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FierceRetail: Luxury shoppers’ perceptions are changing, Mindshare study finds

The behavior of luxury shoppers is evolving, according to new research released by Mindshare North America, the global media agency network that's part of WPP. Today, there are five main types of luxury consumers: strivers, trendsetters, aesthetes, only the best...

WARC: The changing face of US luxury

NEW YORK: Luxury brands need to invest in brand building if they are to address changes in consumer perceptions and desires, new research suggests. The Insights team at Mindshare North America surveyed 2,000 US consumers (1,600 luxury consumers and 400...

Google’s AMP Stories

Background This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the...

MediaPost: Mindshare Report Delves Into The New Luxury Market

Although today's shoppers still seek to "keep up with the Joneses," there is a new form of envy called “competitive altruism” where individuals attempt to outdo each other in terms of generosity and altruism to enhance their status. That’s one...

MediaVillage: Mindshare’s Alexis Fragale on the Latest Culture Vulture Trends Report

Generation Nice, The Middleburbs and Great Expectations are not classic-sounding novel titles.  They are actually a few of the titles Mindshare uses to label cultural trends that are part of their new Culture Vulture Trends Report.  The report unveils ten consumer...

AdWeek: Will Consumers Develop Romantic Relationships With Their Virtual Assistants?

Excerpt: Amazon’s 2018 Super Bowl spot featured virtual assistant Alexa experiencing a very human problem of having to call in sick to work. While a humorous concept, it’s a fictional scenario based on a very real, growing trend: Virtual assistants now...

Meet Robby Egan, who recently joined our Portland team

Recently, we welcomed Robby Egan to the Mindshare family, as Global Communications Planning Director for Team Nike in our Portland office. Robby joined us from R/GA, where he served as Strategy Director, establishing the strategy discipline in Portland. Before...

eMarketer: Attribution Won’t Work Without Putting the Consumer at the Center

No marketer will argue that attributing consumers’ exposures to marketing and advertising is important, but many have realized it’s only one piece of a bigger puzzle. eMarketer’s Lauren Fisher spoke with Rolf Olsen, chief data officer at advertising agency...
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Let’s Talk Luxury

On this episode of Culture Vulture Live, Alexis Fragale walks us through Mindshare North America's recent research on luxury retail.

Twitter & Snap Inc. Q4 Results

Background: Both Twitter and Snap Inc. have posted their latest results and both have given investors and the market some cheer. Details and Implications: Twitter: Overall revenue in Q4 rose 2% year on year to $732m (v $717m in Q4 ’16), with...

Quarterly Earnings Roundup

Background: It’s the first quarterly earnings announcements of 2018 for FAAMG; here are the headlines. Details and Implications Facebook: Reported adjusted Q4 earnings that crushed expectations, with increased revenue per user ($6.18 actual vs. $5.90 expected) and overall revenue ($12.97bn vs. $12.55bn expected)....

Google Global Site Tag

Background: Google’s new Global site tag is a simplified web tagging library that works across all of Google’s site and conversion measurement products, giving better measurement for all Google tracked activity (Analytics, AdWords, Search, DCM & DBM ). This approach...

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FierceRetail: Luxury shoppers’ perceptions are changing, Mindshare study finds

The behavior of luxury shoppers is evolving, according to new research released by Mindshare North America, the global media agency network that's part of...

Google’s AMP Stories

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