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Adweek: Mindshare North America Appoints a Chief Client Officer and Chief Instigation Officer

Excerpt: "Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation officer. The network has hired Danielle Koffer, previously vice president of...

Digiday: Bleacher Report charges ahead with growing soccer ambitions

Excerpt: "Soccer now rivals baseball in popularity among Americans and appeals more to young viewers than those over 55. And as they’re doing with other forms of media, millennials are disrupting the tradition of watching full games in front of the...

Mindshare Young Lions 2018: Patrick Lylo

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Patrick is focused on social good for brands at this year's festival. This year, I’m expecting a Cannes...

Mindshare Young Lions 2018: Ken Mak

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Ken is focused on emerging technologies at this year’s festival. I’m incredibly excited to be a part of...
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Patience is a Virtue

Short-term programs aren't enough: on our latest episode of Culture Vulture Live, Mindshare NA's Mai Smith, Associate, Trading Desk, dives into our "Return to Long Term" trend for marketers, with insights across the stock market, Netflix, and more.

E3 2018: The Takeaways

Background: The Electronic Entertainment Expo, commonly known as E3, has been the premier gaming event in the US since 1995. In its early years, thousands across the gaming industry came to see what was on the horizon in game development....

Creativity-Online: CNN, Volvo race the sun in historic cultural moment

Excerpt: "The 4K VR livestream was linked via satellite not only to CNN Digital's platforms, but also Facebook and Oculus, allowing audiences to watch the eclipse as the moments of total darkness crossed the U.S., with less than a...

Mindshare Unplugged: Meet Carley Gainous

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello to Carley Gainous (Senior Associate, Search & Social) from our Atlanta office and find out what...

MediaPost: How Are Voice Assistants Training Us To Talk?

Excerpt: "In addition, Voice Assistants don’t question the hierarchy of your needs or separate your wants. Increasing the temperature of the bedroom is met with identical proficiency as calling for help in a crisis. Voice won’t question your intention, or heed your...

Mindshare North America wins three Effies

Last week, Mindshare took home three awards at the 2018 North American Effies, the awards that celebrate the most effective work in marketing communications. Our team in Canada won two Silver awards for their work with U by Kotex...

Adweek: Step Aside Pageviews: Media Buyers Are Demanding—and Receiving—More Granular Metrics From Publishers

Adweek looks at how media buyers in digital are seeking (and receiving) better metrics from publishers around audience, engagement, and more. Check out an excerpt from the piece below, featuring insights from Mindshare's Frank Puma. Excerpt: Branded content Branded content can be...

Migration, Subconscious Bias, and Yurts: The Experience of C2

Imagine being whisked into the first of three humid yurts and told that during your Reverie Lab that you will be taught to communicate with your own subconscious. Next, you’re given a health warning and an invitation to wave...

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Adweek: Mindshare North America Appoints a Chief Client Officer and Chief...

Excerpt: "Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief...

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