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Business Insider: An ad agency is ‘hacking’ search results on Amazon’s Alexa, and it...

As consumers increasingly adopt digital voice assistants, big brands know they need to cash in on the opportunity. But when it comes to commerce on voice assistants, people fall back on the default option — meaning that brands...

What’s New in OTT Streaming Services

Background: This week two new over-the-top streaming services have been announced. The first is Walmart’s video streaming arm, Vudu, which announced a partnership with MGM to create original content exclusively for Vudu along with plans to integrate shoppable ads on...

Mindshare Unplugged: Meet Maggie Siu

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello to Maggie Siu, Manager on the Digital Investment team in Atlanta, and find out what...

WSJ: Tastemade Orders Up $35 Million Funding Round, Aims to Cash In on Data

As the Wall Street Journal examines the latest news from Tastemade, Mindshare NA's Whitney Smith weighs in on the digital food space overall. Excerpt: The spread of shareable recipe videos from a variety of digital publishers has challenged food advertisers to...

MediaPost: LGBTQ Representation – Where Marketing Falls Short

As the LGBTQ community gains more widespread acceptance and recognition, its impact on mainstream society has grown tremendously. But with this increasing influence, appropriation is bound to happen — in fact, it’s nearly unavoidable. The question marketers need to ask...

Business Insider: BuzzFeed News is partnering with Amazon to launch a book club as...

As BuzzFeed launches a new book club offering, Mindshare spoke to Business Insider about both the opportunities and challenges for the publisher as they further diversify their revenue streams. Excerpt: "It's always encouraging - and frankly, important — to see publishers...

Business Insider: ‘In the next 12 months, you’re going to see a massive amount...

Excerpt: Publishers went all-in on creative shops and are trying to figure out what's next. One of the reasons branded content isn't growing significantly is because the number of creative studios within publishers has ballooned, said Greg Manago, president...

Snap honors three Mindshare stars in their inaugural awards

Mindshare North America had not one, not two, but three employees honored at the inaugural Snap Star Awards! Congratulations to Jessica Prassel (our U.S. Social Practice Lead), Jessica Drake (Director, Digital Investment), and Stephanie Gaynor (Director, Paid Social) -...

Magic Leap Is Here

Background: Earlier this year, Florida-based tech start-up Magic Leap raised $461m in second round funding, taking its combined funding to date to $2.3bn…all without releasing a product. Now, after years of rumours and speculation, the mixed reality headset Magic Leap...

Digiday: How social listening platforms have evolved through consolidation

Following several company recent mergers in the social listening space (such as the latest with Brandwatch and Crimson Hexagon), Digiday explores the evolution of social listening - including insights on how Mindshare uses it as one part of The...

Snapchat Originals

Background: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming. Details and Implications: With its audience in decline - losing 3 million daily users in the second quarter of 2018 - and...

Business of Fashion: Men’s Media Courts the Streetwear Crowd

A look at how men's fashion media, from the legacy players to the digital natives, are trying to grow their audiences and attract more marketing and sponsorship dollars from brands. Excerpt: Hypebeast founder and chief executive Kevin Ma said he wanted to...

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Business Insider: An ad agency is ‘hacking’ search results on Amazon’s...

As consumers increasingly adopt digital voice assistants, big brands know they need to cash in on the opportunity. But when it comes to...

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