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Is Your Smartphone Making You Dumb?

On this episode of Mindshare's Culture Vulture Live, Karina Marinha explains why smartphones drain us faster than their batteries, and examines the Tapped Out trend.

The New LinkedIn Audience Network

Background: LinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn’s flagship native mobile ads — Sponsored Content — on other publisher networks and extending the platform’s reach to tens of thousands...

Alexa, Meet Cortana. Cortana, Meet Alexa

Background: Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other. Details and Implications: In practical terms the deal means that...

What to do when a disaster like Hurricane Harvey strikes

On this episode of Culture Vulture Live, Karina Marinha discusses what to do when a disaster like Hurricane Harvey strikes, and examines the Accelerated Empathy trend. https://youtu.be/hDB_dZExglA  

Five Things I’ve Learned from Interning at Mindshare

Having the opportunity to work as an intern in New York City the summer before my senior year at Penn State was life-changing, especially at such an innovative company like Mindshare. For a little over two months, I got...

#OneSaturday in Minneapolis

On Saturday August 19, American Family Insurance and Big Brothers Big Sisters brought together 75 pairs of "Bigs" and "Littles" for a day of technology and the arts at the Fine Line Music Cafe in Minneapolis, in partnership with...

Digiday’s Top Boss Awards: Erin Vitellaro

We’re excited to announce that Erin Vitellaro, Managing Director, Client Leadership, Mindshare North America, has been named a winner in Digiday’s Top Boss Awards! Now in its second year, the annual Top Boss Awards honor leaders and managers who “go...

Google and Walmart Partner for Ecommerce

Background: Google has partnered with Walmart to sell hundreds of thousands of products on Google Express and Google Assistant, Google’s voice-enabled artificial intelligence (AI) platform integrated into Android phones and Google Home. Google has also created Purchase on Google (POG),...

Mindshare Unplugged: Becky Heller

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Teamwork, Provocation, Speed, and Grit. Meet Becky Heller, Director at Mindshare Spotlight, and find out what makes her tick. What inspired...
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The doctor is in…your phone?

On this episode of Culture Vulture Live, find out how VR and Instagram are helping doctors both diagnose and treat mental illness.

What Chatbots Can (and Cannot) Do for Retailers

Chatbots have the potential to influence consumers at many touchpoints on the path to purchase. Bots are often used by retailers to feed personalized product recommendations to a customer via messaging platforms like Facebook Messenger. But do these bot...

Introducing Facebook Watch

Background: Facebook has introduced a new video hub, offering some U.S. users short episodic series from content partners including A&E, Major League Baseball, and National Geographic. Details and implications: There is a growing recognition that premium content – whether viewed through an...

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Is Your Smartphone Making You Dumb?

On this episode of Mindshare's Culture Vulture Live, Karina Marinha explains why smartphones drain us faster than their batteries, and examines the Tapped Out...

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