SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Fly By From South By, Part 1

While on the ground in Austin Texas at SXSW, Mig Mora of the Invention Studio caught up with Sebastian Tomich from the New York Times.  

POV: SXSW Interactive 2016

Background: Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for...

Meet Marina Golden

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

MediaPost: Androids Vs. Humans: The Robot Debate And More At SXSWi

There’s a scene in the original Willy Wonka where all the kids run from school to Bill’s Candy Store. He starts handing out scrumdiddlyumptious candy to the (slightly greedy) ecstatic children. Song breaks out and the kids are having...

Mindshare’s Guide to SXSWi 2015

Coming to SXSW Interactive? Let Mindshare North America be your guide. We've got tips on transportation, dining options, and most importantly of all: recommendations for the sessions you shouldn't miss. Mindshare NA's Guide to SXSWi 2015 by Mindshare North America

Culture Vulture Live: Autonomous Living at SXSWi

Every year, thousands of people attend SXSW Interactive - a festival that's at the epicenter of technology and culture. Here's a few key themes to look out for at this year's SXSWi - everything from the world of autonomous...


POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...