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Mindshare wins at MediaPost’s Digital OOH Awards

Congratulations to our Mindshare and GroupM teams - together they won at MediaPost's Digital Out of Home Awards for "Elevate Your Career," a collaborative recruiting campaign that shows how strategic talent acquisition can drive real business impact. The team...

Amended Rule 40: Marketing With Olympic Athletes At The 2020 Games

Background: Earlier this year the IOC relaxed the restrictions placed on Olympic participants during the Olympic Games under Bylaw 40.3 of the Olympic Charter (colloquially known as "Rule 40"), allowing brands to use an Olympian’s likeness for endorsement advertising or...

Snapchat Dynamic Ads

Background: Snapchat is rolling out Dynamic Ads, a product that automatically creates ads and target audiences in real-time, to help compete for digital ad dollars and attract more retail, ecommerce and direct-to-consumer brands to its platform. Details and Implications: Snapchat’s Dynamic Ads,...

Facebook Watch European Expansion

Background:  Facebook announced the expansion of its Facebook Watch platform in Europe this week at the annual MIPCOM conference held in Cannes, France. Details and Implications:  Facebook Watch is a video on demand service for sharing long and short-form original video content....

Firework

Background: The Wall Street Journal has reported that Google is interested in buying the social media app Firework, viewed by many as a competitor to the hugely popular TikTok. Details and Implications: Firework allows users to make and share 30 second videos....

Women’s Wear Daily: Tough Times Makes for Strange Bedfellows

Excerpt: Ritu Trivedi, global client lead at Mindshare USA, said these recent deals are being driven “by an understanding that bricks and clicks do need to coexist in order to provide a holistic solution for the consumer.” “In the past, the...

Mindshare Wins Big at Adweek’s Media Plan of the Year Awards

Adweek has awarded Mindshare, the global media agency network that is part of WPP, with five wins at its Media Plan of the Year Awards. For more than 20 years, these prestigious awards have celebrated the best work in media, or...

Adweek: Agencies Show That When It Comes to Buying Media, It’s Not What You’ve...

Excerpt: Humans, being creatures of habit, are smitten with Amazon’s Alexa, which will make shopping suggestions based on past purchases. According to Mindshare, 85% of consumers take those electronic recommendations and buy those same products again. Armed with that insight, General Mills...

Taboola and Outbrain Merge

Background: Taboola is acquiring Outbrain to create a $2 billion company. The two former rivals both operate advertising-based content recommendation engines for publishers. Details and Implications: The deal is still subject to regulatory approval, but after years of rumours, the two digital...

Digiday: With some concerns of lower payouts, publishers see upside in Taboola-Outbrain combination

Excerpt: Yet agency and buy-side sources seem skeptical of that comparison. “In many instances, this kind of inventory gets flagged as a non-brand safe environment,” said Joe Shieh, a manager of digital investment at Mindshare USA. “There are huge strides needed...

ANA Magazine: Product Launch Marketing Brings Brands to Life

Excerpt: As managing director of invention+ at global media agency Mindshare, Dan Richardson has a bird's-eye view of emerging marketing trends. Brand marketers' widespread adoption of non-traditional marketing strategies, especially for product launches and line extensions, is one he...

eMarketer: Biometric Marketing 2019

Excerpt: “Big tech companies, for better or for worse, will democratize biometrics for consumers and make it easier for them to access,” said Rachel Lowenstein, partner and associate director of Invention+ at global media agency Mindshare. “Apple started using fingerprints...

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Mindshare wins at MediaPost’s Digital OOH Awards

Congratulations to our Mindshare and GroupM teams - together they won at MediaPost's Digital Out of Home Awards for "Elevate Your Career," a collaborative...

Snapchat Dynamic Ads

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