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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change will impact Broad Match Modifier (BMM) and Phrase Match keywords and will roll out in...

Broadcasting & Cable’s Top Media Planners and Strategists: Nick Bernard

Broadcasting & Cable has selected Mindshare's Nick Bernard, Senior Partner and Director, as one of its Top Media Planners and Strategists – a list that honors the best and brightest talent in the industry. Nick is one of only eight...

Fortune: Data Sheet

Excerpt: “They were selling to us that Snapchat was, ‘Hey, you could reach everybody.’ Everybody knew that really wasn’t the case,” said Jim Cridlin, global head of innovation and partnerships at media agency Mindshare. Instead of saying advertisers don’t need...

MediaPost: Made-Over Housewives Tout Fiber One Brand Overhaul

Excerpt: General Mills is using several personalities from Bravo's Real Housewives franchise to support Fiber One. The "Work Done" creative, developed with Joan, Mindshare and Ketchum, features  Melissa Gorga, Porsha Williams, Sonja Morgan, Dorinda Medley and Tamra Judge alluding to...

Ad Age: The Growing Talent Abyss—And Why Both Agencies And Clients Are Accountable

In this op-ed, our U.S. CEO, Adam Gerhart, looks at how clients and agencies can shift to the same side of the table in tackling the challenges around talent recruitment and retention. Excerpt: Our most successful agency-client relationships aren’t built on...

Amazon Opens Fire TV Ad Inventory

Background: Amazon is opening access to Fire TV ad inventory to outside ad tech companies for the first time (currently being rolled out in the US first). All Connected TV (CTV) apps using the Amazon Publisher Services (APS) can setup...

Variety: Branded Entertainment Report

Variety has published a new report on branded entertainment, featuring insights from 25+ creatives and executives working in content and marketing today, including Mindshare's David Lang. Excerpt: LONGFORM IS MAKING A COMEBACK. While social media encourages short, snackable content, there’s increasing...

Yahoo! Finance: Believe the Rumors: Fiber One™ Shows Off its “Work Done” in First-of-its-Kind,...

Excerpt: "As food trends have evolved, we realized Fiber One needed a little tweak to stay modern," said Mindy Murray, senior marketing communications manager for Fiber One. “We’re proud of the work Fiber One had done so teaming up with...

Comic-Con 2019: Stories of Scale

The annual cultural phenomenon that is San Diego Comic-Con International celebrated its 50th anniversary last weekend (July 18-21). Over 130,000 self-proclaimed geeks, nerds, and super-fans attended the convention throughout the four-day period, and hundreds of thousands of comic and...

Q2 Earnings 2019

Background: The latest quarterly earnings reports are in from Snap, Facebook and Alphabet. Here are the headlines. Details and Implications:   Snap: Q2 2019 reported global revenue reached $388m, a 48% increase from the same quarter last year, beating analyst predictions of...

Amazon Prime Day 2019

Amazon’s Prime Day is becoming an eponym—a name that begins to function as a generic description of a concept. We saw that on full display Monday and Tuesday, where countless retail sites offered 48 hours of deals in response...

The Drum: ‘There’s so much opportunity’: charting the rise of dedicated voice agencies

Excerpt: On voice commerce, naturally currently dominated by Amazon and Alexa, Mindshare recently won a Gold Cannes Lion for hacking Prime Day 2018. It gave away a free box of Honey Nut Cheerios to everyone who spent more than $40 on...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

Fortune: Data Sheet

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