Home Mindshare

Mindshare

Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to...

Can a brand ask its audience to change?

Don Draper, the famed anti-hero of AMC’s Mad Men, once opined that advertising was based on happiness—specifically, a kind of happiness that was "a billboard on the side of the road that screamed with reassurance that whatever you're doing,...

Quarterly Earnings Roundup

Background: It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know. Details and Implications:   Alphabet: Revenue for Q4 2018 grew 22% year-on-year from $32.32bn to $39.28bn beating Wall Street expectations of $38.9bn. Alphabet’s ad...

Super Bowl LIII Wrap Up

Background: Brands played it relatively safe at Super Bowl LIII and many were less than impressed with the lack of creativity and edginess they’ve come to expect from this stage. Recently, politics has been a major storyline for the NFL...

Welcome to the Future: Mindshare Launches Season Two of Media Dystopia

For marketers, the only way to survive a potentially dystopian future is to run toward it. Mindshare North America, the global media agency network that's part of WPP, has launched the second season of Media Dystopia, a series that imagines the...

Volvo Presents “The Longest Drive” Contest at Super Bowl

In true Volvo style, its idea for the campaign was to steal attention away from the big game and engage fans into a gaming contest on their phone. “The Longest Drive,” directed people to a website, where they had to...

The Internationalist Names 24 Agency Innovators: Brian DeCicco

Congratulations to Mindshare’s Brian DeCicco, Executive Director, FAST Lead, North America—he’s been named one of The Internationalist’s Agency Innovators for his future-forward work and tremendous leadership. As The Internationalist puts it, “This year's INNOVATORS are transforming our concepts of a...

Adweek: Why Advertisers Went Long at Super Bowl LIII

Excerpt: Extended spots enable marketers to engage audiences more comprehensively and can help drive share-of-voice in an increasingly cluttered environment, says David Lang, cco of Mindshare North America. “By creating a commercial longer than the normal 30-second spot, brands have an opportunity to...

Facebook Integrates Instagram, WhatsApp and Messenger Infrastructure

Background: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences.” Details and Implications The Facebook-owned apps (used by 2bn + people...

Digiday: For BuzzFeed’s business, revenue growth but more competition and pressure to diversify

Despite lay-offs, BuzzFeed’s business is growing. The coming challenge for the company is not only in reducing a large cost base, but also dealing with a new reality in which BuzzFeed is facing more competition from other large entertainment...

Business Insider: Marketers are obsessing over brand safety, but in doing so, they may...

Excerpt: Imagine this. Sex, violence, disease, corruption, and offensive language is rampant across American screens and viewers love it. A relatively unknown company is responsible, and advertisers aren't welcome. This company grows from 365 subscribers in Wilkes-Barre, Pennsylvania, in 1972...

Mindshare Unplugged: Meet Sarah Rothschild

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello to Sarah Rothschild, Senior Associate in our Portland office, and find out what makes her...

Latest

Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Quarterly Earnings Roundup

Super Bowl LIII Wrap Up

CVL