SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Mindshare@SXSWi: Nightcap – Our Top 10

SXSW Interactive had something for everyone. From AR to AI, data visualization to interactive surfaces, this special edition of our SXSWi Nightcap series has four of our team members share their biggest takeaways from the festival.  1) A common theme...

Meet our SXSW team

Each year, Mindshare North America has a team of five Rising Stars who head to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the...

GeoMarketing: Mindshare’s Charlie Legg At SxSW – How Retail Can Connect Lifestyle And Tech

Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg. As SxSW Interactive has wrapped up and while it’s hard to resist the jaded feeling of yet another year of...

Meet Kelly Garland

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

Meet Marina Golden

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...
video

SXSWi: Interview with AOL’s David Shing, Digital Prophet

Too often, brands think about what they're doing and how they're doing it, but not the why: David Shing, AOL's Digital Prophet,  talks about brand DNA, engagement, and niche vs. mass. Plus, hear his take on the new dynamic...

Latest

POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social BACKGROUND: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

CVL