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GeoMarketing: Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’

Excerpt: Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice purchases, Malmad predicts. As smart speaker penetration as hit 20 percent of US homes — roughly...

Snapchat’s Shoppable AR

Background: This week Snapchat launched a new product called Shoppable AR. It builds on the launch of Sponsored Lenses in late-2015 - which let advertisers create branded filters, bringing product placements to selfies – by making the products shoppable. Details and...

Truth is Trust at Canada’s #MSHUDDLE

At this year’s #MSHUDDLE, Mindshare Canada hosted more than 20 partners who examined the topic of truth and trust in the era of fake news. Craig Silverman, Founding Editor at BuzzFeed Canada provided the opening keynote and took a deep...
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Childhood Reimagined: Culture Vulture Live

On this episode of Culture Vulture Live, James Kelly does a deep dive into the Childhood Reimagined trend that was identified at Mindshare.  

Huddle at Mindshare Portland: Decoding Gen Z

You’ve heard of Generation Z. Maybe you live across the pond and say “Zed”. Whatever you call them, they’re a complicated bunch on the tip of every marketer’s tongue. As the advertising world’s latest obsession, they’ve inspired a lot...

AdWeek: How to Eliminate Bias in Data-Driven Marketing

Excerpt: Ikechi Okoronkwo, director of marketing sciences at media and marketing services company Mindshare, said bs comes from data scientists inadvertently allowing their own assumptions to influence the output—or an analytical approach that is one-dimensional. In addition, data scientists need to be transparent...

AdAge: Ad Tech Streams Into Audio

Excerpt: The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for Bonnie Tyler's "Total Eclipse of the Heart." Music lasts, in...

Speed of Culture: New York International Auto Show

On this episode of the Speed of Culture, Mig Mora of Mindshare's Invention Studio chats with Jim Nichols, Tech and Product Communications Manager at our client, Volvo. https://soundcloud.com/mindsharena/soc_autoshow  

Mindshare Unplugged: Aydin Abdollahi

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hey to Aydin Abdollahi (Sr. Account Manager, Spotlight & Invention Studio) from our LA office and find...

Speed of Culture: Truth Is Trust

On this episode of the Speed of Culture, Mindshare Canada's Chief Strategy Officer Devon MacDonald talks with Craig Silverman of Buzzfeed News about the concept of "Truth is Trust", and how he gets his news. https://soundcloud.com/mindsharena/speed-of-culture-truth-is-trust

HQ Trivia Rakes in Both Consumers and Advertisers

Background: HQ Trivia, a live trivia-style gameshow app for mobile that is taking the world by storm, has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’ - providing users a...

American Express Debuts New Brand Platform

We are proud to work with American Express and our partner agencies on the integrated global campaign for their new brand platform – “Don’t Live Life Without It” and “Don’t Do Business Without It.” The new platform reflects how...

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GeoMarketing: Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive...

Excerpt: Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice...

Snapchat’s Shoppable AR

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