brand Safety: Inventory Filters

Background: Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video. Details and Implications: Following the increased...

On Amazon and Alexa-enabled headphones

Last week, Bloomberg reported that Amazon is developing its own Alexa-enabled wireless ear buds - a significant move for sure. What does this mean for Amazon, and how do they avoid the missteps from the Fire phone? Mindshare's Rachel...

CNBC: Why advertisers are excited about Snap’s new gaming platform

Excerpt: Simona Marmina, senior director of social for media agency Mindshare, echoed the desire for more details around brand safety but said the gaming platform seemed promising. “They obviously made it clear they have an advantage compared to other even pure-play...

Mindshare Unplugged: Meet Betsy Bender

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive –...

Latest

Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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