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Mindshare wins Best Digital Trading Team third year in a row

Congratulations to Mindshare's Unilever team for winning Best Digital Trading Team at The Drum’s Digital Trading Awards! Now in its fourth year, these annual awards honor the very best in programmatic performance and adtech across the U.S. Our ULTRA Programmatic team...

POV: Double 11 Shopping Festival 2019

Background: Monday saw China’s 11.11 / ‘Double 11’ shopping festival breaking records in its 11th year. More than 200,000 brands participated, with Alibaba achieving more than US$38bn in sales in 16.5 hours. Details and Implications: Singles’ Day is the biggest online shopping event...

What Wellness Week Taught Mindshare Atlanta

By Kellie Murphy and Jordan Ezell Wellness Week at Mindshare Atlanta was full of bonding, learning, and reflection on what it means to have a healthy work/life balance. Wellness Week has become a tradition in our office because we believe...

Mindshare Awarded Global Mobile Agency of the Year for 2019

Last night the SMARTIES X and SMARTIES North America Awards were announced in Los Angeles. Congrats to Mindshare for winning Global Mobile Agency of the Year by the Mobile Marketing Association (MMA) for the third year in a row! In SMARTIES X,...

Google’s BERT Update

Background: Google has revealed its latest AI-powered search algorithm update designed to improve the interpretation of complex search queries and display more relevant search results. The update signals the largest change to search since Google introduced RankBrain (Google’s machine-learning artificial...

Q3 Earnings 2019: Snap, Twitter, and Amazon

Background: Snap Inc., Twitter and Amazon released their Q3 earnings this week. Here are the headlines. Details and Implications: Snap Inc: Snap Inc. reported another quarterly increase in users and revenue, signaling that changes to its social-media app and new tools for advertisers...

Mindshare wins at MediaPost’s Digital OOH Awards

Congratulations to our Mindshare and GroupM teams - together they won at MediaPost's Digital Out of Home Awards for "Elevate Your Career," a collaborative recruiting campaign that shows how strategic talent acquisition can drive real business impact. The team...

Amended Rule 40: Marketing With Olympic Athletes At The 2020 Games

Background: Earlier this year the IOC relaxed the restrictions placed on Olympic participants during the Olympic Games under Bylaw 40.3 of the Olympic Charter (colloquially known as "Rule 40"), allowing brands to use an Olympian’s likeness for endorsement advertising or...

Snapchat Dynamic Ads

Background: Snapchat is rolling out Dynamic Ads, a product that automatically creates ads and target audiences in real-time, to help compete for digital ad dollars and attract more retail, ecommerce and direct-to-consumer brands to its platform. Details and Implications: Snapchat’s Dynamic Ads,...

Facebook Watch European Expansion

Background:  Facebook announced the expansion of its Facebook Watch platform in Europe this week at the annual MIPCOM conference held in Cannes, France. Details and Implications:  Facebook Watch is a video on demand service for sharing long and short-form original video content....

Firework

Background: The Wall Street Journal has reported that Google is interested in buying the social media app Firework, viewed by many as a competitor to the hugely popular TikTok. Details and Implications: Firework allows users to make and share 30 second videos....

Women’s Wear Daily: Tough Times Makes for Strange Bedfellows

Excerpt: Ritu Trivedi, global client lead at Mindshare USA, said these recent deals are being driven “by an understanding that bricks and clicks do need to coexist in order to provide a holistic solution for the consumer.” “In the past, the...

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Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

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