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Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA. “We’ve entered...

Welcome to the Media Multiverse: Mindshare North America Releases New Insights on the Future...

Welcome to the media multiverse: an industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel. Mindshare North America, the global media agency that is part of WPP, has released...

One Saturday in Portland to Dream Fearlessly

On Veteran's Day, American Family Insurance, Mindshare and Amazon partnered together with ChickTech, a nonprofit dedicated to retaining women in the technology workforce and increasing the number of women and girls pursuing technology-based careers. Brand Ambassador Kathy Ireland, who rose...

New York Times: Pizza Is Partisan, and Advertisers Are Still Adjusting

Excerpt: These situations, said Norm Johnston, global chief digital officer for Mindshare, are a reminder that for companies today “there is nowhere to hide.”  “In an age where everything can be politicized,” he said, “it may be impossible for brands to...

Marketing Land: Addressable TV from the media buyer’s perspective

Excerpt: How digital-like is buying advanced TV? In terms of data execution, addressable TV is quite similar. “You’re using data sources to identify and triangulate audiences,” says Tobias Wolf, executive director at GroupM’s Mindshare, who got his start with addressable TV...

Mindshare Canada Wins Big at Agency of the Year Awards

Mindshare Canada won big at Strategy Magazine’s Agency of the Year Awards, taking home the Bronze trophy for Media Agency of the Year. These awards honor the best of the best in creative, media, digital, PR, and design across...

Sports Business Journal: Win or Lose: How brands can harness the intensity of fans

Since I was a kid, I've always been fascinated by the profound effect that sports can have on our psychological state. As a twelve year old, when my teams won I was euphoric; however when they lost I would...

Media Post: Yoplait Expands Judgment Free Zone For Moms

Yoplait is partnering with 72andSunny New York, Mindshare, and Fast Horse to expand the  yogurt brand's "Mom On" campaign that addresses unwanted criticism moms receive as parents with a way for them to counteract this judgment. The campaign centers around...

Innovation. What is it Giving Us?

One of the original promises of the desktop computer would be more time. More time for you, more time to think, more time to play. In fact, it instead led to all-time highs in productivity. We simply just used...

Facebook’s ‘Dark Posts’

Background: Facebook has been in the spotlight for its role in the 2016 U.S. election with it appearing that as many as 126 million American users may have seen content uploaded by Russia-based operatives over the past two years. Many...
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Look on the Bright Side!

In this episode of Culture Vulture Live, Gabriella Kaplan highlights brands who focus on the bright side of things - even when that can be hard to find.

Mindshare Unplugged: Ting Wang

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello to Ting Wang, Director, Project Management and Data Governance, Marketing Sciences in our NYC office, and...

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Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could...

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