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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This prestigious award honors some of the most accomplished women across media, marketing, and tech. As...

GroupM This Year, Next Year: 2019 Ad Forecast

Background: GroupM has updated its 2018 and 2019 ad investment forecasts, slightly downgrading 2018 growth expectations from 4.5% to 4.3% and adjusting 2019 growth projections from 3.9% to 3.6%, with total new investment anticipated to reach $19bn instead of the...

Facebook Live Shopping

Background: Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger. Details and Implications: First highlighted by social media and reputation management specialist Jeff Higgins, the new shopping feature...

‘Tis the (Cuffing) Season

The days are getting shorter and the nights are getting longer. We’ve already survived a city-crippling snowstorm. And Netflix binges are on the rise. Which can only mean one thing: it’s cuffing season. As described by Urban Dictionary cuffing...

Ad Age: Pillsbury Pumps Cinnamon Roll Smells Into Movie Theaters

Excerpt: Scent appeal. At several movie theaters across the country, the ads really smell—like cinnamon rolls. Pillsbury is pumping the delicious scent into 25 theaters as part of a campaign that attempts to spark sales for its refrigerated dough by...

Volvo Wins at the Festival of Media North America Awards

A huge congratulations to our Volvo team: last night they won the award for "Best Branded Content led by Digital Channels" at the Festival of Media North America Awards, which honors the best in media work across the industry....

The Seasonal Six—US Holiday Shopping Breaks Records

Background: ‘Cyber Week’ started early in the US, with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018, generating...
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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen Nice - that's what we call Gen Z, our most diverse, largest living generation. They’re not thrill-seekers or rule-breakers. Instead they’re risk adverse, shy,...

YouTube’s New Pre-Roll Advertising Model

Background: YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads. Details and Implications: YouTube identified a perfect storm in its data - increased viewing lengths...

Adweek: Holiday Shopping Minus Checkout Lines Is Finally Here

Excerpt: Waiting in line is one of the major drawbacks of brick-and-mortar shopping—and one of the reasons ecommerce holds so much appeal for so many consumers. (A Pew Research Center study found that, as of 2016, 80 percent of Americans do at...

Black Friday: Retail Moves and Trends

Background: Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite...

Takeaways from Singles’ Day (AKA The Double 11 Shopping Carnival)

Background: The 2018 Double 11 shopping carnival (or Singles’ Day as it’s also known) is now in its tenth year. The 24-hour festival’s Gross Merchandise Volume (GMV) has grown from 50mn RMB ($7.2m) in 2009 to 213.5bn RMB ($30.7bn) in...

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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

Facebook Live Shopping

‘Tis the (Cuffing) Season

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