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Facebook Libra

Background: Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending on your point of view. One thing you cannot deny is that Facebook’s launch of...

Mindshare’s Janet Levine Named One of Cynopsis Media’s Top Women in Media

Congratulations to Janet Levine, Managing Director, Invention+, on being named one of Cynopsis Media’s Top Women in Media! As Cynopsis puts it, "These are the women making bold decisions at every level, agents of change and champions of excellence who are...

MediaPost: WPP’s Mindshare Takes Media Network Of The Year Honors At Cannes

Excerpt: WPP’s Mindshare has been named Media Network of the Year 2019 at the Cannes Lions Festival of Creativity. The award is given to the best performing media agency network in the Media Lions category. The agency won gold its work...

Ad Age: Cannes I have your attention?

Excerpt: Mindshare is Cannes Lions Media Network of the Year WPP’s Mindshare was named the 2019 Media Network of the Year at Cannes. The network took home the Gold Lion for “Hacking Prime Day” for General Mills brand Cheerios; a silver Lion for “Monty’s...

Campaign: Mindshare named Cannes Lions Media Network of the Year

Excerpt: Mindshare has been awarded Media Network of the Year at the 2019 Cannes Lions International Festival of Creativity. The GroupM network succeeds sister shop MediaCom, which won the accolade last year but slipped to third place in 2019. For more...

Mindshare named Cannes Lions Media Network of the Year 2019

Cannes: Mindshare, the agency network that is part of WPP, has been named Media Network of the Year 2019 at the Cannes Lions Festival of Creativity. The award is given to the best performing media agency network in the Media...

Mindshare wins at the Talent Acquisition Innovation Awards

Congratulations to our Mindshare and GroupM teams - together they won at the inaugural Talent Acquisition Innovation Awards! Launched by Human Capital Institute and Randstad Sourceright, the goal of the TAI is to recognize the hard work, innovation, and commitment of...

Mary Meeker Future of the Internet Report 2019

Background Mary Meeker’s ‘Future of the Internet’ report for 2019 is out - and as usual it is packed full of insights and stats that show the continuing growth of the digital economy. Details and Implications: Meeker has been producing ‘Future of...

AdExchanger: Cannes 2019 – Creative Meets Performance, DTC Shows Up And Regulation Looms

Excerpt: But brands will need to prove that impact-driven creative drives results. That will be exacerbated by the fact that this year, consumer brands are being judged in a separate category from non-profits and NGOs, said Adam Gerhart, US CEO...

Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the industry as a matter of common sense. Mindshare’s NeuroLab is here to bust them. By...

Financial Times: TikTok prepares to woo advertisers at Cannes

Excerpt: Owned by the $75bn private Chinese company ByteDance, TikTok lets users watch, create, and share quick-fire videos, usually set to pop music, of anything from dances to songs to make-up tutorials. It has become hugely popular with younger...

Adweek: Mindshare’s New In-House Lab Uses Brain Activity to Evaluate Ad Effectiveness

Excerpt: According to Joe Maceda, chief instigation officer at Mindshare US, NeuroLab will help the media company inform strategies and tactics for plans going to market. It will also be used to conduct general research to help elevate the work...

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Facebook Libra

Background: Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending...

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