SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

SXSWi: Wake Up Austin, Saturday March 12

Good morning, Austin!  Yesterday was full of anxiousness, excitement, robots, and rain, but as the sun rises over the horizon and peeks its way out of the clouds – we can officially say that we are ready for the...

Media in Canada: The battle of AR and VR, and how brands are using...

Alana Diehl, senior social associate with Mindshare, wasn’t quite sure what to expect at her first South By Southwest (SXSW) Interactive Festival. Diehl began her media career in mid-2015 and has been with Mindshare for just over a year, but...

SXSWi Nightcap: Day Three

Before we watch the sun go down and hear the music turn up, let’s hit pause for a moment and remember what today was all about.  Sunday at SXSW shed light on the importance of experiencing touch with technology,...

Meet Taylor Davis

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

MINDSHARE@SXSWI: WAKE UP, AUSTIN – MONDAY, MARCH 13

Good morning from the bat city! After freezing yesterday (I'm from Los Angeles!), the temperature is expected to rise a bit today. As more film and music folks roll into town for their respective festivals, there are still plenty...
video

Your SXSW Rap Video, Courtesy of Mig Mora

Or as Ad Age put it in their SXSW live blog, SXSW InterRAPtive. Check out the video from Miguel Mora, Associate Director, Invention Studio, Mindshare North America, rapping about his time on the ground in Austin (scroll down to Wednesday, 10am).  

Latest

Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

Fortune: Data Sheet

CVL